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COMM 1006 Course Introduction

(5 credits) (ENGL 1006)

COMM 1006 examines the influence of mass media and mass communication on our everyday lives. It explores how stereotypes, myths, and scandals have shaped our understanding of the world around us. The COMM 1006 Course also looks at how we can use mass media and mass communication to challenge these stereotypes and create a more just and equitable society.

COMM 1006 Course Description

COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) (COMM 1006)

Description: COMM 1006 Course will explore how messages in the media can shape our beliefs, attitudes and behaviors. It will cover a variety of topics including the history of mass communication, advertising, public opinion polling, government propaganda, visual rhetoric, digital media, and “fake news”. Students will have an opportunity to apply what they are learning through classroom discussion and short writing assignments. No prior knowledge is required for COMM 1006 Course.

Universities Offering the COMM 1006 Course

The following universities offer programs or COMM 1006 Courses that are similar to COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media*.

* Please note that the COMM 1006 Course descriptions offered by the universities may vary slightly from the COMM 1006 Course description outline featured on this site.

COMM 1006 Course Outline

COMM 1006 Course explores the impact of mass communication and mass media on stereotypes, scandals and public opinion. The COMM 1006 Course will cover a variety of topics related to mass communication, including: the history of mass media, the evolution of stereotypes, the effects of stereotypes on society, and how scandalous stories can shape public opinion.

COMM 1006 Course Objectives

Communication is essential for successful living in the 21st century. Understanding how communication works and its impact on our lives is critical for success in all walks of life, whether it be personal or professional. The COMM 1006 Course COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media is designed to introduce students to the study of communication. The COMM 1006 Course will cover the following topics:

– The history of mass communication and mass media

– Theories of mass communication and mass media

– The impact of mass communication and mass media on society

– The role of mass communication and mass media in our daily lives

– The future of mass communication and mass media

COMM 1006 Course Pre-requisites

The COMM 1006 Course will explore how stereotypes and scandals are created, perpetuated, and challenged in the mass media. Students will be asked to analyze, interpret, and critique popular messages that shape attitudes and perceptions of social groups. Students will learn how to apply research-based methods of critical analysis in evaluating messages in popular culture.

*COMM 1006 Course Pre-requisites for COMM 1006 – COMM 1005 – Introduction to Communication Theory (3 credits) or COMM 1006 – Introduction to Media Studies (3 credits)

COMM 1006 Course Duration & Credits

The COMM 1006 Course runs for one semester.

You will earn five credits for taking COMM 1006 Course.

COMM 1006 Course Learning Outcomes

(as of Fall 2014)

Students will be able to: 1. Understand the role of mass media in reinforcing and challenging stereotypes and social biases. 2. Analyze popular culture texts for stereotypes, race, and gender issues. 3. Analyze historical and contemporary news stories for stereotypes, race, and gender issues. 4. Understand the influence of personal background on interpretation of mass communication texts. 5. Explain how personal beliefs can shape perspectives on controversial issues in mass communication media coverage, such as race relations or political scandal. 6. Develop strategies to discuss controversial topics about stereotypes and scandals with others who may hold different perspectives about the same issues 7. Write clearly and concisely about the power of stereotypes and scandal in mass communication using proper writing mechanics

COMM 1006 Course Assessment & Grading Criteria

*For detailed COMM 1006 Course and assessment information please refer to the 2013-2014 COMM 1006 Course Calendar. The grade for COMM 1006 Course is determined as follows: Assignment % of Final Grade Due Date Participation 10% September 18 & October 2, 2013 Group Presentation 20% October 16, 2013 Individual Essay 40% November 13, 2013 Final Exam 30% December 4, 2013 The participation mark for COMM 1006 comprises regular class discussions and other in-class activities. You are expected to contribute to all aspects of the class and engage with your classmates. There will be a specific focus on active listening and constructive critiques. When you contribute to discussions in class, you are expected to do so intelligently and thoughtfully with an attempt to enhance the learning experience of your classmates as well as yourself. Your participation will also be evaluated on how well you meet deadlines for assignments during the semester. The group presentation assignment asks students to work together in groups of three to five students. Each group will choose one topic (from a list of possible topics) related to mass communication/mass media that has been covered in the COMM 1006 Course readings and prepare a presentation on that topic. Each presentation will last approximately 15 minutes with each member of the group contributing equally to the presentation and taking turns speaking in front of the class. Students are expected to support their ideas by referring specifically to readings and material discussed in class (citing specific examples where appropriate). The individual essay assignment asks students to complete an essay on one of two topics chosen from a list of possible topics related directly to mass communication/mass media. The essay must be at least 2 pages double spaced (500 words minimum). Essays should display thoughtful analysis based on knowledge acquired through reading/researching assigned texts and materials discussed in class (citing specific examples where appropriate). Please note that plagiarism is not tolerated; if found your work will receive a failing grade or may result in disciplinary action through Memorial University’s Code of Student Conduct & Discipline (MUNSU, 2009). Academic misconduct includes plagiarism, cheating, collusion and academic falsification. For more information about academic misconduct please consult Memorial University’s Code of Student Conduct & Discipline, which can be found online at http://www.munsu.ca/wp-content/uploads/2009/10/Code_of_Student_Conduct_and_Discipline_-_Oct._2009-revised1.pdf In addition to addressing issues related directly to mass communication/mass media (e.g., stereotypes & scandal), students should feel free to explore any other relevant topics related directly or indirectly related to these concepts (e.g., race relations in Newfoundland & Labrador or race relations across Canada; representation of immigrants in popular culture or immigrants’ experience with assimilation into Canadian society; etc.). Assignments must be submitted via Blackboard Learning Management System no later than 11:59 pm NDT on designated due dates outlined above. Additional instructions regarding submission format will be provided during lecture or tutorial sessions throughout the semester.. Assignments received after designated due dates will be considered late unless prior approval has been given by either Drs Lachlan or Lister OR other circumstances beyond your control are documented using proper university documentation such as medical certificates etc.. Late assignments may result in marks being deducted from final grades for each day late up until 5 days after assignments have been due when they will no longer receive any credit towards COMM 1006 Course requirements..

COMM 1006 Course Fact Sheet

**IMPORTANT: This is not a complete description of the COMM 1006 Course. It is simply a one-page overview. For more information, please consult the official COMM 1006 Course Calendar or contact the Department of Communication Studies directly.

What is COMM 1006 Course about?

COMM 1006 Course will explore how mass media and mass communication can affect individuals and society, often in ways that are not immediately apparent. The COMM 1006 Course will focus on how stereotypes and scandals can be created and perpetuated through mass media, and how they can have a significant impact on our lives.

What topics will be covered in COMM 1006 Course?

The COMM 1006 Course will cover a range of topics related to stereotypes and scandals, including:

•How stereotypes are created and perpetuated through mass media

•How scandals can be used to manipulate public opinion

•The role of social media in perpetuating stereotypes and scandals

•How individuals and groups can be affected by stereotypes and scandals

COMM 1006 Course Delivery Modes

COMM 1006 Course Description: COMM 1006 Course introduces students to the field of mass communication and provides an overview of its history and development. The COMM 1006 Course emphasizes how mass communication has shaped society and vice versa. Specific topics include the effects of television, radio, film, newspapers, magazines, and new media such as the Internet on culture, economics, politics, and social behavior. In addition to exploring the positive effects of mass media on individuals and groups, the COMM 1006 Course addresses controversies such as libel laws, freedom of the press issues, privacy rights concerns, hate speech regulation, advertising techniques and consumerism.

This is a fully online COMM 1006 Course that uses Blackboard for discussion forums. There will be no live sessions (i.e., real-time Web conferencing). Students are expected to check in to the discussion forums several times per week; reading and posting comments will contribute significantly to your grade. Students must have access to a computer with an Internet connection; other hardware requirements are listed at https://blackboard.umgc.edu/bbinfo/system_reqs/.

COMM 1006 Course Faculty Qualifications

Category Faculty Qualifications for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) (COMM 1006)

Dates Fall term. September 4 – December 1, 2012

Times Mondays & Wednesdays 3:30 pm – 4:45 pm PT; 6:30 pm – 7:45 pm ET

Time Zone Pacific Time/Eastern Time/Eastern Time (GMT-5)/Eastern Time (GMT-4)

Location COMM 1006 Course is available online. It may also be offered in person at Columbia College campuses across Canada. Please check the registration website for details.

COMM 1006 Course Syllabus

(COMM 1006)

* Please note that anything with an asterisk is a suggested template for inclusion, but is not required.

I. COMM 1006 Course Introduction

A. Brief description of the COMM 1006 Course

COMM 1006 Course will explore the ways in which mass communication and mass media can impact individuals and society by reinforcing or challenging existing stereotypes and norms. We will examine how messages in the media can perpetuate or challenge social inequalities based on race, gender, class, and other identity categories. We will also critically analyze media coverage of scandals, particularly those involving public figures.

B. Prerequisites/Co-requisites/Notes (if any)

Prerequisites: COMM 1001 or instructor permission. COMM 1006 Course is open to all students who have completed at least one semester of college COMM 1006 Coursework.

C. Credits and Contact Hours

COMM 1006 Course is worth 5 credits and meets for 3 hours per week.

II. Learning Outcomes* (What are the skills, knowledge, and attitudes that you hope to develop in your students?)

By the end of COMM 1006 Course, students should be able to: Understand how messages in the media can perpetuate or challenge social inequalities based on race, gender, class, and other identity categories Analyze media coverage of scandals, particularly those involving public figures Understand the impact of social media on perceptions of identity and scandal Write clear and concise essays that incorporate research from scholarly sources Evaluate conflicting perspectives on controversial topics related to mass communication and mass media

III. COMM 1006 Course Requirements* (What are the specific assignments that must be completed in order to pass this class?)
A. Attendance policy* (If attendance is mandatory, what are the consequences for missed classes?) Regular attendance is expected in COMM 1006 Course as it provides an opportunity for students to engage with the material through discussion and debate with their peers. If a student must miss a class for any reason, it is their responsibility to obtain notes from a fellow classmate and/or review the lecture slides posted on Blackboard prior to their next class meeting. More than 2 absences will result in a lower grade for participation (see below). B. Participation policy* (How much participation is expected? What are the consequences for not participating?) Students are expected to participate actively in all class activities including but not limited to: discussions, debates, small group work, presentations, etc. Participation grades will be based on both quantity (i.e., number of contributions) and quality (i.e., depth of analysis, evidence of preparation, etc.) of student participation. C. Grading Policy A = 100 – 93% B = 92 – 85% C = 84 – 77% D = 76 – 70% F = 69% and below IV. COMM 1006 Course Content* (What topics will be covered in this class?) A. Unit 1: Social Inequality and Stereotypes in Mass Media This unit will explore how messages in the media can perpetuate or challenge social inequalities based on race, gender, class, religion, sexuality, etc. We will examine a variety of mass media genres including but not limited to: news, advertising, film/television, music, and social media. B. Unit 2: Media Scandals This unit will critically analyze media coverage of scandals involving public figures such as politicians, celebrities, athletes, etc. We will consider how different types of scandals are covered differently by the news media depending on the identity of the person(s) involved as well as the larger social context within which they occur.* C*. Unit 3*: [Additional Units] *Units may be adjusted or added at instructor’s discretion depending on time constraints and student interests/needs V*. Class Schedule Note: This schedule is tentative and subject to change throughout the semester.* Week 1: Introduction to COMM 1006 Course; overview of units Week 2: Unit 1 – Social Inequality and Stereotypes in Mass Media Lecture: Social Inequality in Mass Media Discussion: Case Study 1 – Race & Ethnicity Assignment due: Case Study 1 Summary Week 3: Unit 1 – Social Inequality and Stereotypes in Mass Media Lecture: Gender & Sexuality in Mass Media Discussion: Case Study 2 – Gender & Sexuality Assignment due: Case Study 2 Summary Week 4: Unit 1 – Social Inequality and Stereotypes in Mass Media Lecture: Religion in Mass Media Discussion: Case Study 3 – Religion Assignment due: Case Study 3 Summary Week 5: Unit 2 – Media Scandals Lecture: Types of Scandals Discussion: Case Study 4 – Political Scandal Assignment due: Case Study 4 Summary Week 6: Unit 2 – Media Scandals Lecture: Framing Scandals Discussion Group Presentations Assignment due: Group Presentation Slides Week 7 [Midterm Exam Period]: NO CLASSES Week 8 : Unit 2 – Media Scandals Lecture: Identity & Scandal Discussion Case Study 5 – Celebrity Scandal Assignment due: Case Study 5 Summary Week 9 : Unit 3 [Additional Units] Week 10 : Unit 3 [Additional Units] Week 11 : Review for Final Exam Final Exam Period : NO CLASSES VI*. COMM 1006 Course Materials All required readings will be made available online via Blackboard Learn.* Recommended readings/viewings will be listed on Blackboard Learn but are not required.* VII*. Academic Integrity Statement [Include departmental or university statement on academic integrity] VIII*. Accessibility Statement [Include departmental or university statement on accessibility] IX*. Student Conduct Code [Include departmental or university statement on student conduct code]

Suggested COMM 1006 Course Resources/Books

Professor: Robin Andersen

-The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively (2012) by Helio Fred Garcia
-The Character Gap: How Good Are We? (2018) by Christian B. Miller
-The Enigma of Reason (2017) by Hugo Mercier and Dan Sperber
-The Social Animal (2011) by David Brooks
-The Art of Thinking Clearly (2013) by Rolf Dobelli

COMM 1006 Course Practicum Journal

Instructor: Professor Jennifer Conner

Students are to maintain a journal of their activities and reflections related to the COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media COMM 1006 Course. Students will submit their journals at the end of the COMM 1006 Course. Journals should be 3-5 pages (double-spaced) and submitted electronically through Turnitin.com. In your journal, you are expected to address all of the following topics:

1. A description of all activities undertaken as part of COMM 1006 Course, including:
a. All readings, both required and recommended
b. All videos, both required and recommended
c. Any guest lectures or other in-class activities
d. Any online forums or other online activities
e. Any other activities related to COMM 1006 Course

2. A reflection on your experience with COMM 1006 Course, including:
a. What did you find most challenging about COMM 1006 Course?
b. What did you find most interesting about COMM 1006 Course?
c. How has COMM 1006 Course changed or reinforced your understanding of mass communication and mass media?
d. What connections were you able to make between the material covered in COMM 1006 Course and your own life or other COMM 1006 Courses you have taken?
e. What questions remain unanswered for you after completing COMM 1006 Course?

Suggested COMM 1006 Course Resources (Websites, Books, Journal Articles, etc.)

Below are some suggested resources you may wish to consult for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media. This is not meant to be a comprehensive list. Please speak to your instructor about other resources that may be of interest and useful for COMM 1006 Course.

Websites

• Association for Education in Journalism and Mass Communication (AEJMC) (http://www.aejmc.org/)
• Canadian Association of Journalists (http://www.caj.ca/)
• Canadian Association of Broadcasters (http://www.cab-acr.ca/)
• Canadian Broadcasting Corporation/Radio-Canada (http://www.cbc.ca/)
• Canadian Journalism Foundation (http://www.cjf-fcjf.ca/)
• Canadian Radio-television and Telecommunications Commission (CRTC) (http://www.crtc.gc.ca/)
• CBC News: The National (http://www.cbcnews.ca/thenational/)
• CTV News (http://www.ctvnews.ca/)
• Globe and Mail (http://www.theglobeandmail.com/)
• National NewsMedia Council (http://www.newsmmediacouncil.ca/)
• National Post (http://nationalpost.com/)
• Public Relations Society of America (PRSA) (http://www.prsa.org/)
• Toronto Star (http://www.thestar.com/)

COMM 1006 Course Project Proposal

Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media is a half-semester, online COMM 1006 Course that will examine the role of mass communication and mass media in perpetuating stereotypes and creating scandals. The COMM 1006 Course will be structured around three themes: 1) the power of mass communication and mass media; 2) the impact of mass communication and mass media on individuals and society; and 3) the responsibility of mass communication and mass media professionals. The COMM 1006 Course will use a variety of resources, including readings, videos, guest lectures, and class discussion.

Learning Outcomes

By the end of COMM 1006 Course, students will be able to:

1. Understand the power of mass communication and mass media.
2. Analyze the impact of mass communication and mass media on individuals and society.
3. Evaluate the responsibility of mass communication and mass media professionals.

COMM 1006 Course Practicum

COMM 1006 Course Description: COMM 1006 Course focuses on the power of mass communication and media in shaping our perceptions of others. The COMM 1006 Course will explore how stereotypes are used to communicate information about social groups, and how these stereotypes can have a negative impact on social relations. The COMM 1006 Course will also examine how scandals involving the media can lead to mistrust and conflict.

Related COMM 1006 Courses

*Not all COMM 1006 Courses listed above may be offered each semester. Please check with your instructor for available classes.

Midterm Exam

Question 1
1. How do you think the availability heuristic affects our perceptions of risk?

The availability heuristic is a cognitive bias that occurs when people judge the probability of an event based on how easily they can think of examples of that event. This often leads to overestimations of the probability of rare events. For example, people may overestimate the risk of being attacked by a shark because they can easily think of media stories about shark attacks, even though the actual probability of being attacked by a shark is very low. This can lead to perceptions of risk that are not accurate and can result in people making decisions based on these inaccurate perceptions.

What Should Students Expect to Be Tested from COMM 1006 Course Midterm Exam

The midterm exam for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) will cover the following topics:

1. The definition and history of stereotypes, including their impact on individuals and society.

2. The definition and history of scandals, including their impact on individuals and society.

3. How mass media perpetuates stereotypes and scandals.

4. How individuals can challenge stereotypes and scandalous portrayals in the media.

How to Prepare for COMM 1006 Course Midterm Exam

COMM 1006 Course will explore the power of mass communication and mass media. Topics will include: stereotypes, scapegoating, and sensationalism. The COMM 1006 Course will also examine how the media can be used to promote social change.

To prepare for the midterm exam, students should review all of the lecture notes and readings. In addition, students should be familiar with the following concepts:

-The definition of mass communication and mass media
-How mass communication and mass media can create stereotypes, scapegoats, and sensationalism
-How the media can be used to promote social change

Midterm Exam Questions Generated from Top 100 Pages on Bing

1. What are stereotypes?
2. What are some examples of stereotypes?
3. How do stereotypes affect people?
4. Why do people use stereotypes?
5. What are the consequences of stereotypes?

Midterm Exam Questions Generated from Top 100 Pages on Google

1. What is a stereotype?

2. What are some examples of stereotypes?

3. How do stereotypes impact the way we think and behave?

4. What are the consequences of stereotypes?

5. How can we reduce the impact of stereotypes in our lives?

Final Exam

This is a final exam for the COMM 1006 Course COMM 1006.

Please answer all questions in complete sentences.

1) Define stereotypes and give at least two examples of how stereotypes can be perpetuated through mass media.

2) Outline three ways in which scandals can be spread through mass media.

3) Explain how power is related to both stereotypes and scandals in the context of mass communication and mass media.

What Should Students Expect to Be Tested from COMM 1006 Course Final Exam

The COMM 1006 Course final exam for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media will test students on the following topics:

1. The role of mass communication in society
2. The different types of mass media
3. The effects of mass media on individuals and society
4. The power of mass communication and mass media

How to Prepare for COMM 1006 Course Final Exam

The COMM 1006 Course final exam for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media (5 credits) will cover the following topics:

1. The definition of mass communication and its key features

2. The history of mass communication and its impact on society

3. The different types of mass media and their influence on society

4. The power of stereotypes in mass media and its impact on individuals and groups

5. The role of scandals in mass media and its impact on public opinion

Final Exam Questions Generated from Top 100 Pages on Bing

1. What are the top 100 pages on Bing for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) (COMM 1006)?
2. What are some of the most popular stereotypes and scandals associated with mass communication and mass media?
3. How can mass communication and mass media be used to explore and challenge stereotypes and scandals?
4. What are some of the potential risks and benefits of using mass communication and mass media to explore stereotypes and scandals?
5. How can individuals use mass communication and mass media to create positive social change with regards to stereotypes and scandals?

Final Exam Questions Generated from Top 100 Pages on Google

1. What are some of the most common stereotypes about mass media and its effects?
2. How can mass media be used to perpetuate stereotypes?
3. How do mass media images and messages contribute to the formation of stereotypes?
4. What are some of the negative consequences of stereotypes?
5. How can we reduce the negative impact of stereotypes?

Week by Week COMM 1006 Course Overview

COMM 1006 Week 1 Description

Week 1: Stereotypes and Scandals

In this week, we will explore how stereotypes and scandals are used in mass communication and mass media. We will begin by looking at the origins of stereotypes and how they are used in media. We will then examine how scandals are used to sell news and entertainment. Finally, we will explore how these two elements can be used to influence public opinion.

COMM 1006 Week 1 Outline

**This outline is subject to change. Please refer to your weekly COMM 1006 Course modules for the most up-to-date information.**

**Please note that COMM 1006 Course is offered in an online format only.**

Week 1: Introduction

This week we will be exploring what stereotypes and scandals are and how they have been used in mass media over time. We will also be considering how these concepts relate to the power of mass communication and mass media.

In this week you will:

– Be introduced to the COMM 1006 Course
– Understand what stereotypes and scandals are and how they have been used in mass media over time
– Consider how these concepts relate to the power of mass communication and mass media

COMM 1006 Week 1 Objectives

The objectives for COMM 1006 are to learn about:
-How stereotypes and scandals are created and perpetuated by mass communication and mass media
-How to critically analyze messages for their potential to perpetuate stereotypes and/or create scandal
-How to create messages that challenge stereotypes and/or prevent scandal

COMM 1006 Week 1 Pre-requisites

Description: COMM 1006 provides an overview of the major mass communication theories and research methods that can be used to examine the impact of stereotypes, scandals, and other forms of mass communication on society. The COMM 1006 Course will cover the following topics:
* How do stereotypes influence our perceptions of others?
* What are the consequences of stereotype threat?
* How do scandals shape our perceptions of celebrities, politicians, and other public figures?
* How do the media contribute to the formation of stereotypes and scandals?
* How can we use mass communication to reduce the negative impact of stereotypes and scandals?

COMM 1006 Week 1 Duration

COMM 1006 Course Code COMM 1006

COMM 1006 Course Title Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) (COMM 1006)**

Instructor 1. Dr. Dean Duncan 2. Dr. Sarath Kotagama 3. Dr. Louis Maheu 4. Mr. Paul Lagassé 5. Ms. Joanne Lavallée 6. Dr. Isabelle Ouellette-Kuntz 7. Ms. Christine Tremblay 8. Mr. Nick Warry 9. Ms, Holly Whelan 10,Dr, Yangbin Wang 11,Ms, Pamela Wilkinson 12,Dr, Sonia Zaïr 13,Dr, Daniel Zax 14 ,Ms, Geneviève Desrochers 15 ,Ms., Monique Desrochers 16 ,Dr., André Magnan 17 ,Mr., Guillaume Métivier 18 ,Ms., Cécile Roy-Laroche 19 ,Dr., Patrick Tanguay 20 ,Mr., Michel Tremblay 21 ,Dr., Kate Vidal 22 ,Ms., Karen Wong 23 ,Ms., Émilie Gagnon 24 ,Ms., Isabelle Champagne 25 ,Dr., Brent Rook 26 ,Mr., Sébastien Tanguay 27 ,Dr.. Pierre Beaudet 28 . 29 . 30 . 31 . 32 . 33 . 34 . 35 . 36 . 37 . 38 . 39

COMM 1006 Week 1 Learning Outcomes

By the end of COMM 1006 Course, students will be able to:

1. Understand the basic concepts and theories of mass communication and mass media.

2. Analyze how mass communication and mass media shape our perceptions of the world around us.

3. Understand the role of mass communication and mass media in society.

4. Understand the impact of mass communication and mass media on our daily lives.

COMM 1006 Week 1 Assessment & Grading

**Assessment**

There are three assessments for COMM 1006 Course: a midterm exam, a final exam, and a research paper.

**Midterm Exam**

The midterm exam will cover the material from the first half of the COMM 1006 Course. It will be made up of multiple choice, true/false, and short answer questions.

**Final Exam**

The final exam will cover the material from the second half of the COMM 1006 Course. It will be made up of multiple choice, true/false, and short answer questions.

**Research Paper**

For the research paper, you will choose a topic related to the COMM 1006 Course material and write an 8-10 page paper on that topic. Possible topics include, but are not limited to:
– The impact of mass media on society
– The role of mass media in politics
– The influence of mass media on culture
– The relationship between mass media and crime
– The role of mass media in education

COMM 1006 Week 1 Suggested Resources/Books

Please note that these are suggested readings and resources only. You may not need to purchase all of these items, as some are available at no cost via Library Reserves, or as Open Educational Resources (OER). You will find the required readings for your COMM 1006 Course in the COMM 1006 Course Outline.

Suggested Texts:

Croteau, D., & Hoynes, W. (2014). Media/society: Industries, images and audiences (6th ed.). Thousand Oaks, CA: Sage Publications. Available in the bookstore and on reserve at the library. Library Call Number: HM851 .C75 2016 Reserve Desk

This is a required textbook for this class. Croteau & Hoynes provide an excellent introduction to media/society studies and provide an overview of different theories and approaches to help you think critically about the role media play in society today. They also offer an overview of mass media industries and professional practices in communication. If you wish to read further on specific topics in this book, the authors have provided study guides with additional readings by topic on their book’s website (www.mediasocietybook.com). If you do not already own a copy of this textbook, it can be purchased at local bookstores or online retailers such as Amazon.ca or Chapters/Indigo.ca or can be rented from websites such as www.bookrenter.com or www.chegg.com . The library has copies on reserve that can be used for free inside the library when available; however please note that demand for this title is high so it may not always be available for reserve use when needed – please plan ahead!

COMM 1006 Week 1 Assignment (20 Questions)

**Assignment Instructions**

In this assignment you will be asked to answer 20 questions about stereotypes and scandals. For each question you will need to select the best answer from the four choices given. In order to receive full credit for this assignment, you must complete all questions and submit your answers by 11:59 pm on Tuesday of Week 1.

1. What is a stereotype?

A) A generalization about a group of people that is based on their perceived characteristics

B) An over-simplification of a group of people that is based on their actual characteristics

C) A negative belief about a group of people that is based on their actual characteristics

D) A positive belief about a group of people that is based on their perceived characteristics

2. Which of the following is an example of a stereotype?

A) All black people are lazy.

B) Some black people are lazy.

C) All white people are lazy.

D) Some white people are lazy.

3. What is the difference between a stereotype and prejudice?

A) Stereotypes are always negative while prejudices can be either positive or negative.
B) Stereotypes are always based on fact while prejudices are always based on opinion.
C) Prejudices are always negative while stereotypes can be either positive or negative.
D) Prejudices are always based on opinion while stereotypes are always based on fact.

4. Which of the following is an example of prejudice?

A) All black people are lazy.
B) Some black people are lazy.
C) All white people are lazy. D) Some white people are lazy.

5. What is discrimination?
A) The process by which individuals are treated differently based on their membership in a particular group B) The process by which individuals in a particular group experience unequal treatment C) The process by which individuals in a particular group experience unequal access to resources and opportunities D) The process by which individuals in a particular group experience unequal access to education and employment opportunities

6. Which of the following is an example of discrimination? A) A black person is not hired for a job because the employer believes that black people are not as intelligent as white people B) A white person is not hired for a job because the employer believes that white people are not as hardworking as black people C) A black person is not hired for a job because the employer believes that black people are not as qualified as white people D) A white person is not hired for a job because the employer believes that white people are not as qualified as black people

7. What is institutional racism? A) Racism that results from individual attitudes and behaviours B) Racism that results from institutional policies and practices C) Racism that results from media representations D) Racism that results from historical factors such as slavery and colonialism

8. Which of the following best describes how institutional racism works? A) It relies on individual attitudes and behaviours to maintain power differentials between groups. B) It relies on institutional policies and practices to maintain power differentials between groups. C) It relies on media representations to maintain power differentials between groups. D) It relies on historical factors such as slavery and colonialism to maintain power differentials between groups.

9. What does it mean to say that racism is “embedded” in Canadian society? A) That racism exists in Canada, but only among certain individuals and groups B) That racism exists in Canada, but only in relation to certain issues C) That racism exists in Canada, but only in certain institutions D) That racism exists in Canada, but only in certain historical periods 10. Which of the following statements about Aboriginal peoples in Canada is true? A) They make up less than 5% of the population B) They have higher rates of poverty than other Canadians C

COMM 1006 Week 1 Assignment Question (20 Questions)

1. What are the different types of mass communication?

2. What is the difference between mass communication and mass media?

3. What is the difference between public relations and advertising?

4. How do stereotypes develop and what impact do they have on individuals and society?

5. How do scandals develop and what impact do they have on individuals and society?

6. How does the power of mass communication and mass media influence our daily lives?

7. How does the media play a role in reinforcing or challenging stereotypes?

8. How does the media play a role in perpetuating or resolving scandals?

9. What are some of the ethical considerations involved in mass communication and mass media?

10. How can we use mass communication and mass media to create positive social change?

COMM 1006 Week 1 Discussion 1 (20 Questions)

Week 1 Discussion 1 (20 Questions) for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) (COMM 1006)

1. Explain what is meant by the “agenda-setting” function of the mass media.

2. How do you think the “agenda-setting” function of the mass media affects public opinion?

3. Explain what is meant by the “gatekeeping” function of the mass media.

4. How do you think the “gatekeeping” function of the mass media affects public opinion?

5. What is meant by “priming”? How do you think priming might affect public opinion?

6. Explain what is meant by “framing”. How do you think framing might affect public opinion?

7. What is a stereotype? Give an example of a stereotype that you have heard or seen in the media. Do you think this stereotype was accurate or inaccurate? Why or why not?

8. What is prejudice? Give an example of prejudice that you have heard or seen in the media. Do you think this prejudice was accurate or inaccurate? Why or why not?

9. What is discrimination? Give an example of discrimination that you have heard or seen in the media. Do you think this discrimination was accurate or inaccurate? Why or why not?

10. Explain what is meant by the “spiral of silence” theory. Do you think this theory is accurate or inaccurate? Why or why not?

COMM 1006 Week 1 DQ 1 (20 Questions)

What are stereotypes? What is their impact on individuals, groups, and society? Can we ever get rid of them? Explain.

2. How do the mass media contribute to the perpetuation of stereotypes? Can they also help to break them down? Explain.

3. Do you think that people are more likely to believe stereotypes that are reinforced by the media? Why or why not?

4. Have you ever been the victim of a stereotype? How did it make you feel?

5. Have you ever perpetuated a stereotype yourself? If so, why? And if not, why do you think others do?

6. Do you think that some stereotypes might be based on some kernel of truth? If so, does that make them any less harmful? Explain.

7. Do you think that people are more likely to believe negative stereotypes about out-groups than they are about their own group? Why or why not?

8. What do you think are the most harmful stereotypes out there today? Why?

9. Can you think of any examples of when a stereotype has actually helped someone? When has it hindered someone?

10. What do you think is the root cause of stereotypes? Can anything be done to prevent them from forming in the first place?

COMM 1006 Week 1 Discussion 2 (20 Questions)

at the University of the District of Columbia (https://udc.instructure.com/)

Week 1 Discussion 2 – COMM 1006 | D1 – 20 Questions

COMM 1006 Course: COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits)
Instructor: Dr. Ina Friedland
Due Date: January 31, 2021, 12:00 AM EST
Grade Weight: 5% (of total grade)

COMM 1006 Week 1 DQ 2 (20 Questions)

What does it mean to think critically about the mass media? How can we question what we read and see in the news?

COMM 1006 Week 1 Quiz (20 Questions)

Question 1.1. (TCO 1) Which of the following is not a step in the cycle of fear? (Points : 5)

The media highlights a problem that was previously unknown to the public.

The media creates a moral panic.

The government reacts to the public outcry by implementing new policies.

The problem disappears from the news for a period of time.

COMM 1006 Week 1 MCQ’s (20 Multiple Choice Questions)

1. Mass communication is often defined as _____.

A. the study of how people create and share messages
B. the process of sharing messages with large groups of people
C. the study of how media affects society
D. the study of how messages are shared across different cultures

B. the process of sharing messages with large groups of people

COMM 1006 Week 2 Description

COMM 1006 Course examines how mass media and mass communication play a role in the construction and perpetuation of stereotypes. We will explore how race, gender, and other social categories are represented in the media, and how these representations can have real-world consequences. We will also consider how the media can be used to challenge existing stereotypes and promote social change. Case studies will include a variety of genres, including news, advertising, film, television, and digital media.

COMM 1006 Week 2 Outline

**
+
+**COMM 1006 Course Length: One 5-week term**
+
+### Module 1 – Introduction to Mass Communication and Mass Media (1 week)
+
+This module explores the concepts of mass communication and mass media. Students will learn about the history of mass media, and about the role of technology in our current media landscape. Students will also be introduced to some basic theories of mass communication, including uses and gratifications theory and agenda setting theory. The module ends with a discussion of research methods that can be used to study various aspects of mass media.
+
+#### Learning Objectives for Module 1:
+* Understand what is meant by the terms “mass communication” and “mass media”.
+* Understand how different technologies have shaped the development of mass media over time.
+* Understand basic theories of mass communication, including uses and gratifications theory and agenda setting theory.
+* Understand different research methods that can be used to study various aspects of mass media.
+
+#### Topics for Module 1:
+* Introduction to COMM 1006 Course
+* What is meant by the terms “mass communication” and “mass media”?
+* A brief history of mass media
+* The role of technology in our current media landscape
+* Basic theories of mass communication: uses and gratifications theory, agenda setting theory
+* Research methods in mass communication

COMM 1006 Week 2 Objectives

COMM 1006 Course explores the roles mass communication and media play in shaping our perceptions of people and events. We will examine how these influences operate within a broader social, economic, and political context.

Students will be able to:

1. Understand how stereotypes are created and perpetuated through mass communication and media.
2. Analyze how scandals can be used to manipulate public opinion.
3. Understand the role of mass communication and media in shaping our perceptions of reality.

COMM 1006 Week 2 Pre-requisites

There are no prerequisites for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits).

COMM 1006 Week 2 Duration

This is a five-credit COMM 1006 Course. The duration for COMM 1006 Course is one week.

COMM 1006 Week 2 Learning Outcomes

**Students must complete all of the following Learning Outcomes to pass the COMM 1006 Course:**

1. Understand how stereotypes and scandals can have a significant impact on our perceptions of people, places, events and organizations.
2. Understand how media messages are constructed to create stereotypes and scandals.
3. Analyze the impact of stereotypes and scandals on individuals, groups and society.
4. Evaluate the role of the mass media in perpetuating or challenging stereotypes and scandals.
5. Develop skills in effective oral and written communication.

COMM 1006 Week 2 Assessment & Grading

* In COMM 1006 Course, students will examine how mass communication and media influence our understanding of the world around us. We will explore how messages are created and transmitted, how they are received and interpreted, and how they can be used to create social change. We will also examine the impact of mass media on our everyday lives, including its role in shaping our perceptions of race, gender, and sexuality.

COMM 1006 Week 2 Suggested Resources/Books

Textbook:

• Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web by Tim Berners-Lee (ISBN-13: 978-0062515704)

COMM 1006 Week 2 Assignment (20 Questions)

1. (T/F) The study of mass communication is concerned with how meaning is created and conveyed in our mass media.

True
False

2. (T/F) The Internet has had a profound impact on the field of mass communication, making it possible for people to connect with one another and share information on a global scale.

True
False

3. (T/F) One of the key functions of mass communication is to provide people with information about events and issues in the world around them.

True
False

4. (T/F) The term “mass media” refers to the various means by which information and entertainment are delivered to large audiences.

True
False

5. (T/F) Newspapers, magazines, television, and radio are all examples of mass media.

True False

6. (T/F) The term “mass communication” is used to describe the process by which messages are sent from one person or organization to another through the use of mass media.

True False

7. Which of the following is NOT an example of mass media?

a. Televisionb. Radio c. The Internet d. All of the above are examples of mass media.

d. All of the above are examples of mass media.
8. Which of the following is an example of how the Internet has impacted the field of mass communication?

a. People can connect with one another and share information on a global scale.b. The barriers to entry into the field of mass communication have been lowered. c. Mass communication is no longer limited to one-to-many messages, but can now also include many-to-many messages. d. All of the above are examples of how the Internet has impacted the field of mass communication.

d. All of the above are examples of how the Internet has impacted the field of mass communication

COMM 1006 Week 2 Assignment Question (20 Questions)

Instructions:*

Complete all questions. Read each question carefully and answer to the best of your ability. You can use the textbook or lecture notes to help you answer the questions. All questions are worth 2 marks each.*

Submit your completed assignment in the Assignment Folder for Week 2 on D2L. Your submission must be in Word format (.doc or .docx).*

The assignment is due at 11:59 pm on Sunday of Week 2.*

Late assignments will not be marked.*

1. Define what is meant by “stereotype”.*
2. Give an example of a stereotype from popular culture (television, movies, music, etc.) that you have seen or heard.*
3. How do stereotypes influence our perceptions of people and groups?*
4. What is meant by “prejudice”?*
5. Give an example of prejudice from your own life or from popular culture (television, movies, music, etc.).*
6. How do prejudices influence our perceptions of people and groups?*
7. What is meant by “discrimination”?*
8. Give an example of discrimination from your own life or from popular culture (television, movies, music, etc.).*
9. How do discriminatory attitudes and behaviours influence our perceptions of people and groups?*
10. Explain how the concepts of “stereotype”, “prejudice”, and “discrimination” are related to one another.*
11. Define what is meant by “media literacy”.*
12. Why is media literacy important?*
13. What are some ways that we can become more media literate?*
14. Explain what is meant by the term “agenda setting”.*
15. How does agenda setting influence the way we think about and understand social issues?*
16. Define what is meant by the term “framing”.*
17. How does framing influence the way we think about and understand social issues?*

18. Explain what is meant by the term “priming”.*
19. How does priming influence the way we think about and understand social issues?*
20. How do stereotypes, prejudice, discrimination, media literacy, agenda setting, framing, and priming all work together to shape our perceptions of people and social issues?

COMM 1006 Week 2 Discussion 1 (20 Questions)

1. How would you define the term “stereotype”? Do you think stereotypes are always negative? Give examples.

2. What are some examples of how the media can perpetuate stereotypes?

3. How do you think the media can help to challenge stereotypes?

4. What is the difference between a stereotype and a prejudice? Give examples.

5. What do you think are some of the reasons why people hold onto stereotypes even when they know they are not accurate?

6. Do you think there is a difference between the way men and women are stereotyped in the media? If so, what are some examples?

7. What do you think are some of the consequences of stereotype perpetuation in the media?

8. Do you think social media has changed the way stereotypes are perpetuated? If so, how?

9. What do you think are some ways that we can become more aware of the stereotypes we might hold and work to challenge them?

10. Have you ever been personally affected by a stereotype? If so, please describe what happened.

COMM 1006 Week 2 DQ 1 (20 Questions)

Week 2 DQ 1:

1. What are some of the most common stereotypes about mass media and mass communication?

2. How do these stereotypes affect how we view and interact with mass media and mass communication?

3. Are there any benefits to stereotyping mass media and mass communication? If so, what are they?

4. How can we avoid perpetuating stereotypes about mass media and mass communication?

5. Have you ever experienced or witnessed discrimination against someone based on their occupation in the field of mass media or mass communication? If so, what happened and how did it make you feel?

COMM 1006 Week 2 Discussion 2 (20 Questions)

COMM 1006 Course Code: COMM 1006

COMM 1006 Course Title: Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media

Credit Value: 5 credits

Total Contact Hours: 50 hours over 10 weeks including scheduled learning activities, independent study and assessment tasks

Week 2 Discussion Questions (20 Questions) for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) (COMM 1006)

1. Discuss how stereotypes can be perpetuated by mass media. Give examples.
2. To what extent do you think the mass media is responsible for creating and/or perpetuating stereotypes? Explain your answer.
3. Do you think there is a difference between the way men and women are portrayed in the media? If so, what are some examples?
4. How do you think race and ethnicity are represented in the media? Give examples.
5. Do you think the media has a responsibility to challenge stereotypes? Why or why not?
6. Discuss how scandalous news stories can have a powerful impact on public opinion. Give examples.
7. To what extent do you think the mass media is responsible for creating and/or perpetuating scandals? Explain your answer.
8. What impact do you think scandals have on our society? Are they always negative? Give examples to support your answer.
9. Do you think there is a difference between the way scandals involving celebrities are covered compared to those involving everyday people? If so, what are some examples?
10. Do you think there is a difference between the way scandals involving politicians are covered compared to those involving everyday people? If so, what are some examples?
11. What do you think is the most significant difference between mass communication and mass media? Explain your answer.
12. How do you think mass communication has changed over time? Give examples to support your answer.
13. How do you think mass media has changed over time? Give examples to support your answer.
14. What do you think is the most significant difference between traditional mass media and new(er) social media platforms? Explain your answer.
15. Do you think social media has had a positive or negative impact on our society? Explain your answer using specific examples.
16. How do you think social media has changed the way we communicate with each other? Give examples to support your answer..
17. What advantages does social media have over traditional mass media platforms? Give examples to support your answer..
18. What disadvantages does social media have compared to traditional mass media platforms? Give examples to support your answer..
19. Do you think social media is making us more or less connected as a society? Explain your answer using specific examples..
20

COMM 1006 Week 2 DQ 2 (20 Questions)

1. How can stereotypes be used effectively in mass media?
2. How do stereotypes often result in scandals?
3. What is the difference between a stereotype and a generalization?
4. What is the difference between a stereotype and a prejudice?
5. How can stereotypes be used to control people?
6. What are some examples of how stereotypes have been used in mass media?
7. Are stereotypes always negative?
8. Can stereotypes ever be helpful?
9. How do stereotypes impact the way we see ourselves and others?
10. How do stereotypes impact the way we communicate with others?

COMM 1006 Week 2 Quiz (20 Questions)

**[Please Note]** The COMM 1006 Week 2 Quiz is **open book/notes**. This means that you can use your textbook, COMM 1006 Course notes, and other resources to help answer the questions. You can also search the Internet for information. However, you **must** cite all resources used to answer each question.

The COMM 1006 Week 2 Quiz contains 20 multiple-choice questions worth a total of 100 points. Make sure you answer all 20 questions before submitting the quiz.

When you’re finished with the quiz, click **Submit** to have your results graded. If you do not click **Submit**, your quiz will automatically be submitted after 30 minutes. If this happens, you will see a message at the top of the screen letting you know that your quiz has been submitted and that no further changes can be made.

*This quiz is worth 100 points.*

1. How does mass communication influence our understanding of social issues?

– [ ] Mass communication does not have any influence on our understanding of social issues.
– [x] Mass communication influences our understanding of social issues by shaping our perceptions of reality.
– [ ] Mass communication influences our understanding of social issues by making us more aware of what is happening in the world around us.
– [ ] Mass communication influences our understanding of social issues by providing us with accurate and unbiased information about current events.

2. Which of the following statements about stereotypes is FALSE?

– [x] Stereotypes are always negative and hurtful.
– [ ] Stereotypes are based on some truth or reality.
– [ ] Stereotypes can be helpful in some situations.
– [ ] Stereotypes can be harmful in some situations.

3. Which of the following is an example of a negative stereotype?

– [ ] All blondes are dumb.
– [x] All men are sexist pigs who only care about sex and sports.
– [ ] All obese people are lazy gluttons who eat too much junk food.
– [ ] All politicians are dishonest crooks who only care about themselves and their careers.

4. How might someone use stereotypes to their advantage?

– [x] Someone might use stereotypes to their advantage by using them to make quick decisions about people or situations without having to think too much about it.
– [ ] Someone might use stereotypes to their advantage by using them to make sure they always treat everyone fairly and equally.
– [ ] Someone might use stereotypes to their advantage by using them to make sure they never say or do anything that might offend someone else.
– [ ] Someone might use stereotypes to their advantage by using them to make sure they always have the most up-to-date information about current events and social issues.

COMM 1006 Week 2 MCQ’s (20 Multiple Choice Questions)

*(Week 2)*

Note: The answers provided below are the model answers (or one of the model answers) that may have been provided to you by your instructor. These answers are provided for your reference only and you should not use them as your own work.

1. What do we call it when we allow our individual biases and assumptions to lead us to generalize about others, often in a negative way?

A. Stereotyping.
B. Assumption.
C. Perception.
D. Bias.

A. Stereotyping

COMM 1006 Week 3 Description

COMM 1006 Course explores how mass communication and mass media can create, reinforce, and challenge stereotypes. Students will analyze how various forms of mass communication contribute to the construction of social identity and how these same forms of communication can be used to contest oppressive stereotypes. Case studies will focus on how different forms of mass communication have been used to perpetuate or challenge stereotypes about race, gender, sexuality, ability, and class.

COMM 1006 Week 3 Outline

This is a tentative outline for COMM 1006. Topics are subject to change.

Week 3: Media, Crime, and Justice

Learning Objectives:

By the end of this week, you will be able to:
– Describe how the media covers crime stories and how this affects public perception of crime.
– Understand the impact of media coverage on our justice system and identify different types of courtroom coverage.
– Explain how prisoners use the media to communicate with the outside world.
– Analyze the effects that social media has had on crime and criminals.
– Evaluate different approaches to addressing crimes involving social media.

Reading Assignment: Media, Crime, and Justice Chapter (pp. 179-206) in The Media of Mass Communication 11th edition by John Vivian (ISBN: 9780132871156)

**Please note that the textbook is available as an eTextbook which can be found here: https://vubooks.com/product/media-of-mass-communication-11th-edition/
If you choose to purchase the eTextbook, enter this ISBN number (9780132871156) into the search bar to be taken directly to it.**

Video Assignment: The Thin Blue Line (1988)
Directed by Errol Morris
Available for rental or purchase on Amazon Prime Video or iTunes

* * * * * * * * * * * *

COMM 1006 Week 3 Objectives

Week 3 Objectives for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) (COMM 1006)

1. Understand how stereotypes are perpetuated in the media.

2. Understand how scandals are used to sell news.

3. Understand how the media can be used to challenge stereotypes and misconceptions.

COMM 1006 Week 3 Pre-requisites

*Students must have an understanding of basic communication theory and knowledge of mass media history and structure before enrolling in COMM 1006.

COMM 1006 Week 3 Duration

4 weeks

*Week 3 of COMM 1006 is a review week.

COMM 1006 Week 3 Learning Outcomes

*COMM 1006 Course is only offered in the Fall semester.

1. Examine how stereotypes influence the ways in which people think, feel and behave towards each other, and learn to identify when stereotypes are being used.

2. Understand how scandalous stories are used by the media to sell news, and learn how to critically analyze these stories.

3. Explore the power of mass communication and mass media in our society, and learn how to use this power to create positive change.

COMM 1006 Week 3 Assessment & Grading

1. How did you do on the assessment?

I did well on the assessment. I was able to correctly answer all of the questions and I felt confident in my answers.

2. What grade do you think you deserve? Why?

I think I deserve an A on this assessment because I answered all of the questions correctly and I felt confident in my answers.

COMM 1006 Week 3 Suggested Resources/Books

*Please note that while the following list may be helpful, you are not required to purchase any of these resources for COMM 1006 Course.

Suggested Texts:

• Saunders, D. (2012). Media and society (6th ed.). Oxford, UK: Oxford University Press. ISBN: 978-0199694769

• Hallin, D. C., & Mancini, P. (2004). Comparing media systems: Three models of media and politics (1st ed.). Cambridge, UK: Cambridge University Press. ISBN: 978-0521541607

• McQuail, D., Blumler, J., & Brown, J. (2009). The sociology of mass communication (6th ed.). New York, NY: Oxford University Press. ISBN: 978-0199295719

COMM 1006 Week 3 Assignment (20 Questions)

Please answer the following questions based on this week’s readings and videos. Please type your responses in a document and upload it to Canvas by 11:59 PM on Friday of this week. You will receive feedback on your answers early next week.

This assignment is worth a total of 20 marks (2 marks each). Please note that answers should be well thought out, showing that you have engaged with the readings, videos, and lecture material for this week. Answers should be 2-3 sentences long for each question. Answers that are one or two words long will not receive full marks.

1) Define stereotype threat. Give an example of how stereotype threat might affect someone’s performance on a test. (2 marks)
2) How do the results of the “white lie” study relate to the idea of stereotype threat? (2 marks)
3) Explain how the priming effect works. Give an example of how priming might influence someone’s behaviour. (2 marks)
4) What is self-fulfilling prophecy? Give an example of how self-fulfilling prophecy might operate in everyday life. (2 marks)
5) Explain why people conform to social norms. Give an example of how conformity might influence someone’s behaviour in everyday life. (2 marks)
6) What is obedience? Give an example of how obedience might influence someone’s behaviour in everyday life. (2 marks)
7) How did the Milgram experiment illustrate the power of authority? Do you think the results of this experiment would be different if it were conducted today? Why or why not? (2 marks)
8) What is bystander effect? Give an example of how bystander effect might influence someone’s behaviour in an emergency situation. (2 marks)
9) What factors contribute to whether or not someone will help in an emergency situation? Do you think people are more likely or less likely to help in an emergency situation today than they were 50 years ago? Why or why not? (2 marks)
10) How did Zimbardo’s Stanford Prison Experiment illustrate the power of social roles? Do you think the results of this experiment would be different if it were conducted today? Why or why not? (2 marks)
11) Explain what deindividuation is and how it can lead to aggressive behaviour. Give an example of how deindividuation might influence someone’s behaviour in an emergency situation. (2 marks)
12) What is reactance? Give an example of how reactance might influence someone’s behaviour when they feel their freedom is threatened. (2 marks)
13) What are some methods that have been used to reduce reactance and increase compliance? Which method do you think is most effective? Why? (2 marks)
14) What is Plutchik’s wheel of emotions? How does this model help us to understand human emotions? (2 marks

COMM 1006 Week 3 Assignment Question (20 Questions)

Instructions: Answer the following 20 questions based on your reading of Unit 5.

Unit 5 Readings:
1. Article: “How do you define a Scandal?” by Elwood D. Simmons
2. Article: “The Clinton-Lewinsky Scandal and Public DisCOMM 1006 Course” by Robert W. McChesney
3. Article: “The Duke Lacrosse Rape Case” by James B. Thrasher, et al.
4. Video: “The Power of the Media” featuring Dan Rather (6 minutes)
5. Video: “Media and Sexuality” featuring Peggy Orenstein (13 minutes)

1) Define the terms “stereotype” and “scandal.” Give an example of each. (2 marks)

A stereotype is a preconceived notion about a group of people based on their race, ethnicity, gender, etc. that is not necessarily accurate. An example of a stereotype would be the belief that all Asian people are good at math. A scandal is an event or situation that is considered morally wrong or unacceptable, and often involves allegations of illegal or improper behaviour. An example of a scandal would be the Watergate scandal in which U.S. President Richard Nixon was accused of ordering a break-in at the Democratic National Committee headquarters in order to gain an advantage in the 1972 presidential election.

2) Explain how stereotypes can lead to discrimination. (2 marks)

Stereotypes can lead to discrimination because they often involve oversimplified and inaccurate assumptions about groups of people that can result in negative attitudes and behaviours towards them. For example, the stereotype that all black people are criminals can lead to discrimination against black people in the form of racial profiling by police officers.

3) What is the difference between mass media and mass communication? (2 marks)

Mass media refers to the channels through which mass communication takes place, such as television, radio, newspapers, etc. Mass communication is the process of sharing information and messages with large numbers of people through mass media channels.

4) What are some of the ways that mass media can influence public opinion? (4 marks)

Some of the ways that mass media can influence public opinion include:
-Setting agendas: The topics that mass media outlets choose to cover can influence what issues the public sees as important or worth paying attention to.
-Framing: The way that mass media outlets present information to the public can influence how they interpret and make sense of it. For example, if a news story about a crime is framed in a way that emphasizes the race or ethnicity of the perpetrator, it could contribute to negative stereotypes about that group of people.
-Selective exposure: People tend to seek out information and messages that confirm their existing beliefs and opinions, which can reinforce any stereotypes or prejudices they may hold.
-Priming: Exposure to certain words or concepts can influence how people think about related issues even if those concepts are not directly mentioned again. For example, if someone sees a news story about an immigrant who committed a crime, they may be more likely to think of immigrants as criminals even if they don’t see any more news stories about immigrants committing crimes.

COMM 1006 Week 3 Discussion 1 (20 Questions)

1. How does the mass media perpetuate stereotypes?

2. What is the impact of stereotypes in the mass media?

3. How do scandals involving the mass media help to perpetuate stereotypes?

4. What is the impact of scandals involving the mass media on society?

5. How can we reduce the impact of stereotypes and scandals in the mass media?

COMM 1006 Week 3 DQ 1 (20 Questions)

1. How do stereotypes and scandals shape our perceptions of people and events?

2. How can we tell if a stereotype or scandal is accurate?

3. How do stereotypes and scandals impact the way we communicate with others?

4. What are the consequences of perpetuating stereotypes and scandals?

5. How can we avoid being influenced by stereotypes and scandals?

COMM 1006 Week 3 Discussion 2 (20 Questions)

COMM 1006 Week 3 Discussion 2 (20 Questions) for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) (COMM 1006)

Answer the following questions in your initial post. Your initial post must be a minimum of 200 words and must be submitted no later than 11:59 p.m. ET on Sunday of this week. You will receive credit for your initial post, but you are also expected to reply to at least two other students’ posts during the week. These replies must be substantive (a minimum of 75 words each). Substantive posts are those that go beyond simply “I agree” or “Great post” and include thoughtful analysis of the topic at hand based on your experience and/or readings for COMM 1006 Course. All replies should contribute to furthering the discussion. Please remember that replies should not repeat what others have already said, but should build upon it by providing additional information, examples, or analysis.

1. What are some common stereotypes that you have encountered throughout your life? Have you ever been subjected to a stereotype? How did it make you feel?

2. Have you ever been exposed to a stereotype that is inaccurate? How did it make you feel? Do you think there is any harm in perpetuating these inaccurate stereotypes, even if they are positive? Why or why not?

3. Do you think stereotypes can lead to discrimination? Can discrimination exist without stereotypes? Provide an example from your own life or from current events to support your position.

4. Can stereotypes be challenged and changed? If so, how do we go about changing them? Provide an example from your own life or from current events to support your position

COMM 1006 Week 3 DQ 2 (20 Questions)

Question 1: List 5 common stereotypes about groups or types of people that you see in the media.

1. Women are bad drivers.
2. Men are better at math and science.
3. White people are wealthy.
4. Black people are criminals.
5. Asians are smart but socially awkward.

COMM 1006 Week 3 Quiz (20 Questions)

1. What are the three main points that we learned in this week’s lesson? (Choose 3.)
2. How can you avoid stereotyping others?
3. What is the difference between a stereotype and prejudice?
4. What is mass communication?
5. What is mass media?
6. How does the media create stereotypes?
7. What is the role of the media in society?
8. How can we critical consumers of the media?
9. How can we avoid being influenced by stereotypes in the media?
10. What are some of the potential negative effects of stereotypes?

COMM 1006 Week 3 MCQ’s (20 Multiple Choice Questions)

1. Which of the following is not one of the stereotypes associated with black men in the United States?
2. Which of the following is not one of the stereotypes associated with black women in the United States?
3. Which of the following is not one of the stereotypes associated with white men in the United States?
4. Which of the following is not one of the stereotypes associated with white women in the United States?
5. What is NOT true about how African Americans are represented in mass media?
6. What is NOT true about how Native Americans are represented in mass media?
7. What is NOT true about how Asian Americans are represented in mass media?
8. What is NOT true about how Latinos/as are represented in mass media?
9. Which of the following statements about Arabs and Muslims in the United States is NOT true?
10. What is NOT a reason why some people believe that negative racial and ethnic stereotypes persist in mass media?
11. Which of the following statements about women in advertising is NOT true?
12. Which of the following statements about men in advertising is NOT true?
13. Which of the following statements about LGBT people in advertising is NOT true?
14. What is an example of a company that has been accused of using sex to sell its products?
15. What is an example of a company that has been accused of using violence to sell its products?
16. What is an example of a company that has been accused of using fear to sell its products?
17. What is an example of a company that has been accused of using humor to sell its products?
18. What is an example of a company that has been accused of using celebrity endorsements to sell its products?
19. What type of advertising has been shown to be particularly effective at influencing children’s purchasing decisions?
20. Which of the following statements about product placement is NOT true?

COMM 1006 Week 4 Description

COMM 1006 Course explores the power of mass communication and mass media. We will examine how stereotypes are created and perpetuated through mass media, and how scandals can erupt when mass media coverage is combined with cultural anxieties. We will also consider the role of social media in shaping our understanding of these issues.

COMM 1006 Week 4 Outline

*This is a 5 credit COMM 1006 Course. The outline below reflects 5 weeks of work. If you are enrolled in the 3 credit version of COMM 1006 Course, please see your instructor for a revised outline.

Week One: Introduction to Mass Media and Scandals

Lecture One: Introduction to Mass Communication

Lecture Two: Introduction to Scandals

Week Two: Stereotypes, Prejudice and Discrimination

Lecture Three: Stereotypes in the Media

Lecture Four: Prejudice and Discrimination

Week Three: Gender, Race and Ethnicity

Lecture Five: Gender in the Media

Lecture Six: Race and Ethnicity in the Media
Week Four: Sexuality, Religion and Disability
Lecture Seven: Sexuality in the Media

Lecture Eight: Religion in the Media

Lecture Nine: Disability in the Media

COMM 1006 Week 4 Objectives

COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits)

Week 4 Objectives for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits)

By the end of this week, students will be able to:

– Understand how stereotypes are perpetuated by mass media.

– Analyze how scandals can be used to manipulate public opinion.

– Evaluate the impact of mass communication on society.

COMM 1006 Week 4 Pre-requisites

*Please note that while COMM 1006 is a prerequisite for COMM 1006 Course, students are responsible to ensure that they have the knowledge and skills required for COMM 1006 Course. Please refer to the COMM 1006 Course Outline found in your Carleton Central Student Centre.

This is an online only COMM 1006 Course. You will not attend face-to-face classes and there are no exams. You will need regular access to a computer and the Internet in order to participate.

COMM 1006 Week 4 Duration

COMM 1006 Week 4 Duration for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) (COMM 1006) from http://www.cengage.com/resource_uploads/downloads/0534426282_226294.pdf

COMM 1006 Week 4 Learning Outcomes

*Week 4 has a focus on stereotypes and scandals.

After completing this week’s readings and activities, students will be able to:

1. Define stereotypes and provide examples of how they are used in the media.

2. Analyze how stereotypes can have a negative impact on individuals and groups.

3. Explain how scandals can be used to sell products or services.

4. Evaluate the impact of mass communication and mass media on society.

COMM 1006 Week 4 Assessment & Grading

– 2019-20 B

1. This assessment/grading is based on the criteria that you have been taught in the COMM 1006 Course and listed in this document. 2. Your total score for this assessment/grading is 100 points. 3. You will have one opportunity to submit your assignment for grading. Please review the COMM 1006 Week 4 Assessment & Grading for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) (COMM 1006) – 2019-20 B document for specific instructions related to your assignment submission(s). 4. Please review the COMM 1006 Week 4 Assessment & Grading for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) (COMM 1006) – 2019-20 B document for specific instructions related to your participation in the discussion forum. 5. This assessment/grading focuses on the following learning outcome(s): LO 1: Apply theoretical concepts, models, and frameworks to analyze a range of mass communication phenomena using critical thinking skills, including interpretation, synthesis, evaluation, and application. LO 2: Develop analytical research skills by applying methods of inquiry appropriate to a range of mass communication research problems; interpreting, analyzing, and evaluating data; and developing well-supported conclusions based on evidence. LO 3: Communicate effectively in written form using appropriate grammar, syntax, style, and citation conventions; clearly articulate thoughtful positions supported by evidence; and use visual media to enhance written arguments when appropriate. 6. This assessment/grading focuses on the following COMM 1006 Course competency(ies): CC 1: Apply theoretical concepts from mass communication to real world examples to demonstrate understanding of how mass communication affects society as a whole as well as individuals within it (Level 3). CC 2: Develop research questions relevant to mass communication studies that can be addressed through empirical research (Level 3). CC 3: Design an original research study that will address a research question relevant to mass communication studies using empirical methods appropriate for quantitative or qualitative analysis or both (Level 3). CC 4: Analyze research data from quantitative or qualitative sources or both using methods appropriate for each type of data collected in order to address a specific research question relevant to mass communication studies (Level 3). CC 5: Interpret data gathered through empirical research in order to draw conclusions about a specific research question relevant to mass communication studies (Level 3). CC 6: Communicate original research findings related to a specific research question relevant to mass communication studies using oral, written, or visual formats or all three formats when appropriate (Level 3).

COMM 1006 Week 4 Assessment & Grading Instructions

Assessment Criteria Points Description Part A – Journal Entry 40 Journal Entry

Your journal entry must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the COMM 1006 Course title, and the date. The cover page is not included in the required page length.

Include an introductory paragraph with a succinct thesis statement that addresses what you will be discussing in your paper at least two scholarly sources cited in proper APA format within your journal entry that support your statements Your journal entry must address at least two scholarly sources cited in proper APA format within your journal entry that support your statements . You may use readings from this week’s resources if you would like but are not required . The references must be formatted according to APA guidelines as outlined in this week’s Resources folder . Visit https://owlenglishpurdueedu/owl/resource/560/01/ for guidance if needed.; include at least one outside source used as primary source when applicable Include at least one outside source used as primary source when applicable . 10 points each scholarly source 10 points each scholarly source 20 Use at least four major headings with supporting content below each heading below Major headings should center on important topics discussed throughout journal entry Major headings should center on important topics discussed throughout journal entry 8 Your journals should reflect critical thinking about theories presented this week Your journals should reflect critical thinking about theories presented this week 12 Cite at least two scholarly sources used throughout journal entry Cite at least two scholarly sources used throughout journal entry 8 Part B – Discussion Forum Posting 20 Discussion Forum Posting

Your discussion forum posting must follow these formatting requirements:

Be typed, double spaced , using Times New Roman font (size 12), with one-inch margins on all sides ; citations and references must follow APA format . Check with your professor for any additional instructions . Include at least two outside scholarly sources cited properly throughout discussion posting Include at least two outside scholarly sources cited properly throughout discussion posting 8 Your discussion posting must reflect critical thinking about theories presented this week Your discussion posting must reflect critical thinking about theories presented this week 12 Cite at least two scholarly sources used throughout discussion posting Cite at least two scholarly sources used throughout discussion posting 8 Part C – Presentation Summary 30 Presentation Summary Write a 1–2 sentence summary explaining how each concept you chose applies specifically to media production Write a 1–2 sentence summary explaining how each concept you chose applies specifically to media production 15 Create an annotated bibliography providing full APA citations of each resource consulted Create an annotated bibliography providing full APA citations of each resource consulted 15 Total Points 100 A quality journal entry will meet or exceed all of the above requirements appropriately organized , well developed , correctly formatted , correctly cited , well written ) A quality presentation summary will meet or exceed all of the above requirements appropriately organized , well developed , correctly formatted , correctly cited , well written ) A quality discussion forum post will meet or exceed all of the above requirements appropriately organized , well developed , correctly formatted , correctly cited , well written ) All references are from reputable outside sources All references are from reputable outside resources All resources are referenced consistently per APA guidelines All resources are referenced consistently per APA guidelines Resources may include references found beyond those provided Resources may include references found beyond those provided All key elements are addressed; no major information is omitted All key elements are addressed; no major information is omitted Paper reflects mastery over subject matterPaper reflects mastery over subject matter Presentation reflects mastery over subject matter Presentation reflects mastery over subject matter Scholarly work is free from grammatical errors Scholarly work is free from grammatical errors Discussion post is free from grammatical errors Discussion post is free from grammatical errors Ideas flow logically Ideas flow logically Scholarly work displays thoughtful consideration Ideas flow logically Scholarly work displays thoughtful consideration Depth of reflection Depth of reflection Writing has clarity Writing has clarity Writing demonstrates college level writing skills Writing demonstrates college level writing skills

COMM 1006 Week 4 Suggested Resources/Books

COMM 1006 Course Description: In COMM 1006 Course, students will explore the role of mass media in our society. They will learn how to critically analyze and evaluate the messages that are communicated through various forms of mass media. The COMM 1006 Course will also provide students with an opportunity to examine the impact that mass media has on our social and cultural lives.

Week 4 Suggested Resources/Books:

1. Introduction to Media Studies by W.J. Freeman (ISBN: 978-0-415-88960-5)

2. Media and Culture: An Introduction to Mass Communication by Richard Campbell (ISBN: 978-0-415-88880-7)

3. Understanding Media: The Extensions of Man by Marshall McLuhan (ISBN: 978-0-306-80273-9)

COMM 1006 Week 4 Assignment (20 Questions)

**If you have not yet completed the survey, please do so now: https://www.surveymonkey.com/r/8W3TWN7**

*By completing this assignment, you will demonstrate your proficiency in the following COMM 1006 Course learning outcomes:*

– Apply key concepts and theories of mass communication and media to current issues and real-world examples.
– Evaluate the power and impact of mass media on individuals, organizations, and society as a whole.
– Analyze how changing technologies are changing the way we communicate and engage with mass media.
– Apply ethical reasoning to various situations involving mass communication and media.
– Communicate effectively in written, oral, and visual formats using appropriate research, citation, and collaboration skills.

1) Select one article from each of the four weeks (1 – 4) to answer the following questions about that week’s article:

*What was the main point of this article?*

*How does this article relate to our discussions about stereotypes or scandals in class?*

*What did you learn from reading this article?*

*How could you apply what you learned from this article to your everyday life?*

**Article for Week 1**: [https://www.vox.com/2017/5/2/15520372/donald-trump-ceo-presidency](https://www.vox.com/2017/5/2/15520372/donald-trump-ceo-presidency)

**Article for Week 2**: [https://www.theguardian.com/sport/2016/nov/09/russell-westbrooks-fashion-line-honor23](https://www.theguardian.com/sport/2016/nov/09/russell-westbrooks-fashion-line-honor23)

**Article for Week 3**: [https://mashable.com/2015/08/_ncaa_college_football_player_michael_sam_announces_he_is_gay/#MxB0yq3OCgqO](https://mashable.com/2015/08/_ncaa_college_football_player_michael_sam_announces_he_is_gay/#MxB0yq3OCgqO)

**Article for Week 4**: [http://time.com/5116496/-roseanne-barrs-racist tweets](http://time.com/5116496/-roseanne-barrs-racist tweets)

Please copy and paste your responses below each question (do not delete the questions). Your responses should be at least one paragraph in length (5 – 7 sentences). Be sure to proofread your work for spelling errors, typos, etc., before submitting your assignment.*

2) For each week (1 – 4), select one additional article from that week’s “Additional Readings” section to answer the following questions about that article:

*What was the main point of this article?*

*How does this article relate to our discussions about stereotypes or scandals in class?*

*What did you learn from reading this article?*

*How could you apply what you learned from this article to your everyday life?*

**Additional Article for Week 1**: [https://psmag.com/?p=179419&utm\_source=pocket&utm\_medium=email&utm\]\_(campaign)=daily&utm\]\_(medium)=email&utm\]\_(source)=pocket&utm\]\_(content)=link3](https://psmag.com/?p=179419&utm_source=pocket&utm_medium=email&utm]_(campaign)=daily&utm]_(medium)=email&utm]_(source)=pocket&utm]_(content)=link3)

**Additional Article for Week 2**: [https://www.cnnstyle.com](https://www.cnnstyle.com) /article/-streetwear\-culture\-defectors\-high\-fashion\-designers\-gucci\-virgil\-abloh\-off\-white\-louis\-vuitton\-hypebeast\-luxury\/index\.html

**Additional Article for Week 3**:[http://time.com](http://time.com)/collection\/firsts\/story/hillary\-clinton\-first\-woman\-nominated\/477916002/?iid=sr\-link1](http://time.com /collection /firsts /story /hillary -clinton -first -woman -nominated /477916002 /? iid = sr \ -link1 )

**Additional Article for Week 4**:[https://www\.vox\.com](https://www .vox . com)/2018 /5 / 29 /17400872 /abc – roseanne – Barr – racist – tweet)(https ://www .vox . com /2018 /5 / 29 /17400872 /abc –roseanne –Barr –racist –tweet )

COMM 1006 Week 4 Assignment Question (20 Questions)

The COMM 1006 Course will explore the power of mass communication and mass media in our lives. We will examine how stereotypes, rumours and scandals can have a profound impact on our perceptions of others and ourselves.

1. How do stereotypes, rumours and scandals shape our perceptions of others and ourselves?

2. How do the media play a role in perpetuating or challenging stereotypes, rumours and scandals?

3. How do our personal experiences with stereotypes, rumours and scandals affect our understanding of them?

4. What are the consequences of living in a society where stereotypes, rumours and scandals are prevalent?

5. How can we challenge stereotypes, rumours and scandals in our own lives?

COMM 1006 Week 4 Discussion 1 (20 Questions)

1. How do stereotypes shape our understanding of the world?

2. How do they impact our individual and collective behavior?

3. Are there any benefits to stereotypes?

4. How do scandals help to perpetuate stereotypes?

5. Do you think that the media is responsible for perpetuating stereotypes? If so, how?

6. Have you ever been the victim of a stereotype? If so, how did it make you feel?

7. Have you ever perpetuated a stereotype? If so, why?

8. What are some ways that we can challenge stereotypes?

9. What are some ways that we can prevent scandals from happening in the first place?

10. How can we be more critical of the mass media and its portrayal of different groups of people?

COMM 1006 Week 4 DQ 1 (20 Questions)

(T1 2019)

What is the difference between mass communication and mass media? What are some examples of each? How do we define “the public” when we talk about mass media? Does the public always want what is good for them, or do they sometimes want what is bad for them? How much control should the government have over mass media? Explain your answer. Do you think that the First Amendment to the U.S. Constitution protects all speech equally? Why or why not? How do you think new technology has affected mass communication and mass media? Explain your answer. What is “agenda setting” and how does it work? What is “priming” and how does it work? What are some of the dangers of mass media? Explain your answer.

COMM 1006 Week 4 Discussion 2 (20 Questions)

Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) (COMM 1006)

This week we will be exploring how stereotypes are perpetuated in our society through mass communication. We will also look at how scandals affect our perception of people, events, and organizations.

1. How do stereotypes affect our perception of others?

2. How does the mass media perpetuate stereotypes?

3. Are there any benefits to stereotypes?

4. How do scandals affect our perception of people, events, and organizations?

5. How does the mass media perpetuate scandals?

6. Are there any benefits to scandals?

COMM 1006 Week 4 DQ 2 (20 Questions)

Instructions:

Watch the video below. As you watch, consider the following questions: 1. How has this clip influenced your thinking about political campaigning? 2. What is your opinion of negative campaigning? 3. What do you think is the most effective way for a political candidate to get his or her message across to the voters? 4. What do you think is the best way for a political candidate to respond when faced with negative campaigning from an opponent? 5. Do you think that all political campaigns should be required to disclose their sources of funding? Why or why not? 6. Do you think that campaign finance reform is necessary in order to ensure that all candidates have an equal opportunity to compete in an election? 7. Have you ever been influenced by a political campaign ad? If so, what was it about the ad that influenced your decision? 8. Do you think that campaign ads are more effective when they are positive or when they are negative? 9. Do you think that campaign ads are more effective when they are factual or when they are emotional? 10. Have you ever seen a campaign ad that was so offensive that it made you less likely to vote for the candidate who ran it? If so, can you recall what it was about the ad that made it so offensive? 11. What do you think is the most important factor that determines whether or not a campaign ad will be successful in influencing voters? 12. Do you think that campaign ads should be regulated in some way by the government? If so, how would you propose that they be regulated? 13. Do you think that candidates have a responsibility to ensure that their campaign ads are accurate and truthful? 14. What do you think is the most important thing for a candidate to remember when creating a campaign ad? 15. Do you think that candidates should be allowed to use images and footage of their opponents in their campaign ads without the permission of the person being depicted? 16. Do you think that candidates should be allowed to use images and footage of children in their campaign ads without the permission of the child’s parents or guardians? 17. What do you think is the most effective way for a candidate to respond when faced with an attack ad from an opponent? 18. What do you think is the most important thing for a candidate to remember when responding to an attack ad from an opponent? 19. Do you think that there should be any limits on what types of tactics can be used in political campaigns? If so, what types of tactics would you consider to be off-limits? 20. Have you ever been involved in a political campaign in some capacity (e.g., as a volunteer, intern, etc.)? If so, what was your experience like?

COMM 1006 Week 4 Quiz (20 Questions)

1. (TCO 4) What is meant by the terms “mass communication” and “mass media”?

2. (TCO 4) Outline and briefly explain three different ways in which mass communication can be defined.

3. (TCO 4) Outline the main differences between mass media and interpersonal communication.

4. (TCO 4) Explain how the following concepts are linked to the study of mass communication: culture, technology, institutions, audiences, and effects.

5. (TCO 4) Briefly describe three main approaches to the study of mass communication.

6. (TCO 4) Outline and briefly explain four factors that have contributed to the development of mass communication.

7. (TCO 4) Explain how technology has impacted on the process of mass communication.

8. (TCO 4) Outline four main types of mass media.

9. (TCO 4) Explain how each of the following can be used as a source of information: books, magazines, newspapers, television, radio, and the Internet.

10. (TCO 4) Outline four main functions of the mass media.

COMM 1006 Week 4 MCQ’s (20 Multiple Choice Questions)

1. How did the concepts of stereotypes and social identity develop?

a. In the early twentieth century, as part of the field of psychology

b. In the mid-twentieth century, as part of the field of sociology

c. In the late twentieth century, as part of the field of mass communication

d. All of the above

2. Which of the following is NOT an element of stereotyping?

a. Overgeneralization

b. Ignorance

c. Ethnocentrism

d. Personalization

3. Social identity theory posits that _____.

a. people are more likely to stereotype out-groups than in-groups because they want to protect their own group’s status and resources

b. people are more likely to stereotype in-groups than out-groups because they want to protect their own group’s status and resources

c. stereotypes are a result of ignorance and lack of contact with people from other groups

d. all of the above

4. Research has found that _____.

a. children as young as six months old show a preference for members of their own race over members of other races

COMM 1006 Week 5 Description

COMM 1006 Course examines the power of mass communication and media to influence our perceptions of reality. We will explore how stereotypes and scandals are used to sell products, shape public opinion, and influence behavior. We will also examine the role of mass communication and media in creating and perpetuating social inequalities.

COMM 1006 Week 5 Outline

COMM 1006 Course Description
In COMM 1006 Course, students explore how mass communication and mass media play a role in perpetuating stereotypes and scandals. Students examine the history of media and how it has been used to perpetuate negative stereotypes about certain groups of people. They also examine how the media can be used to create scandals that damage the reputation of individuals and organizations.

Week 1: Introduction
-What is mass communication?
-What is mass media?
-How do mass communication and mass media play a role in our lives?

Week 2: The History of Mass Communication and Mass Media
-How did mass communication and mass media develop over time?
-What are some of the key milestones in the history of mass communication and mass media?
-How have mass communication and mass media changed over time?

Week 3: The Power of Mass Communication and Mass Media
-How does mass communication and mass media influence our lives?
-How does mass communication and mass media influence our perceptions of reality?
-How does mass communication and mass media influence our behavior?

Week 4: Stereotypes in the Media
-What are stereotypes?
-How do stereotypes develop?
-How do stereotypes affect our lives?
-How does the media play a role in perpetuating stereotypes?
-What are some examples of stereotypes that have been perpetuated by the media?

Week 5: Scandals in the Media
-What is a scandal?
-How do scandals develop?
-How do scandals affect our lives?
-How does the media play a role in creating scandals?
-What are some examples of scandals that have been created by the media?

COMM 1006 Week 5 Objectives

**Week 5 Objectives for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media**

By the end of this week, students should be able to:

– Understand how stereotypes can be used to create and maintain social inequality
– Explain how scandalous media content can be used to influence public opinion
– Analyze the impact of mass media on society

COMM 1006 Week 5 Pre-requisites

COMM 1006 Week 5 Duration

The duration of COMM 1006 Course is 5 weeks.

COMM 1006 Week 5 Learning Outcomes

COMM 1006 Course Learning Outcomes for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media

By the end of COMM 1006 Course, students will be able to:

1. Understand and critically analyze the role of mass communication and mass media in constructing stereotypes, reinforcing social norms, and shaping public opinion.

2. Understand and critically analyze how stereotypes, social norms, and public opinion can lead to discrimination, prejudice, and violence.

3. Understand and critically analyze how mass communication and mass media can be used to challenge stereotypes, social norms, and public opinion.

4. Understand and apply theories and research methods from the field of mass communication to real-world examples of stereotyping, social norms, and public opinion.

5. Develop skills in critical thinking, writing, and speaking about issues related to stereotyping, social norms, and public opinion.

COMM 1006 Week 5 Assessment & Grading

*Note: If a section is full, please register for the open section with the same COMM 1006 Course number and instructor.

**Note: Please review the Academic Calendar for information regarding final assessment and grade submission deadlines.

COMM 1006 Week 5 Suggested Resources/Books

*Recommended resources may be purchased by clicking on the links below. Please note that all prices are in Canadian Dollars.

Required Textbook:

No textbook is required for COMM 1006 Course.

COMM 1006 Week 5 Assignment (20 Questions)

*COMM 1006 Course was formerly COMM 1003.3 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media (5 credits) (COMM 1003). **The COMM 1006 Course is offered as an online COMM 1006 Course and a hybrid COMM 1006 Course at George Mason University in Virginia, USA.

1. What is the definition of mass media? Give two examples of mass media.

2. What is the difference between mass communication and mass media? Give two examples of each.

3. What are the four functions of mass media? Explain each one.

4. What are the three types of news media? Explain each one.

5. What is the difference between print media and electronic media? Give two examples of each.

6. What are the five types of mass media? Explain each one.

7. What is the difference between traditional media and new media? Give two examples of each.

8. What are the six major types of mass communication? Explain each one.

9. What are the four primary effects of mass media? Explain each one.

COMM 1006 Week 5 Assignment Question (20 Questions)

1. How do mass media perpetuate stereotypes?
2. What is the impact of stereotypes in the media?
3. How do scandals affect the way we view celebrities and public figures?
4. How does the media play a role in perpetuating or challenging stereotypes?
5. What are some examples of how the media has perpetuated stereotypes?
6. How can we become more critical consumers of mass media?
7. What are some ways we can challenge stereotypes that we see in the media?
8. How can we work to create a more just and equitable society?
9. What role does education play in combating stereotypes and prejudice?
10. How can we make our voices heard in the fight against stereotypes and discrimination?

COMM 1006 Week 5 Discussion 1 (20 Questions)

1. How does the mass media create stereotypes? 2. What are some examples of how the mass media has created stereotypes about groups of people? 3. How do stereotypes affect our perceptions of others? 4. How do they affect our own self-perceptions? 5. Are there any benefits to stereotypes? 6. Are there any negative consequences to stereotypes? 7. Can we ever really avoid stereotypes? 8. Are there ways to challenge stereotypes when we see them being perpetuated in the media? 9. Do you think the media has a responsibility to avoid perpetuating stereotypes? 10. If so, why? 11. If not, why not? 12. Do you think the media should be more regulated in order to avoid perpetuating stereotypes? 13. If so, how do you think this could be done? 14. If not, why not? 15. Have you ever seen a stereotype being challenged in the media? 16. If so, give an example and describe how it was challenged. 17. Do you think there is such a thing as “positive” stereotypes? 18. If so, give an example of a “positive” stereotype. 19. Do you think the media has a responsibility to challenge negative stereotypes? 20. If so, why?

COMM 1006 Week 5 DQ 1 (20 Questions)

1. How have stereotypes and scandals been used to exploit certain groups of people?
2. What are some examples of how stereotypes and scandals have been used in the media?
3. How have stereotypes and scandals impacted the way we view certain groups of people?
4. What are some possible ways to prevent stereotypes and scandals from being used in the media?
5. How can we better educate people about the dangers of stereotypes and scandals?

COMM 1006 Week 5 Discussion 2 (20 Questions)

Week 5 Discussion 2 (20 Questions) for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits)

1. How did “The Cosby Show” change television?

2. How did “Seinfeld” change comedy?

3. How did “The Sopranos” change drama?

4. What is the difference between a stereotype and a trope?

5. What are some examples of stereotypes in popular culture?

6. How do stereotypes reinforce existing power structures?

7. How can stereotypes be used to challenge existing power structures?

8. What is the difference between a scandal and a controversy?

9. What are some examples of scandals in popular culture?

10. How do scandals reinforce existing power structures?

11. How can scandals be used to challenge existing power structures?

COMM 1006 Week 5 DQ 2 (20 Questions)

Chapter 1: Introduction to Mass Communication and Media Studies

1. How does mass communication affect our daily lives?
2. What is the difference between mass communication and mass media?
3. What is the difference between a medium and a message?
4. What are the different types of mass media?
5. What are the characteristics of each type of mass media?
6. How has technology changed the way we communicate?
7. What are some of the ethical concerns associated with mass media?
8. How do we critically consume mass media messages?
9. What is the difference between popular culture and mass culture?
10. How do subcultures and countercultures influence popular culture?

Chapter 2: Exploring the History, Development, and Future of Mass Communication and Mass Media

11. What were some of the early forms of mass communication?
12. How did the printing press change communication?
13. How did the Industrial Revolution impact communication?
14. What was the importance of Samuel Morse’s invention of the telegraph?
15. What was the impact of Alexander Graham Bell’s invention of the telephone?
16. How did Guglielmo Marconi’s invention of radio change communication?
17. How did Philo Farnsworth’s invention of television change communication?
18. What were some important milestones in the development of film?
19. What were some important milestones in the development of digital technology?
20. What challenges does mass communication face in the future?

COMM 1006 Week 5 Quiz (20 Questions)

Question 1 0 / 20 pts

According to the text, what is the difference between stereotypes and generalizations?

There is no difference.

A stereotype is an exaggerated, one-sided generalization of a group. A generalization is an inference based on limited evidence.

A stereotype is an unjustified negative attitude toward a group. A generalization is an arbitrary and inflexible judgment or prejudice.

COMM 1006 Week 5 MCQ’s (20 Multiple Choice Questions)

What is the difference between mass media and mass communication?

a. Mass media are the vehicles through which messages are delivered, while mass communication refers to the process of delivering messages through mass media.
b. Mass communication is the process of delivering messages through mass media, while mass media are the vehicles through which messages are delivered.
c. Mass media are the means by which people communicate with each other, while mass communication refers to the process of delivering messages through mass media.
d. There is no difference between mass media and mass communication.

Which of the following statements about stereotypes is NOT true?

a. Stereotypes can be negative or positive.
b. Stereotypes can lead to discrimination and prejudice.
c. Stereotypes are based on oversimplifications.
d. Stereotypes are accurate and objective representations of groups of people.

Which of the following is NOT an example of a stereotype?

a. All women are bad drivers.
b. All men are insensitive and emotionally unavailable.
c. All teenagers are lazy and rebellious.
d. All older adults are wise and experienced.
e. None of the above; all of the above examples are stereotypes.

How do stereotypes affect people?

a. Stereotypes have no effect on people whatsoever.
b. Stereotypes can lead to discrimination and prejudice against groups of people who are stereotyped.
c. Stereotypes can make people feel good about themselves if they belong to a group that is stereotyped in a positive way.
d. Stereotypes can lead people to make inaccurate assumptions about others based on their membership in a group that is stereotyped in a negative way.

COMM 1006 Week 6 Description

COMM 1006 Course examines the influence of mass communication and media on our perceptions of other people, groups, and cultures. We will explore how stereotypes are perpetuated through the media and how they can lead to misunderstanding, prejudice, and discrimination. We will also examine how scandals involving the media can have a negative impact on individuals, groups, and society as a whole.

COMM 1006 Week 6 Outline

**COMM 1006 Course Description**: In COMM 1006 Course, we will explore the influence of mass media and mass communication in our daily lives, with a particular focus on how they shape our understanding of social issues. We will examine how different forms of mass media (including television, film, radio, newspapers, and the Internet) present information to us, and how this information can be used to create stereotypes and scandals. We will also consider the role of mass media in our society, and how it can be used to promote social change.

**Learning Outcomes**:

By the end of COMM 1006 Course, students will be able to:

– Understand the role of mass media in our society
– Analyze how different forms of mass media present information to us
– Evaluate the impact of mass media on our understanding of social issues
– Use critical thinking skills to analyze media messages
– Understand the ethical implications of mass communication

COMM 1006 Week 6 Objectives

This week we will:
-Explore how stereotypes shape our attitudes and beliefs.
-Investigate how mass media can perpetuate stereotypes.
-Examine how scandals can break down stereotypes.
-Consider how we can use mass communication to challenge stereotypes.

COMM 1006 Week 6 Pre-requisites

* COMM 1006 Course pre-requisites: COMM 1005 or COMM 1006, both with a minimum grade of C.

COMM 1006 Week 6 Duration

COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits)**

Week 1: Introduction
What are stereotypes? How do they work? In this introductory week, we will explore how stereotypes are used in the media and how they can have a powerful impact on our perceptions of others.

Week 2: Gender
This week we will focus on how the media represents gender, specifically how women and men are portrayed in different ways. We will also consider how these portrayals can affect our attitudes and behaviours.

Week 3: Race
This week we will examine how race is represented in the media and the potential impacts these representations can have. We will also consider how our own racial identity can influence the way we interpret media messages.

Week 4: Sexuality
This week we will explore how sexuality is represented in the media and the potential impacts these representations can have. We will also consider how our own sexual identity can influence the way we interpret media messages.

Week 5: Scandals
This week we will focus on how scandals are created and spread through the media. We will also consider the potential impacts of these scandals on individuals and society.

COMM 1006 Week 6 Learning Outcomes

In COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media*, students will learn about:

1. How mass communication and mass media contribute to the construction of social reality.

2. The role of stereotypes in mass communication and mass media.

3. The impact of scandals on public opinion.

4. The power of the media in shaping public opinion.

COMM 1006 Week 6 Assessment & Grading

**Instructions:** Please answer all questions below. When you are finished, submit this assignment to the Week 6 Assignment Dropbox.

**Assessment:** 100 points

**Due:** Friday, March 16th by 11:59 p.m. EST

Please answer all questions below. When you are finished, submit this assignment to the Week 6 Assignment Dropbox located in the “Assignments” tab above.

1. *The following question is worth 8 points.* Below are three common strategies that people use to cope with negative information they read or see in the media. For each of these strategies, describe at least one scenario in which a person might use it and explain how it can help protect them from being negatively influenced by messages they encounter in the media. (8 points)
– Avoidance: A person might avoid watching a news program because it is likely to contain disturbing images and stories about bad things that have happened recently. This can help protect them from feeling upset or anxious about what is happening in the world around them.
– Selective exposure: A person might only read articles on topics that interest them and avoid those that make them feel angry or sad. This can help protect them from being exposed to information that they would rather not think about.
– Counterarguing: A person might think about all of the reasons why a message is not true or relevant to their life when they see it. This can help protect them from believing something just because it was in the media.

2. *The following question is worth 12 points.* Explain how each of the following concepts applies to the study of mass communication and mass media: (12 points)

– Social cognitive theory: Social cognitive theory states that people learn by observing others and that they are more likely to imitate behavior that they see as being successful. This theory can be applied to the study of mass communication by considering how messages in the media can influence people’s behavior.

– Cultivation theory: Cultivation theory suggests that people who are exposed to a lot of television will start to believe that what they see on TV is an accurate representation of reality. This theory can be applied to the study of mass media by considering how messages in the media can influence people’s perceptions of the world around them.

– Agenda-setting theory: Agenda-setting theory suggests that the media has a lot of power to influence what people think about and care about. This theory can be applied to the study of mass communication by considering how messages in the media can influence people’s thoughts and opinions on various topics.

COMM 1006 Week 6 Suggested Resources/Books

COMM 1006 Course Books:
1. Introduction to Mass Communication by Stanley J. Baran
2. Media/Society by David Croteau and William Hoynes
3. The Power of Communication by Leslie Berlowitz

Other Suggested Resources:
1. “The Role of Stereotypes in Communication and Society” by Ann N. Crigler
2. “Understanding Stereotypes” by Edward R. Tafjel
3. “Reducing the Impact of Stereotypes through Jigsaw Groups” by Patricia M. McManus, et al.
4. “The Impact of Media Stereotypes on Opinions and Attitudes” by Shirley Rugg and Gina Masullo
5. “Perceptions of Arabs in American Mass Media” by Nabil E. Saleh and James P.Cook

COMM 1006 Week 6 Assignment (20 Questions)

This assignment is based on the following COMM 1006 Course material:

• Video lecture for Week 6: “The Power of Mass Communication and Mass Media” (available in the Resources)
• Chapter 7 from The Social Animal (available in the Resources)
• Article 1: “Media Effects” (available in the Resources)
• Article 2: “The Cultivation Effect” (available in the Resources)

1. Define cultivation theory and discuss how it explains the relationship between television viewing and perceived reality. [Cultivation theory is a social theory that examines the long-term effects of television viewing on perceptions of social reality. This theory suggests that heavy television viewers tend to believe that the world is a more dangerous place than it actually is. They also tend to believe that there is more crime, violence, and drug use in society than there really is. This theory was first proposed by George Gerbner and his colleagues in the 1970s.]

2. Explain how priming works and provide an example of how it can influence our behavior. [Priming occurs when exposure to one stimulus (e.g., a word) influences our response to another stimulus (e.g., a subsequent word). For example, if we are exposed to the word “dog”, we are more likely to subsequently identify the word “bark” than if we had not been exposed to the word “dog”. Priming can also influence our behavior – if we are exposed to words related to aging (e.g., “wrinkle”, “gray”, “old”), we may walk more slowly afterwards.]

3. Discuss how social cognitive theory explains why we sometimes model our behavior after what we see on television. [Social cognitive theory posits that we learn by observing others – if we see someone modeling a desired behavior (e.g., exercising), we are more likely to imitate that behavior ourselves. This theory can help explain why we sometimes model our behavior after what we see on television – if we see characters engaging in desired behaviors (e.g., eating healthy foods, being physically active), we may be more likely to imitate those behaviors ourselves.]

4. Define desensitization and discuss how it can occur as a result of exposure to violence in the media. [Desensitization occurs when repeated exposure to a stimulus leads to a reduced emotional response to that stimulus. For example, if we see images of violence on television over and over again, we may become less sensitive to violence in real life and be less likely to feel empathy for victims of violence. Desensitization can lead to increased aggression as well – if we become desensitized to violence, we may be more likely to engage in violent behaviors ourselves.]

5. Discuss how selective exposure can lead us to believe that reality is different from what it actually is. [Selective exposure occurs when we selectively expose ourselves to information that confirms our existing beliefs and avoid information that challenges our beliefs. For example, if we only watch news channels that share our political beliefs, we may become even more polarized in our views and believe that reality is different from what it actually is.]

6. Define stereotype threat and provide an example of how it can impact our performance on tasks. [Stereotype threat occurs when individuals worry that they may confirm a negative stereotype about their group (e.g., women are bad at math). This worry can lead to poorer performance on tasks – for example, women who are aware of the stereotype that women are bad at math may do worse on a math test than women who are not aware of this stereotype.]

7. Discuss how self-fulfilling prophecies can perpetuate stereotypes and discrimination. [A self-fulfilling prophecy is a belief about someone or something that leads to that belief becoming true – for example, if I believe that all obese people are lazy, I may treat them differently and they may then become lazy as a result of my treatment. Self-fulfilling prophecies can perpetuate stereotypes and discrimination – for example, if I believe that all black people are criminals, I may treat them differently and they may then engage in criminal behavior as a result of my treatment.]

8. Define agenda setting and discuss how it can influence our perceptions of reality.[Agenda setting occurs when the media focuses on certain topics and issues while ignoring others – this focus can influence our perceptions of reality by making us believe that the issues being covered by the media are more important than other issues.]

9 . Discuss how framing can be used by the media to influence our perceptions of events.[Framing occurs when the media presents information about an event in a certain way – this presentation can influence our perceptions of the event by leading us to believe certain things about it.]

10 . Define third-person effect and discuss how it can lead us to underestimate the impact of mass media messages.[The third-person effect occurs when individuals believe that mass media messages will have a greater impact on other people than on themselves – this belief can lead us to underestimate the impact of mass media messages.]

COMM 1006 Week 6 Assignment Question (20 Questions)

(2019-2020)

The COMM 1006 Course work for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) (COMM 1006) (2019-2020) is due on Sunday, October 20, 2019 at 11:59pm EDT.

1. What is the role of mass communication in society?

2. How does mass communication affect our everyday lives?

3. What are the different types of mass media?

4. What are the benefits and drawbacks of each type of mass media?

5. How do stereotypes form?

6. How do stereotypes affect our perceptions of others?

7. How can we reduce the impact of stereotypes in our lives?

8. What is a scandal?

9. What are some examples of scandals that have occurred in the past?

10. How do scandals affect those involved and society as a whole?

11. Is there a difference between a public and private scandal?

12. How does the media play a role in scandals?

13. Can scandals be prevented?

14. How do we deal with the aftermath of a scandal?

COMM 1006 Week 6 Discussion 1 (20 Questions)

**COMM 1006 Course Instructor: Dr. Melissa Blanco Borelli, PhD**

1) What are some of the things you believe about yourself? How did you come to believe these things?
2) How do you think other people see you? Do you think their perceptions are accurate? Why or why not?
3) What are some of the ways in which mass media contribute to our beliefs about ourselves and others? Give examples.
4) How do stereotypes affect the way we see ourselves and others? Give examples.
5) How do scandals affect the way we see ourselves and others? Give examples.
6) What is your experience of feeling stereotyped or profiled? Describe a time when this happened to you.
7) Have you ever been the target of a scandal? Describe what happened.
8) Have you ever been affected by someone else’s scandal? Describe how it made you feel and what, if anything, you did about it.
9) What is your experience of being judged by others? Describe a time when this happened to you.
10) Have you ever judged someone else? Describe how it made you feel and what, if anything, you did about it.

COMM 1006 Week 6 DQ 1 (20 Questions)

1. Explain what stereotypes are and how they develop.

2. Describe the impact that stereotypes can have on individuals and groups.

3. Discuss some of the ways in which people can be stereotyped.

4. Explain how mass media can contribute to the development and reinforcement of stereotypes.

5. Discuss some of the ways in which mass media can challenge or combat stereotypes.

6. Describe how scandals can develop and why they are often covered by the media.

7. Discuss the impact that scandals can have on individuals, groups, and organizations.

8. Explain how mass media can contribute to the development and coverage of scandals.

9. Discuss some of the ways in which mass media can challenge or combat scandals.

10. Explain what power is and how it is related to mass communication and mass media.

COMM 1006 Week 6 Discussion 2 (20 Questions)

1. Define stereotypes. What are some examples of common stereotypes?
2. How do stereotypes form?
3. What is the difference between a stereotype and prejudice?
4. How do stereotypes affect the way we think and behave?
5. What are some ways to reduce the impact of stereotypes?
6. Define mass communication. Give some examples of mass communication channels.
7. What are some advantages and disadvantages of mass communication?
8. How does mass communication influence the formation of stereotypes?
9. Define scandal. Give some examples of scandals that have been in the news recently.
10. How do scandals affect the way we think and behave?
11. How do scandals influence the way we perceive others?
12. What are some ways to reduce the impact of scandals?
13. Do you think mass media have a responsibility to report news objectively? Why or why not?
14. Do you think mass media have a responsibility to avoid perpetuating stereotypes? Why or why not?
15. Do you think mass media have a responsibility to avoid reporting on scandals? Why or why not?

COMM 1006 Week 6 DQ 2 (20 Questions)

1. Which group do you think suffers the most from stereotypes? Why?
2. How can we avoid perpetuating stereotypes?
3. What are some steps we can take to break down stereotypes?
4. How do stereotypes affect the way we see others and the way they see us?
5. How can we use mass media to help break down stereotypes?
6. What are some recent examples of scandals that have been perpetuated by the mass media?
7. How can we avoid falling victim to sensationalism in the media?
8. How can we be more critical consumers of mass media?
9. What are some ways we can become more media literate?
10. What is your opinion on responsible journalism?

COMM 1006 Week 6 Quiz (20 Questions)

* COMM 1006 Course is only available to students currently enrolled in COMM 1006. If you are not a student in COMM 1006, please do not register for COMM 1006 Course.

COMM 1006 Week 6 MCQ’s (20 Multiple Choice Questions)

1. Which of the following is a reason why individuals tend to stereotype?
2. Which of the following is not an obstacle to successful communication?
3. The ____________ theory posits that people use stereotypes to simplify their social worlds.
4. The ____________ theory posits that people use stereotypes as a way to justify their own prejudices and discriminatory behaviors.
5. Stereotypes can have a number of negative consequences, including all of the following EXCEPT:
6. All of the following are ways to reduce the impact of stereotypes EXCEPT:
7. Which of the following is an example of an ingroup?
8. Which of the following is NOT an example of an outgroup?
9. The ___________ is the tendency for people to see members of their own group as more diverse than members of other groups.
10. The ___________ refers to a set of beliefs, values, and norms that are shared by a group of people.
11. Culture shock is most likely to occur when individuals:
12. Ethnocentrism is most likely to occur when individuals:
13. The ___________ refers to a situation in which people from different cultures have difficulty communicating with each other because they do not share the same meanings for words and symbols.
14. All of the following are examples of verbal communication EXCEPT:
15. All of the following are examples of nonverbal communication EXCEPT:
16. Paralanguage includes all of the following EXCEPT:
17. Which of the following is NOT an example of high-context communication?
18. In low-context cultures, messages tend to be:
19. In high-context cultures, messages tend to be:
20. The ___________ refers to a situation in which two or more people are unable to communicate effectively because they interpret the same words or actions in different ways.

COMM 1006 Week 7 Description

In COMM 1006 Course, we will explore how mass communication and mass media can perpetuate stereotypes and scandals. We will examine how different forms of communication (including news, advertising, social media, and entertainment) can influence our perceptions of others and ourselves. We will also consider the impact of mass communication on society as a whole. Throughout the COMM 1006 Course, we will critically examine the role of mass communication in our lives.

COMM 1006 Week 7 Outline

COMM 1006 Course Description: In COMM 1006 Course, students will explore how stereotypes and scandals are used in mass communication and mass media. Students will learn about the history of stereotypes and how they have been used in mass communication and mass media. Students will also learn about the different types of stereotypes and how they can be used to influence public opinion. In addition, students will examine how scandals are used in mass communication and mass media. Students will learn about the history of scandals and how they have been used in mass communication and mass media. Students will also learn about the different types of scandals and how they can be used to influence public opinion.

COMM 1006 Week 7 Objectives

In COMM 1006 Course, you will learn about the power of mass communication and mass media in society. You will explore how stereotypes and scandals can be used to influence public opinion. You will also examine the role of the media in promoting or challenging social change.

COMM 1006 Course Objectives:

By the end of COMM 1006 Course, you should be able to:

1. Understand the power of mass communication and mass media in society.

2. Analyze how stereotypes and scandals can be used to influence public opinion.

3. Evaluate the role of the media in promoting or challenging social change.

COMM 1006 Week 7 Pre-requisites

Writing 30 credits, including one of ENGL 1107 or 1108, or equivalent.

Grammar Review COMM 1006 Course reviews basic grammar and composition rules to help students hone their writing skills. Students learn how to write sentences, paragraphs and short essays in a variety of genres. They also learn how to edit their own work for grammar, spelling, sentence structure and clarity. In addition, the COMM 1006 Course introduces students to the use of various sources and documentation styles such as MLA. The COMM 1006 Course is required for all students in the Bachelor of Journalism program at Carleton University.

COMM 1006 Week 8 Pre-requisites for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) (COMM 1006) Writing 30 credits, including one of ENGL 1107 or 1108, or equivalent.

Media Studies Theory COMM 1006 Course is an introduction to media studies theory that explores various aspects of media theory in terms of its relationships with traditional theoretical frameworks such as Marxism, psychoanalysis and feminism. COMM 1006 Course topics include: culture; ideology; representation; mass communication; censorship; media production; media consumers; news/journalism; popular culture/entertainment and new technologies/virtual realities. The COMM 1006 Course is required for all students in the Bachelor of Journalism program at Carleton University.

COMM 1006 Week 9 Pre-requisites for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) (COMM 1006) Writing 30 credits, including one of ENGL 1107 or 1108, or equivalent.

COMM 1006 Week 7 Duration

is 6 weeks.** (Week 7 and 8 are review weeks.)

In Week 7, students will review the material they have learned in the previous six weeks. They will also prepare for their final exam, which will be given in Week 8.

COMM 1006 Week 7 Learning Outcomes

1. Understand the impact of stereotypes on society and how they are perpetuated through mass communication.

2. Understand how scandals can shape public opinion and how the media can influence the way scandals are reported.

3. Analyze the impact of mass communication on society, including the role of the media in perpetuating stereotypes and shaping public opinion.

4. Understand the ethical implications of stereotypes and scandals in mass communication and media.

5. Develop strategies for managing stereotypes and scandalous information in the workplace and in everyday life.

COMM 1006 Week 7 Assessment & Grading

COMM 1006 Course Code: COMM 1006-A*

COMM 1006 Course Code: COMM 1006-A* Credit Hours: 5 credits

Lecture hours: 37.5 hours

Prerequisites: English 12/12C/12CP or equivalent (C- or higher). Students with strong literacy skills and who have completed COMM 1006 Courses in Math, Science and Social Studies at the college prep level will have an advantage. Prior completion of a COMM COMM 1006 Course is recommended.

COMM 1006 Week 7 Suggested Resources/Books

COMM 1006 Week 7 Suggested Resources/Books for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) (COMM 1006)

1. “The Social Life of Information” by John Seely Brown and Paul Duguid

2. “Technopoly: The Surrender of Culture to Technology” by Neil Postman

3. “Amusing Ourselves to Death: Public DisCOMM 1006 Course in the Age of Show Business” by Neil Postman

COMM 1006 Week 7 Assignment (20 Questions)

*Note: All questions must be completed. Questions that are not completed will receive no marks. Please answer all questions in your own words.*

1. Explain what is meant by mass communication and mass media.

2. How have mass communication and mass media evolved over time?

3. What are some of the key theories in mass communication and mass media?

4. What are some of the key issues in mass communication and mass media?

5. How do mass communication and mass media impact our daily lives?

6. Explain what is meant by stereotypes.

7. How do stereotypes form?

8. What are the consequences of stereotypes?

9. Explain what is meant by prejudice.

10. How does prejudice form?

COMM 1006 Week 7 Assignment Question (20 Questions)

COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits)

1.How might the way we communicate about race, gender, and other social groups contribute to the existence of stereotypes?

2.What is the difference between a stereotype and prejudice?

3.What are some of the negative consequences of stereotypes?

4.How do media play a role in perpetuating stereotypes?

5.What are some ways we can challenge stereotypes?

6.What is a stereotype threat?

7.How does stereotype threat impact performance?

8.What are some ways to reduce or eliminate stereotype threat?

9.What is an implicit bias?

10.How do implicit biases impact our behavior?

11.What are some ways to reduce implicit biases?

12.What is discrimination?

13.What are some examples of discrimination?

14.How does discrimination impact those who experience it?

15.What are some ways to reduce discrimination?

COMM 1006 Week 7 Discussion 1 (20 Questions)

– Wilfrid Laurier University

1. How did the discussion of stereotypes and prejudice help you to understand how media messages can perpetuate ideas that are harmful to individuals or groups?

2. How did this week’s readings and discussions help you to better understand how power is used in mass media?

3. How did this week’s readings and discussions help you to better understand the impact of mass media on society?

4. What were some of the most important things you learned about stereotypes and prejudice this week?

5. What were some of the most important things you learned about power and mass media this week?

6. What were some of the most important things you learned about the impact of mass media on society this week?

7. How can we use what we learned about stereotypes and prejudice this week to create more positive media messages in the future?

8. How can we use what we learned about power and mass media this week to create more positive change in society?

9. What more would you like to learn about stereotypes and prejudice in relation to mass media?

10. What more would you like to learn about power and mass media in relation to society?

COMM 1006 Week 7 DQ 1 (20 Questions)

COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits)

Week 7 DQ 1

Read “The Power of Images in the Media” on pages 302-307 in your textbook. Then, respond to the following questions:

1. How do you define stereotypes? What are some examples of stereotypes that you have encountered in your daily life?

2. After reading this article, do you think that stereotypes always have a negative connotation? Why or why not?

3. Do you think that stereotypes can be helpful in some situations? Explain your answer.

4. Have you ever been a victim of stereotyping? If so, describe the experience and how it made you feel.

5. In what ways do you think the media contributes to the perpetuation of stereotypes? Give specific examples to support your answer.

COMM 1006 Week 7 Discussion 2 (20 Questions)

Unit 10: The Media, Stereotypes and Scandals: Why Do We Believe What We Believe?

In this unit, we will discuss the role of stereotypes in how we see the world and how they shape our perceptions of others. Then we will consider how mass media can influence our behavior and attitudes. Finally, we will look at how scandals involving public figures can influence our beliefs about them and their work.

Unit 10 Outcomes Addressed in this Assignment: 2. Examine the impact of stereotyping on society and individuals. 3. Analyze the effects of mass media on society and individuals. 6. Examine the impact of scandal on society and individuals. 7. Analyze ways to prevent or reduce stereotyping, prejudice, discrimination, and other forms of bias in mass media messages. 8. Analyze ways to prevent or reduce harm caused by scandalous behavior in public figures.

Instructions:

In this discussion forum, you will be asked to respond to 20 different questions over the COMM 1006 Course of 5 days (4 questions per day). For each question, you must provide a thoughtful, well-written response that demonstrates your understanding of the concepts covered in this unit as well as your critical thinking skills. Each response must be at least 200 words in length (not including references). Please use proper APA format for any citations or references used (including a reference list at the end of your initial post). Please note that your instructor may also provide comments on your posts throughout the week.

Day 1 (Tuesday): Questions 1-4

1) Do you believe that stereotypes are always negative? Why or why not? Give an example to support your answer.

2) How do stereotypes affect our ability to see people as individuals? Give an example to support your answer.

3) Do you think that mass media play a role in perpetuating stereotypes? Why or why not? Give an example to support your answer.

4) Have you ever been a victim of stereotyping? If so, describe what happened and how it made you feel.

COMM 1006 Week 7 DQ 2 (20 Questions)

1. How are stereotypes used to communicate messages in the media? Give examples.

2. How can stereotypes be used to create scandals? Give examples.

3. How can the media use stereotypes to influence public opinion? Give examples.

4. How can stereotypes be used to sell products or services? Give examples.

5. How do stereotypes impact the way we see ourselves and others? Give examples.

COMM 1006 Week 7 Quiz (20 Questions)

1. (True/False) An effective mass media campaign should be carefully planned to ensure that the message is delivered in a way that is both compelling and memorable. True False

2. (True/False) The goal of mass communication campaigns is to change attitudes and/or behavior. True False

3. (True/False) A mass media campaign is most effective when it targets a specific audience with a clear and concise message. True False

4. Which of the following is NOT an example of a mass media campaign? A public service announcement on television A political ad on the radio A commercial for a new product on the Internet A newspaper article about a local event

5. Which of the following factors is NOT considered when designing a mass media campaign? The target audience The message The medium The budget

6. Which of the following is an example of a mass media campaign that would be considered successful? A campaign that results in increased sales of a product A campaign that leads to more people voting in an election A campaign that changes people’s attitudes about an issue A campaign that causes people to take action on an issue

7. Which of the following factors is NOT considered when evaluating the success of a mass media campaign? The target audience The message The medium The budget

8. (True/False) Mass media campaigns are only effective if they are well-funded. True False

9. (True/False) It is not possible to measure the effectiveness of mass media campaigns. True False

COMM 1006 Week 7 MCQ’s (20 Multiple Choice Questions)

1. Mass media and mass communication both have a lot of power in society. Which one of the following is NOT an example of that power?

A. They can influence what people think about.
B. They can make people buy things they wouldn’t normally buy.
C. They can make people do things they wouldn’t normally do.
D. They can create stereotypes that can be harmful to groups of people.

2. Which one of the following is NOT a reason why stereotypes are harmful?

A. They can lead to discrimination against groups of people.
B. They can lead to violence against groups of people.
C. They can make it harder for people to see the world objectively.
D. They can make it harder for people to understand each other.

3. Which one of the following is NOT an example of a stereotype?

A. All men are strong and tough.
B. All women are emotional and weak.
C. All black people are criminals.
D. All white people are rich.

4. What is another term for “scandal”?

A. Controversy
B. Gossip
C. Rumor
D. Tabloid

COMM 1006 Week 8 Description

COMM 1006 Course Description:

COMM 1006 Course examines the power of mass communication and mass media. We will explore how these forms of communication can create and perpetuate stereotypes, as well as how they can be used to break down these stereotypes. We will also examine how mass media can be used to scandalize individuals and groups, and how these scandals can have a lasting impact on public opinion.

COMM 1006 Week 8 Outline

**
+
+####Day One
+
+*Lecture: Introduction to week 8 (10 minutes)*
+
+*Tutorial: Stereotypes and Scandals (1 hour)*
+ * Tutorial activities are designed to be completed in pairs or small groups.
+ * For this tutorial you will explore how stereotypes and scandals shape our perceptions of people, events and issues. You will examine the role that mass communication and mass media play in perpetuating these perceptions.
+ * Complete the following activities: [Stereotypes & Scandals](https://docs.google.com/document/d/1tTn_mvd_eDbpJX9PZ0sQLm-x0xIOvkc73Od7cMwjWQ8/edit?usp=sharing)
+ * Be prepared to discuss your responses to the activities with your tutorial group.
+
+####Day Two
+
+*Lecture: Race and Mass Media (2 hours)*

COMM 1006 Week 8 Objectives

1. Understand how stereotypes are used to communicate messages about social groups and how they can lead to discrimination.

2. Understand how scandals can be used to manipulate public opinion and how they can have a negative impact on society.

3. Understand the power of mass communication and mass media in shaping public opinion and influencing behavior.

COMM 1006 Week 8 Pre-requisites

COMM 1005 is a prerequisite for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) (COMM 1006).

COMM 1006 Course explores how mass media shapes our understanding of gender, race, class, sexuality, and ability. Through a critical examination of popular culture, news coverage, and advertising, we will analyze the construction of stereotypes in mass media and the impact these messages have on individuals and society. We will also examine the role that scandal plays in celebrity culture and the political economy of the media industries.

COMM 1006 Week 8 Duration

COMM 1006 Course is 5 weeks long.

COMM 1006 Week 8 Learning Outcomes

The objectives of COMM 1006 are to:
– Learn about the impact of mass media on society and culture.
– Understand how stereotypes and scandals can shape public opinion and behaviour.
– Develop critical thinking skills to evaluate mass media messages.

COMM 1006 Week 8 Assessment & Grading

(FALL 2016)

Assessment for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits)

In COMM 1006 Course, you will be assessed on your ability to achieve the learning outcomes through the following assessment tasks:

Task 1: Peer Evaluation Activity ………………………………….. 40%

Task 2: Final Examination …………………………………………. 60%

COMM 1006 Week 8 Suggested Resources/Books

Required Textbook:

Sociology: A Down to Earth Approach, 12th Edition (ISBN-13: 978-0321941248) by James M. Henslin. Published by Pearson Education.

COMM 1006 Course Description: COMM 1006 Course explores how mass communication and mass media are integral to the construction of social realities. It examines how stereotypes and scandals are used to construct perceptions of race, ethnicity, gender, age and class. The COMM 1006 Course also looks at how popular culture influences our everyday lives. The material will be presented in a lecture format with some student-led activities and discussions.

Week 8 Topic Outline: Media and Popular Culture

Lecture 8.1: Media Literacy

Lecture 8.2: Types of Media

COMM 1006 Week 8 Assignment (20 Questions)

1. (1 point) How might the research of Wood and Eagly help us to understand why, in general, women tend to be underrepresented in leadership positions?

The research of Wood and Eagly can help us to understand why, in general, women tend to be underrepresented in leadership positions by suggesting that there are certain stereotypes and biases against women that result in them being less likely to be chosen for leadership roles. For example, Wood and Eagly found that people tend to view women as being more nurturing and compassionate than men, which can lead people to believe that women are not as competent as men when it comes to leadership roles.

COMM 1006 Week 8 Assignment Question (20 Questions)

Note: COMM 1006 is a 5-credit online COMM 1006 Course offered by the Faculty of Communication, Art and Technology (FCAT).

The purpose of this assignment is to encourage you to critically reflect on how stereotypes and scandals are created and perpetuated through mass media.

In this assignment, you will be asked to answer 20 questions about stereotypes and scandals. You will need to use the COMM 1006 Course textbook, Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media, as well as at least two other academic sources, to answer the questions.

The questions are based on the following chapters in the textbook:

Chapter 1: The Power of Stereotypes
Chapter 2: The Role of Scandals in Creating and Perpetuating Stereotypes
Chapter 3: The Impact of Social Media on Stereotypes and Scandals
Chapter 4: Strategies for Reducing the Influence of Stereotypes and Scandals

1. What are some of the ways that stereotypes can be harmful?
2. How do stereotypes contribute to discrimination?
3. What is the difference between a stereotype and prejudice?
4. How do generalizations contribute to the formation of stereotypes?
5. Give an example of how the media can perpetuate stereotypes.
6. What is a stereotype threat?
7. How do self-fulfilling prophecies contribute to stereotype threat?
8. What is meant by the “beauty myth”?
9. How do stereotypes about intelligence impact education?
10. What are some examples of how race is used as a factor in perpetuating stereotypes?
11. How do stereotypes about gender impact women in the workforce?
12. What are some examples of how religion is used as a factor in perpetuating stereotypes?
13. What are some examples of how sexuality is used as a factor in perpetuating stereotypes?
14. What are some examples of how age is used as a factor in perpetuating stereotypes?
15. What are some examples of how disability is used as a factor in perpetuating stereotypes?
16. What role do scandalous stories play in perpetuating stereotypes?
17. Why are people more likely to believe scandalous stories about groups they don’t like or understand?
18. How can social media be used to challenge or perpetuate stereotypes?
19. What strategies can be used to reduce the impact of stereotypes?
20. What strategies can be used to reduce the impact of scandals?

COMM 1006 Week 8 Discussion 1 (20 Questions)

1. How have cultural stereotypes been perpetuated through mass media? Give an example.

2. How has mass media contributed to scandals? Give an example.

3. How has the power of mass communication and mass media impacted our society?

4. How do we define stereotypes? Are they always negative?

5. What is the difference between a stereotype and prejudice?

6. How do stereotypes lead to discrimination? Give an example.

7. Can stereotypes be helpful? If so, how? If not, why not?

8. What are some of the most common stereotypes that you have heard? Which ones do you think are the most harmful? Why?

9. What are some ways that we can challenge stereotypes?

10. Have you ever been the victim of discrimination because of a stereotype? If so, how did it make you feel? What did you do about it?

COMM 1006 Week 8 DQ 1 (20 Questions)

Complete the following exercises on pp. 161-162 of your text:

1. Find a mass media message that uses one or more of the stereotypes listed in Table 5.3 on p. 161 and explain how the message perpetuates this stereotype. How might this message affect the target audience? (1 paragraph)

2. Find a mass media message that uses one or more of the stereotypes listed in Table 5.3 on p. 161 and explain how the message could have been presented without relying on these stereotypes. How might this alternative message affect the target audience? (1 paragraph)

3. Do you think there are any benefits to using stereotypes in mass media messages? If so, what are they? If not, why not? (1 paragraph)

4. Have you ever been offended by a mass media message because it used a stereotype about your group? If so, describe the message and your reaction to it. If not, can you think of any examples of messages that might offend you if they used stereotypes about your group? (1 paragraph)

5. Find a recent news story about a “scandal” involving a celebrity or public figure. What was the nature of the scandal? Do you think the coverage was fair? Why or why not? (1 paragraph)

6. Have you ever been involved in or witnessed a “scandal”? If so, describe what happened and how you felt about it at the time and now. If not, can you think of any examples of scandals that have occurred in your community, school, or workplace? (1 paragraph)

7. Do you think there are any benefits to scandals? If so, what are they? If not, why not? (1 paragraph)

8. In your opinion, should mass media outlets be allowed to report on scandals? Why or why not? (1 paragraph)

9. In your opinion, should public figures be held to higher standards than private citizens when it comes to scandals? Why or why not? (1 paragraph)

COMM 1006 Week 8 Discussion 2 (20 Questions)

1. What is a stereotype? What is an example of a stereotype that you have heard or seen?

A stereotype is a fixed, oversimplified image or idea of a particular type of person or thing. An example of a stereotype that I have heard is that all Asian people are good at math. This is not true, of COMM 1006 Course, but it is a stereotype that some people believe.

2. What are some of the ways that stereotypes can be harmful?

Stereotypes can be harmful because they can lead to discrimination and prejudice. When people think of others in terms of stereotypes, they are not seeing them as individuals with their own unique qualities. This can make it difficult for people to get along and can lead to misunderstandings and conflict.

3. What is mass communication? What are some examples of mass communication?

Mass communication is the process of sending messages to large numbers of people through mass media. Some examples of mass communication include television, radio, newspapers, magazines, and the internet.

4. How does mass communication influence our perceptions of others?

Mass communication can influence our perceptions of others by providing us with information about other people and cultures. If we only see one side of a story, or if we only see people in a negative light, then our perceptions of them will be skewed. Mass communication can also influence our perceptions by providing us with images and messages that reinforce stereotypes.

5. What is a media scandal? Give an example of a media scandal that you have heard about.

A media scandal is a situation where someone in the public eye is accused of wrongdoing or where there is public outcry over something that has been reported in the media. An example of a media scandal that I have heard about is the recent controversy surrounding the film “The Interview.”

COMM 1006 Week 8 DQ 2 (20 Questions)

What is the impact of mass media on stereotypes? How do stereotypes influence our perceptions of others?

COMM 1006 Week 8 Quiz (20 Questions)

Comm 1006 Exam 2 Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media (5 credits) This exam covers chapters 4-8 of the textbook and lectures. Please make sure you have reviewed all of this material before taking the exam. Each question is worth 2 points. 1. Which of the following is not a type of source credibility? a. Expertise b. Trustworthiness c. Likeability d. All of the above are types of source credibility e. None of the above are types of source credibility 2. The ____________ principle says that when there are many ways to interpret messages, people will interpret them in a way that supports their own beliefs, attitudes, and values. a. Central Route b. Elaboration likelihood c. Interpretation d. Persuasion e. Priming 3. Which model argues that message receivers go through stages when they process persuasive messages? a. Elaboration likelihood model b. Limited capacity model c. Heuristic system model d. Systematic processing model e. Source credibility model 4. According to the _____________ principle, when people receive complex messages, they tend to use mental shortcuts to process them quickly and efficiently rather than carefully analyzing all the information contained in those messages? a. Heuristic processing b. Priming c

COMM 1006 Week 8 MCQ’s (20 Multiple Choice Questions)

at Concordia University.

Please note that COMM 1006 Course has not been updated for the Fall 2020 semester, and therefore may not accurately reflect the current state of the COMM 1006 Course.

COMM 1006 Week 9 Description

How do we define stereotypes? What are some examples of how stereotypes have been used in mass media? In what ways do stereotypes perpetuate social inequality? These are some of the questions that we will explore in COMM 1006 Course.

We will begin by looking at the history of stereotypes and how they have been used in mass media. We will then examine the impact of stereotypes on individuals and society. Finally, we will explore how we can challenge and change stereotypes.

COMM 1006 Week 9 Outline

(COMM 1006 Course outline is subject to change. Please refer to the COMM 1006 Course Syllabus for the most up-to-date information.)

Week 9 – Research Paper Due and Presentations

Lecture Topics:
● Finalizing Your Research Paper (W9 L1)
● Paper Presentations (W9 L2)

Activities:
● Finalize your research paper and submit it to the “COMM 1006 Coursework” link in Brightspace by Sunday at 11:59 p.m. Eastern Standard Time. You will be asked to submit your paper as a .doc or .docx file. Please make sure that you do not use Google Docs for this submission, as I cannot open Google Docs files. If you are having trouble with your submission, please email me at rosina@csuohio.edu. NOTE: No late papers will be accepted. You will receive 0 points for late papers! Also, please check your CSU email account before class on Wednesday to see if I have emailed you about possible revisions that need to be made before you present your paper on Wednesday!
● Prepare for and participate in your presentation on Wednesday. If you have any questions about your presentation, please email me at rosina@csuohio.edu.

COMM 1006 Week 9 Objectives

*This is a 5-credit COMM 1006 Course, which is equivalent to a standard 3-credit university COMM 1006 Course.

**Please note that COMM 1006 Course has been updated as of August 2019. The objectives below reflect the new version of the COMM 1006 Course.

By the end of COMM 1006 Course, students will be able to:

1. Understand how stereotypes are perpetuated through mass media.

2. Understand how scandals are perpetuated through mass media.

3. Understand how power is exerted through mass media.

COMM 1006 Week 9 Pre-requisites

Week 9 Pre-requisites for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media (5 credits) : Please review the following chapters in your textbook before starting this week: – Chapter 8: Race, Ethnicity, and Gender in the Media – Chapter 9: Sexuality in the Media

COMM 1006 Week 9 Duration

COMM 1006 Course runs from January 8 to January 19.

COMM 1006 Week 9 Learning Outcomes

By the end of COMM 1006 Course, students will be able to: 1. Analyze the impact of mass media on society and culture. 2. Understand how stereotypes are perpetuated in the mass media. 3. Examine how scandals are used by the media to sell news. 4. Critique the role of mass communication in democracy. 5. Evaluate the impact of digital media on society and culture.

COMM 1006 Week 9 Assessment & Grading

|**COMM 1006 Course:** COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media (5 credits)| **Instructor:** John Doe |
| — | — |
| **COMM 1006 Course Description:** COMM 1006 Course examines how mass communication and mass media shape our perceptions of race, ethnicity, gender, sexuality, and class. The COMM 1006 Course will explore a range of topics, including stereotypes, body image, and the representation of minorities in the media. In addition, the COMM 1006 Course will examine how mass media can be used to promote social change. | **Learning Outcomes:** Upon successful completion of COMM 1006 Course, students will be able to: 1. Analyze the role of mass communication and mass media in shaping our perceptions of race, ethnicity, gender, sexuality, and class. 2. Evaluate the impact of stereotypes on our perceptions of others. 3. Understand how the media can be used to promote social change. 4. Understand the role of the media in promoting body image. 5. Analyze the representation of minorities in the media. 6. Understand how mass media can be used to create social change |
| **Assessment Methods:** | **Grading Scale:** |
| In-class participation (20%) | A = 90-100% |
| Midterm exam (30%) | B = 80-89% |
| Final exam (30%) | C = 70-79% |
| Research paper (20%) | D = 60-69% |
| F = 0-59% |

COMM 1006 Week 9 Suggested Resources/Books

A. Reading List

1. McQuail, D. (2010). McQuail’s Mass Communication Theory (6th ed.). Thousand Oaks, CA: Sage. ISBN-13: 978-1412950479
2. DeFleur, M. L., & Ball-Rokeach, S. J. (1989). Theories of mass communication (5th ed.). White Plains, NY: Longman. ISBN-13: 978-0325078290
3. Berger, A. A., & Chaffee, S. H. (1987). Handbook of communication science. Newbury Park, CA: Sage Publications. ISBN-13: 978-0803923148
4. Rubin, A. M., & Windahl, S. (1986). Communication as social interaction. Beverly Hills, CA: Sage Publications. ISBN-13: 978-0803922585
5. Donsbach, W., & Kiousis, S.(Eds.). (2012). The International Encyclopedia of Political Communication. Malden, MA: Wiley Blackwell. ISBN-13: 978-1405184649
6. Wanta, W., Golan, G., & Yinling Ye (Eds.). (2009). Media Effects Across Cultures.. Cresskill NJ: Hampton Press Inc.. ISBN-13: 978-1572737485

B. Other Resources

1. The website for the textbook McQuail’s Mass Communication Theory can be found here: http://www.sagepublishing.com/mct
2. The website for the textbook DeFleur and Ball-Rokeach’s Theories of Mass Communication can be found here: http://www2.gsu.edu/~wwwcomm/theoriesbook/index_frameset_dbr_5e_theories_of_mass_communication_5e_theories_of_mass_communication_.htm
3. The website for the textbook Berger and Chaffee’s Handbook of Communication Science can be found here: https://usupported1x1x1x1x432423242342342134123423423423432421354634563456456456456456464564564564645645646347563475635764756748563478567948576347856794857634857694857639485769485769485679485679485679485698735698734569873569873456987356987345698735698734569873569873456987356987345698735698734569873569873456897356897356897356897356897356897356

COMM 1006 Week 9 Assignment (20 Questions)

*Note: COMM 1006 Course has a prerequisite. Please check the COMM 1006 Course Outline for more information.

1.What do you think is the most significant difference between public relations and advertising?
2.How do you think public relations and advertising work together to create messages that influence our perceptions of organizations and products?
3.How do you think the use of stereotypes affects the way we think about and interact with others?
4.What do you think are some of the reasons why people engage in gossip?
5.How do you think the media can influence our perceptions of reality?
6.Do you think there is a link between media violence and real-world violence? If so, what do you think is the nature of this link?
7.How do you think the media can be used to promote social change?
8.What do you think are some of the benefits and drawbacks of using social media?
9.What do you think are some of the ethical issues surrounding the use of social media?
10.Do you think there is such a thing as “fake news”? If so, what do you think are its implications?

COMM 1006 Week 9 Assignment Question (20 Questions)

For each question, you need to write at least one paragraph. If a question asks for your opinion, please state your opinion and explain why you have that opinion.

1. Do you think the stereotypes in the media about Muslims are accurate? Explain your answer.

2. How do you think the media coverage of Muslims has changed since 9/11?

3. Do you think the way the media covers Muslims is fair? Explain your answer.

4. What do you think are the reasons behind why the media covers Muslims the way it does?

5. Do you think the media should be more careful when reporting on Muslims? Explain your answer.

6. What do you think are some of the consequences of the way the media covers Muslims?

7. Do you think there is a double standard when it comes to how the media covers Muslims compared to other groups? Explain your answer.

8. What do you think are some of the reasons behind why there might be a double standard when it comes to how the media covers Muslims?

9. Do you think the way the media covers Muslims has an impact on how people view them? Explain your answer.

10. Do you think the way the media covers Muslims has an impact on how people treat them? Explain your answer

COMM 1006 Week 9 Discussion 1 (20 Questions)

1. How can we use stereotypes to our advantage?
2. How do stereotypes lead to discrimination?
3. What are some steps we can take to reduce the impact of stereotypes in our lives?
4. Do you think the media is responsible for perpetuating stereotypes? Why or why not?
5. Can stereotypes be helpful in some situations? If so, when and why?
6. Are there certain groups of people that are more likely to be stereotyped than others? If so, who and why?
7. Do you think we are more likely to stereotype people who are different from us? Why or why not?
8. What are some ways we can become aware of our own personal biases and prejudices?
9. How can we avoid letting our personal biases and prejudices influence our interactions with others?
10. What impact do you think social media has on the way we perceive and interact with others?

COMM 1006 Week 9 DQ 1 (20 Questions)

1. How do stereotypes affect the ways we think about others?

2. How can stereotypes lead to discrimination and prejudice?

3. What are some common stereotypes that you have heard?

4. How might you go about changing a stereotype that you believe is harmful?

5. What are some steps that people can take to avoid perpetuating stereotypes?

6. What is a stereotype threat?

7. How can stereotype threat lead to negative consequences?

8. What are some examples of stereotype threat in your own life or in the news?

9. What can be done to reduce the effects of stereotype threat?

10. What are some common media stereotypes?

11. How do these stereotypes affect the way we think about others?

12. How can media stereotypes lead to discrimination and prejudice?

13. What are some steps that people can take to avoid perpetuating media stereotypes?

14. What is a media scandal?

15. How do media scandals affect the way we think about others?

16. How can media scandals lead to discrimination and prejudice?

17. What are some steps that people can take to avoid perpetuating media scandals?

COMM 1006 Week 9 Discussion 2 (20 Questions)

COMM 1006 Course is a study of the ways in which the mass media cover, create, and perpetuate stereotypes. The COMM 1006 Course will focus on how mass media messages can perpetuate stereotypes about gender, race/ethnicity, age, class, and physical ability. We will examine how these messages affect our perceptions of ourselves and others. In addition to looking at the effects of media stereotypes on individuals, we will also examine how these messages can lead to discrimination and hate crimes. Finally, we will explore what we can do to reduce the negative effects of stereotypes in the media.

COMM 1006 Week 9 DQ 2 (20 Questions)

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COMM 1006 Week 9 Discussion Question 2 20 Questions To get the most out of this topic, it’s best to read it from start to finish. It is designed in a linear format, which means that we will guide you through each step of the research process until you have completed your research. After reading the entire topic, if you are still unsure of how to proceed, please refer to the…

COMM 1006 Week 9 Quiz (20 Questions)

Quiz 9 Due Apr 12 at 11:59pm Points 20 Questions 20 Available until Apr 12 at 11:59pm Time Limit 60 Minutes Allowed Attempts 1 Instructions Question 1 2.5 / 2.5 pts The news media are under pressure to present complex issues in as simple a way as possible. Which of the following is true about this? This can lead to oversimplification, which can then lead to inaccurate public understanding of issues and policies. This is a positive development because it allows citizens to be better informed about their government’s activities and make more informed choices when they vote. It means that those who are directly involved in crafting public policy must make sure that their ideas can be presented in clear, understandable language. It helps keep the public interested in what the government is doing by providing entertaining stories that “humanize” the decisions that our leaders make every day. Question 2 0 / 2.5 pts What is one reason why people might respond to media messages differently from other people? They have different levels of anxiety when they encounter new information They are better able to remember some kinds of messages than others They tend to form different impressions based on the same evidence They see things in the world differently based on their own worldviews Question 3 2.5 / 2.5 pts We can only create effective messages if we know how our audience thinks and feels about the issues we want to discuss with them. In order for us to do this, we must: Consider who or what we want our message to influence Give consideration as to what is important for them Be aware of how our audience interprets reality Be able to anticipate how they will react when they hear our message Question 4 0 / 2.5 pts Which of the following statements best describes the relationship between mass media and democratic governments? Mass media provide citizens with access to information so they can better understand what their government is doing Mass media help ensure that governments abide by democratic ideals by holding them accountable for their actions Mass media function as an intermediary between government officials and ordinary citizens Mass media should be allowed to operate without restrictions in order for democracy to function properly Question 5 0 / 2.5 pts After reading a story in her local newspaper about a school shooting incident, Karen decides she needs a gun so she could defend herself and her family if it were ever needed. What did Karen most likely experience when she read the article? A confirmation bias A community effects bias A priming effect An emotional reaction Question 6 2.5 / 2.5 pts According to researchers, which of these types of stories has been found most likely to increase anxiety among viewers who see them on television? Stories that focus on community violence Stories that focus on natural disasters Stories that focus on celebrity misbehavior Stories that focus on terrorist threats Question 7 0 / 2.5 pts The impact theory suggests that exposure ______________ aggression makes children more aggressive over time whereas exposure ______________ aggression would reduce children’s aggression over time increases; decreases decreases; increases causes; prevents reinforces; reduces Question 8 0 / 2.5 pts One reason why people become victims of scams or frauds such as pyramid schemes or bogus offers for free prizes is because they: Are gullible Are inexperienced Have high self-esteem Do not trust themselves or others around them enough Question 9 0 / 2.5 pts Emotional reactions are often triggered by priming effects, which refers to: The way people interpret messages based on cultural values or norms The way people learn from seeing examples of behavior being rewarded or punished The process whereby unconscious cues influence our conscious decisions The process whereby we become more motivated after seeing someone like us achieve success at a task Question 10 0 / 2.5 pts When talking with friends, you sometimes find yourself surprised at how much you agree with them when discussing certain topics even though your personal views may differ greatly from theirs—this phenomenon is known as: Priming Bandwagoneffect Social proof SchemataQuestion 110 / 2.5 pts Research suggests which one of these kinds of messages has been found most likelyto lead viewers toward helping those who have been victimized by crime?Messages depicting violenceMessages depicting victimsMessages depicting victims being helpedMessages depicting fear Question 120 / 2.5 pts Which one of these factors has been found most likelyto predict whether people will behave altruistically?Their level of educationTheir genderTheir ageThe number of other people around themQuestion 130/2 . 5 p ts W hich o f t h e f o l l o w i n g s t a t e m e n t s b e s t d e s c r i b e s h o w m e d i am essa g es r ela t ed t o m ental hea lth pr obl em s affect peo pl e wh o ar e st r uggl ing w it h su ch pr obl em s ?Mental health messages often make mental health issues seem less serious than they really are Mental health messages provide realistic examples of how mental health issues may affect people personally Mental health messages often serve as models for coping strategies that people can use Mental health messages may lead viewers suffering from mental health problems towards negative consequencesQuestion 140/2 . 5 p ts W hich o f th e f o l l ow i ng de scr ib es th e mot ivat ion be hi nd com mu nit y effec ts bi as ?Cit izens w ho hold c om mu nit y effec ts bi ases beli eve th at re lat ivel y rare eve nt s ar e mor e co mm mo n th an th ey act uall y ar e .Cit izens w ho hold c om mu nit y effec ts bi ases beli eve th at re lat ivel y com mo n eve nt s ar e mor e ra re th an th ey act uall y are .Cit izens w ho hold c om mu nit y effec ts bi ases beli eve th at posi ti ve eve nt s ar e mor e co mm mo n th an negati ve ev ent s .Cit izens w ho hold c om mu nit y effec ts bi ases beli eve th at posi ti ve eve nt s ar e mor e ra re th an negati ve ev ent s .Question 150/2 . 5 p ts W hich o f t h ese co mb i na ti ons b est descr ib es ho w med ia str uct ur es af fect medi a messa ge conte nt ?The med ia struc tur es dec idin g wha t gets repor te d af fect medi a messa ge conte nt becausethey det erm ine wha t stor ie s get repor te d whilest il l allow ing repo rtersto repor t wit hout any gui delin es abo ut wi hat shou ld or shou ld no t getrep orte d .The medi a struc tur es dec idin g wha t gets repor te d af fect medi a messa ge conte nt becausethey determ ine wha t stor ie s get repor te d but also set gui delin es abo utwi hat shou ld or shou ld no t get rep orte d .The medi a struc tur es dec idin g wha t gets repor te d af fect medi a messa ge conte nt becausethey det erm ine wha t stori es do no t get repor te d but also set gui delin esabo ut wh at shou ld or shou ld no t get rep orte d .The medi a struc tur es dec idin g wha t gets repor te d af fect medi a messa ge conte nt becausethey det erm ine wha t stori es do no t get repor te d but still allow ingrepo rtersto repo rt wit hout any gui delin es abo ut wi hat shou ld or shou ld no trep orte d .Question 160/2 . 5 p ts W hen tw o consu me rs sho pp ing toget her disc ov er tha tinformati onw ith respec tot heir preferenc est hey have ,the duo crac ks up becausethey returntheir pur cha sed itemsto go shop ping alone trynigto fin da producet tha tonly the ot her consu mer kn owsab outand likes ,so each buysthat product ,however,they both choose diffenret products ;this describe :Consumers dual -cr ac kup Consumrs pick two products buynig together Consumers chose differenrt products buying together Consumers selling different products buying togetherQuestion 170/2 . 5 p ts W hich statement below best describes what advertisers seek when developing ad campaigns targeting younger audiences? Advertisers want younger audiences to develop loyalty towards brands so they continue purchasing their products throughout adulthood Advertisers want younger audiences because they are easy targets and therefore more likely buy their products without much effort Advertisers recognize young adults’ ability surf across multiple platforms simultaneously (multi-task), making them more susceptible toward ads Advertisers realize advertising campaigns targeted toward young adults generally have longer shelf lives given this demographic’s willingness adopt new trends easilyQuestion 180/2 . 5 p ts W hich one statement below best describes why advertisers prefer online ads compared traditional print ads (such newspapers)? Online ads don’t require graphics designers whereas traditional print ads need graphic designers Online ads are interactive whereas traditional print ads cannot be interacted Online ads appear beside web content related advertisements’ target market whereas traditional print ads appear beside non-related content Online ads cost less money compared traditional print adsQuestion 190/2 . 5 p ts Giv en tha tinformati onis pre sented inter netuser sap pr opri ate search terms tha tinformati onw il la pp ear ,whic his consid er edas inter netadvertisements ?Google Ads CPA CPC CPM CTRQuestion 200/2 . 5 p ts A big advantage internetads over televisionand radio adve rtisements isthat :Internetads don’t require copyrights Internetads have cheap price Internetads don’t require graphic designers Internetads are interactive

COMM 1006 Week 9 MCQ’s (20 Multiple Choice Questions)

– Carleton University

1. Which of the following terms is defined as “a group of two or more people who share certain characteristics, interact regularly with one another, and view themselves as a distinct social entity”? (Points : 1)

2. Social identity theory posits that: (Points : 1)

3. Social stigma refers to: (Points : 1)

4. Mass media stereotypes are often based on: (Points : 1)

5. In-group favouritism is: (Points : 1)

6. Prejudice refers to: (Points : 1)

7. Discrimination refers to: (Points : 1)

8. The term ____________ is used to describe an unjustified negative attitude towards an individual or group that is based on that individual’s or group’s membership in a particular social category. (Points : 1)

9. The term ____________ is used to describe an unjustified negative behaviour towards an individual or group that is based on that individual’s or group’s membership in a particular social category. (Points : 1)

COMM 1006 Week 10 Description

In COMM 1006 Course, we will explore how mass communication and mass media play a role in perpetuating stereotypes and scandals. We will examine how different forms of mass communication (e.g., television, radio, film, newspapers, magazines, music, and the Internet) can influence our perceptions of others and ourselves. We will also consider how mass media can be used to challenge stereotypes and promote social change.

COMM 1006 Week 10 Outline

*Please note that while SOCI 1101 is a prerequisite for COMM 1006, you do not need to have completed it before starting the COMM 1006 Course.

**This is a tentative outline and is subject to change.

COMM 1006 Week 10 Objectives

COMM 1006 Course Objectives

COMM 1006 Course explores the role of mass communication and mass media in the construction and perpetuation of stereotypes. Students will critically examine how messages in the media contribute to the formation of attitudes and beliefs about social groups, and how these attitudes and beliefs can lead to discrimination. The COMM 1006 Course will also explore how stereotypes can be used to justify and perpetuate scandalous behaviour.

Students will be able to:

1. Analyze the role of mass communication and mass media in the construction and perpetuation of stereotypes.

2. Evaluate how messages in the media contribute to the formation of attitudes and beliefs about social groups.

3. Assess how these attitudes and beliefs can lead to discrimination.

4. Understand how stereotypes can be used to justify and perpetuate scandalous behaviour.

COMM 1006 Week 10 Pre-requisites

* Students must have completed all other required COMM 1006 Courses for their program before taking COMM 1006.

COMM 1006 Week 10 Duration

5 weeks (35 hours)

COMM 1006 Week 10 Learning Outcomes

1. Understand the ways in which stereotypes can shape our perceptions of other people and groups.

2. Understand how mass media can perpetuate stereotypes.

3. Be able to critically analyze stereotypes in mass media.

4. Understand how scandals can be used to manipulate public opinion.

5. Be able to critically analyze scandals in mass media.

COMM 1006 Week 10 Assessment & Grading

Grading Scale: A = 100-92, A- = 91-90, B+ = 89-88, B = 87-82, B- = 81-80, C+ = 79-78, C = 77-72, C- = 71-70, D+ = 69-68, D = 67-62, D- = 61-60.

*Please note that this is a sample syllabus and is subject to change.

COMM 1006 Week 10 Suggested Resources/Books

(NC)

COMM 1006 Course Materials Textbook:

* required

The textbook for COMM 1006 Course is available through our partner RedShelf. For more information about how to purchase your textbook, click here.

COMM 1006 Week 10 Assignment (20 Questions)

1. What are some of the negative consequences of stereotypes?

2. How do stereotypes lead to discrimination and prejudice?

3. How can we reduce the impact of stereotypes in our lives?

4. What are some of the benefits of diversity?

5. How can we increase diversity in our lives?

6. What is the impact of mass media on stereotypes and prejudice?

7. How can the media help reduce the impact of stereotypes and prejudice?

8. What are some of the negative consequences of scandals?

9. How do scandals lead to distrust and cynicism?

10. How can we reduce the impact of scandals in our lives?

COMM 1006 Week 10 Assignment Question (20 Questions)

Note: This assignment is worth 100 marks (10%) of your final grade for the COMM 1006 Course.

Instructions: Read each question carefully and answer each question in a separate document. Your answers should be typed, double-spaced, using 12 point font, and should not exceed two pages in length (one page per question). Please number your answers according to the question numbers below.

Submit your answers via the Assignments link on Blackboard by 11:59 p.m. on Monday of Week 10. Late assignments will not be accepted without prior approval from the instructor. Please note that you will have to resubmit your assignment if you do not receive a confirmation email from the system stating that your assignment has been successfully submitted.

1) Define what is meant by “stereotype threat” and describe how it can impact people’s performance on tasks. Give an example of how stereotype threat might affect a student’s performance on an important test. (2 marks)

2) What is meant by “implicit bias”? Explain how implicit biases can lead to discrimination, even when people are not consciously aware of them. Give an example of how implicit bias might lead to discrimination in the workplace. (2 marks)

3) Explain what is meant by “media literacy” and describe three things that media literate individuals are able to do. Why is media literacy important? (2 marks)

4) Describe what is meant by “agenda setting” and explain how the mass media can influence what topics people think are important. Give an example of how agenda setting might occur in the context of news coverage of a political campaign. (2 marks)

5) Explain what is meant by “framing” and describe how media frames can influence the way people understand and interpret events. Give an example of how framing might occur in the context of news coverage of a controversial issue such as abortion or gun control. (2 marks)

6) What are some of the potential risks associated with social media use? How can users protect themselves from these risks? (2 marks)

7) Define “fake news” and explain how it can spread quickly on social media platforms such as Facebook and Twitter. What are some ways that people can protect themselves from fake news? (2 marks)

8) What are some of the ethical concerns associated with social media use? How can social media users avoid violating ethical standards? (2 marks)

9) What are some of the legal concerns associated with social media use? How can social media users avoid breaking the law? (2 marks)
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COMM 1006 Week 10 Discussion 1 (20 Questions)

This week we continue our discussion on the power of mass communication and mass media. The readings this week focus on mass media and stereotypes, as well as how scandals are often blown out of proportion by the media.

1. Define stereotype and provide an example of a stereotype that you have encountered in your everyday life.

2. Do you think that the media has a responsibility to report stories accurately, or do you think that the media’s job is simply to sell newspapers/get people to watch their programs?

3. Do you think that the media plays a role in perpetuating stereotypes? If so, how?

4. Have you ever been the victim of a stereotype? If so, how did it make you feel?

5. What do you think is the most common stereotype that is perpetuated by the media?

6. Do you think that there are any benefits to stereotypes? If so, what are they?

7. Do you think that there are any negative consequences to stereotypes? If so, what are they?

8. What do you think is the most effective way to combat stereotypes?

9. Have you ever been the victim of a scandal? If so, how did it make you feel?

10. What do you think is the most common type of scandal that is perpetuated by the media?

COMM 1006 Week 10 DQ 1 (20 Questions)

1. What is the definition of a stereotype?

A stereotype is an over-generalized, often inaccurate belief or preconception about a group of people. Stereotypes can be based on race, ethnicity, nationality, gender, religion, sexual orientation, or any other characteristic.

2. What are some common examples of stereotypes?

Some common examples of stereotypes include beliefs that all Asians are good at math, all African Americans are good at basketball, all women are bad drivers, all men are sexist, all gay men are flamboyant, and all lesbians are butch.

3. How do stereotypes form?

Stereotypes can form for a variety of reasons. They may be based on personal experiences or observations, or they may be the result of media portrayals or societal messages. Sometimes people adopt stereotypes simply because they are easy shortcuts for understanding the world around them.

4. Why do stereotypes persist even when they’re inaccurate?

Stereotypes persist because they are reinforced by society and the media. Even when they’re inaccurate, they can be difficult to change because they’re so deeply ingrained in our thinking.

5. What are the consequences of stereotypes?

The consequences of stereotypes can be serious. They can lead to discrimination and prejudice, and they can cause people to make unfair judgments about others. Stereotypes can also prevent people from seeing individuals as complex human beings with unique experiences and perspectives.

COMM 1006 Week 10 Discussion 2 (20 Questions)

1. What is the definition of a stereotype? How do stereotypes affect our social and personal relationships?

2. What are some examples of negative stereotypes about particular groups of people? How do these stereotypes impact the way we think and behave towards members of those groups?

3. What are some examples of positive stereotypes about particular groups of people? While these stereotypes may be more flattering, how can they still be harmful?

4. How do media portrayals of different groups contribute to the development and reinforcement of stereotypes?

5. Have you ever been the victim of stereotyping? How did it make you feel?

6. Have you ever perpetuated a stereotype? What motivated you to do so?

7. What can we do to break down harmful stereotypes?

8. Can stereotypes ever be helpful? If so, how and under what circumstances?

9. What is a prejudice? How is it different from a stereotype?

10. What are some examples of prejudices that exist in our society? How do these prejudices impact the way we think and behave towards members of those groups?

COMM 1006 Week 10 DQ 2 (20 Questions)

**COMM 1006 Week 10 DQ 2 (20 Questions) for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) (COMM 1006)**

1. What is a stereotype? How do stereotypes form?
2. What are the different types of stereotypes? Give examples of each.
3. How do stereotypes affect the way we think and behave?
4. What are some of the negative consequences of stereotyping?
5. Can stereotypes ever be positive or helpful? If so, how?
6. What role does the media play in perpetuating stereotypes? Give examples.
7. Are there any groups that are particularly vulnerable to negative stereotypes? Why?
8. Have you ever been the victim of stereotyping? How did it make you feel?
9. Have you ever been guilty of stereotyping someone else? What made you do it?
10. What can we do to reduce the power of stereotypes in our lives and in society as a whole?

COMM 1006 Week 10 Quiz (20 Questions)

Instructions: This is a 20-question multiple choice quiz. Each question has only one correct answer. Please select the best answer for each question and submit your answers when you are finished. Good luck!

* COMM 1006 Course is not part of the UBC Sauder School of Business Bachelor of Commerce degree program.

1. In what ways do stereotypes lead to discrimination?

a) Stereotypes lead to discrimination by making people more likely to hire someone who is a member of a group they stereotype as being competent.

b) Stereotypes lead to discrimination by making people more likely to avoid contact with members of groups they stereotype as being incompetent.

c) Stereotypes lead to discrimination by making people more likely to judge members of groups they stereotype as being incompetent more harshly than they would if they did not hold those stereotypes.

d) All of the above.

2. Which of the following is an example of an interpersonal communication process?

a) A couple argues about whether or not to have children.

b) A group discussion about whether or not to participate in a protest against an upcoming G8 summit.

c) A commercial that tries to convince viewers that they need to buy a new car.

d) All of the above.

3. How do rumors function in society?

a) Rumors function in society by providing people with information about potential threats and opportunities.

b) Rumors function in society by helping people make sense of ambiguous situations.

c) Rumors function in society by reinforcing people’s existing beliefs and attitudes.

d) All of the above.

4. How did the media coverage of OJ Simpson’s trial contribute to his acquittal?

COMM 1006 Week 10 MCQ’s (20 Multiple Choice Questions)

*
*Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the ‘Submit my answers’ button at the bottom of the page to receive your results. You will be given a score and will be able to go back to see what you got right and wrong.
*/

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COMM 1006 Week 11 Description

COMM 1006 Course examines the ways in which mass media influence and shape our perceptions of social groups. We will explore how different forms of mass media (including news, advertising, film, music, and social media) contribute to the construction of stereotypes about social groups. We will also examine how mass media can be used to challenge these stereotypes and promote social change.

COMM 1006 Week 11 Outline

Instructor:

Office Hours:

Class Schedule:

COMM 1006 Course Description: COMM 1006 Course examines how stereotypes and scandals shape our perceptions of reality and affect our everyday lives. Through a combination of lectures, discussions, and writing assignments, students will explore the impact of mass communication and mass media on our understanding of stereotypes and scandals. Topics to be covered include race, gender, sexuality, class, and religion.

Week 11: The Power of Social Media

This week we will examine the role of social media in perpetuating stereotypes and scandals. We will discuss how social media can be used to challenge and change existing power structures. We will also consider the ethical implications of using social media to spread information about stereotypes and scandals.

COMM 1006 Week 11 Objectives

COMM 1006 Course covers the effects of mass communication and mass media on society. Students will explore how messages are communicated through different channels and how they are interpreted by different audiences. The COMM 1006 Course will also examine the power of mass media to shape public opinion and to create stereotypes.

COMM 1006 Week 11 Pre-requisites

COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) (COMM 1006)

*Note that COMM 1006 Course has a prerequisite. Please check the COMM 1006 Course Calendar for more information.

COMM 1006 Week 11 Duration

The duration of COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) is 5 weeks.

COMM 1006 Week 11 Learning Outcomes

*Note: COMM 1006 Course is a required, but ungraded, pass/fail COMM 1006 Course for students in the Mass Communications and Media Studies program.

Upon successful completion of COMM 1006 Course, students will be able to:

1. Understand how mass media messages can reinforce and/or challenge stereotypes about groups of people.

2. Analyze how the media can influence public opinion and perceptions about controversial topics and events.

3. Evaluate the role of mass media in shaping public disCOMM 1006 Course about scandalous behavior.

COMM 1006 Week 11 Assessment & Grading

Assessment for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) (COMM 1006)

Unit Goals:

By the end of this unit, students will be able to:

1. Understand and apply basic concepts in communication theory to explain how messages are created, encoded, and decoded.
2. Understand and apply basic concepts in media studies to explain how different media platforms shape our understanding of the world around us.
3. Analyze how stereotypes are perpetuated through mass media messages.
4. Evaluate the impact of scandals on our perceptions of public figures.
5. Analyze the role that social media plays in perpetuating or challenging stereotypes and scandals.
6. Develop strategies for critically evaluating mass media messages.
7. Communicate effectively in writing about mass media messages.

Assessment Details:

In this unit, you will be assessed on your ability to achieve the unit goals through a variety of assessment tasks including an exam, quizzes, group work, and individual writing assignments. Your final grade for the unit will be calculated as follows:

Exam: 30%
Quizzes: 20%
Group Work: 20%
Individual Writing Assignments: 30%

COMM 1006 Week 11 Suggested Resources/Books

*COMM 1006 Course is offered by the Faculty of Arts and Social Sciences.

Book(s):

1) The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively – Helio Fred Garcia

2) The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism – Olivia Fox Cabane

3) The 48 Laws of Power – Robert Greene

COMM 1006 Week 11 Assignment (20 Questions)

**Instructions**: Complete this assignment in the form of a Google Doc and submit the link to the Doc on Canvas by the end of Week 11. Assignments submitted after this deadline will not be accepted.

**Assignment Structure**: You must answer all 20 questions listed below. Each question is worth one mark, for a total of 20 marks. Please note that you must answer each question in at least one full sentence in order to receive full credit. You are welcome to use additional space if you require it.

**Due Date**: Monday, January 27th, 2019 at 11:59 PM (EST)

**Late Policy**: Assignments submitted late will not be accepted. All assignments must be submitted by 11:59 PM (EST) on the due date listed above. In case of technical difficulties, please email your assignment to [mcmullinj@sfu.ca](mailto:mcmullinj@sfu.ca).

**Grade Rubric for Assignment 1: Scandals and Stereotypes Quiz (20 Questions)**

– 18-20 correct answers = A+ grade (95%)

– 16-17 correct answers = A grade (90%)

– 14-15 correct answers = B+ grade (87%)

– 12-13 correct answers = B grade (83%)

– 10-11 correct answers = C+ grade (79%)

– 8-9 correct answers = C grade (75%)

– 6-7 correct answers = D+ grade (71%)

– 4-5 correct answers = D grade (65%)

– 2-3 correct answers = F grade (60% or less)

– 0-1 correct answer = F grade (60% or less)

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**1. Which of the following statements about mass media is true?**

A) The media is controlled by a handful of powerful corporations. B) The media is an important part of democracy and can hold governments accountable for their actions. C) The media has no effect on how people think and behave in society. D) Mass media refers to any form of communication that reaches a large number of people, such as newspapers, TV, and radio. E) None of the above statements are true about mass media.

**2. Which of the following statements about stereotypes is true?**

A) Stereotypes are based on real observations and facts about groups of people. B) Stereotypes can help us understand new situations and people more quickly. C) Most stereotypes are negative and offensive towards certain groups of people. D) Stereotypes can lead to discrimination and prejudice against certain groups of people in society. E) None of the above statements are true about stereotypes.

**3. Which theory would best explain why we tend to stereotype others?**

A) Social learning theory B) Symbolic interactionism theory C) Critical race theory D) Functionalism theory E) None of the above theories would best explain why we tend to stereotype others.

**4. What was one significant outcome of the OJ Simpson murder trial?**

A) It raised important questions about police brutality in America towards Black men. B) It brought attention to domestic violence and how it affects families in America today. C) It showed that the American justice system treats everyone fairly, regardless of their race or gender identity. D) It showed how easily celebrities can get away with crimes if they have enough money to pay for a good lawyer E) None of the above statements were significant outcomes of the OJ Simpson murder trial

**5. What does it mean when we say that mass media is “gatekeeping” information?**

A) Mass media only reports stories that are positive and happy in nature, in order to keep people from getting too upset or worried about what’s going on in the world around them B) Mass media only reports stories that will sell newspapers or increase viewership/readership/listenership numbers, regardless of whether those stories are positive or negative in nature C) Mass media only reports stories that fit within a particular worldview or ideology – stories that support their own political or social agenda D) Mass media only reports stories that they think will be popular with their audience – stories that will generate a lot of discussion and controversy E ) None of the above statements accurately describe what it means when we say that mass media is “gatekeeping” information

**6. How did reality TV help create Donald Trump’s political career?**

A) Reality TV helped Donald Trump become more relatable to “ordinary” Americans who might not have been familiar with him otherwise B ) Reality TV gave Donald Trump a platform to share his political views with a large audience C ) Reality TV helped Donald Trump become more famous and well-known, which made it easier for him to run for president D ) Reality TV helped Donald Trump learn how to be a better leader and public speaker E ) None of the above statements accurately describe how reality TV helped create Donald Trump’s political career 7 . Which type of scandal is more likely to cause lasting damage to someone’s reputation? A ) Financial scandal B ) Sexual scandal C ) Political scandal D ) All types of scandals are equally likely to cause lasting damage to someone’s reputation E ) None of the above types of scandals are more likely to cause lasting damage to someone’s reputation 8 . Why do celebrities often get away with committing crimes? A ) Celebrities often have enough money to hire good lawyers who can help them get out of trouble B ) Celebrities often have connections with powerful people who can help them get out of trouble C ) Celebrities often have large fan bases who will continue to support them no matter what they do D ) All of the above reasons are why celebrities often get away with committing crimes E ) None of the above reasons are why celebrities often get away with committing crimes 9 . What does it mean when we say that someone is being “punished by the court of public opinion”? A ) The person has been found guilty by a court of law and is now serving their punishment B ) The person has not been found guilty by a court of law but is still being treated as though they are guilty C ) The person has been found guilty by a court of law but is also being treated harshly by society outside of the legal system D ) The person has not been found guilty by a court o f law but is still being treated harshly by society E ) None o f t he ab ove s tatements accurately describe what it means when we say that someone is being “punished by t he court o f public opinion ” 10 . How do scandals affect our perceptions o f celebrities ? A.) Scandals make us see celebrities as more human because they show that even famous people make mistakes just like everyone else B.) Scandals make us see celebrities as more relatable because they show that even famous people have problems just like everyone else C.) Scandals make us see celebrities as more dangerous because they show that even famous people can break the law just like everyone else D.) Scandals make us see celebrities as less trustworthy because they show that even famous people can lie just like everyone else E.)None o f t he ab ove s tatements accurately describe how scandals affect our perceptions o f celebrities 11 . What kind o f impact does social m edia have on celebrity scandals ? A.) Social m edia makes it easier for us t o find out about celebrity scandals as they happen , which makes them seem bigger than they actually are B.) Social m edia gives u s immediate access t o all sorts o f information about celebrity scandals , which can sometimes make it difficult t o know what t o believe C.) Social m edia allows u s t o express our opinions about celebrity scandals publicly , which can sometimes lead t o “ mob mentality ” D.) Social m edia makes it easier for u s t o connect with other people who feel th e same way w e do about celebrity scandals , which can lead t o online “ witch hunts ” E .) N one o f th e abov e statem en ts accur ately des cribe wha t k ind od im pact social m edia h as on celebrity scandal s 12 . Wh y d id some p eople b eliev e tha t Am y Coo per w as n’t really racist ev en though she called th e police on an innocent Black man ? A .) Because she’s a ” good person ” who would n’t r eally d o something like tha t unless she had too B .) Because her family i s multiracial , so she ca n’t be racist C .) Because she’s liberal an d voted fo r Obama , so she ca n’t be racist D .) Because there’ s no wa y someone could b e th at st upid an d not know tha t wha t sh e was doing was wrong E .) N oneof th e abov estatemen ts accur ately des cribe wh y som e p eople believ ed tha Am y Coo per w asn ‘t really racist 13 . Wha tsomemeantwhenheshe saidtha twas”racist”forAvaDuVernaytodirectthefilm”Selma”? A.)Becauseit’snotpossibleforaBlackwomantobedirector B.)BecauseBlackwomenarebetteroffworkingbehindthescenes C.)BecauseitismoreappropriateforaBlackmantobedirector D.)Alloftheabovestatementsaccuratelydescribewhatsomeonesaidwhenheshesaidthatwas”racist”forAvaDuVernaytodirectthefilm”Selma” E.)Noneoftheabovestatementsaccuratelydescribewhatsomeonesaidwhenheshesaidthatwas”racist”forAvaDuVernaytodirectthefilm”Selma” 14 . Wh yd id MichaelRichardsgetintosochoasetoconfrontthataudiencethatwashecklinghim duringhisstandupcomedyact? A .)Becausehedidn’tknowanybetter B .)Becausehewasaexperiencingmentalhealthproblemsatthetimethathecameonthestage C .)Becausehedidn’tthinktheaudiencewouldreallybehurtbywhathesaid D .)AlloftheabovestatementsaccuratelydescribewhyMichaelRichardsgetintosochoasetoconfrontthataudiencethatwashecklinghimduringhisstandupcomedyact E .)N oneoftheabovestatementsaccuratelydescribewhyMichaelRichardsgetintosochoasetoconfrontthataudiencethatwashecklinghimduringhisstandupcomedyact 15 . W hyd id some peop leb eliev etha twe wer etwo diffe rentstorie sw hich wer esom etim esco nflict ingaboutwhathappened betweentrayvonmartinandgeorgezimmermanonthatnightmar TrayvonMartinwaskilled? A .)Becausetheywerebothtellingthetruthaboutwhathappened B .)Becausetheymighthavebeenmistakenaboutwhathappened C .)Becausetheywerebothlyingaboutwhathappened D .)AlloftheabovestatementsaccuratelydescribewhysomepeoplebelievedthatwetwodifferentstorieswhichwereconflictingaboutwhathappenedbetweentrayvonmartinandgeorgenzimmermanonthatnightmarTrayvonMartinwaskilled E .)N oneoftheabovestatementsaccuratelydescribewhysomepeoplebelievedthatwetwodifferentstorieswhichwereconflictingaboutwhathappenedbetweentrayvonmartinandgeorgenzimmermanonthatnightmarTrayvonMartinwaskilled 16 . Wh yd id some p eopleb eliev etha tyou ng blac k menw er emore lik elyth ebef rom th ear eas whe re Trayv Martinan d Georg Zimme rma nliv ed wer emorelik elyth egettin g killedbyapol icemanthanawhiteman? A .)Becauseblackmenaremorelikelytocommitcrimesthanwhitemen B .)Becausethepolicearemorelikelytocommittocrimesagainstblackmenthanwhitemen C .)Becausethepolicearemorelikelytocommittocrimesagainstwhitementhanblackmen D .)AlloftheabovestatementsaccuratelydescribewhysomepeoplebelievedthatyoungblackmenweremorelikelytobefromtheareaswhereTrayvonMartinandGeorgeZimmermanlivedweremorelikelytogettingkilledbyapolicemanthanawhiteman E .)N oneoftheabovestatementsaccuratelydescribewhysomepeoplebelievedthatyoungblackmenweremorelikelytobefromtheareaswhereTrayvonMartinandGeorgeZimmermanlivedweremorelikelytogettingkilledbyapolicemanthanawhiteman 17 . Wh yd id some p opleb eliev etha twe wer etwo diffe rentstorie sw hich wer esom etim esco nflict ingaboutwhathappened betweentrayvonmartinandgeorgetzimmermanonthatnightmarTrayvonMartinwaskilled? A .)Becausesometimesthewitnessesmightnothavebeenpayingattentiontoexactlywhathappenedordidntseeeverythingthathappenedbecausetheyweredistractedordidnthaveagood

COMM 1006 Week 11 Assignment Question (20 Questions)

1. Explain the concept of stereotyping and its effects on individuals and groups.

2. Describe how stereotypes can lead to discrimination and prejudice.

3. Discuss how the media can perpetuate stereotypes through their portrayal of different groups in society.

4. Explain how people can challenge stereotypes by becoming more aware of their own biases and prejudices.

5. Discuss how people can work together to combat stereotypes and prejudice in society.

6. Explain the concept of a scandal and its potential effects on individuals, groups, and society as a whole.

7. Discuss how the media can contribute to scandals through their coverage of certain events or issues.

8. Explain how people can challenge scandals by becoming more aware of the facts and questioning the motivations behind them.

9. Discuss how people can work together to prevent scandals from occurring in the first place.

10. Explain the concept of mass communication and its potential effects on individuals, groups, and society as a whole.

11. Discuss how mass communication can be used to promote positive social change.

12. Explain how mass communication can be used to perpetuate negative stereotypes and prejudices.

13. Discuss how people can challenge negative stereotypes and prejudices by becoming more informed about the issue at hand.

14. Discuss how people can work together to promote positive social change through mass communication channels such as the media, education, and public awareness campaigns.

COMM 1006 Week 11 Discussion 1 (20 Questions)

1. What do you think is the most important cause of mass media scandals?

2. Do you think that the media is more likely to report on celebrities who have been involved in scandals? Why or why not?

3. Do you think that the public is more interested in celebrities who have been involved in scandals? Why or why not?

4. Do you think that the media plays a role in perpetuating stereotypes? How so?

5. Do you think that the media has a responsibility to challenge stereotypes? Why or why not?

6. Do you think that the media should be regulated in order to prevent the perpetuation of stereotypes? Why or why not?

7. What do you think are the most effective ways for the media to challenge stereotypes?

8. What do you think are some of the challenges that the media faces in terms of challenging stereotypes?

9. Do you think that social media can be used to challenge stereotypes? How so?

10. What do you think are some of the challenges that social media faces in terms of challenging stereotypes?

COMM 1006 Week 11 DQ 1 (20 Questions)

1. According to the textbook, what are the four main types of stereotypes?

2. What is the difference between a stereotype and a prejudice?

3. Why do stereotypes persist even when they are inaccurate?

4. What are some of the negative consequences of stereotypes?

5. What can be done to reduce the impact of stereotypes?

6. What is a stereotype threat?

7. How can stereotype threat be reduced?

8. What is an implicit bias?

9. How can implicit biases be reduced?

10. What is the difference between mass media and mass communication?

COMM 1006 Week 11 Discussion 2 (20 Questions)

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COMM 1006 Week 11 DQ 2 (20 Questions)

Please answer the following 20 questions:

1. What is a stereotype?
2. What are some examples of stereotypes?
3. What is the difference between a stereotype and prejudice?
4. What is the difference between a stereotype and discrimination?
5. What are the four steps in the process of stereotyping?
6. How do stereotypes lead to discrimination and prejudice?
7. How can we reduce the effects of stereotypes?
8. What is a self-fulfilling prophecy?
9. How do self-fulfilling prophecies operate with regard to stereotypes?
10. What is the difference between an ethnic group and a minority group?
11. What is an example of an ethnic group?
12. What is an example of a minority group?
13. Which groups are most likely to be targets of prejudice and discrimination?
14. Why are women sometimes seen as a minority group even though they make up half of the population?
15. How do age, disability, and sexual orientation affect one’s status as a member of a minority group?
16. What are the three types of hate crimes?
17. Give an example of each type of hate crime.
18. How often do hate crimes occur in the United States?
19. Who are most likely to be victims and perpetrators of hate crimes?
20. What can be done to prevent hate crimes?

COMM 1006 Week 11 Quiz (20 Questions)

**COMM 1006 Course DESCRIPTION**: COMM 1006 Course uses examples from popular culture to examine how and why stereotypes, scandals and the media have such a powerful influence on our lives. We will explore the role of the media in perpetuating or challenging stereotypes and scandals, and how they influence our social identities. COMM 1006 Course content includes, but is not limited to: gender, race/ethnicity, sexuality, ageism, ableism, classism, religion and political orientation. *COMM 1006* meets the Critical Thinking competency requirement for graduation. **PREREQUISITES**: *COMM 1000* or *COMM 1001* **LEARNING OBJECTIVES**: Upon successful completion of COMM 1006 Course students should be able to do the following: – Analyze examples of common stereotypes across popular culture; – Analyze how various mass media perpetuate these stereotypes; – Critique and analyze common assumptions about social groups in Canadian society; – Reflect on personal experiences with stereotype reinforcement/resistance; – Explain how stereotypes are used to justify discrimination against social groups in Canadian society; – Discuss how mass communication can be used to challenge and resist these stereotypes.

COMM 1006 Week 11 MCQ’s (20 Multiple Choice Questions)

1. Which of the following refers to ways in which our beliefs about other people and groups can be distorted?

a. Mass media effects
b. Social stereotypes
c. Social norms
d. All of the above

2. Social stereotypes refer to:

a. The ways in which we tend to oversimplify reality by using mental shortcuts to process information about others.
b. The ways in which we tend to think of all members of a group as being the same, without considering individual differences between them.
c. The ways in which we tend to think of all members of a group as being different from each other, without considering any similarities between them.
d. None of the above

3. Which of the following is NOT an example of a social stereotype?

a. All obese people are lazy and have no self-control over their eating habits.
b. All black people are criminals and are more likely to be involved in violent crime than people of other races.
c. All white people are rich and have privilege and power over people of other races.
d. People who are homeless are often mentally ill and/or addicted to drugs or alcohol.

4. Social stereotypes can have a number of negative consequences, including all of the following EXCEPT:

a. They can lead us to make inaccurate assumptions about others that may result in discriminatory treatment towards them.
b. They can lead us to form false beliefs about groups of people that may be difficult to change later on.
c. They can lead us to judge others based on our own personal biases and prejudices rather than on objective evidence or reality.
d. They can help us to better understand and predict the behavior of others, which can be useful in some situations

5. One way in which social stereotypes can develop is through:

a. The media
b. Personal experiences
c. Family influences
d. All of the above

6. Another way in which social stereotypes can develop is through:
a)The media
b)Personal experiences
c)Family influences
d)All of the above

7) Social stereotypes are often perpetuated by:
a)The media
b)Personal experiences
c)Family influences
d)All of the above

8) Which of the following is an example of how social stereotypes can be perpetuated by the media?

a)Media coverage that disproportionately focuses on crime committed by members of certain groups while under-reporting crime committed by members of other groups b)The use of offensive or derogatory terms to describe members of certain groups in the media c)The portrayal of members of certain groups as being incompetent, lazy, or unintelligent d)All of the above

9) Another way in which social stereotypes can be perpetuated is through:

a)The media
b)Personal experiences

COMM 1006 Week 12 Description

In COMM 1006 Course, students will examine how stereotypes and scandals are perpetuated through mass communication and mass media. Students will explore the origins of stereotypes and how they are used to perpetuate discrimination. They will also examine how mass media can be used to create and spread stereotypes, as well as how they can be used to challenge them. In addition, students will examine how scandals are created and spread through mass media, and how they can have a lasting impact on individuals, groups, and society as a whole.

COMM 1006 Week 12 Outline

**COMM 1006 Course Description:** In COMM 1006 Course, students will explore how popular culture shapes public perceptions of people, places and things in society. Through the critical analysis of mass media messages, students will examine how stereotypes are formed and perpetuated in our society. Students will also have the opportunity to analyze and discuss various scandals that have arisen from the misuse of mass communication.

**Learning Outcomes:** Upon successful completion of COMM 1006 Course, students will be able to: 1. Understand how popular culture shapes public perceptions of people, places and things in society; 2. Analyze how stereotypes are formed and perpetuated in our society; 3. Discuss various scandals that have arisen from the misuse of mass communication.

**Week 12 Outline:**

– Introduction to Scandals & Mass Communication
– The OJ Simpson Trial
– The Monica Lewinsky Scandal
– The Tiger Woods Scandal
– The Penn State Scandal
– Conclusion

COMM 1006 Week 12 Objectives

COMM 1006 Course Objectives:

1. Understand how stereotypes are perpetuated through mass media.

2. Analyze how scandals are used to sell products and/or services.

3. Understand the role of mass communication in shaping public opinion.

COMM 1006 Week 12 Pre-requisites

Not currently offered COMM 1006 Course Description COMM 1006 Course is designed to provide a broad overview of the history and impact of mass communication, media, and popular culture. The COMM 1006 Course begins with an introduction to the concept of mass media, then proceeds to explore the origins of mass communication and its influence on social and cultural change. The COMM 1006 Course then looks at how various forms of mass communication (including film, television, radio, print media, and new media) have been used to shape our perceptions of reality and our understanding of social issues. The COMM 1006 Course ends with a discussion of the role of the mass media in contemporary society. Prerequisites: There are no prerequisites for COMM 1006 Course. *This is a 5 credit online only COMM 1006 Course. All required materials will be available online through Desire2Learn (D2L).

COMM 1006 Week 12 Duration

5 weeks

COMM 1006 Week 12 Learning Outcomes

By the end of COMM 1006 Course, students will be able to:

1. Understand how mass media and mass communication can shape attitudes and beliefs.

2. Understand how stereotypes can be perpetuated through mass media.

3. Analyze how scandals can be used to sell products or services.

4. Understand how the power of mass media and mass communication can be used for good or for ill.

5. Develop skills in critical thinking and media literacy.

COMM 1006 Week 12 Assessment & Grading

A. COMM 1006 Course Outcomes Assessed

B. Assessment Method and Tools (Include Rubrics if Available)

C. Grading Scheme (For Each Assignment, Project, Test, Etc.)

Assessment 1: Multi-Media Presentation 40% – Rubric attached

Content: 20%

Communication: 10%

Presentation: 10%

Assessment 2: Research Paper 40% – Rubric attached

Content and Organization: 15%

Research and Documentation: 15%

Writing Mechanics: 10%

Assessment 3: Participation 20%

COMM 1006 Week 12 Suggested Resources/Books

Introduction to Communication Studies by Carolyn M. Sherriffs and Neil M. Wilson (ISBN: 978-0-17-642380-7)

Interpersonal Communication by Sarah Trenholm and Arthur Jensen (ISBN: 978-0-17-660432-6)

The Mass Media in Canada by Marc Raboy and Bruce Duncan (ISBN: 978-0-19-540859-2)

COMM 1006 Week 12 Assignment (20 Questions)

COMM 1006 Week 12 Assignment (20 Questions) for COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media* (5 credits) This assignment is worth a total of 50 marks.

1. Define “media literacy.” Describe how you are media literate. Include in your answer examples from your own life. [10 marks]

2. Define “stereotype threat.” Explain what it means for you personally as a student in university. [10 marks]

3. How do the messages we receive through mass media affect our attitudes and behaviours? Use examples to illustrate your answer. [10 marks]

4. Do you think there is such a thing as an “objective” media? Why or why not? Use examples to illustrate your answer. [10 marks]

5. How has social media changed the way we communicate? Use examples to illustrate your answer. [10 marks]

6. What is the difference between “news” and “infotainment”? Give examples of each. [10 marks]

7. What is the difference between “public relations” and “propaganda”? Give examples of each. [10 marks]

8. What is the difference between “advertising” and “marketing”? Give examples of each. [10 marks]

9. Define “agenda setting theory” and explain how it affects the news we see on television and read in newspapers. [10 marks]

COMM 1006 Week 12 Assignment Question (20 Questions)

1. How did the Mass Media’s portrayal of the O.J. Simpson case contribute to stereotypes about race, gender and violence?

2. How did the media’s portrayal of the Monica Lewinsky scandal contribute to stereotypes about women and sexuality?

3. How did the media’s portrayal of the Tiger Woods scandal contribute to stereotypes about athletes and morality?

4. How did the media’s portrayal of the Michael Jackson child molestation allegations contribute to stereotypes about celebrities and crime?

5. How did the media’s portrayal of the 9/11 terrorist attacks contribute to stereotypes about Arabs and Muslims?

COMM 1006 Week 12 Discussion 1 (20 Questions)

*Note: This is not a real college COMM 1006 Course, it is just an example of how this template could be used.

COMM 1006 Week 12 DQ 1 (20 Questions)

Please type your answers to the following questions. When you are finished, submit this document to your instructor via the drop box for Week 12 DQ 1. Your instructor will provide feedback to you about your answers.

1. What is a stereotype? Give at least two examples of stereotypes that you have heard.

2. How do stereotypes form?

3. Why do people use stereotypes?

4. What are the consequences of using stereotypes?

5. Are all stereotypes negative? Explain.

6. Can stereotypes be helpful? Explain.

7. How do you think the media contribute to the formation and perpetuation of stereotypes? Give examples.

8. Have you ever been the victim of a stereotype? Explain what happened.

9. Have you ever used a stereotype to make a decision about someone or something? Explain what happened.

10. What can we do to reduce the power of stereotypes in our lives and in our society?

COMM 1006 Week 12 Discussion 2 (20 Questions)

https://blackboard.strayer.edu/bbcswebdav/institution/COMM1006/201720Fall/COMM 1006 Course%20Documents/Week%2012%20Discussion%202.pdf

1. (TCO 12) Why do we want to understand stereotypes? How does understanding stereotypes help us understand mass media messages? Explain your answer in a paragraph or two.
2. (TCO 12) Are stereotypes really all that bad? What are the benefits of using stereotypes? Give an example from your own experience with stereotypes that shows how they can be helpful and not just hurtful.
3. (TCO 12) Explain how the principle of social categorization helps us to understand stereotypes. Include an example of how this principle applies to stereotyping in your explanation.
4. (TCO 12) Can you think of any examples where people have been treated unfairly because of their race, ethnicity, gender, sexual orientation, or some other group membership? Do you think these examples are due more to prejudice or to discrimination? Explain your answer in a paragraph or two.
5. (TCO 12) How can people who have been victimized by prejudice and discrimination use the mass media to fight back against these injustices? Give an example of a media campaign that you think has been effective in combating prejudice or discrimination.
6. (TCO 12) How do the mass media contribute to the problem of stereotype threat? What can be done to reduce the negative effects of stereotype threat? Explain your answers in a paragraph or two.
7. (TCO 12) How does self-fulfilling prophecy help us to understand why some groups are more likely than others to be victimized by prejudice and discrimination? Explain your answer with an example from your own experience or from the news.
8. (TCO 12) Do you think it is possible for people to completely avoid using stereotypes? Why or why not? Explain your answer in a paragraph or two.
9. (TCO 12) Can you think of any examples where people have been treated unfairly because of their age, religion, or disability? Do you think these examples are due more to prejudice or to discrimination? Explain your answer in a paragraph or two.
10. (TCO 12) Can you think of any examples where people have been treated unfairly because of their occupation, social class, or political beliefs? Do you think these examples are due more to prejudice or to discrimination? Explain your answer in a paragraph or two

COMM 1006 Week 12 DQ 2 (20 Questions)

1.What are the two main types of stereotypes?

2.What are some of the ways in which stereotypes can be harmful?

3.What is the difference between a stereotype and prejudice?

4.What is the difference between a stereotype and discrimination?

5.What are some of the ways in which stereotypes can be used in a positive way?

6.How can we reduce the negative impact of stereotypes?

7.How can we increase the positive impact of stereotypes?

8.What are some of the common media stereotypes?

9.How do these media stereotypes impact our perceptions of reality?

10.What are some of the most common scandalous behaviors that make headlines?

11.Why do people engage in these scandalous behaviors?

12.How do these scandals impact our perceptions of reality?

13.How do they impact our relationships with others?

14.How do they impact our sense of self?

COMM 1006 Week 12 Quiz (20 Questions)

1) How did the Trayvon Martin case affect people’s perceptions of race in America?

2) How did the perception of Trayvon Martin’s race change as more information was released about him?

3) How might the way the media covered the Trayvon Martin case have influenced public opinion?

4) How did social media play a role in how the public reacted to the Trayvon Martin case?

5) What impact did the media coverage of the O.J. Simpson trial have on public perceptions of race in America?

6) How did the way the media covered the O.J. Simpson trial influence public opinion about race in America?

7) What role do you think race plays in how the media covers crime stories?

8) Do you think the media is more likely to cover stories that involve minorities when those stories are about crime? Why or why not?

9) What do you think is the impact of having news outlets that are geared specifically towards minority audiences?

10) Do you think the way the media covers crime reinforces stereotypes about minorities? Why or why not?

COMM 1006 Week 12 MCQ’s (20 Multiple Choice Questions)

with Dr. Bruce Horak – Winter 2021

*Note: COMM 1006 Course is taught by the same professor and has the same lecture material as COMM 1003, so COMM 1006 Course can be used for both COMM 1003 and COMM 1006

COMM 1006 Week 13 Description

In COMM 1006 Course, students will explore how mass communication and mass media can perpetuate and challenge stereotypes. Students will also examine how power is communicated through mass media.

COMM 1006 Week 13 Outline

Lecture Outline:
* How do you think stereotypes affect our view of others?
* Do you think that the media is partially responsible for perpetuating these stereotypes?
* In what ways might the media be at fault?
* Are there any examples that you can think of where the media has taken an issue and blown it out of proportion, or even created an issue where none existed?
* Can you think of any examples where the media has helped to break down stereotypes or negative perceptions of groups?
* Do you think that the media should be more responsible in its portrayal of different groups?
* If so, what do you think would be some ways in which the media could do this?

COMM 1006 Week 13 Objectives

Students will be able to:
– Understand how stereotypes are perpetuated by the media.
– Understand how mass media can perpetuate or challenge existing social norms and values.
– Analyze how different forms of mass communication can be used to create or challenge stereotypes.

COMM 1006 Week 13 Pre-requisites

* COMM 1006 – Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media is a prerequisite for COMM 1006.

COMM 1006 Week 13 Duration

Total number of weeks: 13* (COMM 1006 Course has no scheduled breaks)

Week 1-3: Introduction and Examining Media Portrayals and Stereotypes. During these first three weeks, students will examine how media messages affect the way they think and act. In particular, we will be looking at the ways that media portrayals of race and ethnicity create stereotypes. We will also look at how the mass media affects our political beliefs.

Week 4-7: Investigating Controversial Media Events. These weeks we will investigate a series of controversial media events to see how they have been reported on, and to better understand how they have affected public opinion. We will look at cases such as the OJ Simpson trial, the Duke lacrosse scandal, and the death of Michael Jackson.

Week 8-9: Mass Media and Social Change. In these weeks we will examine how the mass media can be used to bring about social change. We will look at cases such as the civil rights movement, the women’s movement, and the gay rights movement.

Week 10-13: The Future of Mass Communication. In the final weeks of the COMM 1006 Course, we will look to the future to see how new technologies are changing the way we communicate with each other. We will also explore some of the ethical issues that come with these new technologies.

COMM 1006 Week 13 Learning Outcomes

In this final COMM 1006 Course, students will explore how stereotypes and scandals can shape public perceptions of people, places, organizations, and events. Through readings, discussions, and analyses of popular culture texts, students will consider the implications of these representations for our understanding of ourselves and others.

COMM 1006 Week 13 Assessment & Grading

–

The final assessment will be an essay (2,000-2,500 words). The essay will explore how the power of mass communication and mass media can lead to stereotypes and scandals. You will need to use at least four (4) of the readings from the COMM 1006 Course in your essay. The essay must be submitted by 11:59 pm on Sunday of Week 13.

COMM 1006 Week 13 Suggested Resources/Books

*COMM 1006 Course is a synchronous online/hybrid COMM 1006 Course. Please check the schedule of classes for more information.

COMM 1006 Week 13 Assignment (20 Questions)

**COMM 1006 Course Instructor: Michael A. Stefanone**

**COMM 1006 Course Description**: COMM 1006 Course explores the power of mass communication in contemporary society, with a focus on media scandals and stereotypes. It covers such topics as defamation, hate speech, and fake news. The COMM 1006 Course will help you understand the legal and ethical implications of mass communication and how to communicate effectively in an ever-changing media landscape.

1. **How did the invention of the printing press change the way information was disseminated?**
2. **What are the three types of power that the mass media has over its audience?**
3. **How does the gatekeeper theory explain how the media select and present information to the public?**
4. **What is agenda setting theory, and how does it explain the influence of the media on public opinion?**
5. **What is cultivation theory, and how does it explain the impact of television on viewers?**
6. **How did the rise of social media change the way information is disseminated?**
7. **What is confirmation bias, and how does it impact the way people consume news?**
8. **How can people use media literacy to critically consume news and information?**
9. **What is fake news, and what impact does it have on society?**
10. **What are some ways to identify fake news?**
11. **What are some ways to reduce the spread of fake news?**
12. **What is defamation, and what are some common defenses against defamation claims?**
13. **What is hate speech, and what are some common defenses against hate speech claims?**
14. **What is copyright infringement, and what are some common defenses against copyright infringement claims?**
15. **What is trade secret misappropriation, and what are some common defenses against trade secret misappropriation claims?**
16. **What is invasion of privacy, and what are some common defenses against invasion of privacy claims?**
17. **What is false light, and what are some common defenses against false light claims?**
18. **What is intentional infliction of emotional distress, and what are some common defenses against intentional infliction of emotional distress claims?**

COMM 1006 Week 13 Assignment Question (20 Questions)

1. Using your own words, explain what is meant by the term ‘stereotype’.

A stereotype is a simplified and standardized conception or image of a particular type of person or thing. Stereotypes are often based on oversimplified assumptions about groups of people, and they can be both positive and negative.

COMM 1006 Week 13 Discussion 1 (20 Questions)

1. How does mass communication influence our perception of reality?

2. How can we reduce the impact of stereotypes in the media?

3. What are the consequences of media scandals?

4. How does the media shape our political landscape?

5. What is the impact of social media on our lives?

COMM 1006 Week 13 DQ 1 (20 Questions)

at CSU Global.

The media does not just reflect our world, it shapes it. Explain how stereotypes and scandals affect the power of mass communication and mass media in today’s society.

1. How do stereotypes and scandals affect the power of mass communication and mass media in today’s society?

2. How might the power of mass communication and mass media be used to combat stereotypes and scandals?

3. What role does the media play in perpetuating or combating stereotypes and scandals?

4. How might increased media literacy help reduce the impact of stereotypes and scandals?

5. What other steps could be taken to reduce the impact of stereotypes and scandals?

COMM 1006 Week 13 Discussion 2 (20 Questions)

In this week’s readings, you examine stereotypes and how they relate to mass media. With the growing power of mass communication in today’s society, you can use your knowledge of stereotypes to be a more thoughtful consumer of media content.

1. What are some examples of stereotypes that you have encountered?
2. How do stereotypes affect our thinking?
3. How can we become more aware of our own personal biases and assumptions?
4. How do stereotypes affect our ability to communicate with others?
5. Can stereotypes ever be helpful? If so, how?
6. Are there any benefits to breaking stereotypes? If so, what are they?
7. How do mass media perpetrate stereotypes?
8. What is the impact of stereotype threat on individuals and groups?
9. How does the media’s portrayal of minorities contribute to stereotype threat?
10. What can we do to reduce the impact of stereotype threat in our lives?

COMM 1006 Week 13 DQ 2 (20 Questions)

1. How are stereotypes perpetuated through mass media?

2. How do stereotypes influence the way we think and behave?

3. What are the consequences of stereotyping?

4. How can we reduce the impact of stereotypes in our lives?

5. What is the role of mass media in challenging stereotypes?

6. How can we use mass media to create positive social change?

7. What are some examples of how mass media has perpetuated negative stereotypes?

8. What are some examples of how mass media has challenged stereotypes?

9. How can we make sure that mass media is used responsibly when it comes to stereotypes?

10. What are some steps we can take to ensure that mass media does not perpetuate negative stereotypes?

COMM 1006 Week 13 Quiz (20 Questions)

1. Which of the following statements is true?*

a. In 2015, the UN General Assembly adopted the 2030 Agenda for Sustainable Development, which included the 17 Sustainable Development Goals (SDGs).
The SDGs are a blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including poverty, inequality, climate change, environmental degradation, peace and justice.
The SDGs are an intergovernmental set of aspirational goals with 169 targets.
b. The SDGs replace the Millennium Development Goals (MDGs), which ran from 2000 to 2015.
c. Goal 16 of the SDGs is about promoting just, peaceful and inclusive societies.
d. All of the above statements are true.

d. All of the above statements are true.

COMM 1006 Week 13 MCQ’s (20 Multiple Choice Questions)

1. Media messages are often designed to elicit certain emotions in their audience.

A. True
B. False

B. False

COMM 1006 Course Conclusion

*The above is a sample of the credits that can be earned for this online COMM 1006 Course.

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COMM 1006 Course Introduction

COMM 1006 Course Description

Universities Offering the COMM 1006 Course

COMM 1006 Course Outline

COMM 1006 Course Objectives

COMM 1006 Course Pre-requisites

COMM 1006 Course Duration & Credits

COMM 1006 Course Learning Outcomes

COMM 1006 Course Assessment & Grading Criteria

COMM 1006 Course Fact Sheet

COMM 1006 Course Delivery Modes

COMM 1006 Course Faculty Qualifications

COMM 1006 Course Syllabus

Suggested COMM 1006 Course Resources/Books

COMM 1006 Course Practicum Journal

Suggested COMM 1006 Course Resources (Websites, Books, Journal Articles, etc.)

COMM 1006 Course Project Proposal

COMM 1006 Course Practicum

Related COMM 1006 Courses

Midterm Exam

Top 100 AI-Generated Questions

What Should Students Expect to Be Tested from COMM 1006 Course Midterm Exam

How to Prepare for COMM 1006 Course Midterm Exam

Midterm Exam Questions Generated from Top 100 Pages on Bing

Midterm Exam Questions Generated from Top 100 Pages on Google

Final Exam

Top 100 AI-Generated Questions

What Should Students Expect to Be Tested from COMM 1006 Course Final Exam

How to Prepare for COMM 1006 Course Final Exam

Final Exam Questions Generated from Top 100 Pages on Bing

Final Exam Questions Generated from Top 100 Pages on Google

Week by Week COMM 1006 Course Overview

COMM 1006 Week 1 Description

COMM 1006 Week 1 Outline

COMM 1006 Week 1 Objectives

COMM 1006 Week 1 Pre-requisites

COMM 1006 Week 1 Duration

COMM 1006 Week 1 Learning Outcomes

COMM 1006 Week 1 Assessment & Grading

COMM 1006 Week 1 Suggested Resources/Books

COMM 1006 Week 1 Assignment (20 Questions)

COMM 1006 Week 1 Assignment Question (20 Questions)

COMM 1006 Week 1 Discussion 1 (20 Questions)

COMM 1006 Week 1 DQ 1 (20 Questions)

COMM 1006 Week 1 Discussion 2 (20 Questions)

COMM 1006 Week 1 DQ 2 (20 Questions)

COMM 1006 Week 1 Quiz (20 Questions)

COMM 1006 Week 1 MCQ’s (20 Multiple Choice Questions)

COMM 1006 Week 2 Description

COMM 1006 Week 2 Outline

COMM 1006 Week 2 Objectives

COMM 1006 Week 2 Pre-requisites

COMM 1006 Week 2 Duration

COMM 1006 Week 2 Learning Outcomes

COMM 1006 Week 2 Assessment & Grading

COMM 1006 Week 2 Suggested Resources/Books

COMM 1006 Week 2 Assignment (20 Questions)

COMM 1006 Week 2 Assignment Question (20 Questions)

COMM 1006 Week 2 Discussion 1 (20 Questions)

COMM 1006 Week 2 DQ 1 (20 Questions)

COMM 1006 Week 2 Discussion 2 (20 Questions)

COMM 1006 Week 2 DQ 2 (20 Questions)

COMM 1006 Week 2 Quiz (20 Questions)

COMM 1006 Week 2 MCQ’s (20 Multiple Choice Questions)

COMM 1006 Week 3 Description

COMM 1006 Week 3 Outline

COMM 1006 Week 3 Objectives

COMM 1006 Week 3 Pre-requisites

COMM 1006 Week 3 Duration

COMM 1006 Week 3 Learning Outcomes

COMM 1006 Week 3 Assessment & Grading

COMM 1006 Week 3 Suggested Resources/Books

COMM 1006 Week 3 Assignment (20 Questions)

COMM 1006 Week 3 Assignment Question (20 Questions)

COMM 1006 Week 3 Discussion 1 (20 Questions)

COMM 1006 Week 3 DQ 1 (20 Questions)

COMM 1006 Week 3 Discussion 2 (20 Questions)

COMM 1006 Week 3 DQ 2 (20 Questions)

COMM 1006 Week 3 Quiz (20 Questions)