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COMM 1003C Course Introduction

COMM 1003C Course is an introduction to the study of mass communication. Students will explore the history, theory, research and practice of mass communication. The COMM 1003C Course is designed to introduce students to the study of mass communication, its applications and its impact on society. Topics covered include: history of mass communication; media effects; public opinion and polling; advertising and consumerism; news media; digital media and convergence; entertainment media; and international communication.

COMM 1003C Course Description

COMM 1003C Course introduces students to the study of mass communication. Students will be introduced to the history, theories and effects of mass media. Students will analyze how different types of media (including newspapers, magazines, film, television, radio and advertising) influence society. Students will also explore the roles of consumers and producers in the development of mass communication as a social institution.

COMM 1003C Course Description for COMM 1003F – Introduction to Mass Communication* (5 credits) (COMM 1003F)

Universities Offering the COMM 1003C Course

Comm 1003c Exam 3

What type of community is a group of people who interact with each other and share a sense of identity?

A. ethnic community

B. occupational community

C. geographic community

D. social class community

E. subculture community

COMM 1003C Course Outline

3 credits: COMM 1003C – Introduction to Mass Communication* (5 credits) (COMM 1003C)

Communication studies examine the ways in which people communicate with each other. The field of communication is diverse, encompassing such areas as interpersonal communication, mass communication, and organizational communication. COMM 1003C Course will provide an overview of the field of communication, with a focus on mass communication. The COMM 1003C Course will explore the history and development of mass media, the different types of mass media, and the role of mass media in society. The COMM 1003C Course will also examine the impact of technology on communication, and the ways in which mass media are changing in the digital age.

COMM 1003C Course Objectives

1. To learn the history of mass communication from its origins in early forms of print and broadcast media to its evolution into digital, online and social media;

2. To gain an understanding of the different theoretical approaches used to study mass communication;

3. To develop an understanding of how different media industries operate and how they are structured;

4. To examine the role of mass communication in society and its impact on individuals and groups;

5. To explore the ethical implications of mass communication and learn about best practices for responsible media use.

COMM 1003C Course Pre-requisites

*Students taking COMM 1003C must also take COMM 1003B. Students are not allowed to register for both COMM 1003C Courses concurrently.

MATH 0030 – Pre-Calculus (5 credits) or MATH 0031 – Pre-Calculus (3 credits) and MATH 0032 – Pre-Calculus II (2 credits)

Pre-requisites for COMM 1003A – Introduction to Mass Communication I* (5 credits) (COMM 1003A)

*Students taking COMM 1003A must also take COMM 1003B. Students are not allowed to register for both COMM 1003C Courses concurrently.

COMM 1003C Course Duration & Credits

COMM 1003C Course is designed to introduce students to the field of mass communication and its impact on society. Students will learn about the history, evolution, and current state of mass communication. The COMM 1003C Course will also cover the various types of mass media, including print, broadcast, and digital media. Students will be able to identify the different roles that mass communication plays in society and will learn about the ethical considerations involved in its practice.

COMM 1003C Course Learning Outcomes

Students will demonstrate an understanding of the role and nature of mass communication in society by:

1. Explaining how societal, technological, economic, political, legal and cultural factors affect mass communication.
2. Analyzing the impact of various forms of mass communication on society and individuals.
3. Describing how various media industries function, including their history, economics, business practices and regulations.
4. Evaluating the impact of new technologies on the media industries and on society as a whole.
5. Demonstrating an understanding of the role of ethics in mass communication by applying ethical reasoning to specific cases and issues.
6. Recognizing and analyzing stereotypes, prejudice and discrimination in mass communication.

COMM 1003C Course Assessment & Grading Criteria

COMM 1003C Course Evaluation:

COMM 1003C Course will be evaluated through a variety of means. Each of the following components will be graded and the total points available for each section are indicated in parenthesis:
* 3 Exams (250 pts.)
* 1 Final Exam (250 pts.)
* 8 Short Essay Assignments (100 pts.)
* 2 Oral Presentations (100 pts.)
* Regular Participation/Discussion Board postings and other assignments as required (50 pts.)

Exam Format:
Each of the three exams will be multiple choice, true/false and short answer and will cover material from the lectures and readings. The final exam will cover all COMM 1003C Course material. All exams are closed book, closed notes.

Late Assignments:
Late assignments will not be accepted unless prior arrangements have been made with the instructor OR unless there are extraordinary circumstances. If an assignment is turned in late, one letter grade will be deducted for each day it is late. If an assignment is turned in more than 5 days late, it will not be accepted and a grade of zero will be assigned.

Attendance:
Regular class attendance is expected of all students. If you must miss a class, it is your responsibility to get lecture notes from another student or from the instructor before the next class period. If you miss a quiz or exam, you must make arrangements with the instructor to make up the work within one week of your return to class. If you do not make up work within that time frame, you will receive a zero for that quiz or exam.

Discussion Board:
You are expected to participate regularly in online discussions throughout the semester on Blackboard Learn. Your participation grade will be based on both the quantity and quality of your postings.

Oral Presentations:
You will give two oral presentations during COMM 1003C Course – one individual presentation and one group presentation. These presentations are worth 100 points each and will count as 20% of your final grade for COMM 1003C Course. More information about these presentations can be found in the COMM 1003C Course Schedule section below.*

COMM 1003C Course Fact Sheet

COMM 1003C Course is an introduction to the study of mass communication. It provides students with an overview of the history, theories, and research in mass communication, as well as an understanding of how mass communication affects society. The COMM 1003C Course covers topics such as the history of mass media, the effects of mass media on society, the role of media in democracy, and the global impact of mass media.

Learning Outcomes

Upon successful completion of COMM 1003C Course, students will be able to:

1. Understand the history and evolution of mass communication.

2. Understand the theories and research in mass communication.

3. Understand how mass communication affects society.

4. Understand the role of media in democracy.

5. Understand the global impact of mass media.

COMM 1003C Course Delivery Modes

PREREQUISITE: Eligibility for English 1117C.

NOTE: Students must pass a Writing Proficiency Exam (WPE) to enroll in English 1117C. Students who do not pass the WPE must enroll in one of the following COMM 1003C Courses: English 0105, 0107, or 0109. All students must also successfully complete a Reading Proficiency Exam (RPE).

For additional information about COMM 1003C – Introduction to Mass Communication* please contact your program coordinator and/or instructor at this institution.

delivery mode face-to-face class discussion and lecture; audio, video, and Web technology; case studies; directed readings and research; field trips; guest speakers

JOB READY COMPETENCIES FOR COMM 1003C – Introduction to Mass Communication* (5 credits) (COMM 1003C)
The Job Ready Competencies for COMM 1003C – Introduction to Mass Communication* are available on CNC’s Job Ready website at http://www.cnc.bc.ca/job-ready/.

COMM 1003C Course Faculty Qualifications

COMM 1003C Course Faculty Qualifications for COMM 1003C – Introduction to Mass Communication* (5 credits) (COMM 1003C) COMM 1003C Course Code: COMM 1003C, Title: Introduction to Mass Communication, Number of Credits: 5. General Education COMM 1003C Course, Frequency Offered: Every Semester, Blended and Hybrid, Prerequisites: ENGL 0098 with a C or higher, Day and Time Offered: MW 5:30 PM – 6:45 PM. Enrollment Limit of 75 students. *Minimum Qualifications as per regulation of the Maryland Higher Education Commission and the Southern Association of Colleges and Schools Commission on Colleges shall apply when faculty members are assigned to teach COMM 1003C Courses. Please refer to MC Catalog Chapter 6 Section 6.1.2.2 http://www.montgomerycollege.edu/departments/hied/Catalog/current/CHAPTERS/CHAPTER6/6-1-2-2-faculty-credentials-appointments-reappointments-and-evaluations.html#6-1_2_2_3_Tenure for more information about faculty qualifications for all levels of instruction including general education requirements for higher levels of instruction at Montgomery College.

COMM 1003C Course Syllabus

COMM 1003C Course Title: Introduction to Mass Communication (5 credits)

COMM 1003C Course Prerequisites: COMM 1003A and COMM 1003B or equivalent

Students must have completed the following COMM 1003C Courses, or equivalent, before enrolling in COMM 1003C Course: COMM 1003A and COMM 1003B.

COMM 1003C Course Description: COMM 1003C Course is an introduction to the study of mass communication. The COMM 1003C Course covers the history, theory, and research of mass communication with a focus on its role in society. The COMM 1003C Course will introduce students to the major mass communication genres including advertising, public relations, journalism, and entertainment media. The COMM 1003C Course will also cover the major mass communication channels including print media, broadcast media, and digital media.

COMM 1003C Course Objectives: By the end of COMM 1003C Course, students will be able to:

1. Understand the history and evolution of mass communication.
2. Understand the major theories of mass communication.
3. Understand the major research methods used in mass communication studies.
4. Understand the role of mass communication in society.
5. Understand the major genres of mass communication including advertising, public relations, journalism, and entertainment media.
6. Understand the major mass communication channels including print media, broadcast media, and digital media.

Suggested COMM 1003C Course Resources/Books

The following are suggested texts and/or COMM 1003C Course resources for COMM 1003C – Introduction to Mass Communication (5 credits) (COMM 1003C):
* Media/Society: Industries, Images, and Audiences by David Croteau and William Hoynes
* The Social Media Reader by Michael Mandiberg
* Understanding Media: The Extensions of Man by Marshall McLuhan

COMM 1003C Course Practicum Journal

|**Week** | **Journal Entry** | **Grade**|
|:–:|:–:|:–:|
| 1 | | |
| 2 | | |
| 3 | | |
| 4 | | |
| 5 | | |
| 6 | | |
| 7 | **Total** **Grade** = out of 100 points (100%)|

Suggested COMM 1003C Course Resources (Websites, Books, Journal Articles, etc.)

COMM 1003C Course Description: COMM 1003C Course is an introductory study of mass communication. Students explore the history, theories and practices of mass communication and its effects on individuals, communities, and society. Students also examine the role of mass media in democracy, as well as the social responsibilities that come with such a powerful medium.

1. History and Foundations of Mass Communication

-What is Mass Communication? (https://www.thebalancecareers.com/what-is-mass-communication-2292817)
-Theories of Mass Communication (https://www.verywellmind.com/what-is-mass-communication-2794905)
-A Brief History of Mass Communication (https://www.thoughtco.com/a-brief-history-of-mass-communication-2795069)
2. Mass Media and Democracy

3. The Social Responsibility of Mass Media

COMM 1003C Course Project Proposal

COMM 1003C Course Description:

COMM 1003C Course will provide students with an introduction to mass communication. Students will learn about the history and development of mass communication, as well as its impact on society. The COMM 1003C Course will also cover the different types of mass media, including print, broadcast, and digital media. In addition, students will learn about the principles of effective communication and how to apply them in various contexts.

*If you have not yet completed your COMM 1003C proposal, please refer to the COMM 1003C Course Project Proposal Guidelines document for more information on what should be included in your proposal.

COMM 1003C Course Practicum

COMM 1003C Course Description:

Students will apply the knowledge and skills they have acquired in COMM 1003C by completing a practicum placement with a media or communication organization. Students will complete 150 hours of practical experience, including regular supervisory meetings, as well as an extensive research paper. COMM 1003C Course is graded pass/fail. Prerequisite: COMM 1003C.

Related COMM 1003C Courses

*Please Note: COMM 1003C Courses listed above may not be offered in the current semester.

Midterm Exam

Date: March 26, 2020

Time: 2:00 p.m. to 3:50 p.m.

Location: Communication Building, Room 1107

You are responsible for bringing your student ID card and a pencil or pen with you to the exam. This is a closed book, closed notes exam and no calculators are allowed. The total time for the exam is 90 minutes. There are 40 multiple-choice questions worth one mark each and three essay questions worth five marks each for a total of 70 marks (each mark represents 1% of your final grade).

Please turn off all electronic devices prior to the start of the exam and put them away; you will not need them during the exam.

*If you are registered in another section of COMM 1003C, please contact your instructor to find out when and where your midterm exam will be held.**

**If you have any questions about the midterm exam, please contact your instructor.

What Should Students Expect to Be Tested from COMM 1003C Course Midterm Exam

The midterm exam for COMM 1003C will cover the following topics:

1. The history and evolution of mass communication

2. The different forms of mass communication (e.g., print, broadcast, digital, etc.)

3. The different channels of mass communication (e.g., television, radio, the Internet, etc.)

4. The different types of media (e.g., news media, entertainment media, etc.)

5. The different theories of mass communication (e.g., uses and gratifications theory, cultivation theory, social cognitive theory, etc.)

6. The different effects of mass communication (e.g., agenda-setting, priming, framing, etc.)

7. The different methods used to study mass communication (e.g., surveys, experiments, content analysis, etc.)

How to Prepare for COMM 1003C Course Midterm Exam

1. The first step is to become familiar with the COMM 1003C Course material. This means reading the textbook and attending all lectures.

2. Next, create a study guide that covers all of the main concepts from the COMM 1003C Course. This will help you focus your studying and make sure you are prepared for the exam.

3. Take practice exams to help you get comfortable with the format of the midterm exam.

4. Get plenty of rest the night before the exam so that you are well-rested and can do your best on the test.

Midterm Exam Questions Generated from Top 100 Pages on Bing

1. What is mass communication?
2. What are the main types of mass media?
3. What is the difference between mass communication and mass media?
4. What are the main characteristics of mass communication?
5. What are the main functions of mass communication?
6. What are the main effects of mass communication?
7. What are the main uses of mass communication?
8. How does mass communication affect society?
9. What is the role of mass communication in democracy?
10. How does mass communication impact individuals?

Midterm Exam Questions Generated from Top 100 Pages on Google

1. What is mass communication?

2. What are the different types of mass media?

3. What is the difference between mass media and mass communication?

4. How do mass media influence society?

5. What is the difference between print media and electronic media?

6. What are the different types of electronic media?

7. What are the different types of digital media?

Final Exam

*Total of 10 credits required for this degree

What Should Students Expect to Be Tested from COMM 1003C Course Final Exam

The final exam for COMM 1003C will cover the material from the entire COMM 1003C Course. This will include the following topics:

-The history of mass communication
-Theories of mass communication
-How mass communication affects society
-Media literacy
-Ethics in mass communication
-Globalization and mass media
-Emerging media

How to Prepare for COMM 1003C Course Final Exam

1. Review all COMM 1003C Course materials including lectures, readings, and assignments.

2. Make a study guide that covers the main topics of the COMM 1003C Course.

3. Take practice quizzes and exams to test your knowledge.

4. Meet with your instructor to discuss any areas that you are having difficulty with.

Final Exam Questions Generated from Top 100 Pages on Bing

1. What is the difference between mass communication and interpersonal communication?
2. What are the three types of media?
3. What is the difference between a channel and a medium?
4. List and describe the five mass communication channels.
5. List and describe the five elements of the communication process.
6. List and describe the four functions of mass communication.
7. What is noise in communication?
8. What is meant by the term gatekeeper?
9. Describe the three models of mass communication.
10. List and describe the four types of media effects.

Final Exam Questions Generated from Top 100 Pages on Google

1. What is mass communication?

2. What are the different types of mass media?

3. What are the different types of communication channels?

4. What are the different types of communication strategies?

5. What are the different types of message formats?

Week by Week COMM 1003C Course Overview

COMM 1003C week 1 Description

(1)

COMM 1003C is an introductory COMM 1003C Course in mass communication. The COMM 1003C Course covers the history, theory, and effects of mass communication. It also introduces students to the different types of mass media, including print, broadcast, and digital media.

COMM 1003C week 1 Outline

Week 1: Introduction to Mass Communication

This week we will introduce the COMM 1003C Course and its objectives. We will also explore what mass communication is and how it affects our daily lives.

Topics to be covered this week:

-What is mass communication?
-How does mass communication affect our lives?
-What are the different types of mass media?
-What are the different theories of mass communication?

COMM 1003C week 1 Objectives

1. To provide students with an overview of the history and functions of mass communication, its impact on individuals and society, and its role in the Canadian cultural mosaic.
2. To familiarize students with the main theories and research methods used in mass communication studies.
3. To help students develop critical thinking and analytical skills by applying theoretical concepts to real-world examples.
4. To encourage students to be active and responsible participants in the mass communication process.

COMM 1003C week 1 Pre-requisites

COMM 1003C Course is designed to help students develop the skills needed to succeed in COMM 1003C – Introduction to Mass Communication. The COMM 1003C Course will cover topics such as: 1) effective note-taking; 2) how to read texts assigned for university COMM 1003C Courses; 3) how to write summaries and critiques; 4) how to prepare for and participate in class discussions; 5) how to conduct research using print and electronic resources; 6) how to write an academic essay; 7) citing sources correctly using MLA style; and 8) avoiding plagiarism. Students will be expected to complete readings, assignments, quizzes, and exams outside of class.

COMM 1003C week 1 Duration

– Spring 2021

Please Note: This is a sample schedule. Your actual schedule will be different, depending on your section and instructor.

Week 1: Introduction to Mass Communication (Jan 11-15)

Monday, Jan 11 (Lecture 1): COMM 1003C Course Overview & Introduction to Mass Communication
Thursday, Jan 14 (Lecture 2): The Evolution of Mass Communication
Friday, Jan 15 (Assignment Due): Reading Assignment

COMM 1003C week 1 Learning Outcomes

Describe the functions and responsibilities of mass media in society. Analyze the historical, economic, social, legal and regulatory influences on the development of mass media in Canada. Explain how technology has impacted the development of mass media in Canada.

*Note: These Learning Outcomes are taken from COMM 1003C – Introduction to Mass Communication (5 credits) at Vancouver Island University.

COMM 1003C week 1 Assessment & Grading

Classroom interaction (e.g., attendance, participation, quizzes) 20%

Paper 30%

Final exam 30%

Journal entries 20%

COMM 1003C week 1 Suggested Resources/Books

*The textbook is required for COMM 1003C Course.

Book: Media & Culture: An Introduction to Mass Communication
Author: Richard Campbell, Christopher R. Martin, Bettina G. Fabos
ISBN: 978-1457667097

COMM 1003C week 1 Assignment (20 Questions)

**INSTRUCTIONS**:

1. Please answer the questions below in your own words.
2. Make sure to proofread your work and avoid grammar and spelling mistakes.
3. This assignment is worth 5% of your final grade for this class.
4. The submission deadline is 11:59 pm on Friday, October 16, 2020 (Week 1). Please submit your assignment through the Assignment Submission link on the left-hand side of your screen in Brightspace. Only submissions through Brightspace will be accepted (no emails).

**QUESTION 1**: Define mass communication, providing at least three examples of how people use it in their everyday lives. Make sure to indicate whether you are referring to one-to-many or one-to-one communication (as appropriate) when giving examples in your answer. (2 marks)

Mass communication is the process of creating and sending messages through mass media to large audiences. It can take many different forms, including television, radio, newspapers, magazines, films, websites, social media, and more. People use mass communication in their everyday lives to stay informed about current events, to be entertained, and to connect with others.

COMM 1003C week 1 Assignment Question (20 Questions)

1. Mass communication is a one-way process in which messages are sent from the sender to the receiver with little or no feedback.

2. The sender of a message has complete control over the message and how it is interpreted by the receiver.

3. The mass media are the only institutions that can provide mass communication.

4. Mass communication is a process that involves only two parties: the sender and the receiver.

5. The mass media are the primary means by which people obtain information about the world around them.

6. The sender of a message does not have complete control over how it is interpreted by the receiver.

7. Feedback is an important part of the mass communication process, as it allows receivers to let senders know how their message was interpreted.

8. Mass communication can only take place between two people who share the same culture and language.

9. The mass media are not the only means by which people can obtain information about the world around them.

10. Mass communication is a process that can take place between any number of parties, regardless of their location or cultural background.

COMM 1003C week 1 Discussion 1 (20 Questions)

1. Define mass communication and its key components.

2. Explain how the concept of mass communication has evolved over time.

3. Discuss the various theoretical approaches to studying mass communication.

4. Describe the different channels through which mass communication takes place.

5. Discuss the different roles that mass communication plays in society.

6. Explain the impact of technological advancement on mass communication.

7. Discuss the global nature of mass communication.

8. Describe the different challenges faced by mass communication today.

9. Discuss the future of mass communication in light of current trends and challenges.

COMM 1003C week 1 DQ 1 (20 Questions)

1. Define mass communication. How is it different from other forms of communication?

2. Explain the difference between mass media and mass communication.

3. Describe the four major functions of mass communication.

4. Discuss the history of mass communication and how it has evolved over time.

5. Explain the concept of audience and why it is important in mass communication.

6. Discuss the different types of media that are used in mass communication.

7. Describe the process of creating and disseminating messages through mass communication channels.

8. Discuss the role of technology in mass communication and how it has changed over time.

9. Explain the concept of globalisation and its impact on mass communication.

10. Discuss the ethical issues associated with mass communication.

COMM 1003C week 1 Discussion 2 (20 Questions)

What is a source?

A source is an individual, organization, or piece of information that provides information or evidence used in a news story.

COMM 1003C week 1 DQ 2 (20 Questions)

1. What is mass communication? How does it differ from interpersonal communication?
2. What is the difference between mass media and mass communication?
3. What are the four major models of communication? Which model do you think is the most accurate? Why?
4. What are the three main types of research methods used in mass communication? Which do you think is the most important? Why?
5. What is the difference between a theory and a model in mass communication research? Which do you think is more important? Why?
6. What are the three main types of media effects studies? Which do you think is the most important? Why?
7. What are the three main types of agenda-setting studies? Which do you think is the most important? Why?
8. What are the three main types of cultivation studies? Which do you think is the most important? Why?
9. What are some of the criticisms of cultivation theory? Do you think these criticisms are valid? Why or why not?
10. What is uses and gratifications theory? Do you think this theory is useful in understanding media effects? Why or why not

COMM 1003C week 1 Quiz (20 Questions)

COMM 1003C week 1 MCQ’s (20 Multiple Choice Questions)

There are 10 questions in this exam. Each question is worth 2 points.

1. What is the primary difference between mass media and interpersonal communication?

a. Mass media is more formal than interpersonal communication.
b. Mass media is one-to-one communication while interpersonal communication is one-to-many.
c. Mass media uses only words while interpersonal communication can use words, images, and sounds.
d. Interpersonal communication is more immediate than mass media.

2. The concept of a “mass audience” is important to the study of mass communication because:

a. People who consume mass media products do so in large groups.
b. The size of the audience affects the content of the message.
c. The messages produced by the mass media are intended for consumption by large numbers of people.
d. All of the above are correct.

3. Which of the following terms refers to a process where people interact with each other and with technology to create and share messages?

a. Media literacy
b. Mass communication
c) Interpersonal communication
d) Convergence

4. Which of the following best describes how we use mass media in our everyday lives?

a) We actively seek out information from the mass media that is important to us.
b) We are passive consumers of the messages produced by the mass media industries.
c) We selectively pay attention to some mass media messages while ignoring others.
d) All of the above are correct

5. All of the following factors have contributed to the globalization of media except:

a) advances in transportation and communication technologies
b) economic liberalization policies
c) international organizations such as UNESCO
d) increasing nationalism around the world

6. Which of the following is not an example of a new technology that has contributed to the globalization of media?

a) satellite TV
b) social networking sites
c) MP3 players
d) e-mail

7. One consequence of the globalization of media is:

a) increased regulation of the media by national governments
b) a decrease in cultural diversity around the world
c) an increase in cultural diversity around the world d) all of the above are correct

8 .The term “convergence” refers to: a) new technologies that allow us to receive multiple forms of information on a single device b) new technologies that allow us to create and share our own messages c) new technologies that allow us to connect with other people around the world d) all of the above are correct

9 .Which statement about digital media convergence is true? a) It has led to a decrease in the number of people who consume news online. b) It has made it easier for people to access news from around the world c) It has led to an increase in “fake news” stories d) all of the above are correct

10 .The internet has had all of the following effects on journalism except: a) made it easier for people to access news from around the world b) led to an increase in “fake news” stories c) created new opportunities for investigative journalism d) made it easier for journalists to find sources

COMM 1003C week 2 Description

COMM 1003C Course is an introduction to the field of mass communication. Students will be introduced to the history and evolution of mass communication, the different types of mass media, and the effects of mass media on society. In addition, students will learn about the different theories and research methods used in the study of mass communication.

COMM 1003C week 2 Outline

Introduction to Mass Communication (COMM 1003C) is a 5-credit, semester-long COMM 1003C Course that introduces students to the study of mass communication. The COMM 1003C Course covers the history and theory of mass communication, with an emphasis on its role in society. The COMM 1003C Course also introduces students to the research methods used in the study of mass communication.

Week 1: Introduction to Mass Communication

-The role of mass communication in society
-The history of mass communication
-Theories of mass communication
-Research methods in mass communication

Week 2: The Media Environment

-The media landscape
-Media ownership and control
-The economics of the media industry
-Regulation of the media industry

Week 3: Media and Society

-The impact of the media on society
-Media violence
-Media and democracy
-Media literacy

COMM 1003C week 2 Objectives

**COMM 1003C** is an introductory COMM 1003C Course that examines the various forms of mass communication, including print media, radio, television, film, and digital media. The COMM 1003C Course also explores the role of mass communication in society, including its impact on culture, politics, and the economy. The objectives of **COMM 1003C** are to:

– Understand the history and evolution of mass communication
– Analyze the various forms of mass communication
– Understand the role of mass communication in society
– Understand the impact of mass communication on culture, politics, and the economy

COMM 1003C week 2 Pre-requisites

COMM 1003C Course 4: Technology and the Creative Process (3 credits) (ART 1513) COMM 1003C Course 2: Introduction to Creative Writing (3 credits) (LIT 2380) COMM 1003C Course CONTENT 1.

Week One – Introduction to Mass Communication and Media Literacy Lecture/discussion: Defining mass communication, its history and evolution, and its impact on individuals, society and culture. Reading: “The Six Ages of Media” (pp.1-11), in The New World of Mass Communication by John C. Merrill and Patric D. Groves. *Prerequisites required for COMM 1003C – Introduction to Mass Communication are listed above. These COMM 1003C Courses may be taken concurrently with COMM 1003C – Introduction to Mass Communication.

2. Week Two – Theoretical Foundations of Mass Communication Lecture/discussion: An overview of mass communication theory including theories of effects, uses and gratifications, cultivation, reception/perception/interpretation, social construction of reality, hyperreality/simulacra, as well as normative theories such as functionalism/conflict theory/symbolic interactionism. Reading: “Theoretical Foundations” (pp.15-26), in The New World of Mass Communication by John C. Merrill and Patric D. Groves. 3. Week Three – Developing a Critical Approach to Mass Media Study Lecture/discussion: Introducing students to critical approaches for analyzing mass media artifacts in order to understand how these texts construct meaning and affect audiences within their historical contexts. Students will learn how to employ textual analysis techniques based on semiotics to interpret film clips from popular movies such as Batman Begins (2005). Reading: “Critical Approaches” (pp.27-41), in The New World of Mass Communication by John C. Merrill and Patric D. Groves; Semiotics for Beginners by Daniel Chandler; http://www.aber….org/mediaarts/semiotic_film_analysis_tutorial/.

COMM 1003C week 2 Duration

Week 2 of COMM 1003C – Introduction to Mass Communication is devoted to an introduction of the COMM 1003C Course, an overview of the various forms of mass communication, and a discussion of how mass communication affects individuals and society. The week begins with a lecture on the definition of mass communication and the different types of mass media. This is followed by a lecture on the history of mass communication and its impact on society. The week ends with a lecture on the future of mass communication and its potential impact on society.

COMM 1003C week 2 Learning Outcomes

1. Understand the relationship between mass media and society.

2. Understand how mass media industries operate and how they produce and distribute their content.

3. Understand how different mass media platforms (e.g., television, radio, newspapers, magazines, film, digital media) work and how they are evolving.

4. Understand the different ways that people consume mass media content and how this affects the messages that they receive.

5. Be able to critically analyze mass media messages and understand the potential impact that they can have on individuals and society.

COMM 1003C week 2 Assessment & Grading

**COMM 1003C Course COMM 1003C Course Overview for COMM 1003C – Introduction to Mass Communication* (5 credits) (COMM 1003C)

COMM 1003C Course is an introduction to mass communication, with a focus on its history, effects, and contemporary issues. Students will develop an understanding of the relationships between technology, society, and culture as they relate to mass communication. Students will be expected to analyze and critique various forms of mass communication, including advertising, public relations, film, television, radio, popular music, the Internet, and journalism.

COMM 1003C week 2 Suggested Resources/Books

COMM 1003C Course Resources/Books

Below are the required textbook(s) and suggested resources for COMM 1003C Course. Please refer to your syllabus for additional information about required readings and assignments. Textbook Required: Understanding Media and Culture: An Introduction to Mass Communication, 6th edition, by Vedantam and Vedantam ISBN-10: 0757568407 ISBN-13: 9780757568406 Publisher: Kendall Hunt Publishing Company © 2012 Author(s): Vedantam, S., & Vedantam, R. Description The sixth edition of Understanding Media and Culture will prepare readers to critically engage with the media in their everyday lives through accessible explanations of key theories, concepts, and research findings in mass communication. Readers will gain a greater understanding of how messages are constructed, what effects they may have on individuals and society, and how technology is changing the ways we communicate. The new edition has been thoroughly updated to reflect the latest developments in mass communication research and theory, including expanded coverage of online social media, international perspectives on mass communication, and recent scholarship on health communication. *Note: There is also a loose-leaf version of this textbook available new from the publisher for a reduced price. If you would like to purchase the loose-leaf version, please search for the ISBN below when ordering from your preferred retailer. Loose Leaf Version (ISBN-10: 0757571573 ISBN-13: 9780757571574)

Additional Resources/Books

Below are additional resources that may be helpful as you complete COMM 1003C Course. These are not required texts but may provide you with additional perspectives on COMM 1003C Course content or general study strategies. Title: The Elements of Journalism: What News People Should Know and the Public Should Expect Author(s): Bill Kovach & Tom Rosenstiel Description In an era when news is constantly evolving, this book provides essential principles that every journalist should follow in order to maintain standards within the profession. The authors explore core values such as truthfulness, independence, accountability, accuracy, impartiality/fairness, humanity/compassion, diversity, courage, and public service as well as offer practical advice about journalism’s basic elements—who does what? why do they do it? what does it mean?—and its emerging imperatives in a digital age. This book has been used as a reference text in journalism COMM 1003C Courses across North America since 2001; now in its third edition with an added chapter about journalism ethics in a digital age; it remains an indispensable guide for anyone who cares about quality journalism.

COMM 1003C week 2 Assignment (20 Questions)

*COMM 1003C is a 5 credit, online COMM 1003C Course that covers topics in mass communication.

COMM 1003C week 2 Assignment Question (20 Questions)

*The COMM 1003C Course will be taught in English and is open to all students.

**Instructions:**

– Answer all questions.
– Submit your answers to the instructor by the end of Week 2.

1. What is the main difference between mass communication and interpersonal communication?
2. What are the three key elements of the mass communication process?
3. What is noise in the context of mass communication?
4. What are the four major functions of mass communication?
5. What is the difference between mass media and mass communication?
6. What are the four types of mass media?
7. What is the difference between print media and electronic media?
8. What are the three types of print media?
9. What are the three types of electronic media?
10. What is meant by convergence in the context of mass communication?
11. What are the four major types of convergent media?
12. What is meant by digital media in the context of mass communication?
13. List and briefly describe the five major changes that have taken place in digital media in recent years.
14. What is meant by global media in the context of mass communication?
15. List and briefly describe the five major changes that have taken place in global media in recent years.

COMM 1003C week 2 Discussion 1 (20 Questions)

Chapter 3: Fundamental Elements of Communication Process

1. According to the text, what are the three fundamental elements of communication? List and describe each one. (p. 73)
2. The text suggests that we use symbols to communicate. What is a symbol? Give an example of a symbol and explain how it is used in communication. (p. 74)
3. The text argues that language is the primary tool we use to communicate. What is language? What are the five characteristics of language listed in the text? Give an example of each characteristic. (p. 75)
4. The text describes nonverbal communication as “messages expressed by means other than words.” What are some examples of nonverbal communication? Explain how nonverbal communication can be both intentional and unintentional. (p. 77)
5. The text defines noise as “anything that interferes with the transmission or reception of a message.” What are some examples of noise in communication? How can we reduce noise in our own communication? In the communication of others? (p. 78)
6. According to the text, what is the difference between a channel and a medium? Give an example of each. (p. 79)
7. The text discusses two different types of media: mass media and interpersonal media. What are the differences between these two types of media? Give an example of each type of media. (pp. 80-81)
8. The text argues that messages can be encoded in various ways, depending on the medium used to convey the message. What are some examples of different ways messages can be encoded? Explain how different encodings can affect the meaning of a message.(p. 82)
9. The text describes three different types of feedback: immediate, delayed, and vicarious feedback. What are the differences between these three types of feedback? Give an example of each type.(p83)
10 .The text argues that context affects how messages are decoded by receivers .What is context ? Explain how different contexts can affect message decoding .(p .84 )
11 .The text introduces us to four different theories about how messages are decoded by receivers: linear ,transactional ,transformational ,and uses and gratifications .Briefly describe each theory .(pp .85-86 )
12 .The text presents four different methods for studying audience reaction to mass media messages :content analysis ,experimental methods ,survey research ,and focus groups .Describe each method briefly .(pp .87-89 )
13 .The text describes four different ways that people use mass media messages : passivity ,selective exposure ,selective attention ,and selective comprehension .Explain each concept briefly.(pp .90-91 )
14 .The text introduces us to two different types of effects that mass media messages can have on individuals :uses and gratifications effects and content effects .What are some examples of each type ?(pp .92-93 )
15 .The text describes four different theories about content effects : cultivation theory ,social cognitive theory ,uses and gratifications theory ,and agenda setting theory .Briefly describe each theory.(pp .94-95 )
16 .The text discusses two different types of research methods used to study content effects :correlation studies and experimental studies .Describe each method briefly.(pp 96-97 )

17 According to the textbook, what are some common problems with surveys? (p98)

18 According to the textbook, what is one advantage focus groups have over surveys? (p99)

19 What does it mean when we say that results from experiments may not be generalizable? (p100)

20 When conducting experimental research, what is something researchers must be sure to do in order to avoid ethical problems? (p101)

COMM 1003C week 2 DQ 1 (20 Questions)

1. Define the following terms: (1 pt)
a. Mass Communication-
The process of creating and sharing messages through mass media to large groups of people.

b. Media-
The plural form of medium, which refers to the means of communication, such as television, radio, and newspapers.

c. Message-
The information that is communicated through a mass medium.

d. Channel-
The path or route by which a message is sent from its source to its destination.

e. Encoding-
The process of translating a message into a form that can be transmitted over a channel.

f. Decoding-
The process of translating a message that has been encoded into a different form back into its original form.
2. Explain the difference between mass communication and interpersonal communication. (1 pt)

Interpersonal communication is communication between two people, while mass communication is communication between a large number of people via mass media.

COMM 1003C week 2 Discussion 2 (20 Questions)

(A) What is the difference between verbal and nonverbal communication? Give an example of each. (1) Verbal communication uses words, while nonverbal communication does not. For example, verbal communication can include saying “I’m sorry,” while nonverbal communication can include hugging someone or giving them a sympathetic look.

(B) Explain the role of communication in developing and maintaining relationships. (2) Communication is essential for developing and maintaining relationships because it allows people to share information, thoughts, and feelings. Communication also helps people to understand and respond to each other, which can strengthen the relationship.

(C) Describe the different types of listening. (3) The different types of listening include active listening, empathic listening, and critical listening. Active listening involves paying attention to the speaker and trying to understand their message. Empathic listening involves trying to understand the speaker’s feelings and experiences. Critical listening involves evaluating the speaker’s message and determining whether it is accurate or valid.

(D) What are some of the barriers to effective communication? (4) Some of the barriers to effective communication include language barriers, cultural differences, noise, and personal biases.

(E) Explain the concept of “noise” in communication. (5) Noise in communication refers to anything that interferes with the understanding of a message. Noise can be external, such as loud background noise, or internal, such as a person’s own thoughts or feelings.

COMM 1003C week 2 DQ 2 (20 Questions)

1. How does mass media shape our lives?

2. What is the role of mass media in our society?

3. How do we use mass media to communicate with each other?

4. What are the different types of mass media?

5. What are the characteristics of mass media?

6. How does mass media affect our behavior?

7. What are the effects of mass media on our culture?

8. How does mass media influence our attitudes and beliefs?

9. What is the impact of mass media on our economy?

10. How does mass media affect politics?

COMM 1003C week 2 Quiz (20 Questions)

|Question |Points |
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|16. || 2 || Total: 30 ||

COMM 1003C week 2 MCQ’s (20 Multiple Choice Questions)

1. The term “mass” in mass communication refers to:

A. the number of people reached by the message.

B. the number of channels through which the message is communicated.

C. the number of times the message is repeated.

D. All of the above

2. Which of the following statements about mass communication is FALSE?

A. Mass communication is a process in which professional communicators design and spread messages using media technologies to large, anonymous audiences in order to influence their attitudes, beliefs, and behaviours.

B. Because mass communication takes place within a social context, it can never be completely free of bias or distortion.

C. In mass communication, the communicator always has complete control over the message and how it is interpreted by the audience.

D. Mass communication is not just about “the media”; it also includes face-to-face communication, such as public speaking, as well as interpersonal communication, such as conversation between friends.

3. A newspaper story about a local crime would be an example of:

A. interpersonal communication. B. intrapersonal communication C. small-group communication D . mass communication E . computer-mediated communication (CMC) F . organizational communication G . public relations H . advertising I . propaganda J . development communication K . entertainment-education L . infotainment M . yellow journalism N . None of the above 4 . Which of the following statements about “the audience” is TRUE? A . The term “audience” refers to all individuals or groups who receive a message from a communicator at any given time, regardless of whether or not they attend to or comprehend that message in any way whatsoever B . In mass media research, “the audience” refers primarily to individuals or groups who are exposed to a particular medium at any given time C . There is no such thing as an “audience” for a particular message because each individual or group interprets that message in their own unique way D . All of the above 5 What are “mediums”? A vehicles or channels through which messages are communicated from senders to receivers B tools used by communicators to create messages C methods used by researchers to study mass media and its effects on audiences D None of the above 6 Which of the following statements about “the medium is the message” is TRUE? A Marshall McLuhan argued that we should pay more attention to the form or structure of media messages than to their content B Marshall McLuhan argued that we should pay more attention to the content of media messages than to their form or structure C Marshall McLuhan argued that there was no difference between form and content; they were both equally important D Marshall McLuhan argued that all media messages are meaningless 7 Which one of these examples would NOT be an example of an effect of mass media? A feeling guilty after watching a commercial for charities B buying a product because you saw it advertised on TV C feeling sad after watching a movie with a sad ending D deciding not to buy a product because you read negative reviews about it online 8 Mass Communication can be defined as ______________ A Communication with large number with different cultures B Communication with limited number with same culture C Communication with limited number with different cultures D Communication with large number with same culture 9 Which among these does NOT belong here ____________ A Information Society B Developing Countries C Industrialized Countries D Post Industrialized countries 10 Propaganda has been defined as _______________ A Persuasion for political purposes B Persuasion for commercial purpose s C Persuasion for private purposes D Persuasion for personal purposes 11 Examples _________________are if advertising commercial/billboard/poster 12 According i this definition what does Media Convergence mean? A The coming together electronics companies into one big company B The coming together print and broadcast news organizations into one big news organization C The coming together companies who make electronic goods such as phones and computers into one big company D The coming together companies who make electronic goods such as phones and computers into one big company 13 Media Consolidation means _________________ A The coming together print and broadcast news organizations into one big news organization B The coming together electronics companies into one big company C The coming together companies who make electronic goods such as phones and computers into one big company D The coming together companies who make electronic goods such as phones and computers into one big company 14 These terms define different types/styles etc if writing – journalistic , prose , fiction etc 15 These terms define different types if stories – anecdotal , documentary , feature etc 16 This term defines specific types/genres if writing – poetry , drama etc 17 This term defines specific type/genre if writing – novel 18 These terms define specific forms if stories – film , radio etc 19 These terms define specific element if stories – characters , plot , climax etc 20 This term defines another element if stories – theme

COMM 1003C week 3 Description

The COMM 1003C Course will provide students with an introduction to the study of mass communication. The COMM 1003C Course will explore the history and development of mass communication, the different types of media available, and the impact that media has on individuals and society. The COMM 1003C Course will also examine the role of mass communication in shaping public opinion and influencing behaviour.

COMM 1003C week 3 Outline

Week 3 Outline for COMM 1003C – Introduction to Mass Communication* (5 credits)

I. Introduction to Persuasive Communication (Chapters 9-10)

A. Types of Persuasion

1. Compliance
2. Identification
3. Internalization
B. Theories of Persuasion
1. Social Judgment Theory
2. Cognitive Dissonance Theory
3. Heuristic-Systematic Model
C. Factors That Influence Persuasion
1. Source Credibility
2. Message Framing
3. Recipient Characteristics

II. Media and Democracy (Chapter 11)
A. The Role of the Media in Democracy
B. Freedom of the Press vs. Responsibility of the Press

*Readings:*pp. 260-269, 275-279, 283-287, 291-297, 301-305, 309-313, 317-321, 325-329

*Video:* “The Fourth Estate”

*Website:* http://www.freepress.net/

III. Media Literacy (Chapter 12)
A. What is Media Literacy?
B. Why is Media Literacy Important?
C. How Can You Become More Media Literate?

COMM 1003C week 3 Objectives

* Objectives are listed by unit.

Unit 1: Media Literacy and the Role of Media in Society
– Develop an understanding of the term media literacy.
– Understand how the media affect society.
– Understand how society affects the media.
– Develop an understanding of the concept of “agenda setting” and its impact on society.
– Recognize how different types of media can influence people in different ways.
– Recognize that people use media for different purposes.
– Develop an understanding of why it is important to be media literate.
– Understand the relationship between literacy and democracy.
– Develop an understanding of the concept of “the public sphere” and its relationship to democracy.
– Understand the concept of “the global village” and its impact on democracy.
– Understand the concept of “digital citizenship” and its importance in a democracy.
Unit 2: The History and Evolution of Mass Communication
– Recognize how technology has affected the development of mass communication.
– Understand how mass communication has evolved over time.
– Recognize the different stages in the history of mass communication.
– Understand how each stage in the history of mass communication has impacted society.

COMM 1003C week 3 Pre-requisites

None

* Other prerequisite COMM 1003C Courses required for this program: COMM 1001C, COMM 1002C, COMM 1004C and COMM 1020C.

COMM 1003C week 3 Duration

is:

Week 3 of the COMM 1003C – Introduction to Mass Communication* (5 credits) COMM 1003C Course is typically two weeks long.

COMM 1003C week 3 Learning Outcomes

Week 3 Learning Outcomes for COMM 1003C – Introduction to Mass Communication* (5 credits)

1. Understand the relationship between mass media and society.

2. Understand how mass media affects individuals and groups.

3. Understand the different types of mass media.

4. Understand the different functions of mass media.

COMM 1003C week 3 Assessment & Grading

**COMM 1003C Course Format:** COMM 1003C Course is designed to be completed entirely online. The only required material for this class is a computer with an Internet connection. No textbooks are required for this class. All of the materials necessary to successfully complete this class will be provided through the Brightspace COMM 1003C Course site (D2L). You will be expected to login to D2L each week in order to view lectures, readings, assignments, and take quizzes/exams.

**Grading Policy:** Your grade in the COMM 1003C Course will be determined by the percentage of total points that you earn during the semester. In other words, your final grade will be calculated by taking the sum total of all points that you earn and dividing it by the sum total of all possible points throughout the semester (including activities, exams, quizzes, and so on). There are no extra credit opportunities in this class. Each student starts with a “clean slate” as far as grades are concerned; your previous academic record will have no bearing on your grade in this class. **All students must complete all assignments and activities in order to pass COMM 1003C Course.** If you do not pass an exam or assignment, you may retake it one time for a higher grade. No more than two attempts (original attempt plus one retake) will be allowed for any individual exam or assignment unless otherwise noted.

**Late Assignments:** Late submissions will not be accepted without prior approval from the instructor. If you anticipate that you will need an extension on an assignment, please contact me at least 24 hours before the original due date to request an extension. Extensions will not be granted after an assignment has already been submitted unless there are extenuating circumstances beyond your control (e.g., serious illness or injury, family emergency, technical problems with Brightspace or with your computer).

**Make-Up Exams:** Make-up exams will not be given without prior approval from the instructor. If you anticipate that you will need to miss an exam for any reason whatsoever, please contact me at least 24 hours before the scheduled exam time to request a make-up exam. Make-up exams will not be given after an exam has already been missed unless there are extenuating circumstances beyond your control (e.g., serious illness or injury, family emergency).

**COMM 1003C Course Content Warning:** Some of the material covered in COMM 1003C Course may include sensitive topics such as violence, death/grief, sexual assault/harassment, and substance abuse. If you have any concerns about your ability to handle such material, please contact me directly so that we can discuss your options.

COMM 1003C week 3 Suggested Resources/Books

COMM 1003C Course Instructor: Dr. Yanghee Kim

Office Hours: By appointment

Email: yangheekim@ucsd.edu

*Readings are subject to change

COMM 1003C week 3 Assignment (20 Questions)

1. Why did media convergence, and why is it a force for transformation?
2. What are the four forces that are driving media convergence?
3. How has media convergence transformed the way news is produced and consumed?
4. What are the challenges and opportunities of media convergence?
5. How has social media changed the way we communicate?
6. What is the difference between traditional and social media?
7. What are some of the most popular social media platforms?
8. How can social media be used for marketing and advertising purposes?
9. What are some of the risks associated with social media?
10. How has digital technology transformed the way we consume entertainment?
11. What are some of the most popular digital platforms for entertainment content?
12. How has digital technology transformed the way we create and consume music?
13. What are some of the most popular digital music platforms?
14. How has digital technology transformed the way we watch movies and television?
15. What are some of the most popular digital platforms for movies and television?
16. How has digital technology transformed the way we play video games?
17. What are some of the most popular digital platforms for video games?
18. What are some of the benefits of digital technology for entertainment content creators and consumers?
19. What are some of the challenges associated with digital technology for entertainment content creators and consumers?
20. What impact has digital technology had on the business models of traditional entertainment companies?

COMM 1003C week 3 Assignment Question (20 Questions)

Assignment Question:

In this assignment you will answer 20 questions. Read each question carefully and choose the best answer. Each question is worth 1 mark. There are 20 marks in total. You will have 1 hour to complete this assignment.

1. The concept of gatekeeping refers to:

a) the process of selecting which news stories are reported and which are not

b) the process of deciding how to present the news stories that are reported

c) the process of selecting which sources will be used to provide information for news stories

d) All of the above

2. In terms of gatekeeping, agenda setting refers to:

a) the process of selecting which news stories are reported and which are not

b) the process of deciding how to present the news stories that are reported

c) the process of selecting which sources will be used to provide information for news stories

d) None of the above

3. The media play an important role in society by:

a) providing information that people need to make decisions about their lives

b) shaping public opinion on important issues

c) holding powerful people and institutions accountable for their actions

COMM 1003C week 3 Discussion 1 (20 Questions)

COMM 1003C Course Instructor: Joe Dailey

COMM 1003C Course Developer: Joe Dailey

1. (TCO 1) Which of the following is NOT one of the six elements of the communication process? _____

2. (TCO 2) The _____ refers to the way in which different cultures have different ways of perceiving and interpreting the world around them.

3. (TCO 2) The _____ refers to the tendency for people from the same culture to share similar ways of perceiving and interpreting the world around them.

4. (TCO 3) The _____ model of communication suggests that there is a sender who sends a message to a receiver who then decodes the message and responds accordingly.

5. (TCO 3) The _____ model of communication suggests that communication is a two-way process in which both parties are actively involved in sending and receiving messages.

6. (TCO 4) A(n) _____ is a symbol that has meaning attached to it by convention or social agreement.

7. (TCO 4) A(n) _____ is a symbol that has meaning attached to it by nature or by physical laws.

8. (TCO 5) In order for a message to be effective, it must be _____, _____, and _____.

9. (TCO 6) A(n) _____ barrier to communication is one that prevents the message from being properly decoded by the receiver.

10. (TCO 6) A(n) _____ barrier to communication is one that prevents the message from being properly encoded by the sender.

COMM 1003C week 3 DQ 1 (20 Questions)

1. Define the term “mass communication” and discuss how it applies to the study of communication.

2. Explain the difference between mass media and mass communication.

3. Discuss the four major functions of mass communication.

4. Describe the different types of mass media.

5. Discuss the three major models of mass communication.

6. Explain the difference between public opinion and propaganda.

7. Discuss the role of mass communication in democracy.

8. Discuss the impact of technology on mass communication.

9. Discuss the global implications of mass communication.

10. Discuss the ethical implications of mass communication

COMM 1003C week 3 Discussion 2 (20 Questions)

1. Please explain the differences between mass communication and interpersonal communication.
2. What is the difference between a sender and a receiver in the context of communication?
3. How do you think new media has affected mass communication?
4. What are some of the key components of effective communication?
5. Why is it important to be aware of your audience when communicating?
6. How can you ensure that your message is clear when communicating with others?
7. How can you make sure that your communication is effective?
8. What are some common barriers to effective communication?
9. How can you overcome these barriers?
10. What is the difference between verbal and nonverbal communication?
11. How do you think body language affects communication?
12. How does tone of voice affect communication?
13. What are some other nonverbal cues that can affect communication?
14. How can you use nonverbal communication to your advantage when communicating with others?
15. What is active listening?
16. Why is active listening important?
17. How can you improve your active listening skills?
18. What are some common listening barriers?
19. How can you overcome these barriers to become a better listener?
20. Why is effective communication important in both our personal and professional lives?

COMM 1003C week 3 DQ 2 (20 Questions)

QUESTION 1: What do you think is the best way to select which messages to encode? In other words, what should be considered when determining the content of a message?

There are a few different factors that can influence the selection of messages to encode. The first is the audience. The encoder needs to consider who the message is for and what type of information would be most relevant or useful for them. Another factor to consider is the purpose of the message. What is the goal of the communication? What do you want the audience to do or know after receiving the message? Other factors that can come into play include time, resources, and channel limitations.

COMM 1003C week 3 Quiz (20 Questions)

**COMM 1003C Course Instructor: Dr. Afroz Ahmad**

—
1. The study of mass communication is important because:

a) it helps people understand and explain the behavior of other people

b) it gives people a chance to learn about their own culture

c) it helps individuals in the mass media industry to be more effective at their jobs

d) all of the above
~~d) all of the above~~
2. Media researchers have identified two different types of effects that take place as a result of exposure to media messages. These two types are:

a) positive and negative effects

b) immediate and delayed effects

c) conscious and subconscious effects

d) all of the above
~~d) all of the above~~
3. The following are all examples of “mass media” EXCEPT:

a) television

b) movies

c) radio

d) face-to-face communication ~~d) face-to-face communication~~
4. The word “gatekeeper” is used to refer to:

a) an individual or group that decides which news stories will be reported on, or covered, by the media. ~~a) an individual or group that decides which news stories will be reported on, or covered, by the media.~~

b) an individual or group that makes decisions about what entertainment programs will be aired on television or radio. ~~b) an individual or group that makes decisions about what entertainment programs will be aired on television or radio.~~

c) an individual or group that provides financial support for a news organization in order for them to continue operating. ~~c) an individual or group that provides financial support for a news organization in order for them to continue operating.~~

d) none of the above
5. Which one of the following does NOT apply to “opinion leaders”?

a ) People who tend to watch less television than others are more likely to be opinion leaders than those who watch more television . ~~People who tend to watch less television than others are more likely to be opinion leaders than those who watch more television .~~

b ) Opinion leaders are often thought to have influence over others because they have access to information that others do not have access to . ~~Opinion leaders are often thought to have influence over others because they have access to information that others do not have access to .~~

c ) Opinion leaders tend not be very concerned with what other people think about them and are very self confident . Opinion leaders tend not be very concerned with what other people think about them and are very self confident . ___c___

d ) All of the above apply equally well when thinking about opinion leaders . __d__ All of the above apply equally well when thinking about opinion leaders .
6. A popular theory used in mass communication research is called “Uses & Gratifications Theory” which suggests that individuals use mass media for one (or more!) of five different reasons which include: Entertainment, Relaxation & Mood Management, Personal Relationships , Surveillance , & Escape & Privacy Management , Surveillance , & Escape & Privacy Management , Surveillance , & Escape & Privacy Management , Surveillance , & Escape & Privacy Management , Surveillance , & Escape & Privacy Management , Surveillance , & Escape & Privacy Management __5__
7. How many types of uses and gratifications can you name? __5__ 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 __5__ __5__ __5__ __5__ __5__ __5__ __5__ __5__ __5__ _1_ 1 1 1 1 1 1 1 1 1 1 1 _1_ _1_ _1_ _1_ _1_ _1_ _1_ _1_ _1_ Uses and gratifications is a theory that suggests individuals use mass media for one (or more!) of five different reasons which include: Entertainment, Relaxation & Mood Management, Personal Relationships, Surveillance, and Escape & Privacy Management~Uses and gratifications is a theory that suggests individuals use mass media for one (or more!) of five different reasons which include: Entertainment, Relaxation & Mood Management, Personal Relationships, Surveillance, and Escape & Privacy Management~Uses and gratifications is a theory that suggests individuals use mass media for one (or more!) of five different reasons which include: Entertainment, Relaxation & Mood Management, Personal Relationships, Surveillance, and Escape & Privacy Management~Uses and gratifications is a theory that suggests individuals use mass media for one (or more!) of five different reasons which include: Entertainment, Relaxation & Mood Management, Personal Relationships, Surveillance, and Escape & Privacy Management~Uses and gratifications is a theory that suggests individuals use mass media for one (or more!) of five different reasons which include: Entertainment, Relaxation & Mood Management, Personal Relationships~Surveillance~Escape~Privacy management~all of the above Uses and gratifications is a theory that suggests individuals use mass media for one (or more!) of these following reasons: Entertainment purposes; To escape from reality; For companionship; For personal relationships; To feel relaxed/to relieve stress; For surveillance purposes; For privacy management purposes; All of the above uses~Uses and gratifications is a theory that suggests individuals use mass media for one (or more!) of these following reasons: Entertainment purposes; To escape from reality; For companionship; For personal relationships; To feel relaxed/to relieve stress; For surveillance purposes; For privacy management purposes Uses and gratifications is a theory suggesting people use specific channels based on specific needs at any given time. This can vary based on moods needs at any given time but also based on outside influences such as weather events or breaking news stories ~Uses and gratifications theory states that people select specific channels based upon specific needs at any given time~Uses and gratification theory posits that individuals seek out specific channels depending on their needs at any given time Mass Communication scholars believe there are 4 main functions served by journalism : providing information about ongoing events ; providing information needed as part o f democratic decision making ; reinforcing shared values ; providing entertainment ~Mass Communication scholars believe there are 4 main functions served by journalism : providing information about ongoing events ; providing information needed as part o f democratic decision making ; reinforcing shared values ; providing entertainment Mass Communication scholars believe there are 4 main functions served by journalism : Providing information about ongoing events ; Providing information needed as part o f democratic decision making ; Reinforcing shared values ; Providing entertainment Mass Communication scholars believe there are 4 main functions served by journalism : Providing information about ongoing events ; Providing information needed as part o f democratic decision making ; Reinforcing shared values ; Providing entertainment Mass Communication scholars believe there are 4 main functions served by journalism : Providing information about ongoing events ; Providing information needed as part o f democratic decision making ; Reinforcing shared values ; Providing entertainment Mass Communication scholars believe there are 4 main functions served by journalism : Providing information about ongoing events , Providing information needed as part o f democratic decision making , Reinforcing shared values , Providing entertainment Mass Communication scholars believe there are 4 main functions served by journalism : Providing information about ongoing events , Providing information needed as part o f democratic decision making , Reinforcing shared values , Providing entertainment Mass Communication scholars believe there are 4 main functions served by journalism : ~Providing information about ongoing events ~Providing information needed as part o f democratic decision making ~Reinforcing shared values ~Providing entertainment Journalism has four primary functions in society according to most theorists: surveying the field for interesting stories through interviews with witnesses reporting stories accurately without bias offering analysis along with facts presenting both sides fairly in an objective manner Journalism has four primary functions in society according to most theorists: surveying the field for interesting stories through interviews with witnesses reporting stories accurately without bias offering analysis along with facts presenting both sides fairly in an objective manner Journalism has four primary functions in society according to most theorists: surveying the field for interesting stories through interviews with witnesses reporting stories accurately without bias offering analysis along with facts presenting both sides fairly in an objective manner Journalism has four primary functions in society according to most theorists: surveying the field for interesting stories through interviews with witnesses reporting stories accurately without bias offering analysis along with facts presenting both sides fairly in an objective manner Journalism has four primary functions in society according to most theorists: Surveying the field for interesting stories through interviews with witnesses Reporting stories accurately without bias Offering analysis along with facts Presenting both sides fairly in an objective manner 8 Which if these statements best describes what we mean when we talk about gatekeepers ? Gatekeepers control what kind s o f content appear s in our various forms o f m e d i a Gatekeepers determine what content gets reported on throughout various forms o f m e d i a Gatekeepers edit content before it appears within various forms o f m e d i a so as t o ensure accuracy Gatekeepers prevent certain type s o f content from appearing across various forms o f m e d i a 9 Which one if these would NOT generally be considered an example if “mass communication”? When you read your Facebook feed When you listen t o music via Spotify When you read your favorite blog When you check your email 10 According t o uses if gratifications theory people turn t o m e d i a t o full if certain kinds it needs In order t o better understand how this works let’s consider how someone might use social m e d i A like Facebook In this case someone might use Facebook In order t get news updates relax distract themselves from work stay informed it friends ‘ whereabouts express themselves communicate their opinions find potential romantic partners 11 Based if this question let’s consider how someone might use social m e d i A like Facebook In this case someone might use Facebook In order t get news updates relax distract themselves from work stay informed it friends ‘ whereabouts express themselves communicate their opinions find potential romantic partners 12 Based if this question let’s consider how someone might use social m e d i A like Facebook In this case someone might use Facebook In order t get news updates relax distract themselves from work stay informed it friends ‘ whereabouts express themselves communicate their opinions find potential romantic partners 13 Based off this question let’s consider how someone might use social m e d i A like Facebook In this case someone might use Facebook In order t get news updates relax distract themselves from work stay informed it friends ‘ whereabouts express themselves communicate their opinions find potential romantic partners 14 Based off this question let’s consider how someone might use social m e d i A like Facebook In this case someone might use Facebook In order t get news updates relax distract themselves from work stay informed it friends ‘ whereabouts express themselves communicate their opinions find potential romantic partners 15 Based off this question let’s consider how someone might use social m e d i A like Facebook In this case someone might use Facebook In order t get news updates relax distract themselves from work stay informed it friends ‘ whereabouts express themselves communicate their opinions find potential romantic partners 16 Based off this question let’s consider how someone might use social m e d i A like Facebook In this case someone might use Facebook In order t get news updates relax distract themselves from work stay informed it friends ‘ whereabouts express themselves communicate their opinions find potential romantic partners 17 Based off this question let’s consider how someone might use social m e d i A like Facebook In this case someone might use Facebook In order t get news updates relax distract themselves from work stay informed it friends ‘ whereabouts express themselves communicate their opinions find potential romantic partners 18 Based off this question let’s consider how someone might use social m e d i A like Facebook In this case someone might use Facebook In order t get news updates relax distract themselves from work stay informed it friends ‘ whereabouts express themselves communicate their opinions find potential romantic partners 19 Based off this question let’s consider how someone might use social m e d i A like Facebook In this case someone might usesomeone else’ s post on your timeline 20 Based off this question let’s consider how someone might usetagged in photos

COMM 1003C week 3 MCQ’s (20 Multiple Choice Questions)

The __________ is the most common type of research used in mass communication.

A) qualitative research

B) quantitative research

C) field experiment

D) secondary analysis

2. The __________ refers to the degree to which a measure accurately represents the concept it is supposed to measure.

A) reliability

B) validity

C) objectivity

D) generalizability

3. A __________ is a study in which participants are randomly assigned to different conditions of an experiment.

A) qualitative research study

B) quantitative research study

C) field experiment study

D) control group study

4. __________ is a statistical procedure used to assess the relationship between two variables.

A) Bivariate analysis

B) Multivariate analysis

C) Linear regression

D) Correlation coefficient

5. A(n) __________ is a study that uses existing data that have already been collected by someone else.

A) experimental study

B) observational study

C) content analysis

D) secondary analysis

COMM 1003C week 4 Description

The COMM 1003C Course will focus on the ways in which people communicate with each other in their everyday lives. The COMM 1003C Course will cover the following topics: how communication works, how people use communication to interact with each other, how communication can be used to improve your life, and how to manage communication in your personal and professional relationships.

COMM 1003C week 4 Outline

**Section 1: News and News Values**
* Introduction to COMM 1003C Course Materials and Activities
* The Role of News in Our Lives
* The Structure of the News Media
* Newspapers, Radio, Television, and the Internet
* How News Is Collected
* Newsgatherers and Journalists
* Sources of Information
* How News Is Produced
* The Newsroom
* Editing and Presenting the News
* Ethics in Journalism
* Section 1 Summary

COMM 1003C week 4 Objectives

Unit 5: Media History and Technology

Unit 5 Overview

This unit will help you understand the history of mass communication. You will begin by identifying the first media technologies that were used for mass communication, and how those technologies have changed over time. You will also consider how the invention of each new medium has impacted society, as well as how our use of media has changed over time.

After completing this unit, you should be able to do the following:

COMM 1003C week 4 Pre-requisites

Week 4: Introduction to Mass Communication & Media Literacy

COMM 1003C Course introduces students to the field of mass communication and provides a foundation for further study in this area. Students will be introduced to the history, theories, and research methods used in the field. The COMM 1003C Course will also explore the impact of mass communication on society and the individual.

Topics covered in COMM 1003C Course include:

-The history of mass communication

-Theories of mass communication

-Media literacy

-The impact of mass communication on society and the individual

COMM 1003C week 4 Duration

Day 1: Introduction to Audio Production

Day 2: Introduction to Scriptwriting and Storytelling

Day 3: Introduction to Visual Communication and Design

Day 4: Introduction to Public Relations and Marketing Communications

Day 5: Wrap-up and Final Exam

COMM 1003C week 4 Learning Outcomes

*Week 4 focuses on the role of mass communication in a globalized world. Students will learn about the influence of international media organizations, such as the BBC and Al Jazeera, and examine how they are impacting global news flow. Students will also examine how new media technologies are impacting global communication.

By the end of this week, students will be able to:

1. Discuss the impact of international media organizations on global news flow.

2. Analyze how new media technologies are impacting global communication.

COMM 1003C week 4 Assessment & Grading

COMM 1003C Course: COMM 1003C – Introduction to Mass Communication* (5 credits) (COMM 1003C)

Program: Communication Studies Diploma

Delivery: Open Entry/Open Exit

Section: OE/OE-0101-004B

Location(s): CCV Online, Online Lecture and VLC Online, Video Learning Center-Online, CCV – Online Classroom, CCV – Online Classroom Bldg 011, CCV – Online Classroom Bldg 024A, CCV – Online Classroom Bldg 026A, CCV – Online Classroom Bldg 033, CCV – Online Classroom Bldg 034, CCV – Online Classroom Bldg 035A, CCV – Online Classroom Bldg 037A, CCV – Online Classroom Bldg 039B, CCV – Online Classroom Bldg 041A

COMM 1003C week 4 Suggested Resources/Books

**COMM 1003C week 4 Suggested Resources/Books for COMM 1003C – Introduction to Mass Communication* (5 credits) (COMM 1003C)**

1. The Elements of Journalism, by Bill Kovach and Tom Rosenstiel
2. Media/Society: Industries, Images, and Audiences, by David Croteau and William Hoynes
3. An Introduction to Mass Communication: Media Literacy and Culture, by Stanley J. Baran
4. Media Now: Understanding Media, Culture, and Technology, by Joseph Turow
5. Making Sense of the Social World: Methods of Investigation, by Daniel F. Chambliss and Russell K. Schutt

COMM 1003C week 4 Assignment (20 Questions)

*Note that COMM 1003C is a 4-credit COMM 1003C Course.

1. What are the four elements of the rhetorical situation?
2. What is the difference between a speech and an argument?
3. What is the difference between rhetoric and persuasion?
4. What are the three types of persuasion?
5. What is the difference between a logos appeal and an ethos appeal?
6. What is the difference between a pathos appeal and an emotional appeal?
7. What are the three types of arguments?
8. What is a claim?
9. What is a warrant?
10. What is a backing?
11. What is a rebuttal?
12. What is a counterargument?
13. What is a fallacious argument?
14. What is the difference between an ad hominem argument and a personal attack?
15. What is the difference between an ad populum argument and bandwagon fallacy?
16. What is straw man fallacy?
17. How can you avoid making fallacious arguments in your speeches or essays?
18.What are some common ways to introduce a speech?
19.What are some common ways to conclude a speech?
20.What are some tips for delivering an effective speech?

COMM 1003C week 4 Assignment Question (20 Questions)

1. What is the difference between mass communication and interpersonal communication?
2. How does the concept of gatekeeping apply to mass communication?
3. What are some of the key differences between mass media and other forms of communication?
4. What is the difference between a medium and a message?
5. What are some of the key characteristics of mass media?
6. How do mass media help to shape our society and culture?
7. What is the difference between a channel and a medium?
8. What are some of the key elements of the communication process?
9. What are some of the key factors that influence our ability to communicate effectively?
10. How does our use of language affect our ability to communicate effectively?
11. How do our individual experiences and perspectives affect our ability to communicate effectively?
12. How do emotions affect our ability to communicate effectively?
13. What is nonverbal communication, and how does it impact our ability to communicate effectively?
14. What are some of the challenges we face when communicating across cultures?
15. How can we use technology to improve our communication skills?

COMM 1003C week 4 Discussion 1 (20 Questions)

1. What is the difference between primary and secondary research? Give an example of each.

2. What is a focus group? How are focus groups used in market research?

3. What is an experiment? How do experiments differ from other research methods?

4. What are some ethical concerns that researchers must consider when conducting experiments?

5. What is a questionnaire? How can questionnaires be used in marketing research?

6. What are some advantages and disadvantages of using surveys to collect data?

7. What is content analysis? How can content analysis be used in marketing research?

8. What is a case study? How can case studies be used in marketing research?

9. What is ethnographic research? How can ethnographic research be used in marketing research?

10. What are some advantages and disadvantages of using qualitative methods to collect data?

COMM 1003C week 4 DQ 1 (20 Questions)

What is the difference between an author and a publisher?

An author is the person who creates the work, while a publisher is the person or company that makes the work available to the public.

COMM 1003C week 4 Discussion 2 (20 Questions)

Note: Please answer all questions in your own words. Be specific and use examples. Your answers will be assessed on the basis of their thoroughness, clarity and insight. Don’t simply restate what you read in the textbook or lecture notes. Your grade will reflect the effort you put into thinking about and responding to these questions.

1) What is the definition of a “mass medium”? Give an example of a mass medium that we discussed in class.

2) What are the three criteria for something to be considered a mass medium? Give examples of each criterion.

3) What is “audience selectivity” and how does it impact our understanding of mass communication? Give an example of how audience selectivity can impact our understanding of a mass medium.

4) How does “the gatekeeping process” impact our understanding of mass communication? Give an example of how the gatekeeping process can impact our understanding of a mass medium.

5) What is “agenda setting” and how does it impact our understanding of mass communication? Give an example of how agenda setting can impact our understanding of a mass medium.

6) What is “priming” and how does it impact our understanding of mass communication? Give an example of how priming can impact our understanding of a mass medium.

7) What is “framing” and how does it impact our understanding of mass communication? Give an example of how framing can impact our understanding of a mass medium.

8) How can we use the concepts of “agenda setting,” “priming,” and “framing” to understand the role of mass media in society? Give an example to illustrate your answer.

COMM 1003C week 4 DQ 2 (20 Questions)

COMM 1003C Course Number: COMM 1003C

COMM 1003C Course Title: Introduction to Mass Communication* (5 credits)

Instructor Name: Aaron B. Ritzema, Ph.D.

E-mail Address: aaron.ritzema@southeastern.edu

Office Location: North Campus, Student Services Building, Room 3131B

Telephone Number: 985-549-5048 (please leave a message)

Week 4 DQ 2 Instructions

Please choose any 20 of the following questions to answer for this discussion question. Be sure to number your responses clearly so that I can easily grade your work. You must answer all 20 questions in order to receive full credit for this DQ. Please type your responses directly into this document and upload it as a Word document (.doc or .docx) to the appropriate dropbox by the deadline indicated in the COMM 1003C Course Schedule.

1. List and describe three specific types of research methods used in mass communication research.
2. Define and describe the concepts of “validity” and “reliability” as they relate to research methods in mass communication. Give an example of each concept using a specific research method you are familiar with.
3. Describe what is meant by the term “experiment” as it relates to research methods in mass communication, and explain how experiments are used to study various aspects of mass communication phenomena. Give an example of an experiment you are familiar with that has been used to study some aspect of mass communication.
4. Describe what is meant by the term “survey” as it relates to research methods in mass communication, and explain how surveys are used to study various aspects of mass communication phenomena. Give an example of a survey you are familiar with that has been used to study some aspect of mass communication.
5. Describe what is meant by the term “content analysis” as it relates to research methods in mass communication, and explain how content analyses are used to study various aspects of mass communication phenomena. Give an example of a content analysis you are familiar with that has been used to study some aspect of mass communication.
6. Describe what is meant by the term “ethnography” as it relates to research methods in mass communication, and explain how ethnographies are used to study various aspects of mass communication phenomena. Give an example of an ethnography you are familiar with that has been used to study some aspect of mass communication.
7. Explain what is meant by the term “secondary data” as it relates to research methods in mass communication, and describe three specific sources of secondary data that could be used in a mass communication research project.
8. Define and describe the concept of triangulation as it relates to research methods in mass communication, and give an example of how triangulation might be used in a specific research project you are familiar with or interested in conducting yourself someday.
9. Define and describe the concept of snowball sampling as it relates to research methods in mass communication, and give an example of how snowball sampling might be used in a specific research project you are familiar with or interested in conducting yourself someday..
10

COMM 1003C week 4 Quiz (20 Questions)

This quiz is to test your knowledge of the concepts taught in week 4 of COMM 1003C – Introduction to Mass Communication.

COMM 1003C week 4 MCQ’s (20 Multiple Choice Questions)

1. Which of the following refers to content in media messages that can be perceived as offensive?
2. Media literacy is
3. The term gatekeeper was coined by
4. The concept of cultivation was first introduced by
5. In the uses and gratifications approach, researchers assume that audiences are
6. According to the two-step flow model of communication, ideas flow from the media to
7. Research on agenda setting has shown that
8. Social cognitive theory was first proposed by
9. According to the cultivation analysis, regular television viewing
10. One criticism of cultivation analysis is that it
11. In terms of Priming, which of the following is NOT an attribute that determines how accessible a piece of information is?
12. The framework for understanding effects of advertising on children and adolescents is known as the
13. An effective ad would likely contain all EXCEPT for which of the following?
14. A commercial’s slogan is an example of
15. Which statement about subliminal messages is FALSE?
16. Which of the following refers to a situation where an advertisement contains a false or misleading claim?
17. According to research, when people see an ad more than once, they are more likely to
18. In order for an ad to be successful, it must do all EXCEPT
19. Repetition is used in advertising because it
20. In order for an ad to work, it must first get

COMM 1003C week 5 Description

COMM 1003C Course will provide an overview of the various mass communication media including print, broadcast, and digital media. The COMM 1003C Course will examine the history, evolution, and impact of mass communication on society. Students will be introduced to the basic concepts and principles of mass communication and will learn how to analyze and critically evaluate mass communication messages.

COMM 1003C week 5 Outline

**Week 5**
– Introduction to Visual Communication (Chapter 8)
– Elements of Visual Communication
– Principles of Design
– Guidelines for Creating Effective Visuals
– Images in Advertising and Public Relations
– Images in News Media
– Using Graphics and Multimedia in Presentations

COMM 1003C week 5 Objectives

# COMM 1003C Course Objectives for COMM 1003C – Introduction to Mass Communication

The objectives of COMM 1003C Course are to:

1. Understand the nature and history of mass communication.

2. Understand the various theories of mass communication.

3. Understand the different types of media and their impact on society.

4. Understand the different roles that mass communication plays in society.

COMM 1003C week 5 Pre-requisites

COMM 1003C Course Description: COMM 1003C – Introduction to Mass Communication* (5 credits) is a prerequisite for COMM 1003C. The COMM 1003C Course provides an overview of the field of mass communication, with an emphasis on its history, evolution, and current status. Topics include the nature and scope of mass communication; its history and evolution; the structure and function of the mass media; and the impact of technology on the field. The COMM 1003C Course also introduces students to the major theoretical approaches to the study of mass communication.

COMM 1003C week 5 Duration

Week 5 is a review week for COMM 1003C – Introduction to Mass Communication.

COMM 1003C week 5 Learning Outcomes

By the end of this week, students will be able to:

1. Discuss the origins and history of the advertising industry.
2. Analyze the different types of advertising and their purposes.
3. Evaluate the effectiveness of various advertising campaigns.
4. Develop an advertising campaign for a product or service.
5. Understand the role of ethics in advertising and marketing communications.

COMM 1003C week 5 Assessment & Grading

A. Goals for this Assignment:

• To help you learn to use the most popular forms of social media, including Facebook and Twitter.
• To develop your skills in writing for social media.
• To provide a forum for you to share your observations about the ways that people are using social media to communicate, connect and interact with others.
• To help you better understand how social media is changing our world, and how it can be used to enhance communication.
B. Instructions:

In this assignment, you will write a paper (1,000-1,200 words) in which you analyze the use of social media in our world today. In your paper, be sure to address the following:

1. What are the most popular forms of social media? Which ones do you use? Why do you think they are so popular?
2. How has social media changed the way we communicate? Give examples.
3. What are the advantages and disadvantages of using social media? Be sure to discuss both the personal and societal implications of social media use.
4. What impact has social media had on our world? Again, be sure to discuss both the personal and societal implications of social media use.
5. What do you think the future of social media is? Will it continue to grow in popularity? Will new forms of social media emerge? Why or why not?
C. Grading Criteria:

This assignment will be graded on a 100-point scale. Your paper will be evaluated based on the following criteria:

• Completeness: All required elements are included in your paper (introduction, body paragraphs, conclusion). Paper meets minimum word count requirement.
• Organization: Paper is well-organized and easy to follow. Ideas flow logically from one to the other. Introduction provides an overview of main points to be discussed in the paper; conclusion summarizes main points and leaves reader with something to think about. Transitions are used effectively throughout paper to move reader smoothly from one idea to the next. Paragraphs are well-developed and focus on one main idea each. Sentences are well-constructed, varied in length and style, and free of grammatical errors. Word choice is effective and adds interest and clarity to writing; jargon is avoided. Quotations, if used, are integrated smoothly into writing and properly cited (see APA guidelines). Sources (if used) are credible and support claims made in paper; source material is integrated smoothly into writing and properly cited (see APA guidelines). Title page and reference page (if required) are included and formatted correctly (see APA guidelines). Writing is clear, concise, interesting and engaging throughout; tone is appropriate for audience and purpose; overall paper reflects college level work including mastery of Standard Written English conventions (grammar, punctuation, etc.). Standard Written English rules are followed throughout paper with few or no errors.*/

COMM 1003C week 5 Suggested Resources/Books

COMM 1003C Course Text: Media Now: Understanding Media, Culture, and Technology (11th Edition) – Joseph Straubhaar & Robert LaRose

Other Required Resources:

• http://highered.mcgraw-hill.com/sites/0073377371/information_center_view0/index.html (Links to an external site.) – Access to the Media Now COMM 1003C Course website for student resources.

COMM 1003C week 5 Assignment (20 Questions)

1. In terms of freedom of the press, what is the difference between a developed and a developing country?
2. How has the internet changed the way news is reported?
3. What is the difference between an editorial and an op-ed piece?
4. What is the difference between print and broadcast journalism?
5. How do advertising and public relations differ?
6. What is the difference between a press release and a news release?
7. How has social media changed the way we communicate?
8. What is fake news, and how can you spot it?
9. What is the difference between mass communication and interpersonal communication?
10. How has technology changed the way we communicate?

COMM 1003C week 5 Assignment Question (20 Questions)

COMM 1003C Course Code: COMM 1003C COMM 1003C Course Title: Introduction to Mass Communication* (5 credits) Assignment Format: Questions Notes and Guidelines 1. This assignment has 20 multiple-choice questions. 2. The total marks for this assignment is 20 marks, which is equal to 10% of the total COMM 1003C Course marks 3. Read the questions carefully and answer each question by selecting the most appropriate option from the given choices 4. Write your Student Number at the top right corner of the first page of your answer sheet 5. The title of this assignment is “COMM 1003C week 5 Assignment” 6. Please start each new question on a new page 7. All assignments must be submitted online via Turnitin by 11:59pm EST/EDT (Eastern Standard Time/Eastern Daylight Time) on Monday of COMM 1003C week 5 8. This assignment covers material in COMM 1003C week 5 9. Submit only .doc, .docx or .rtf format files 10. Make sure you save your assignment with a file name in the following format: LastName_FirstName_StudentNumber_COMM1003C_COMM 1003C CourseWeek5Assignment Example: Smith_John_123456789_COMM1003C_COMM 1003C CourseWeek5Assignment 11. Do not submit PDF documents 12. Keep a backup copy of all your assignments 13. Assignment extensions will not be given unless there are exceptional circumstances 14. Assignments will not be accepted via email 15. Late assignments will be penalized by five percent (5%) per day, including weekends 16. This penalty will apply up to five days late, i.e., one week after the due date 17…. Words: 345 – Pages: 2

Premium Essay Comm 2361 Test 2 …comm 2361 test 2 One goal for effective listening is _____? Eliminating distractions True or False? When making an important presentation it is best to memorize what you are going to say True or False? Communicating when you have time gets it over with quicker & lets people know that you don’t really care about them True or false When you are under stress it is important that you communicate with others true or false? ______ processing means that listeners interpret messages based on their own frame of reference Through their facial expressions & body language people often send mixed messages this is called __________ communication Verbal and nonverbal cues can affect listener interpretation in several ways Which one listed below does not apply to listener interpretation? * Listener’s attitudes * Listener’s reactions * Listener’s perceptions * Listener’s experience If a speaker communicates effectively & his audience receives his message accurately then communication has been successful It takes place when an audience member interprets a message based on her own frame of reference This can result in misunderstandings Communication includes everything that one does to create meaning An individual who uses listening skills effectively shall improve employment potential, enhance relationships at home and work, improve academic performance, expand career options & find enjoyment in listening Which statement below doesn’t apply? ……. I think we may have crossed wires ……… I don’t understand ………… I agree What kind of barrier occurs when people do not realize they have different frames… Words: 925 – Pages: 4

Premium Essay Comm 252 Case Study #2 …Case Study #2 Overview In order for businesses to achieve success with social media marketing, it must make sure that its strategies align with its business goals and objectives so that its return on investment (ROI) remains positive throughout its social media campaigns; otherwise, it can become extremely costly for companies if their return on investment becomes negative as a result of ineffective social media campaigns with no clear purpose in mind other than just trying to get its name out there without any clear path towards achieving business objectives and goals through its social media marketing efforts. Since social media marketing campaigns require planning just like any other type of marketing campaign a business would engage in, misaligned strategies can lead to negative results for companies if their social media campaigns fail to deliver expected results because there was no clear plan or strategy set forth prior to launching these campaigns within different types of social networking websites such as Facebook and Twitter just as two examples where companies can gain exposure by engaging consumers through these kinds of platforms while also gaining feedback from consumers concerning what they think about various types of products and services being offered through these kinds of channels; however, if these types of campaigns are not planned effectively then they can lead to more harm than good for companies in terms of brand reputation management since customers can post negative reviews… Words: 1426 – Pages: 6

Premium Essay Comm 100 Final Exam …COMM 100 Final Exam Click Link Below To Buy: http://hwaid.com/shop/comm-100-final-exam/ Question 1 0 out of 0 points The term Gatekeeping refers to Selected Answer : d . government agencies that oversee communications networks . Correct Answer : d . government agencies that oversee communications networks . Question 2 0 out of 0 points If nothing else had changed but our media use habits between 1987 and 2007—meaning we had exactly the same number or newspapers , magazines , radio stations , television stations , etc.—we would have _____ available sources today . Selected Answer : b . nearly double Correct Answer : b . nearly double Question 3 0 out of 0 points Media convergence refers primarily Selected Answer : c . To new trends within print media Correct Answer : c . To new trends within print media Question 4 0 out of 0 points When asked how much time she spends watching TV each day , Mary replied “ About half an hour ” but when probed further said she usually falls asleep within 30 minutes after turning on the TV Setselected answer : c correct answer : c Question 5 0 out o f 0 points How many American homes were receiving pay television service at least part time by early 2012 ? selected answer : b correct answer : b Question 6 3 out o f 3 points Which formula indicates the amount… Words: 1029 – Pages: 5

COMM 1003C week 5 Discussion 1 (20 Questions)

Instructions: Please read these instructions carefully before beginning the discussion. Your initial post should be at least 250 words and you are required to respond to at least two other students’ posts. You must also cite your sources, including the textbook and at least one additional source from the Ashford Online Library, in APA format.

*Note: COMM 1003C Course requires the use of New Media Literacies by Henry Jenkins (Ed.). 2009. Cambridge, MA: The MIT Press. ISBN-13: 9780262513623 in addition to the required textbook for COMM 1003C Course.

Watch this video “The Making of a Viral Video” https://www.youtube.com/watch?v=8pvTtB1uZp0&feature=youtu.be

What is a viral video? What are some characteristics that make a video go viral? How does this fit with what we learned about audience fragmentation? How does it relate to our work on creating messages for various audiences?

Now that you have watched the video “The Making of a Viral Video”, consider how well we understand why videos become viral and how far we can actually go to create a viral video on purpose rather than accidently (or through luck). Use your knowledge of media literacy from Unit 2 to develop your response to this discussion question.

COMM 1003C week 5 DQ 1 (20 Questions)

1. How does the Internet affect the way we communicate?

2. What are some of the advantages and disadvantages of using the Internet for communication?

3. How has the Internet changed the way we access information?

4. What are some of the advantages and disadvantages of using the Internet for information?

5. What impact has the Internet had on our ability to communicate with others?

COMM 1003C week 5 Discussion 2 (20 Questions)

COMM 1003C is an online COMM 1003C Course that introduces students to the study of mass communication. The COMM 1003C Course covers the history and development of mass communication, the different types of media, and the impact of media on society. The COMM 1003C Course also covers the theories and research methods used in the study of mass communication.

COMM 1003C week 5 DQ 2 (20 Questions)

COMM 1003C week 5 DQ 1 (20 Questions) for COMM 1003C – Introduction to Mass Communication* (5 credits) (COMM 1003C)

COMM 1003C week 4 DQ 2 (20 Questions) for COMM 1003C – Introduction to Mass Communication* (5 credits) (COMM 1003C)

COMM 1003C week 4 DQ 1 (20 Questions) for COMM 1003C – Introduction to Mass Communication* (5 credits) (COMM 1003C)

COMM 1003C week 5 Quiz (20 Questions)

1) Which of the following is not an element of what we call “the public”?
a) Individual citizens
b) Political parties
c) Religious institutions
d) Associations and interest groups
e) Public opinion
f) The mass media

2) You are a reporter for your local newspaper. You are assigned to cover a speech by the governor at a local high school. As you enter the school, the principal greets you and asks if there is anything he can do to help you with your story. You say, “No, I’m just here to cover the speech.” The principal then asks you to please not mention in your story that the school’s dropout rate has increased by 10 percent this year. He says he doesn’t want to cause any alarm among parents and that the school is working hard to turn things around. What should you do?

a) Agree to the principal’s request and not mention the dropout rate in your story.
b) Refuse the principal’s request and mention the dropout rate in your story.
c) Ask the principal why he is concerned about parents finding out about the increase in the dropout rate.
d) Explain to the principal that you will not be able to write a fair and accurate story if you do not mention the dropout rate.

3) You are a reporter for your local newspaper. You are assigned to cover a speech by the governor at a local high school. As you enter the school, the principal greets you and asks if there is anything he can do to help you with your story. You say, “No, I’m just here to cover the speech.” The principal then asks you to please not mention in your story that the school’s dropout rate has increased by 10 percent this year. He says he doesn’t want to cause any alarm among parents and that the school is working hard to turn things around. What should you do?

4) Which of these is an example of how Gatekeeping affects what news stories are told?
a) A newspaper decides not to print a story because it might offend some of its readers.
b) A television station airs a news story that has been edited for time purposes.
c) A radio station decides not to play a certain song because it contains profanity.
d) All of these are examples of how Gatekeeping affects what news stories are told.

5) In what ways can journalists be said to be biased?
a) They may have personal biases that distort their coverage of stories.
b) Their employers may have biases that distort their coverage of stories.
c) The way they choose to tell stories may be biased in favor of one side or another
d) All of these are ways journalists can be said to be biased

6) Why is it important for journalists to be as objective as possible when covering stories?

Journalists should strive for objectivity so they can provide accurate and unbiased information to their audience

COMM 1003C week 5 MCQ’s (20 Multiple Choice Questions)

What is the main difference between commercial and public broadcasting?

A) Commercial broadcasting relies mainly on advertising revenues, while public broadcasting relies mainly on government subsidies.
B) Commercial broadcasting is more heavily regulated than public broadcasting.
C) Public broadcasting is more heavily regulated than commercial broadcasting.
D) There is little difference between commercial and public broadcasting.

2. Which of the following is not a common characteristic of most successful news organizations?

A) A willingness to take risks
B) Objectivity
C) A commitment to accuracy
D) A focus on profitability

3. What is one reason why it is difficult for online news organizations to generate revenues from advertising?

A) Most online news organizations do not charge for access to their content.
B) Advertisers are concerned that their messages will not be seen by enough people if they appear on online news sites.
C) Online news organizations do not have as much control over the environment in which their ads appear as traditional news organizations do.
D) Online advertisers can easily find other ways to reach their target audiences without using online news sites.

4. Which of the following statements about the future of journalism is true?

A) The future of journalism lies in its ability to remain objective and unbiased.
B) The future of journalism lies in its ability to find new and innovative ways to generate revenues.
C) The future of journalism lies in its ability to maintain its current level of quality in the face of declining resources.
D) All of the above are true.

5. Which of the following is an example of citizen journalism?

A) A blog written by a professional journalist about his or her experiences in covering a major news story
B) A blog written by an ordinary citizen about his or her daily life experiences
C) A video posted on YouTube by an eyewitness to a car accident
D) All of the above

COMM 1003C week 6 Description

Week 6: Introduction to Public Relations and Advertising

This week we will discuss the role of public relations and advertising in mass communication. We will examine how public relations and advertising professionals use various communication strategies to influence the public.

COMM 1003C week 6 Outline

**Week 6 Outline**

1. Introduction to Media Literacy (ML)
– Defining ML
– Goals of ML
– Levels of ML
2. Media Literacy and Critical Thinking (CT)
– The Relationship between ML and CT
– The Benefits of ML and CT
3. The Role of Emotion in ML and CT
– The Relationship between Emotion and ML/CT
– The Benefits of Emotion in ML/CT
4. The Process of Critical Thinking (CT)
– The Steps of CT
5. Applying Critical Thinking to Media Messages
– Analyzing Media Messages using CT

COMM 1003C week 6 Objectives

Objectives for COMM 1003C – Introduction to Mass Communication

1. Understand how communication technologies have evolved and how they are used in mass communication.

2. Understand the different types of mass communication media.

3. Understand the concept of audience and how it is used in mass communication.

4. Understand the role of mass communication in society.

COMM 1003C week 6 Pre-requisites

COMM 1003C – Introduction to Mass Communication

COMM 1003C Course is a study of the history, nature, and effects of mass communication. It focuses on the analysis and interpretation of messages in various forms of mass media.

It is strongly recommended that students have a working knowledge of Microsoft Word prior to enrolling in COMM 1003C Course.

COMM 1003C week 6 Duration

Week 6: April 12 – April 16, 2021

*COMM 1003C Course duration is based on 45 contact hours per credit value and excludes time for COMM 1003C Course preparation and assessment.

COMM 1003C week 6 Learning Outcomes

Students who successfully complete COMM 1003C Course will be able to:

1. Explain how mass communication affects individuals and society.
2. Understand the different channels of mass communication and how they work.
3. Understand the different types of mass media and their effects on society.
4. Analyze media messages using different theoretical approaches.
5. Understand the role of technology in mass communication.

COMM 1003C week 6 Assessment & Grading

**
+
+### Student Learning Outcomes
+
+| Student Learning Outcome | Assignment | Evaluation | Points|
+|:—|—|—|—:|
+|1. Demonstrate an understanding of the role that mass media plays in American society through a series of thoughtful, coherent essays. |*Paper 1*||150|
+||||Total||500|

COMM 1003C week 6 Suggested Resources/Books

(University of Maryland, University College)

Communicating in the Workplace – Third Edition by Ronald B. Adler and Jeanne Marquardt Elmhorst

Introduction to Mass Communication by Stanley J. Baran

The Elements of Journalism: What Newspeople Should Know and the Public Should Expect by Bill Kovach and Tom Rosenstiel

COMM 1003C week 6 Assignment (20 Questions)

1. List five of the twelve functions of mass communication as described in Chapter 2 of your textbook.

2. For each of the following, indicate whether it is an example of a one-step flow, two-step flow, or multi-step flow of communication:

a. A woman watches a commercial on television and then goes out and buys the product that was advertised.

b. A group of friends discuss a new movie they saw and then decide whether or not to see it.

c. A man reads a newspaper article about a new diet and then starts following the diet.

3. Define agenda setting theory and provide an example of how it might work in practice.

4. Explain the difference between a high context culture and a low context culture. Give an example of each.

5. What is the difference between gatekeeping and filtering? Give an example of each.

6. Define the concept of “symbolic interactionism” and explain how it applies to mass communication.

7. Explain what is meant by the term “mediated reality” and provide an example of how it might affect our perceptions of reality.

8. Define “selective exposure” and provide an example of how it might work in practice.

9. Explain what is meant by the term “third-person effect” and provide an example of how it might work in practice.

10. What is the difference between “uses and gratifications” theory and “reception theory”? Give an example of each.

COMM 1003C week 6 Assignment Question (20 Questions)

(Tutorial)
*
* Question 1: A method of data collection that involves the researcher observing and taking notes about the behaviour of people, objects, events or situations is called ____________________.

A method of data collection that involves the researcher observing and taking notes about the behaviour of people, objects, events or situations is called Ethnography.

COMM 1003C week 6 Discussion 1 (20 Questions)

What is a Competitive Analysis and how would you use one in your workplace? (150 words)

A competitive analysis is a study of the strengths and weaknesses of your competitors. It can be used in your workplace to help you develop strategies to improve your own competitive position.

COMM 1003C week 6 DQ 1 (20 Questions)

1. How did the telephone influence the development of mass media?
2. How did the telegraph influence the development of mass media?
3. What are some of the key characteristics of film that make it a unique medium?
4. How did cinema change the way people experienced stories?
5. How has television evolved since its inception?
6. What impact has digital technology had on film and television?
7. What are some of the key characteristics of radio that make it a unique medium?
8. How did radio change the way people experienced stories?
9. What impact has digital technology had on radio?
10. What are some of the key characteristics of newspapers that make them a unique medium?
11. How did newspapers change the way people experienced stories?
12. What impact has digital technology had on newspapers?
13. What are some of the key characteristics of magazines that make them a unique medium?
14. How did magazines change the way people experienced stories?
15. What impact has digital technology had on magazines?
16. What are some of the key characteristics of online news that make it a unique medium?
17. How did online news change the way people experienced stories?
18. What impact has digital technology had on online news?

COMM 1003C week 6 Discussion 2 (20 Questions)

1) The internet has had a profound effect on how people communicate with one another. Do you think this is a positive or negative development? Explain your answer.

2) Do you think that the internet has made it easier or more difficult for people to communicate effectively? Explain your answer.

3) How do you think the internet has affected the way we interact with our families and friends? Explain your answer.

4) What do you think are the benefits of using the internet to communicate? Explain your answer.

5) What do you think are the drawbacks of using the internet to communicate? Explain your answer.

COMM 1003C week 6 DQ 2 (20 Questions)

1. How do online media differ from traditional print and broadcast media?

2. How might online media affect the way people receive and process information?

3. What are some of the advantages and disadvantages of using online media?

4. How might online media affect the way people communicate with each other?

5. What are some of the ethical considerations associated with online media?

COMM 1003C week 6 Quiz (20 Questions)

1. Question 1 (1 point)

Which of the following statements is true?

The concept of gatekeeping is unique to news. Gatekeepers are in control of what information we receive. The term “gatekeeper” originated with studies of media effects and refers to people who provide access to the media. The term “gatekeeper” describes a function of some media outlets, but not all. * 2. Question 2 (1 point)

An important consequence of having gatekeepers in the news industry is that certain types of stories and information are favored, while others are ignored. This can lead to biased or inaccurate reporting about important issues and events. Which one of the following examples best illustrates this phenomenon? * 3. Question 3 (1 point)

According to the lecture notes, which one of the following would be an example of agenda setting? * 4. Question 4 (1 point)

The myth that modern technology has made us more connected than ever before is just that: a myth. In fact, today’s technology often keeps us apart from those around us, making us feel more lonely and isolated than ever before. This idea would be classified as a: * 5. Question 5 (1 point)

According to the lecture notes, which one of the following would NOT be an example of a stereotype? * 6. Question 6 (1 point)

In order for a story to be considered newsworthy by most news organizations it must meet which one of the following criteria? * 7. Question 7 (1 point)

Which type of story typically covers an event or happening at which reporters have actually been present? * 8. Question 8 (1 point)

COMM 1003C week 6 MCQ’s (20 Multiple Choice Questions)

1. Which of the following is not a method of collecting primary data?

A. Observation.
B. Experiments.
C. Focus groups.
D. Surveys.
2. Which of the following does not accurately describe qualitative research?

A. It is exploratory in nature.
B. It relies on small, unrepresentative samples.
C. It uses in-depth interviews and focus groups.
D. It is more likely to be used by commercial researchers than academic researchers.
3. Which of the following statements is not true about focus groups?

A. They are usually conducted in person, although some are now conducted online.
B. They consist of 6 to 12 participants who are carefully selected to be representative of the population of interest to the researcher.
C. The moderator guides the discussion by asking participants open-ended questions about a particular topic or issue.
D. Participants are not paid for their participation in focus groups, although they may be reimbursed for their travel expenses if they live outside the city where the focus group is being conducted.
4. Which of the following statements about surveys is not true?

A. Surveys can be administered in person, by mail, by telephone, or online.
B. Surveys are usually conducted with large, representative samples of the population of interest to the researcher.
C. The questionnaire is the instrument used to collect data in a survey research project.
D. Survey research is sometimes criticized for its reliance on people’s self-reports, which may not always be accurate.
5. Which of the following is an advantage of experiments over other methods of data collection?

A. Experiments allow researchers to manipulate independent variables and measure their effects on dependent variables while holding all other variables constant.
B. Experiments allow researchers to study phenomena that cannot be observed directly, such as people’s attitudes or beliefs about controversial topics like abortion or capital punishment.
C Experiments allow researchers to study phenomena that occur naturally, such as whether watching television violence makes children more aggressive . D Experiments are less expensive and time-consuming to conduct than other methods of data collection, such as surveys and focus groups..

COMM 1003C week 7 Description

COMM 1003C Course is an overview of the field of mass communication. The COMM 1003C Course will introduce students to the history, theory, and research of mass communication. Students will learn about the various types of mass media, including print media, television, radio, and the Internet. The COMM 1003C Course will also cover topics such as freedom of the press, media ethics, and the impact of mass media on society.

COMM 1003C week 7 Outline

**Week 7: Media and Democracy**

This week we will discuss the role of mass media in a democracy. In addition to the readings for this week, please also watch the TED talk “Can we all be Superheroes?” by Liz Parrish (https://www.ted.com/talks/liz_parrish_can_we_all_be_superheroes) as it is relevant to our discussion of media and democracy.

We will also have a guest lecture from Dr. David Skinner on Thursday, October 25th at 3:30pm in WCC 3005 on the topic of “Media and Democracy”. Dr. Skinner is an Associate Professor in the Department of Communication Studies at Wilfrid Laurier University. His research interests include political communication, public opinion, and news media. He has published in journals such as *Political Communication*, *Journalism*, *Canadian Journal of Political Science*, and *Communication Theory*. His current research focuses on how people use social media during elections, and he has recently co-edited a book entitled *The Routledge Companion to Social Media and Politics* (with Nick Anstead and Patrick Dunleavy).

**Learning Outcomes:** By the end of this week, students will be able to:

– Understand the different functions that mass media can play in a democracy
– Understand some of the challenges that mass media face in democratic societies
– Understand how social media are changing the landscape of political communication

COMM 1003C week 7 Objectives

Week 7: Understanding News and Information

By the end of this week, you will be able to:

COMM 1003C week 7 Pre-requisites

COMM 1003C – Introduction to Mass Communication* (5 credits) COMM 1003C Course is an introductory survey of the mass media, their history, and their social and economic influences. The COMM 1003C Course focuses on the relationship between technology, society, and culture; legal and ethical issues; freedom of expression; global media issues; and the role of the media in democracy. Topics include: history and evolution of print, broadcast, new media, advertising and public relations industries; economic forces that influence media content; the impact of global convergence on business models in the communications industries; the changing roles of consumers as content producers, distributors and curators in a digital environment. It introduces students to key concepts such as gatekeeping, agenda-setting theory, cultivation analysis, uses and gratifications theory as well as a basic understanding of how technological innovation drives change in our increasingly convergent media environment.

Week 8 Pre-requisites for COMM 1003C – Introduction to Mass Communication* (5 credits) (COMM 1003C)

Week 9 Pre-requisites for COMM 1003C – Introduction to Mass Communication* (5 credits) (COMM 1003C)

COMM 1003C week 7 Duration

Week 7: Audience Analysis (Unit 4)

In this unit, you will learn how to analyze your audience. This includes understanding the different ways to segment an audience, as well as how to target a specific audience. You will also learn about the different types of research that can be used to gain insights into your audience.

COMM 1003C week 7 Learning Outcomes

Week 7 Learning Outcomes for COMM 1003C – Introduction to Mass Communication* (5 credits)

1. Explain how various technologies have changed communication.

2. Understand how different types of media are used to communicate messages.

3. Analyze the impact of mass communication on society.

4. Understand the role of mass communication in democracy.

5. Explain the concept of global communication.

COMM 1003C week 7 Assessment & Grading

1. The two types of reports commonly used in journalism are:
2. The inverted pyramid is a way of organizing a news story by:
3. A good lead should:
4. A good quote should:
5. When writing a feature story, it is important to:
6. When writing a hard news story, it is important to:
7. The following are all elements of a good news story except:
8. The following are all elements of a good feature story except:
9. The following are all elements of a good opinion piece except:
10. Which of the following is NOT true about using sources in your writing?

COMM 1003C week 7 Suggested Resources/Books

COMM 1003C Course Overview:

COMM 1003C Course introduces students to the field of mass communication and examines how various media communicate messages. Students will explore the history, evolution, and current state of print, broadcast, and digital media. The COMM 1003C Course also examines the effects of mass communication on individuals, society, and culture.

COMM 1003C week 7 Assignment (20 Questions)

### Instructions
* Complete all 20 questions.
* Submit your assignment to the [Week 7 Assignment Dropbox](https://psu.instructure.com/COMM 1003C Courses/1816852/assignments/12552476).
* For each question, write a response of 75 to 100 words. Include specific examples and citations as needed.
* Cite your sources using APA format. The [Purdue Online Writing Lab](https://owl.english.purdue.edu/owl/resource/560/01/) (Links to an external site.) offers excellent resources and tutorials for learning how to cite in APA format. The [APA Style Guide to Electronic References](https://owl.english.purdue.edu/owl/resource/747/08/) (Links to an external site.) is also a useful resource for citing electronic sources such as websites and online videos.

### Question 1: Define agenda-setting theory and explain how it relates to mass media’s influence on our perceptions of reality.
Agenda-setting theory is the idea that the news media has a lot of influence on what people think is important, even if the media does not take a stance on the issue themselves. This happens because the media decides what topics to cover, and how much attention to give them. People then use this information from the media to form their own opinions on the issue. Agenda-setting theory is important because it helps us understand how the media can influence our perceptions of reality.

COMM 1003C week 7 Assignment Question (20 Questions)

*Note: You need to answer all the questions. No marks will be given if you only answer selected questions.

Question 1 (2 marks)

What is the difference between advertising and propaganda? Give examples of each.

Question 2 (2 marks)

How does “priming” affect the way we process information? What are some effects of priming on media consumers?

Question 3 (2 marks)

COMM 1003C week 7 Discussion 1 (20 Questions)

COMM 1003C: Introduction to Mass Communication COMM 1003C COMM 1003C week 7 Discussion 1 (20 Questions) for COMM 1003C – Introduction to Mass Communication* (5 credits) http://homeworklance.com/downloads/comm-1003c-COMM 1003C Course-week-7-discussion-1-20-questions/ COMM 1003C COMM 1003C week 7 Discussion 1 (20 Questions) for COMM 1003C – Introduction to Mass Communication* (5 credits) Question 1 In your opinion, what are the three most important functions of television? How do you think each one affects our daily lives? Question 2 In an article on NBC.com, Mary Murphy argues that “television does more harm than good” (Murphy, 2011). Do you agree with her? Use specific examples from the chapter to support your position. Question 3 Why is it important for students of mass communication to be able to analyze television programs? Give at least two reasons. Question 4 According to the text, what percentage of American households have a DVR? Explain what this means for broadcasters and viewers. Question 5 The textbook argues that reality TV creates a false reality. Do you agree with this statement? Give at least three examples of how reality TV may create a false reality and explain why you believe these examples illustrate the point being made by the authors. Question 6 Name five specific things that television commercials are designed to do, and explain how they are designed to accomplish these goals. Question 7 Which cable network do you think would most likely appeal to each of the following groups of people: a) college students b) senior citizens c) middle-aged women d) teenage girls e) small children f) young adults Answer: a) College students – MTV b) Senior citizens – CNN c) Middle-aged women – Oxygen Network d) Teenage girls – Disney Channel e) Small children – Cartoon Network f) Young adults – Spike TV

COMM 1003C week 7 DQ 1 (20 Questions)

1. What is the definition of mass communication?

2. What are the three types of mass communication?

3. What are the five main channels of mass communication?

4. What are the three types of media?

5. What are the four functions of mass communication?

6. What is the difference between mass media and mass communication?

7. What is the difference between a channel and a medium?

8. What is the difference between print media and electronic media?

9. What are the three types of print media?

10. What are the three types of electronic media?

COMM 1003C week 7 Discussion 2 (20 Questions)

Comm 1003c discussion 2 week 7 20 questions for

Transcript of Comm 1003c discussion 2 week 7 20 questions for Introduction to Mass Communication. Comm 1003c discussion 2 week 7 20 questions for Introduction to Mass Communication 1. Why do people use mass media? 2. Do you think the majority of Americans are well-informed about public affairs? Why or why not? 3. How does the number of media choices we have today compare with the number of choices people had in the past? 4. How has technology affected the way we receive news and information? 5. How important are local news programs to you? Why or why not? 6. How much time do you spend with various types of media each day (e.g., watching TV, listening to the radio, reading newspapers, surfing the Internet)? 7. What do you think is the most important function of the news media? 8. Do you think there is such a thing as too much information? Explain your answer. 9. Is it possible to be addicted to information? Explain your answer 10. How much do you trust what you read, see, and hear in the media? Why or why not? 11. Have you ever been offended by something you saw or heard in the media? If so, describe what happened and how you felt about it at the time and now. 12. Do you think people who create news and information programming are more interested in making money than they are in serving the public interest? Explain your answer 13. In what ways do advertisers influence what we see, read, and hear in mass media? 14. Do children spend too much time with electronic media today (e.g., TV, movies, video games, computers)? 15. Are young people more influenced by mass media than older people are? Explain your answer 16. Are some people more vulnerable to media messages than others are (e.g., children, adolescents, minorities)? 17. Do celebrities have too much influence on young people today? 18

COMM 1003C week 7 DQ 2 (20 Questions)

1.What is agenda setting theory?
2.How might the agenda-setting function of the media affect the public’s perceptions of a presidential candidate?
3.How might the media’s gatekeeping function affect the public’s perceptions of a presidential candidate?
4.What is framing, and how might it affect the public’s perceptions of a presidential candidate?
5.What is priming, and how might it affect the public’s perceptions of a presidential candidate?
6.What is the spiral of silence, and how might it affect the public’s perceptions of a presidential candidate?
7.How might cultivation theory affect the public’s perceptions of a presidential candidate?
8.How might uses and gratifications theory affect the public’s perceptions of a presidential candidate?
9.How does social cognitive theory help us understand how people use media to form their perceptions of a presidential candidate?
10.What factors might influence an individual’s perceived reality when it comes to media content about a presidential candidate?

COMM 1003C week 7 Quiz (20 Questions)

COMM 1003C week 7 Quiz (20 Questions) for COMM 1003C – Introduction to Mass Communication* (5 credits) (COMM 1003C)

Question 1 of 20

1.0 Points

A source who has expertise and experience in a field, but is not recognized as such by others, is an expert source.

a. True

b. False

COMM 1003C week 7 MCQ’s (20 Multiple Choice Questions)

1. When is the last day to withdraw from a class without receiving a failing grade?
2. What is the name of the school newspaper?
3. How many credits do you need to be considered a full-time student?
4. How many credits are required for a minor?
5. What is the name of the school’s yearbook?
6. How many credits are required for a major?
7. When do classes start in the fall semester?
8. What is the name of the school’s literary magazine?
9. What is the deadline for adding a class?
10. When do classes end in the spring semester?
11. What is the name of the school’s radio station?
12. What is the name of the school’s television station?
13. How many credits are required for graduation?
14. What is the name of the school’s sports teams?
15. What is an FSPN COMM 1003C Course?
16. What does FSPN stand for?
17. What is a W COMM 1003C Course?
18. What does W stand for?
19. What is an S/U COMM 1003C Course?
20. What does S/U stand for?

COMM 1003C week 8 Description

COMM 1003C Course Description: COMM 1003C Course is an introduction to the study of mass communication. The COMM 1003C Course examines the history, evolution, and current state of mass media, including newspapers, magazines, books, television, radio, film, and the Internet. The COMM 1003C Course also looks at the impact of mass media on society and culture.

COMM 1003C week 8 Outline

*Week 8 of COMM 1003C may be used as an optional study week. If you choose to use it as a study week, your professor will provide you with additional learning activities to complete during the week. These learning activities are not required, but are meant to provide you with extra practice and reinforcement of the material covered in the COMM 1003C Course.

COMM 1003C Course explores the history, theory, and process of mass communication. It emphasizes the role that media play in our society, including their impact on individuals and groups. Students will develop an understanding of how messages are constructed and how they are affected by the medium in which they are presented. The COMM 1003C Course also examines the various channels through which messages are disseminated, such as television, radio, film, newspapers, magazines, and the Internet.

COMM 1003C week 8 Objectives

Week 8 objectives for COMM 1003C – Introduction to Mass Communication* (5 credits)

1. To learn about the various types of mass media and their roles in society

2. To gain an understanding of how the media industry works, including its structure and economics

3. To examine the impact of new technologies on the media industry and on society as a whole

4. To explore the ethical issues surrounding the mass media

COMM 1003C week 8 Pre-requisites

COMM 1003C Course Description: The study of mass communication in Canadian society. Students will gain an understanding of the social, economic, political, and technological environments that influence the development and evolution of mass media. COMM 1003C Course covers various aspects of print and electronic media including history, theory, criticism, research methods and professional practices.

COMM 1003C Course requires students to have access to a personal computer, e-mail capabilities and Internet access to UConnect. Current details of computer requirements can be found at http://www.usask.ca/infotech/news/platforms.php. You will also require word-processing software for some assignments

COMM 1003C week 8 Duration

Week 8 of COMM 1003C – Introduction to Mass Communication is a five-credit COMM 1003C Course. The duration of the COMM 1003C Course is five weeks.

COMM 1003C week 8 Learning Outcomes

COMM 1003C – Introduction to Mass Communication* (5 credits) (COMM 1003C)

Description: COMM 1003C Course is an introduction to the study of mass communication. It covers the history and evolution of various media, as well as their effects on society. Students will also be introduced to the different theories of mass communication and how they can be applied to real-world situations.

Learning Outcomes:

By the end of COMM 1003C Course, students will be able to:

COMM 1003C week 8 Assessment & Grading

Assessment and Grading for COMM 1003C – Introduction to Mass Communication (5 credits)

COMM 1003C Course Learning Outcomes:

1. Understand the history, theories, and processes of mass communication. [KNOWLEDGE]
2. Understand how different media genres are produced, distributed, and consumed. [COMPREHENSION]
3. Understand the role of mass communication in society and its impact on individuals and groups. [ANALYSIS]
4. Understand the ethical issues involved in mass communication. [APPLICATION]
5. Understand the global nature of mass communication. [SYNTHESIS]

Weighting of Assessments:

Percentage of Final Grade

Exam 1: 30%
Exam 2: 30%
Final Exam: 40%

COMM 1003C week 8 Suggested Resources/Books

(COMM 1003C)

Week 8 Topic: Chapter 11. Theory and Research of News Reporting

News Values and News Making Processes

The News Media and Political Power

The News Media and Social Control

Suggested Textbook Resources

Chapter 11. Theory and Research of News Reporting

News Values and News Making Processes

The News Media and Political Power

The News Media and Social Control

COMM 1003C week 8 Assignment (20 Questions)

COMM 1003C Course Instructor: Dr. Judy Gahagan

Please answer the following questions in your own words, and submit your answers to your instructor through the appropriate Assignment Submission link on the left side of your Blackboard COMM 1003C Course shell. Please review the marking rubric for this assignment in the COMM 1003C Course Information section of Blackboard before you begin. Please note that plagiarism will not be tolerated, and all assignments submitted to the instructor must be entirely your own work.

1. How do focus groups differ from surveys? (2 marks)
2. Why is it important for researchers to understand cultural norms and values when conducting research? (2 marks)
3. What are some of the ethical considerations researchers must take into account when conducting research with human subjects? (2 marks)
4. How does the use of technology affect the way we communicate? (2 marks)
5. How has social media changed the way we communicate? (2 marks)
6. What are some of the advantages and disadvantages of using social media for communication? (2 marks)
7. What is mass communication, and what are its characteristics? (2 marks)
8. How does mass communication differ from interpersonal communication? (2 marks)
9. What are some of the key factors that influence mass communication? (2 marks)
10. What is noise, and how does it affect communication? (2 marks)
11. What is a sender, and what is a message? (2 marks)
12. What is a channel, and what are its characteristics? (2 marks)
13. What is a receiver, and what are its characteristics? (2 marks)
14. What is feedback, and how does it affect communication? (2 marks)
15. What is context, and how does it affect communication? (2 marks)

COMM 1003C week 8 Assignment Question (20 Questions)

at the University of Ottawa.

Comm1003c week 8 assignment answers.docx

COMM 1003C week 8 Discussion 1 (20 Questions)

1. Can you think of any examples in which you think the national press corps might be “guilty” of one or more of the charges made by Mark Crispin Miller against it? Please explain your answers.
*2. The New York Times recently ran an editorial criticizing the Bush Administration for leaking classified information about the war on terror to members of the press. Do you think the criticism is valid? Why or why not?*
3. In what ways do you think television news programs might be more effective if they followed some of the suggestions made by Nicholas Lemann in his essay, “The Gullible Superpower”?
4. How do you think Lemann’s thesis that television news programs are “mainly a way of selling advertising” might apply to local news programming?
5. In what ways do you think Lemann’s thesis that television news programs are “mainly a way of selling advertising” might apply to cable news networks such as CNN, MSNBC, and Fox News?
6. How do you think Michael Schudson’s claim that objectivity is a “journalistic myth” might apply to local news programming?
7. How do you think Michael Schudson’s claim that objectivity is a “journalistic myth” might apply to cable news networks such as CNN, MSNBC, and Fox News?
8. In what ways do you think television news programs could be more effective if they followed some of the suggestions made by Bill Kovach and Tom Rosenstiel in their book, The Elements of Journalism?
9. In what ways do you think print newspapers could be more effective if they followed some of the suggestions made by Bill Kovach and Tom Rosenstiel in their book, The Elements of Journalism?
10. Do you agree or disagree with Robert McChesney’s claim that journalism is in danger of being replaced by public relations as the dominant mode of communication in our society? Why or why not?
11. Do you agree or disagree with Ithiel de Sola Pool’s claim that journalism is undergoing a “revolution from above” that is being driven by large corporations? Why or why not?
12. Do you agree or disagree with Neil Postman’s claim that television has had a negative effect on politics in the United States? Why or why not?
13. In what ways do you think television has had a positive effect on politics in the United States?
14. In what ways do you think television has had a negative effect on democracy in the United States?
15. In what ways do you think television has had a positive effect on democracy in the United States?

COMM 1003C week 8 DQ 1 (20 Questions)

1.What is the definition of mass communication?

2.How has mass communication evolved over time?

3.What are the major types of mass media?

4.How do mass media communicate messages to large audiences?

5.What are the effects of mass communication on individuals and society?

6.How does the process of communication work?

7.What are the sender, message, channel, receiver, and context of communication?

8.What is noise in communication, and how can it be reduced?

9.What are the different types of communication channels?

10.How do people use different channels to communicate differently?

11.What are the different methods of encoding and decoding messages?

12.How do people interpret messages differently based on their culture, background, and experiences?

13.What is the difference between verbal and nonverbal communication?

14.What are the different types of nonverbal communication?

15.How does body language affect communication?

16.What is the difference between written and oral communication?

17.How does the use of technology affect communication?

COMM 1003C week 8 Discussion 2 (20 Questions)

**WHAT IS MEANT BY “MASS COMMUNICATION”?**

1. What is the definition of mass communication?
2. What are the four characteristics of mass communication?
3. What are the five functions of mass communication?
4. How does mass communication differ from interpersonal communication?
5. How does mass communication differ from public communication?
6. What is meant by the “mass media”?
7. What are the three types of mass media?
8. What is the difference between print media and broadcast media?
9. What is the difference between traditional media and new media?
10. What is the difference between mass communication and popular culture?
11. Explain what is meant by the term “agenda setting”.
12. Explain what is meant by the term “framing”.
13. Explain what is meant by the term “spiral of silence”.
14. Explain what is meant by the term “media dependency theory”.
15. Explain what is meant by the term “cultivation theory”.
16. Explain what is meant by the term “uses and gratifications theory”.

COMM 1003C week 8 DQ 2 (20 Questions)

(COMM 1003C)

Week 8 DQ 2 (20 Questions) for COMM 1003C – Introduction to Mass Communication* (5 credits)

Directions: Please post your answers to the following questions in the Main forum by clicking on the “Create Thread” button. Your initial posting should be 250-300 words and posted no later than Tuesday by 11:59 p.m. ET. Respond to at least two other students’ postings no later than Sunday by 11:59 p.m. ET. Please review the Grading Rubric for the criteria that will be used to evaluate your postings.

1. What is your favorite thing about communication? Why?

2. What is your least favorite thing about communication? Why?

3. How do you think communication will change over the next 10 years? 20 years? 50 years?

4. What do you think is the most important aspect of communication? Why?

5. What do you think is the least important aspect of communication? Why?

6. How do you think our ability to communicate will change over time?

7. Do you think that communication is an art or a science? Why?

8. What do you think are the benefits of effective communication?

COMM 1003C week 8 Quiz (20 Questions)

at CUNY Lehman College (https://lehman.testoutlabsim.com/).

## Instructions:

* You have unlimited attempts available to complete the quiz for a passing grade of 80%.
* The clock starts as soon as you begin the quiz. Be aware that the quiz time limit is **120 minutes** (2 hours).
* Read each question and all possible answers carefully. Choose the **BEST** answer for each question.
* This quiz requires that JavaScript be enabled in your browser.

## Question 1 (Worth 2 points)

The term “Internet” describes:

1 point

the software and hardware components of a global network used to connect computers

1 point

the set of rules that govern how information is transmitted between computers

1 point

the physical transmission medium used to connect computers

0 points

the way Web sites are designed using HTML code

## Question 2 (Worth 2 points)

The term “Web page” describes:

1 point

a sequence of text, images, audio, and video organized in a linear fashion, much like a newspaper or magazine article

1 point

a series of electronic documents interconnected by hyperlinks, stored on Web servers, and viewable by anyone with an Internet connection and Web browser

0 points

a process by which people interact with others online to exchange ideas, share common interests, or do business

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COMM 1003C week 8 MCQ’s (20 Multiple Choice Questions)

1. Media organizations are feeling pressure to move beyond traditional advertising and develop new revenue streams. Which of the following is not one of the new revenue streams that media organizations have developed?

A. Sponsorships
B. Public relations
C. Crowdfunding
D. Subscriptions

2. Which of the following is not a reason why media organizations have developed new revenue streams?

A. To increase their profit margins
B. To keep up with changes in technology
C. To respond to changes in consumer behavior
D. To take advantage of new opportunities

3. Which of the following is not an example of a new revenue stream that media organizations have developed?

A. Sponsorships
B. Public relations
C. Crowdfunding
D. Advertisements

4. Which of the following is not an obstacle that media organizations face when developing new revenue streams?

A. Establishing trust with consumers
B. Figuring out how to monetize their content or services
C. Dealing with competition from other media organizations
D. Creating compelling content or services

COMM 1003C week 9 Description

COMM 1003C Course is a study of the history, theory, and practice of mass communication. It examines the effects of mass communication on individuals and society, with an emphasis on how the media operate in contemporary society. Topics include freedom of expression, global media, advertising, public relations, and new media.

COMM 1003C week 9 Outline

**COMM 1003C Course Description**: COMM 1003C Course provides students with a basic understanding of the nature and operation of the mass media in Canadian society. Students will examine the role of the media in socialization, as well as their impact on politics, culture, economics and international relations. The media are examined within the context of historical and contemporary developments. Students will be introduced to research methods used by communication scholars in examining the mass media.

**Week 9 – COMM 1003C Course Conclusion**

In this final week of the COMM 1003C Course, we will review what we have learned over the past 8 weeks. We will also discuss how you can apply what you have learned about mass communication to your own life.

Topics for this week include:

– A review of key concepts and theories covered in the COMM 1003C Course
– How to apply what you have learned about mass communication to your own life
– The future of mass communication

COMM 1003C week 9 Objectives

[COMM 1003C, Introduction to Mass Communication](https://moodle.concordia.ca/COMM 1003C Course/view.php?id=235)

—
*These are the COMM 1003C Course objectives as outlined by the instructor in the syllabus and on Moodle. The week numbers correspond to weeks when the work is due.*

* [Comm 1003C COMM 1003C Course Outline](https://github.com/nicolecharlton/1003C-Fall2018/blob/master/COMM 1003C Course%20Outline%20and%20Information/)
* [Assignment Calendar](https://github.com/nicolecharlton/1003C-Fall2018/blob/master/COMM 1003C Course%20Outline%20and%20Information/AssignmentCalendar1003CF18v5.pdf)
* Note: This calendar is subject to change if a change is announced in class or on Moodle

COMM 1003C week 9 Pre-requisites

*Students who have not achieved 60% or higher in COMM 1002C, COMM 1003C or COMM 1004C may not register for COMM 1003C.

Students who have completed a first-year Communication Studies COMM 1003C Course with a grade of C or higher can register for COMM 1003C Course.

COMM 1003C week 9 Duration

Lecture: 3 hours per week for 12 weeks = 36 hours
Tutorial: 1 hour per week for 12 weeks = 12 hours
Laboratory: 3 hours per week for 8 weeks = 24 hours
Total: 72 hours
*May vary depending on the term

COMM 1003C week 9 Learning Outcomes

>**Instructions:** Copy and paste these learning outcomes into your “Week 9” document in Canvas. Label each objective with the corresponding unit number. Then, beneath each objective, describe what you have learned this week in a few sentences. Remember to save and submit your work by the end of the week!

## Unit 8: Media Effects and Globalization

– Understand how media messages can affect individuals, groups, and society as a whole. (chapters 13-15)
– Explain the concept of cultural imperialism as it relates to global media convergence. (chapters 16-17)

This week I learned about how media messages can affect individuals, groups, and society as a whole. I also learned about the concept of cultural imperialism as it relates to global media convergence.

COMM 1003C week 9 Assessment & Grading

**COMM 1003C Course Summary**: COMM 1003C Course is an introduction to the study of mass communication. The COMM 1003C Course examines the history, role and impact of mass media on society and culture. Media are studied in their social context and as institutions. The COMM 1003C Course emphasizes the relationship between media messages, culture, power and social change. Particular attention will be paid to the effects of global media on local cultures.

**Assessment Type & Weighting**:
– Examination (3 hours): 100%

**Required Texts/Materials**:
– An Introduction to Mass Communication by James Watson (ISBN: 978-1-4426-4396-2)

**Recommended Texts/Materials**:
– None

COMM 1003C week 9 Suggested Resources/Books

Description
The COMM 1003C Course explores the history and evolution of mass media in society, the theories of mass communication and their impact on current media practices. It provides an overview of traditional and digital media, including radio, television, cinema, newspapers, magazines and digital/new media. The COMM 1003C Course also examines issues related to ethics and freedom of expression.
Learning Outcomes
1. Understand the history and evolution of mass media in society.
2. Understand the theories of mass communication and their impact on current media practices.
3. Understand traditional and digital media, including radio, television, cinema, newspapers, magazines and digital/new media.
4. Understand issues related to ethics and freedom of expression.

Suggested Resources/Books:
1. A History of Mass Communication: Six Information Revolutions by Mark Crispin Miller
2. Theories of Mass Communication by James Curran
3. Media/Society: Industries, Images, and Audiences by David Croteau and William Hoynes
4. Radio Reader: Essays in the Cultural History of Radio by Michele Hilmes
5. Television: Technology and Cultural Form by Raymond Williams

COMM 1003C week 9 Assignment (20 Questions)

You have reached the end of this assessment. You will have the opportunity to attempt each question one time only. You may not skip questions, and you will not be able to return to a previous question once you move on to the next question.

There are 20 questions in this assessment (5 points each). The assessment contains 10 multiple-choice questions, 5 true/false questions, and 5 short answer questions.

Click Next to begin your assessment. Good luck!

1) Which of the following statements about mass communication is NOT true? A) It is always interpersonal. B) It is always mediated by some sort of technology or tool. C) It is a process of creating meaning for large groups of people through symbolic interaction. D) Mass communication occurs at specific places in time and space. Question 1 is worth 5 points.

2) Mass communication has been defined as “the process by which messages that originate from one source are transmitted to large groups of people who share common characteristics and who receive the message within a relatively short period of time” (Ruggiero, 2011). Which statement below BEST describes how this definition relates to interpersonal communication? A) Interpersonal communication has no connection with mass communication because it involves two people rather than many people. B) Interpersonal communication is a subset of mass communication because it involves messages that are transmitted between two people only and they share common characteristics that can be defined within a relatively short period of time. C) Interpersonal communication is a type of mass communication because it involves messages that originate from one source and are transmitted between two people who share common characteristics and who receive the message within a relatively short period of time D) Interpersonal communication does not follow the definition for mass communication exactly but it does involve the transmission of messages from one person to another who share common characteristics and who receive the message within a relatively short period of time. Question 2 is worth 5 points.

3) Communication scholars use a model called “the medium theory” when conducting research on mass media effects (Ruggiero, 2011). A simple model for understanding how mediums work includes all but which one of the following elements? A) The sender B) The receiver C) The message D) The channel Question 3 is worth 5 points.

4) Which element in Ruggiero’s model for medium theory represents what the receiver brings into their experience with the message? A) The sender B) The receiver C) The message D) The channel Question 4 is worth 5 points.

5) According to Ruggiero, what element in his model for medium theory represents what happens after the sender encodes their message? A) Transmitting B) Feedback C.) Decoding D.) Encoding Question 5 is worth 5 points.

6 ) If someone looks at television images that show acts of crime being committed repeatedly, they might have which type reaction as described by George Gerbner’s cultivation theory? A)* Fear B.) Anger C.) Sadness D.) Happiness Question 6 is worth 5 points.* Please note that there can be more than one correct response in certain questions on this exam.* If you believe there may be more than one correct response please click on all answers that apply.* If you believe there may be more than one correct response please click on all answers that apply.* If you believe there may be more than one correct response please click on all answers that apply.* If you believe there may be more than one correct response please click on all answers that apply.* If you believe there may be more than one correct response please click on all answers that apply.* If you believe there may be more than one correct response please click on all answers that apply.* If you believe there may be more than one correct response please click on all answers that apply.* If you believe there may be more than one correct response please click on all answers that apply.* If you believe there may be more than one correct response please click on all answers that apply.* If you believe there may be more than one correct response please click on all answers that apply.* There can also be multiple selection questions where none of the above choices are appropriate responses* There can also be multiple selection questions where none of the above choices are appropriate responses* There can also be multiple selection questions where none of the above choices are appropriate responses* There can also be multiple selection questions where none of the above choices are appropriate responses* There can also be multiple selection questions where none of the above choices are appropriate responses* There can also be multiple selection questions where none of the above choices are appropriate responses* There can also be multiple selection questions where none if any if any if any if any if any if any if any if any if any if any

COMM 1003C week 9 Assignment Question (20 Questions)

(Please Note that this is a 2 page document)

COMM 1003C week 9 Assignment Question (20 Questions) for COMM 1003C – Introduction to Mass Communication* (5 credits)

COMM 1003C – Introduction to Mass Communication* (5 credits)

1. How do you define mass communication? What are its key components?

2. How did the concept of mass communication originate? Who are some of the key theorists associated with the development of this field?

3. Explain the difference between mass media and mass communication.

4. Discuss the various ways in which people consume mass media content.

5. Identify and discuss the different types of mass media.

6. What are some of the key characteristics of each type of mass media?

7. How do mass media industries operate? What are some of the key players in each industry?

8. Discuss the role of technology in mass communication. How has technology impacted the way we consume media content?

9. Explain the difference between traditional and new media. Which type of media do you think is more effective in reaching large audiences? Why?

10. Discuss the concept of global media. What are some of the challenges associated with delivering media content to a global audience?

COMM 1003C week 9 Discussion 1 (20 Questions)

– Saylor Academy

1. Why is it important for a company to communicate its vision?
2. What is the role of communication in organizational change?
3. How can a company use communication to create a positive work environment?
4. What are some ways that companies can use communication to build employee morale?
5. How can communication help to reduce conflict within an organization?
6. What is the role of communication in marketing and advertising?
7. What are some of the most effective ways for companies to communicate with their customers?
8. How can effective communication help to improve customer service?
9. What are some of the most effective ways for companies to communicate with their employees?
10. How can effective communication help to improve productivity in the workplace?

COMM 1003C week 9 DQ 1 (20 Questions)

I’ll post this on D2L for the class to respond to.

COMM 1003C week 9 Discussion 2 (20 Questions)

1. (TCO 9) The average advertising rate in a local market is called the _____. (Points : 2)

2. (TCO 9) In radio, the _____ represents the amount of time an advertiser is on the air during a given period of time. (Points : 2)

3. (TCO 9) On cable television, prime-time programming includes: (Points : 2)

4. (TCO 9) Which of the following is NOT an example of effective audience targeting? (Points : 2)

5. (TCO 9) In what format do most TV commercials appear? (Points : 2)

6. (TCO 9) Which of the following terms refers to the fact that people tend to absorb more information from ads when they are already thinking about the product category? (Points : 2)

7. (TCO 9) Which of the following methods is used to measure an ad’s ability to evoke an emotional response? (Points : 2)

8. (TCO 9) Product placement: (Points : 2)

COMM 1003C week 9 DQ 2 (20 Questions)

1. What is the first step in your research process?

2. How do you determine what information you need to find?

3. How do you know when you have found enough information?

4. How do you assess the quality of the information you find?

5. How do you use the information you find?

COMM 1003C week 9 Quiz (20 Questions)

1) Which of the following is an attribute of mass communication?

a) The message is created for a particular audience.
b) The message is intended to have a specific effect on the audience.
c) The message is not altered by the medium through which it is transmitted.
d) All of the above.

2) The concept of __________ refers to the way in which the meaning of a message is affected by the medium through which it is communicated.

a) content analysis
b) feedback
c) channeling
d) media effects

3) Which of the following is not an example of a mass medium?

a) radio
b) television
c) newspapers
d) personal conversations

4) According to research, what are the three most important factors that influence an individual’s susceptibility to media effects?

a) age, gender, and education level
b) race, ethnicity, and social class
c) prior knowledge, attitude, and beliefs
d) media literacy, internet usage, and cell phone ownership

5) Susceptibility to media effects is increased when an individual:

a) has little prior knowledge about the issue being presented in the media message.
b) perceives the message as being credible.
c) identifies with the characters in the message.
d) all of the above.

6) __________ theory suggests that people learn from observing others’ behavior and experiencing consequences themselves.

a) Social learning
b) Cultivation
c ) agenda setting
d) none of the above

7) According to cultivation theory, __________ are more likely than __________ to perceive the world as dangerous and frightening.

COMM 1003C week 9 MCQ’s (20 Multiple Choice Questions)

1. In reference to the interpersonal communication process, what is the definition of feedback?

A. The process of sending and receiving messages between people
B. A response to a message that is sent back to the original source
C. The process of encoding and decoding messages
D. The process of sending and receiving nonverbal messages

B. A response to a message that is sent back to the original source

COMM 1003C week 10 Description

(Spring 2021)

COMM 1003C Course is an introduction to mass communication. It surveys the history, theory, and research of mass communication. Topics include the origins and development of mass communication, its impact on society, and its role in the global marketplace. The COMM 1003C Course also examines the various forms of mass communication, including print, television, radio, and digital media.

COMM 1003C week 10 Outline

Week 10: Social Media and News

This week we will focus on social media and news. We will explore how social media has transformed the way we consume and produce news, as well as how it is impacting journalism. We will also examine how fake news is spread on social media and the role of social media in creating echo chambers.

Learning Objectives:

1. Understand how social media has transformed the way we consume and produce news.
2. Examine how fake news is spread on social media.
3. Understand the role of social media in creating echo chambers.

COMM 1003C week 10 Objectives

*The following COMM 1003C Course objectives correspond to learning outcomes that are assessed by corresponding criterion-referenced tests.
1. Explain the concept of “the public sphere” as it relates to the media and democracy.
2. Understand the role of mass media in creating and sustaining public opinion.
3. Analyze the impact of technology on mass communication.
4. Understand the relationship between mass media and society, including the effects of mass media on individuals and groups.
5. Understand the process of news gathering and news production, including an understanding of journalistic ethics.
6. Understand the global scope of mass communication and its impact on society.

COMM 1003C week 10 Pre-requisites

*You must meet the prerequisites for COMM 1003C before you register in COMM 1003C Course. Please see the Table of Contents page for more information on prerequisites.

No COMM 1003C Courses are scheduled at this time. Please check back soon for additional dates.

COMM 1003C week 10 Duration

The following table is for COMM 1003C – Introduction to Mass Communication:

COMM 1003C week 10 Learning Outcomes

1. Understand the importance of effective communication in developing relationships, achieving goals, and solving problems in personal, professional, and public contexts.

2. Understand how the elements of communication (e.g., sender, message, channel, receiver, feedback) affect the process and outcome of communication.

3. Understand how cultural differences and technological advances impact the process and outcome of communication.

4. Understand how to use various types of media (e.g., print, broadcast, digital) to effectively communicate a message.

5. Understand the role of mass media in society and its impact on individuals and groups.

COMM 1003C week 10 Assessment & Grading

COMM 1003C Course Description: COMM 1003C is a five credit COMM 1003C Course that introduces students to mass communication as a field of study and examines its impact on modern society. It provides an overview of the major theories and research in mass communication, and explores the various roles that mass media play in our lives. The COMM 1003C Course also introduces students to the major debates surrounding freedom of expression, censorship, and regulation of the media.

Students will be assessed on their understanding of the COMM 1003C Course material through a combination of exams, essays, and group work. COMM 1003C Coursework will be graded on a scale of 1-7, with 7 being the highest grade.

COMM 1003C week 10 Suggested Resources/Books

COMM 1003C week 11 Suggested Resources/Books for COMM 1003C – Introduction to Mass Communication* (5 credits) (COMM 1003C)

COMM 1003C week 12 Suggested Resources/Books for COMM 1003C – Introduction to Mass Communication* (5 credits) (COMM 1003C)

COMM 1003C week 10 Assignment (20 Questions)

(COMM 1003C)**
*Conducted during the fall 2016 semester*

## Description
– Final exam. 20 questions. Multiple choice. No partial credit.
– You are encouraged to use your class notes and handouts to answer these questions but you are not allowed to consult with anyone else while taking this exam.
– The exam should be submitted in Canvas no later than the last day of classes (Dec 6, 2016). Please submit a PDF version of your completed exam in Canvas.
– In the event that you are unable to submit the exam electronically, please contact me as soon as possible for alternate arrangements (hbunce@brocku.ca).

## Question 1 [2 marks]
The term ‘media concentration’ refers to:

a) the number of different media outlets that exist in a given market
b) the level of ownership diversity that exists within a given media market
c) the amount of advertising revenue generated within a particular media sector
d) the level of government regulation within a given media market

Answer: B

## Question 2 [2 marks]
Media concentration is seen as having negative effects on democracy because:

a) it decreases the number of different voices in society and therefore decreases democratic pluralism
b) it increases the amount of commercialism and consumerism in society, thereby destroying democratic values such as social responsibility
c) it strengthens the influence of large media organizations and therefore promotes oligarchy over democracy
d) all of the above

Answer: D

## Question 3 [2 marks]
The term ‘media literacy’ refers to:

a) an individual’s ability to understand and use new technologies effectively
b) an individual’s ability to critically analyze messages communicated through various media channels c) an individual’s ability to produce his or her own messages using various media channels d) all of the above

answer: D

COMM 1003C week 10 Assignment Question (20 Questions)

*A grade of at least 50% is required on the final examination for successful completion of COMM 1003C Course.

1. What are the four types of noise that can affect the communication process?

2. What is the difference between a barrier and a filter?

3. What are the three types of feedback?

4. What is the difference between verbal and nonverbal communication?

5. What are the three channels of communication?

6. What is meant by the term “contextual factors”?

7. What is the difference between intrapersonal and interpersonal communication?

8. What is meant by the term “intercultural communication”?

9. What is meant by the term “communication accommodation theory”?

10. What is meant by the term “communicative competence”?

COMM 1003C week 10 Discussion 1 (20 Questions)

In COMM 1003C Course, students learn about the structure and function of mass media in society. Topics include history, criticism, and research related to the mass media; role of the press; freedom of expression; global communications; entertainment industry; advertising and public relations; and impact of new technologies on society. Students also learn how to use various research methods to evaluate messages in the mass media.

1. How has technology changed the way we consume media?
2. What are some advantages and disadvantages of social media?
3. How has the internet changed the way news is reported?
4. What is fake news, and how can it be harmful?
5. How do advertising and public relations influence the media?
6. What is net neutrality, and why is it important?
7. What are some obstacles to freedom of expression online?
8. What are the implications of living in a surveillance state?
9. What challenges does the entertainment industry face in the digital age?
10. How are new technologies impacting society as a whole?

COMM 1003C week 10 DQ 1 (20 Questions)

Week 10 DQ 1 (20 Questions) for COMM 1003C – Introduction to Mass Communication* (5 credits) (COMM 1003C)

1. What is the relationship between mass communication and democracy?

2. How has the Internet affected the mass media landscape?

3. What is the difference between mass communication and interpersonal communication?

4. What are some of the ethical issues faced by mass media practitioners?

5. How does advertising work?

6. What are some of the negative effects of advertising?

7. How does public relations work?

8. What is the difference between propaganda and public relations?

9. What is the difference between journalism and public relations?

10. How do news organizations decide what stories to cover?

COMM 1003C week 10 Discussion 2 (20 Questions)

This is an open-book, un-timed discussion. You may complete this discussion at any time during the week. Once you begin the discussion, you will have 7 days to complete it. Please post your initial response by Tuesday of each week, and reply to at least 2 other student posts by Sunday of each week.

The purpose of this discussion is for you to reflect upon the reading and your own experiences in order to gain a better understanding of media effects and ways that we can use media more effectively in our lives.

**NOTE:** Although you are encouraged to discuss this with others, these questions are meant to be answered individually. Please do not copy/paste anyone else’s responses – doing so will result in a 0 on this entire discussion.

1. After reading the chapter on Media Effects, do you think that all of us are affected by media? If so, how? If not, why?
2. Do you think that social media has made it easier for people to share their opinions with others? Do you think this is a good or bad thing? Why?
3. The book mentions that we should make sure that our kids watch educational programming instead of “junk food” television. What does the author mean by “junk food” television? How can parents better monitor what their children are watching on TV?
4. The author mentions that we need to teach our children about advertising and help them understand how marketers try to influence them through advertising messages. What strategies do marketers use to influence kids through advertising messages? What can parents do to help their kids become more aware of these strategies?
5. The book mentions that there are some positive effects of violent programming on television – specifically that it can help reduce aggression in children (pgs. 191-192). Do you agree with this statement? Why or why not? If violent programming on television *can* have some positive effects on children, then should parents allow their kids to watch it? Explain your answer.

COMM 1003C week 10 DQ 2 (20 Questions)

1. What is the primary difference between qualitative and quantitative research?

2. What is the most important advantage of using qualitative research methods?

3. What is the most important advantage of using quantitative research methods?

4. How do qualitative and quantitative research methods differ in terms of the type of data that is collected?

5. How do qualitative and quantitative research methods differ in terms of the analysis of data?

6. How do qualitative and quantitative research methods differ in terms of the interpretation of data?

7. What are some of the advantages and disadvantages of using focus groups in marketing research?

8. What are some of the advantages and disadvantages of using surveys in marketing research?

9. What are some of the advantages and disadvantages of using interviews in marketing research?

10. What is a case study, and what are some of its advantages and disadvantages?

COMM 1003C week 10 Quiz (20 Questions)

1. In comparison to newspapers and magazines, the web has _____.

A. a higher concentration of news
B. less advertising
C. fewer visual elements
D. more stories written by professional journalists

2. Which of the following is NOT a trend in online journalism?

A. Increased accuracy
B. Increased interactivity
C. Increased multimedia content
D. Decreased speed
3. Which of the following is an advantage of online journalism over traditional journalism?

A. It is updated more frequently.
B. It can be more easily customized to the reader’s interests.
C. It allows for greater reader participation in the newsgathering process.
D. All of the above are advantages of online journalism over traditional journalism.

4. Which of the following is NOT an advantage of traditional journalism over online journalism?

A. It is more reliable.
B. It is less biased.
C. It has been around longer and is therefore more trusted by readers.
D. It offers a more in-depth analysis of issues than online journalism does.

5. Which of the following is an advantage of traditional journalism over online journalism?

A. Traditional journalists are more likely to be objective than online journalists are.
B. Traditional journalists have more experience and therefore produce better-quality work than online journalists do.
C. Traditional media outlets have more resources than online media outlets do, so they can provide better coverage of events and issues.
D. All of the above are advantages of traditional journalism over online journalism

COMM 1003C week 10 MCQ’s (20 Multiple Choice Questions)

1. According to the textbook, what kind of message is usually sent through mass communication?

a) an intimate message

b) a personal message

c) a public message

d) an impersonal message

2. Which of the following is NOT one of the three major functions of mass communication identified in the textbook?

a) to inform

b) to entertain

c) to persuade

d) to provide social support

3. The _____ model of communication suggests that there is a sender who encodes a message and a receiver who decodes it.

a) linear

b) interactive

c) transactional

d) none of the above

4. The _____ model of communication suggests that there is a sender who encodes a message and a receiver who decodes it. This model also takes into account that the receiver may provide feedback to the sender.

a) linear

b) interactive

c) transactional

d) none of the above

5. The _____ model of communication suggests that communication is a process in which both parties are actively involved and are continually influencing each other.

COMM 1003C week 11 Description

COMM 1003C Course examines the history and effects of mass media in society. Topics include an overview of the media industry, how messages are produced and disseminated, and how individuals receive and interpret these messages. The COMM 1003C Course also looks at how the media affects various aspects of our lives, including our relationships, our economy, our political system, and our culture.

COMM 1003C week 11 Outline

-Week 11: Exam Week-

*Note that this outline may change slightly as the semester progresses. The outline is meant to give you a general idea of what topics will be covered each week.

COMM 1003C week 11 Objectives

**For further information, please see the appropriate section in the Undergraduate Calendar.**

## COMM 1003C Course Learning Outcomes:
At the completion of COMM 1003C Course, students will be able to:
1. Explain how the basic principles of mass communication theory can help to explain human social interaction and culture change.
2. Apply theory to a range of mass communication phenomena.
3. Analyze and apply research methods used in mass communication research.
4. Describe the role that mass media play in society and their impact on individuals, groups, and institutions within society.
5. Analyze and evaluate key developments in contemporary mass communication technologies, industries and practices in Canada, North America, and globally; including such areas as journalism, public relations, advertising, television production, film production, new media production, digital media production/distribution/consumption/interaction/participation/networks (including social media).

## COMM 1003C Course Content Overview:
In COMM 1003C Course students will examine various theories relating to modern day communications including: forms of communication; methods of research; types of media; cultural impacts; global influences; personal influences; technological advances and future developments. This is a lecture based class with some discussion incorporated throughout the semester. It is a 100 level undergraduate COMM 1003C Course so therefore requires no prerequisite knowledge beyond high school English (Grade 12) or equivalent skills.

## Instructor-Led Activities:
### Lectures

* Students will gain an overview of each week’s topics during lectures through instructor presentation followed by student questions and discussion..

COMM 1003C week 11 Pre-requisites

Students must have completed a minimum of 12 credits at the 100 level before enrolling in COMM 1003C.

COMM 1003C week 11 Duration

Week 11 is the final week of COMM 1003C – Introduction to Mass Communication. Students will complete the last assignment and take their final exam.

COMM 1003C week 11 Learning Outcomes

COMM 1003C Course Learning Outcomes:

1. Understand and apply the theories, concepts, and research methods used in mass communication research.
2. Understand and analyze how mass media messages are created, disseminated, and received.
3. Understand the role of mass communication in society and how it affects individuals and groups.
4. Understand the ethical issues involved in mass communication.

COMM 1003C week 11 Assessment & Grading

Students will be asked to complete a short exam at the end of each class. These exams are typically 10-15 questions, and are based on the lecture material. The exams will be taken online through Canvas, and students will have access to their lecture notes when taking the exams. The exams will be worth 20% of the final grade for the COMM 1003C Course.

In addition, students will be asked to complete a group project. The group project will be based on a case study that will be provided to students at the beginning of the semester. Students will be asked to analyze the case study and develop a plan of action that they believe would be most effective in addressing the issues presented in the case study. The group project will be worth 30% of the final grade for the COMM 1003C Course.

Finally, students will be asked to write a research paper on a topic related to mass communication. Students will have the opportunity to choose their own topic for their research paper, and they will be given guidance on how to select an appropriate topic. The research paper will be worth 50% of the final grade for the COMM 1003C Course.

COMM 1003C week 11 Suggested Resources/Books

(Term 3, 2014)

*See your COMM 1003C Course Guide for the resources required to complete your assignments.

1. Introduction and Overview of Mass Communication Studies

• Berger, A.A., & Chafee, E.H. (2014). The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster and Win More Business. New York: Portfolio Penguin. ISBN 9781591847095

• Blumler, J., & Gurevitch, M. (Eds.) (1995). Mass Communication and Society (3rd ed.). London: Edward Arnold/Routledge. ISBN 9780415125979

• DeFleur, M.L., & Ball-Rokeach, S.J.(1989). Understanding Communication Theory: The Communicative Forces for Human Action (2nd ed.). New York: Longman/Addison Wesley Longman. ISBN 9780321067399

• Gillespie, P., Stuart Hall & Tony Jefferson with John Clifford, Greg Philo & Brian Roberts (1997). Culture Power and Place Explorations in Critical Anthropology . Durham and London Duke University Press . ISBN 9780822319685

• Gray, J., Owen Hargie & David Dickson(2004) Research Methods in Psychology : A Practical Guide . London and New York : Routledge . ISBN 0415334472 EBook available through the Library’s ebrary collection http://site.ebrary.com/lib/rmituniversity/docDetail.action?docID=10132790&ppg=23&tabID=T00#… 29 of 48 7/24/2014 11:54 AM

COMM 1003C week 11 Assignment (20 Questions)

– [ ] 1. How did you feel about COMM 1003C Course?
– [ ] 2. What do you think was the most useful thing that you learned in this class?
– [ ] 3. What do you think could have been done better to improve your learning in this class?
– [ ] 4. How much time did you spend on COMM 1003C Course outside of class time (reading, viewing videos, practicing/working on assignments)?
– [ ] 5. How difficult was the material for COMM 1003C Course? (1 = Easiest, 5 = Hardest)
– [ ] 6. How often were you confused by the material for COMM 1003C Course? (1 = Never, 5 = All the time)
– [ ] 7. How clear were the instructor’s expectations for each assignment and how well did each assignment align with the learning objectives for COMM 1003C Course? (1 = Very unclear or very little alignment, 5 = Very clear and strong alignment)
– [ ] 8. How often did the instructor respond to questions that you posted during discussion forums? (1 = Never, 5 = All the time)
– [ ] 9. How helpful were the instructor’s responses to your questions during discussion forums? (1 = Not at all helpful, 5 = Extremely helpful)
– [ ] 10. How well did the instructor create a learning environment that encouraged students to interact with each other through discussion forums and group work? (1 = Did not encourage interaction at all, 5 = Encouraged interaction all of the time)
– [ ] 11. In your opinion, what type of interaction was most helpful in fostering your learning in this class? (Check all that apply.) Select all that apply: group work; discussion forums; individual feedback from the instructor; individual feedback from classmates; interacting with classmates outside of class; other _____ ____ _____ _____ __ ___ __ __ __ _ _ ___ _____ _____ _______ ______ __ __ __ ___ _ _ ___ _ __ ___ _ __ ___ ___ _ _ ____ ___ ______ _________ _______ ______ ______ ______ ______
a) group work b) discussion forums c) individual feedback from instructor d) individual feedback from classmates e) interacting with classmates outside of class f) other: ______________(explain):_____-___________________________-___–_______________________________-___________________–__________________________________________________________-(explain):__________________________________________________________-(explain):__________________________________________________________________________________________________________________________-(explain):______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________*(Optional Question: If there is anything else that you would like to share about your experience in COMM 1003C Course that was not covered by any of these questions, please feel free to do so here.)* *(Optional Question: If there is anything else that you would like to share about your experience in COMM 1003C Course that was not covered by any of these questions, please feel free to do so here.)* – – – – – – – – – – —

COMM 1003C week 11 Assignment Question (20 Questions)

**Name**: ______________________

**COMM 1003C Course Code**: COMM 1003C

**Instructor**: ____________________

**Tutorial Group**: _____________

1. (TCOs 1, 2, 3) Define the terms digital divide, digital natives, and digital immigrants. (Points : 20)
2. (TCOs 4, 7) What are some of the advantages and disadvantages of social media? (Points : 20)
3. (TCO 5) List and briefly describe the five mass media. Which one is your favorite? Why? (Points : 20)
4. (TCO 6) How has the Internet changed advertising? Give two examples. (Points : 20)
5. (TCOs 8, 9) Describe two uses of the Internet in politics. (Points : 20)

COMM 1003C week 11 Discussion 1 (20 Questions)

Week 11: Economic Forces in the Media System

1. Describe the three fundamental economic systems. What are their key characteristics? Which do most countries have?
2. How does advertising work? How does it create demand for products and services?
3. How does advertising contribute to a country’s Gross Domestic Product (GDP)?
4. How is the internet transforming advertising and marketing?
5. Outline the major types of marketing research. What are their key features?
6. Describe the main methods used to measure audiences. Which are most popular? Why?
7. Outline the main sources of revenue for commercial media organizations. Which are most important? Why?
8. Explain how media organizations generate revenue from digital platforms.
9. Describe the main types of ownership in the media industry. Which are most common? Why?
10. Outline the main methods used by media organizations to finance their operations. Which are most important? Why?

COMM 1003C week 11 DQ 1 (20 Questions)

You may use your textbook and/or other resources to complete this discussion question. Please cite all resources used in APA format.

In this unit, we explored the role of visual images in our lives and how they can influence our attitudes, perceptions, and beliefs. Images also play an important role in advertising and public relations campaigns. For example, a company that produces sporting equipment may use images of well-known athletes using their products or a company that makes baby food may use images of content babies eating their product. Images can be positive (e.g., people are happy, enjoying life) or negative (e.g., people are angry, upset).

Think about some of the ads or public relations campaigns you have seen recently (in print, online, on TV, etc.). Find one ad or campaign that you think is particularly effective (i.e., it makes you want to buy the product/use the service). Then answer the following questions:

COMM 1003C week 11 Discussion 2 (20 Questions)

What is the main purpose of mass communication?

The main purpose of mass communication is to disseminate information to a large number of people. This can be done through various means such as television, radio, newspapers, and the Internet.

COMM 1003C week 11 DQ 2 (20 Questions)

1.What is the significance of the Federal Communications Commission (FCC) in mass communication?
2.What is the difference between public and private broadcasting?
3.What are the major types of broadcast regulation?
4.How has digital technology changed broadcasting?
5.What is the future of broadcasting?
6.What is cable television?
7.How has digital technology changed cable television?
8.What is the future of cable television?
9.What are the major types of satellite services?
10.How has digital technology changed satellite services?
11.What is the future of satellite services?
12.What is the difference between telecommunications and information technologies?
13.What are the major types of telecommunications regulation?
14.How has digital technology changed telecommunications?
15.What is the future of telecommunications?
16.What are the characteristics of the Internet?
17.How has digital technology changed the Internet?
18.What is the future of the Internet?
19.What are some issues related to mass communication and society?
20.What is the future of mass communication?

COMM 1003C week 11 Quiz (20 Questions)

Quiz

Question 1 2 points

As a result of the increase in online journalism, news organizations are:

more likely to hire reporters with computer skills. less likely to hire reporters with computer skills. more likely to lay off reporters. less likely to lay off reporters.

Question 2 2 points

A major difference between television and radio is that:

television has shorter attention spans than radio does. radio has shorter attention spans than television does. television has higher production costs than radio does. radio has higher production costs than television does.

Question 3 2 points

COMM 1003C week 11 MCQ’s (20 Multiple Choice Questions)

(COMM 1003C Course Code: COMM 1003C)

1. Which of the following is not a type of interpersonal communication?

A. dyadic communication.

B. small group communication.

C. public communication.

D. mass communication.

2. Which of the following is not one of the three major types of noise that can interfere with interpersonal communication?

A. environmental noise.

B. psychological noise.

C. physical noise.

D. cultural noise.

3. One way to reduce environmental noise is to:

A. increase the volume of your voice.

B. turn off the television or radio.

C. move to a quieter location.

D. all of the above

4. One way to reduce psychological noise is to:

A. pay attention to your body language and nonverbal cues.
B. avoid distractions and focus on the conversation at hand. C refrain from interrupting the other person while they are speaking D all of the above

5 . One way to reduce physical noise is to: A increase the volume of your voice B turn off the television or radio C move to a quieter location D all of the above

6 . One way to reduce cultural noise is to: A be aware of your own culture’s biases and prejudices B try to see things from the other person’s perspective C avoid controversial topics D all of the above

7 . The process by which we make meaning out of symbols is known as: A) linear processing B) nonlinear processing C) selective perception D) interpretation

8 . The ability to see, hear, and feel what another person is experiencing is known as: A) empathy B) compassion C) sympathy D) altruism

9 . The ability to put yourself in another person’s shoes and understand their feelings is known as: A) empathy B) compassion C) sympathy D) altruism

10 . The ability to feel sorrow for another person’s misfortune is known as: A) empathy B) compassion C) sympathy D) altruism

11 . The ability to do something good for someone without expecting anything in return is known as: A ) empathy B ) compassion C ) sympathy D ) altruism

12 . “I messages” are an effective way to communicate because they: A ) focus on how you feel, rather than making accusations or criticisms B ) tend to be less defensive and more understanding C ) help you take responsibility for your own feelings D ) all of the above

13 . “You messages” are an effective way to communicate because they: A ) focus on how you feel, rather than making accusations or criticisms B ) tend to be less defensive and more understanding C ) help you take responsibility for your own feelings D ) all of the above

14 . “We messages” are an effective way to communicate because they: A ) focus on how you feel, rather than making accusations or criticisms B ) tend to be less defensive and more understanding C ) help you take responsibility for your own feelings D ) all of the above

15 . Assertive communication is an effective way to communicate because it: A ) allows you to express your needs and wants without being aggressive or passive B ) helps you maintain control over a situation C ) makes it more likely that your needs will be met D ) all of the above

COMM 1003C week 12 Description

COMM 1003C Course is an introduction to the study of mass communication. Topics include history, theory, research methods, and criticism of the field. Students will learn about the major theories of mass communication, as well as their application to contemporary media.

COMM 1003C week 12 Outline

Week 12: Final Exam Review

Monday, November 30 – Wednesday, December 2

Final Exam Review

COMM 1003C week 12 Objectives

**COMM 1003C – Introduction to Mass Communication (5 credits)**

1. Explain how the study of mass communication helps people understand the role of media in society.

2. Understand and apply basic concepts and theories from the field of mass communication.

3. Understand the history and evolution of mass communication.

4. Understand the relationship between mass communication and society.

5. Understand the different types of media and their impact on society.

COMM 1003C week 12 Pre-requisites

COMM 1003C – Introduction to Mass Communication* (5 credits) COMM 1003C Course provides an overview of the history and evolution of the mass media, its impact on society, and the role of communication in human interaction. Students will examine the relationship between technology and culture and how new technologies have affected social, political, economic and cultural institutions. Students will also explore how mass media has influenced contemporary society, including developments in advertising and public relations. Topics include freedom of expression, censorship, access to information, regulation of broadcast media, new media technologies and global communication. *Students with credit for COMM 1003 may not take COMM 1003C Course for further credit. COMM 1003C Course Website: http://connect.mcgill.ca/d/a/masscomm COMM 1003C Course Schedule: http://connect.mcgill.ca/d/a/masscomm Office Hours: Monday 3-4pm; Wednesday 4-5pm Instructor: TBD Teaching Assistants: TBD Office Location: TBD Office Hours: TBD E-mail Address: TBD

COMM 1003C week 12 Duration

5 weeks

*Although we strive to deliver all COMM 1003C Courses as described, COMM 1003C Courses and instructors are subject to change.

COMM 1003C week 12 Learning Outcomes

(COMM 1003C)

*Week 12 Learning Outcomes for COMM 1003C – Introduction to Mass Communication*

1. Understand the history and evolution of mass communication.

2. Understand how mass communication affects society and individuals.

3. Understand the various theoretical approaches to mass communication.

4. Understand the different channels of mass communication.

5. Understand the different types of media content.

COMM 1003C week 12 Assessment & Grading

**
+
+| Assignment | Points | Weight | Due Date
+| ———- | —— | —– | ———
+| Comm Week 12 Quiz 1: Exam 3 Review | 100 points | 10% | Wednesday, December 13, 2017 at 11:59 pm ET**
+| Comm Week 12 Quiz 2: Final Exam Review Part 1 (Chapters 8-13) | 100 points | 10% | Sunday, December 17, 2017 at 11:59 pm ET**
+| Comm Week 12 Quiz 3: Final Exam Review Part 2 (Chapters 14-18) | 100 points | 10% | Tuesday, December 19, 2017 at 11:59 pm ET**
+| Comm Week 12 Exam 3 (Chapters 8-18)*** | 300 points || Tuesday, December 19, 2017 at 11:59 pm ET**
+| Comm Week 12 Final Exam (Chapters 8-18)*** || 300 points || Tuesday, December 19, 2017 at 11:59 pm ET**
+| Total || 1000 points ||

COMM 1003C week 12 Suggested Resources/Books

Module 1: Introduction to Mass Communication Studies

*Required Textbook (available at the bookstore or online)
*Thussu, Daya Kishan. International Communication: Continuity and Change (6th Edition). Abingdon, UK: Routledge, 2010. ISBN-13: 9780415480011.

Recommended Textbooks (choose one)
*Barker, Chris and Bartlett, Robert. Cultural Studies: Theory and Practice (3rd edition). London: Sage Publications, 2000. ISBN-13: 978-0761976982.
*Gitlin, Todd. Inside Prime Time. Berkeley: University of California Press, 1983. ISBN-13: 9780520050720.
*Hall, Stuart and Hobson, Dorothy. Culture Media Language: Working Papers in Cultural Studies 1972–1979 (2nd edition). London; New York: Routledge Classics, 2002. ISBN-13: 978-0415252267.
*McQuail, Denis and Windahl, Sven. Approaches to Media Aesthetics. London; Thousand Oaks Calif.; New Delhi [u.a.: SAGE Publications Ltd., 2005]. ISBN-13: 9780761943338 .

COMM 1003C week 12 Assignment (20 Questions)

Please complete the following questions for your assignment:

1. What is mass communication? Define it in your own words. (5 marks)
2. List and describe the five main types of mass media. (10 marks)
3. Explain the difference between mass media and interpersonal communication. (5 marks)
4. Why is mass communication important? (5 marks)
5. What are the three models of mass communication? Explain each one in your own words. (15 marks)
6. What are the four main functions of mass communication? Explain each one in your own words. (20 marks)
7. Discuss the advantages and disadvantages of mass communication. (10 marks)
8. What are the three main theories of mass communication? Explain each one in your own words. (15 marks)
9. Discuss the concept of agenda setting in mass communication. Give an example of how this concept works. (10 marks)
10. Discuss the concept of gatekeeping in mass communication. Give an example of how this concept works. (10 marks)
11. What is framing in mass communication? Give an example of how this concept works. (10 marks)

COMM 1003C week 12 Assignment Question (20 Questions)

Assignment Instructions

Answer all questions. Write your answers in this document itself. Save the document with your name, ID number, and COMM 1003C Course code (e.g., Sarah_Smith_1234567_COMM1003C) and submit it to the appropriate link on Blackboard by the deadline specified in the COMM 1003C Course Schedule.

Assignment Questions

1. What is a common trait of successful journalists? (1 mark)
2. Why is objectivity important in journalism? (1 mark)
3. What are the five Ws? (1 mark)
4. Why is accuracy important in journalism? (1 mark)
5. What is a lead? (1 mark)
6. What are the three types of leads? (1 mark)
7. What is an Inverted Pyramid? (1 mark)
8. What are the three elements of a good story? (1 mark)
9. What is a news angle? (1 mark)
10. What are the three types of news angles? (1 mark)
11. Why is it important for journalists to be able to write well? (1 mark)
12. What are some tips for writing a good lead? (1 mark)
13. What are some tips for writing a good story? (1 mark)
14. How can journalists make sure their stories are accurate? (1 mark)
15. How can journalists make sure their stories are objective? (1 mark)
16. What is plagiarism? (1 mark)
17. Why is plagiarism wrong? (1 mark)
18. How can journalists avoid plagiarism? (1 mark)

COMM 1003C week 12 Discussion 1 (20 Questions)

Describe the different methods that can be used to measure audience size. Which is most accurate? Why?

2. How do you think the introduction of digital technology has affected the media industry?

3. How has the internet changed the way we consume news?

4. Discuss the different ways in which the media can be regulated.

5. What do you think are the benefits and drawbacks of self-regulation within the media industry?

6. To what extent do you think the media should be regulated?

7. Discuss the different ways in which advertising can be regulated.

8. What do you think are the benefits and drawbacks of advertising?

9. How do you think product placement in films and television programmes affects our consumption of those products?

10. Do you think that there should be more regulation of product placement? Why or why not?

COMM 1003C week 12 DQ 1 (20 Questions)

1. How has the Internet changed mass communication?

2. How has the Internet affected the way we receive and process information?

3. What are some of the advantages and disadvantages of using the Internet as a source of information?

4. How has the Internet affected the way news is reported and disseminated?

5. What are some of the potential dangers of relying on the Internet as a primary source of information?

6. How has the rise of social media affected mass communication?

7. What are some of the advantages and disadvantages of using social media as a source of information?

8. How has social media affected the way news is reported and disseminated?

9. What are some of the potential dangers of relying on social media as a primary source of information?

10. What are some of the ethical considerations associated with using the Internet and social media as sources of information?

COMM 1003C week 12 Discussion 2 (20 Questions)

Instructor: Angela Palacios

Week 12 Discussion Questions

1. How do you think a famous person’s personal life has an effect on their public image? Give at least two examples. (2 marks)
2. Do you think that the way the media reports on celebrities’ personal lives is fair? Why or why not? (2 marks)
3. How do you think celebrities can manage their public image? Give at least two examples. (2 marks)
4. Do you think that the way the media reports on celebrities’ personal lives is ethical? Why or why not? (2 marks)
5. What are some of the negative consequences of being a celebrity? Give at least two examples. (2 marks)

COMM 1003C week 12 DQ 2 (20 Questions)

1. What is the main difference between monitoring and measuring results?2. Why is it important to be able to track your marketing campaigns?3. How can you tell if a campaign is successful?4. What are some common metrics used to measure marketing campaign results?5. How can you use analytics to improve your marketing campaigns?6. What are some common issues that can impact the accuracy of marketing campaign results?7. How can you ensure that your marketing campaigns are compliant with laws and regulations?8. What are some best practices for managing marketing campaign data?9. What are some common challenges associated with managing marketing campaign data?10. How can you use data from past campaigns to inform future campaigns?

COMM 1003C week 12 Quiz (20 Questions)

1. (True/False) Mass communication is a single, unified process of creating and delivering messages to large audiences.

2. (True/False) For advertising to be effective, it must reach the largest possible audience.

3. (True/False) Public opinion research is conducted primarily to help public relations practitioners select the most appropriate messages and strategies for influencing public opinion.

4. (Multiple Choice) Which of the following best describes the relationship between mass media and democracy?

a. Mass media promote democracy by ensuring that all citizens have access to accurate and timely information about public affairs.

b. Mass media are essential for maintaining democratic societies because they provide a forum for public debate.

c. Mass media undermine democracy by creating a “echo chamber” effect, in which people only encounter information that reinforces their preexisting beliefs.

d. All of the above.

5. (Multiple Choice) Which of the following is NOT one of the three primary functions of mass communication?

a. Surveillance of the environment

b. Correlation of messages within a culture

c. Entertainment

COMM 1003C week 12 MCQ’s (20 Multiple Choice Questions)

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COMM 1003C week 13 Description

COMM 1003C Course is designed to introduce students to the study of mass communication. Students will be introduced to the major theories and research in the field of mass communication. The COMM 1003C Course will focus on the history, evolution, and current state of mass media. Students will also be introduced to the major issues and debates surrounding mass media.

COMM 1003C week 13 Outline

Students will use a systems approach to study the relationship between society and mass communication. Students will examine how the media are shaped by technology, economics, politics, culture and society. Students will learn about the history of mass communication and its social impact. Students will also explore how media industries are structured and how media messages are produced, distributed and consumed. Students will examine issues related to freedom of expression, global media, popular culture and ethics.

COMM 1003C week 13 Objectives

COMM 1003C Course Outcomes:

The student will demonstrate an understanding of various aspects of mass communication, including its history, theories, processes, effects, and institutions. (CO 1) The student will apply knowledge of the basic concepts and principles of mass communication to analyze contemporary media messages and effects. (CO 2) The student will demonstrate critical thinking skills by analyzing the role of mass communication in society. (CO 3) The student will examine how different cultures use mass communication to interact with each other and how this affects global communication. (CO 4)

* COMM 1003C Course has been approved by the Southern Association of Colleges and Schools Commission on Colleges to award credit toward bachelor’s degrees.

COMM 1003C week 13 Pre-requisites

*All pre-requisites must be completed with a “C-” or higher

COMM 1003C week 13 Duration

COMM 1003C Course is offered in a compressed format.

* Please note that this is an estimate of the number of hours designated for COMM 1003C Course. Our COMM 1003C Courses are not self-paced and may include activities such as group work, labs, and other assignments. For more information, please refer to our COMM 1003C Course Planning Guide.

COMM 1003C week 13 Learning Outcomes

Students who successfully complete COMM 1003C will:
* Understand how new media has altered the mass communication landscape.
* Understand the concepts of convergence and digitalization and their impact on society.
* Analyze how the Internet has changed the way we communicate.

COMM 1003C week 13 Assessment & Grading

COMM 1003C Course Number: COMM 1003C

Instructor(s): Phyllis Thompson, Deborah Stone

Required Textbook(s): Essentials of Mass Communication Theory by Arthur Asa Berger. Thousand Oaks, CA: SAGE Publications, Inc., 2009. ISBN: 9781412958300

*Not all sections of COMM 1003C Course will use the same required textbook. Please verify the correct required textbook with your instructor.

Description: COMM 1003C Course explores the study of mass communication theory and its application to contemporary mass media. It focuses on identifying and evaluating the major theoretical approaches to understanding the effects of mass communication messages on individuals and society. Theories are explored from various perspectives, including uses and gratifications, reception analysis, cultivation analysis, agenda-setting theory, spiral of silence theory and social cognitive theory. Topics also include effective message design, communication research methods and new directions in mass communication research.

Student Learning Outcomes (SLOs) – Students will be able to:

1. Analyze how various theories of mass communication explain the relationship between messages and their effects on individuals or groups (e.g., uses and gratifications, reception analysis). (MNTC Goal 8) 2. Discuss how various theories explain relationships among people’s beliefs, attitudes or behaviours (e.g., cultivation analysis). (MNTC Goal 8) 3. Describe how various theories of mass communication explain how people process messages they receive (e.g., agenda-setting theory). (MNTC Goal 8) 4. Explain how various theories of mass communication help us understand relationships among media content, media audiences and society at large (e.g., spiral of silence theory). (MNTC Goal 8) 5. Understand how various theories can help us design more effective messages (e.g., social cognitive theory). (MNTC Goal 6) 6. Explain the principles of scientific research methods used in communication studies and apply these methods to real world problems or issues.(MNTC Goal 3)

General Guidelines for all assignments in COMM 1003C – Introduction to Mass Communication* (5 credits)

All written assignments must follow APA rules for attributing sources as well as general writing guidelines; please review Chapter 2 in your COMM 1003C Course textbook before you begin working on any written assignment for this class so that you are familiar with basic APA rules for attributing sources as well as general writing guidelines followed by university writers.. All students must use Times New Roman 12 point font for all written assignments submitted as part of their graded COMM 1003C Coursework in this class; 10 or 11 point font sizes are not acceptable and will result in a deduction of points.. All students must use 1″ margins on all sides for all written assignments submitted as part of their graded COMM 1003C Coursework in this class; margins that are larger or smaller than 1″ will result in a deduction of points.. All students must include a cover page with each written assignment submitted as part of their graded COMM 1003C Coursework for this class; a separate reference page is also required for those written assignments that include citations and references.. All students must proofread their work carefully before submitting it; spelling and grammatical errors will result in a deduction of points.. All students must submit their work through Blackboard Learn -> Content -> Assignments using either Microsoft Word format (.doc or .docx files only) or Rich Text Format (.rtf files only); submissions in any other format will not be accepted and will result in zero points being awarded for the assignment.. Late submissions: Any assignment submitted after the due date/time specified on the syllabus or announced by the instructor will be considered late.. The only exceptions to this policy are those cases where an extension has been requested per the procedures specified below under “Requesting an Extension on an Assignment” and approved by the instructor prior to the due date/time specified on the syllabus or announced by the instructor.. All late submissions will be penalized 10% per day unless an extension has been approved per the procedures specified below under “Requesting an Extension on an Assignment”.. Any assignment more than 7 days late will not be accepted without prior approval from your instructor per the procedures specified below under “Requesting an Extension on an Assignment”.. Assignments more than 7 days late that have not received prior approval from your instructor per the procedures specified below under “Requesting an Extension on an Assignment” will receive a score of zero points.. Incomplete submissions: Assignments that are incomplete when submitted will receive a score of zero points unless prior arrangements have been made with your instructor per the procedures specified below under “Incomplete Submissions”.. Plagiarism: Please carefully review Walden University’s Academic Integrity Policy which can be found at http://academicintegrity.waldenu.edu/. Any work submitted as part of your graded COMM 1003C Coursework that is determined to be plagiarized will receive a score of zero points… Cheating: Please carefully review Walden University’s Student Code which can be found at http://studentcodeofconduct.waldenu.edu/. Any work submitted as part of your graded COMM 1003C Coursework that is determined to have been completed through cheating will receive a score of zero points…. Grading Scale used in COMM 1003C – Introduction to Mass Communication* (5 credits): A = 100 – 93%; A- = 92 – 90%; B+ = 89 – 87%; B = 86 – 83%; B- = 82 – 80%; C+ = 79 – 77%; C = 76 – 73%; C- = 72 – 70%; D+ = 69 – 67%; D = 66 – 63%; D- = 62 – 60% F = Below 60%… Extra Credit Opportunities: There are no extra credit opportunities available in COMM 1003C…. Academic Support Resources Available to Students Enrolled COMM 1003C – Introduction to Mass Communication* (5 credits): Writing Resources – The Writing Center offers free one-on-one consultations with writing coaches who provide constructive feedback related to grammar, clarity, organization, citation style, etc.; visit http://writingcenter.waldenu.edu/ for more information…. Research Resources – The Library offers live chat services 24 hours a day / 7 days a week; visit https://libraryservices2u2u2u2u2u2u2u23242444422220202020202022200000000222200000000000000020000222200020000020000200000000220000000002000002202000000202021022012020002020200002000202020002020212120211020120102121010201011010100110110011010100101010010010100101001000010010010100011000010010100011000010011111001111100111110011111001111100000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000002000000200100002000002000002000002000002000002000002000002000002000002000002000002000000020010000200100002001000020010000200100002001000020010000 20010000200020002000200020002000200020002000 2000 2000 2000 2000 200000000000000022220022002200220022002200220022002200220022002200220021200210021002120021002120021002120021002100212002100 2100 2100 2100 2100 2100212002100 2100212002100 2100212002100 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COMM 1003C week 13 Suggested Resources/Books

Introduction to Mass Communication (COMM 1003C)

COMM 1003C Course Code: COMM 1003C Credit Hours: 5 Title: Introduction to Mass Communication COMM 1003C Course Description: COMM 1003C Course introduces the study of mass communication as a field of inquiry that addresses the ways in which individuals, groups and institutions communicate through mediated channels. The COMM 1003C Course focuses on the social, cultural and political significance of mass media and popular culture. Prerequisites: Admission to the School of Journalism, Writing, and Media. Exclusions: Credit will not be granted for both COMM 1003C and COMM 2002. Breadth Requirements: Social Sciences Recommended Preparation: Admission to the School of Journalism, Writing, and Media. Learning Objectives: Upon successful completion of COMM 1003C Course students will have demonstrated a critical understanding of the historical development, social impact and economic structure of mass media and popular culture; an understanding of how research is used in media analysis; an ability to analyze various forms of mass communication by means of theoretical models; an ability to apply theoretical approaches in a critical analysis. Overarching Learning Outcomes Identify and describe the history, development and major components or key actors in various areas related to journalism (e.g., law, ethics), digital media or public relations in Canada Explain how basic theories about human communication apply to contemporary journalism or digital media practices Apply journalistic skills (e.g., research methods) for professional purposes Examine issues relating to journalistic ethics Develop ideas clearly in written form using proper style for specific academic or professional purposes Produce audio-visual materials for news/information purposes using appropriate technology

* Please note that all books listed are suggestions only and are not meant to be prescriptive. Students may use any resources they feel comfortable with as long as they adhere to the COMM 1003C Course learning objectives.

COMM 1003C week 13 Assignment (20 Questions)

**Note: The assignment is due on Monday, March 30th at 11:59 pm. No late submissions will be accepted.**

The final exam for COMM 1003C Course will be an essay exam consisting of 20 questions. You will be asked to answer 3 out of the 20 questions. Each question will be worth 10 marks for a total of 30 marks (30% of your final grade). The questions are based on the lecture material, readings, and tutorials covered in weeks 1 to 12.

Please note that the following learning outcomes will be assessed on the final exam:

– Understand the historical development of mass communication and its relationship to society;
– Understand how different theoretical perspectives can help us to understand mass communication and society;
– Understand how different media technologies and genres shape our experience of the world;
– Understand how economic, political, and cultural processes shape media content and our experience of it;
– Develop critical thinking skills in order to analyze and interpret media messages.

The following are sample questions that may appear on the final exam. These questions are meant to give you an idea of the types of questions that will be asked, as well as the level of detail required in your answers. Please note that these are only sample questions and are not meant to represent the complete range of topics that may appear on the exam.

1. Outline the main features of the historical development of mass communication, with a focus on print media. In your answer, discuss at least two of the following: Johannes Gutenberg’s printing press, changes in newspaper production in the 19th century, or the rise of radio in the early 20th century.
2. Explain how theories such as functionalism, Marxism, or feminist theory can help us to understand mass communication and society. In your answer, apply at least one of these theories to a specific media example.
3. Discuss how different media technologies and genres shape our experience of the world. In your answer, discuss at least two examples from different media genres (for example, news, advertising, film, television, or music videos).
4. Explain how economic, political, and cultural processes shape media content and our experience of it. In your answer, discuss at least two examples from different media genres (for example, news, advertising, film, television, or music videos).
5. Develop a critical interpretation of a specific media text (for example, a news article, advertisement, film scene, or television episode). In your answer, apply at least one theoretical perspective covered in COMM 1003C Course (for example, functionalism, Marxism, or feminist theory).

COMM 1003C week 13 Assignment Question (20 Questions)

Instructions: Please complete the following questions and submit this document to your instructor. You may submit your document electronically (MS Word, .rtf, .doc, etc.) or by printing out this document and handing it in to your instructor.

*Note: COMM 1003C Course is also offered as COMM 1003 – Introduction to Mass Communication (3 credits). Students taking COMM 1003 are not required to answer Question #2.

1. Explain how the concept of gatekeeping influences news stories and other forms of mass media messages. Use specific examples to support your answer.

2. Describe the role of opinion leaders in shaping the flow of information in a community. Use specific examples to support your answer.

3. Define agenda setting and describe its effect on public opinion formation. Use specific examples to support your answer.

4. Explain what is meant by the term “cultivation analysis” and how it relates to television viewing habits. Use specific examples to support your answer.

5. Describe the concept of priming and explain how it affects public opinion formation regarding political issues. Use specific examples to support your answer.

6. Define framing and explain how it influences public opinion formation about political issues that are reported in the news media. Use specific examples to support your answer.

7. Describe some of the ways that political campaigns use spin doctoring techniques during election campaigns in order to influence public opinion about the candidates and their platforms/policies? Use specific examples to support your answer…

COMM 1003C week 13 Discussion 1 (20 Questions)

Please be sure to answer all questions. Each question is worth 2 points (except for the first question).

1. How did you do on the final exam? (1 point)
2. Post your favorite mass media example from COMM 1003C Course. (2 points)
3. What was your favorite unit in COMM 1003C Course? Why? (2 points)
4. What was your least favorite unit in COMM 1003C Course? Why? (2 points)
5. What grade do you think you deserve in COMM 1003C Course? Why? (2 points)
6. How has COMM 1003C Course helped you better understand mass communication? (2 points)
7. What did you find most challenging about COMM 1003C Course? (2 points)
8. What did you like best about COMM 1003C Course? (2 points)
9. Would you recommend COMM 1003C Course to a friend? Why or why not? (2 points)
10. Which of the following concepts did you find most helpful in understanding mass communication? Please select all that apply. (2 points)
– Media literacy
– The agenda-setting function of the media
– The uses and gratifications approach
– The cultivation approach
– The spiral of silence
– Social cognitive theory
11. Which of the following concepts did you find most challenging in understanding mass communication? Please select all that apply. (2 points)
– Media literacy
– The agenda-setting function of the media
– The uses and gratifications approach
– The cultivation approach
– The spiral of silence
– Social cognitive theory
12. How has COMM 1003C Course changed your view of mass media? Please explain. (2 points)
13. What surprised you most about mass communication? Please explain. (2 points)
14. Do you think mass communication is more positive or negative in its overall effects on society? Please explain. (2 points)
15. Do you think mass communication is more influential than it was in the past? Please explain. (2 points)

COMM 1003C week 13 DQ 1 (20 Questions)

1. Identify five of the most important questions you would want to ask a public figure during an interview and explain why these are important.

2. How would you structure an interview with a public figure in order to get the most useful information?

3. What are some ways to make an interviewee feel comfortable and open up during an interview?

4. How can you use body language and verbal cues to show interest and encourage an interviewee to keep talking?

5. What are some common interviewing pitfalls that you should avoid?

COMM 1003C week 13 Discussion 2 (20 Questions)

What is the difference between a commercial newspaper and a non-profit news organization? Which of these two types of news organizations is more likely to be impartial?

How can you tell if a source is credible? How important is it for journalists to be impartial?

What is the difference between investigative journalism and yellow journalism? Which of these two types of journalism is more likely to be impartial?

What is the difference between objective journalism and subjective journalism? Which of these two types of journalism is more likely to be impartial?

What are some of the benefits of having a free press? What are some of the drawbacks of having a free press?

COMM 1003C week 13 DQ 2 (20 Questions)

What questions do you have about this week’s material?
1. What is the difference between a function and a non-function of mass media?
2. What are some of the different types of mass media?
3. What is the difference between mass communication and mass media?
4. What are some of the different types of mass communication theories?
5. What is the difference between a channel and a medium in mass communication?
6. What are some of the different types of channels in mass communication?
7. What is the difference between a message and a meaning in mass communication?
8. What are some of the different types of messages in mass communication?
9. What is the difference between a sender and a receiver in mass communication?
10. What are some of the different types of receivers in mass communication?

COMM 1003C week 13 Quiz (20 Questions)

Question 1.1. (TCO 4) The book “First They Killed My Father: A Daughter of Cambodia Remembers” by Loung Ung was adapted into a film directed by Angelina Jolie and released on Netflix. What best describes the genre of this movie? (Points : 5)

Question 2.2. (TCO 5) Theoretical perspective is defined as (Points : 5)

Question 3.3. (TCO 3) When people refer to “The Mass Media” they are typically referring to __________ media outlets (Points : 5)

Question 4.4. (TCO 4) Which of the following is an example of high culture? (Points : 5)

Question 5.5. (TCO 6) What does the word “bias” mean in terms of media coverage? (Points : 5)

Question 6.6. (TCO 1, 2, and 7) Which of the following items is NOT one of the major functions served by mass communication? Select all that apply from the list below to complete your answer. (Points : 10)

COMM 1003C week 13 MCQ’s (20 Multiple Choice Questions)

1. Media professionals often develop new technologies to make their jobs easier and increase the efficiency of their work.

A. True
B. False

A. True

COMM 1003C Course Conclusion

The COMM 1003C Course will teach you how to communicate more effectively and efficiently with others, whether in your personal life or at work. You will learn about the different types of communication, how to use them, and what their strengths and weaknesses are. You will also learn about the different channels of communication, such as verbal, nonverbal, and written communication.

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COMM 1003C Course Introduction

COMM 1003C Course Description

Universities Offering the COMM 1003C Course

COMM 1003C Course Outline

COMM 1003C Course Objectives

COMM 1003C Course Pre-requisites

COMM 1003C Course Duration & Credits

COMM 1003C Course Learning Outcomes

COMM 1003C Course Assessment & Grading Criteria

COMM 1003C Course Fact Sheet

COMM 1003C Course Delivery Modes

COMM 1003C Course Faculty Qualifications

COMM 1003C Course Syllabus

Suggested COMM 1003C Course Resources/Books

COMM 1003C Course Practicum Journal

Suggested COMM 1003C Course Resources (Websites, Books, Journal Articles, etc.)

COMM 1003C Course Project Proposal

COMM 1003C Course Practicum

Related COMM 1003C Courses

Midterm Exam

Top 100 AI-Generated Questions

What Should Students Expect to Be Tested from COMM 1003C Course Midterm Exam

How to Prepare for COMM 1003C Course Midterm Exam

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Midterm Exam Questions Generated from Top 100 Pages on Google

Final Exam

Top 100 AI-Generated Questions

What Should Students Expect to Be Tested from COMM 1003C Course Final Exam

How to Prepare for COMM 1003C Course Final Exam

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Week by Week COMM 1003C Course Overview

COMM 1003C week 1 Description

COMM 1003C week 1 Outline

COMM 1003C week 1 Objectives

COMM 1003C week 1 Pre-requisites

COMM 1003C week 1 Duration

COMM 1003C week 1 Learning Outcomes

COMM 1003C week 1 Assessment & Grading

COMM 1003C week 1 Suggested Resources/Books

COMM 1003C week 1 Assignment (20 Questions)

COMM 1003C week 1 Assignment Question (20 Questions)

COMM 1003C week 1 Discussion 1 (20 Questions)

COMM 1003C week 1 DQ 1 (20 Questions)

COMM 1003C week 1 Discussion 2 (20 Questions)

COMM 1003C week 1 DQ 2 (20 Questions)

COMM 1003C week 1 Quiz (20 Questions)

COMM 1003C week 1 MCQ’s (20 Multiple Choice Questions)

COMM 1003C week 2 Description

COMM 1003C week 2 Outline

COMM 1003C week 2 Objectives

COMM 1003C week 2 Pre-requisites

COMM 1003C week 2 Duration

COMM 1003C week 2 Learning Outcomes

COMM 1003C week 2 Assessment & Grading

COMM 1003C week 2 Suggested Resources/Books

COMM 1003C week 2 Assignment (20 Questions)

COMM 1003C week 2 Assignment Question (20 Questions)

COMM 1003C week 2 Discussion 1 (20 Questions)

COMM 1003C week 2 DQ 1 (20 Questions)

COMM 1003C week 2 Discussion 2 (20 Questions)

COMM 1003C week 2 DQ 2 (20 Questions)

COMM 1003C week 2 Quiz (20 Questions)

COMM 1003C week 2 MCQ’s (20 Multiple Choice Questions)

COMM 1003C week 3 Description

COMM 1003C week 3 Outline

COMM 1003C week 3 Objectives

COMM 1003C week 3 Pre-requisites

COMM 1003C week 3 Duration

COMM 1003C week 3 Learning Outcomes

COMM 1003C week 3 Assessment & Grading

COMM 1003C week 3 Suggested Resources/Books

COMM 1003C week 3 Assignment (20 Questions)

COMM 1003C week 3 Assignment Question (20 Questions)

COMM 1003C week 3 Discussion 1 (20 Questions)

COMM 1003C week 3 DQ 1 (20 Questions)

COMM 1003C week 3 Discussion 2 (20 Questions)

COMM 1003C week 3 DQ 2 (20 Questions)

COMM 1003C week 3 Quiz (20 Questions)