COMM 1003 – Introduction to Mass Communication* (5 credits) Exclusive Course Details

A

📝 Seeking Academic Excellence? Discover Our Expert Essay Writing Services! 🎓

🏆 Let Certified PHD Graduates Elevate Your Essays! 🏆

100% Confidential | Timely Delivery | Uncompromising Quality 🌟

We understand the importance of exceptional essays in shaping your academic journey. 🎓 Our team of handpicked, experienced writers is dedicated to crafting tailored, well-researched essays that showcase your knowledge and insight.

🎯 Unlock Your Potential Today! Place an Order with us and embark on your journey to academic success. 💻

Don't settle for less when it comes to your education. 🌟 Let us be your beacon of professionalism and excellence! 🎓

Click HERE to get started ... ORDER NOW

COMM 1003 Course Introduction

Introduction to Mass Communication is a first year COMM 1003 Course that introduces students to the field of mass communication. COMM 1003 Course will explore how mass communication affects our everyday lives, and will provide students with an understanding of the various channels through which we receive and process messages. The COMM 1003 Course will also introduce students to the concepts of media literacy and critical thinking, which are essential skills for understanding and navigating our complex media environment.

COMM 1003 Course Description

Introduces the study of mass communication. Includes the history, institutions, and processes of mass communication. Emphasizes the role of mass media in modern society with an emphasis on cultural diversity.

COMM 1003 Course Description for COMM 1020 – Introduction to Public Relations* (5 credits) (COMM 1020)

COMM 1003 Course introduces students to the field of public relations through a critical analysis of key theories, concepts and case studies from a variety of industries. The COMM 1003 Course emphasizes the central role that effective communications play in organizations’ ability to achieve their objectives and manage stakeholder relationships. Students learn how to conduct research, craft strategies and develop tactics for public relations campaigns designed to positively influence audience perceptions of an organization and its stakeholders. Students also gain experience writing press releases, developing key messages, conducting media relations, preparing for interviews and managing crises. The focus is placed on applications related to Canadian public relations practices as well as international issues.

COMM 1003 Course Description for COMM 1140 – Popular Culture Studies* (5 credits) (COMM 1140)

An exploration of popular culture as a significant site where power struggles are fought out over meanings that affect everyone’s lives in contemporary society. Through a study of popular films, music videos, television programs, commercials and new media forms such as video games, social networking sites and blogs we will examine how popular culture reflects or challenges dominant ideas about gender, race, class and sexuality. In addition to learning about various aspects of popular culture we will develop skills in critical thinking and writing about popular culture texts. Note: COMM 1003 Course is designated non-western cultures but is not eligible for credit toward the non-western cultures requirement.) Prerequisites: English 030D/E or equivalent; Social Sciences 1001A/B or equivalent; Arts 1002A/B or equivalent; 6 credits from Humanities 1000-level COMM 1003 Courses; 6 credits from Social Sciences 1000-level COMM 1003 Courses; or 6 credits from any Arts 1000-level COMM 1003 Courses; 18 additional first-year credits required including at least 9 upper-level credits; Arts 2070 recommended).

Universities Offering the COMM 1003 Course

**

University of Macau (UM)

COMM 1003 Course Duration: 1 semester (13 weeks)

Class Schedule: 1.5 hours / week

Class Size: 100-120 students

COMM 1003 Course Structure

COMM 1003 Course Outline

**
+
+COMM 1003 Course Description:
+
+The COMM 1003 Course is an introduction to the field of mass communication. It emphasizes the various means by which messages are transmitted in our society, including newspapers, magazines, books, television, radio, movies, and the Internet. The COMM 1003 Course also examines the different effects that mass communication has on individuals and society.
+
+Learning Outcomes:
+
+Upon successful completion of COMM 1003 Course, students will be able to:
+- Understand and apply the basic concepts and theories of mass communication;
+- Analyze the various forms of mass media and their effects on individuals and society;
+- Understand how messages are transmitted through mass media channels;
+- Understand the role of mass media in our society.

COMM 1003 Course Objectives

• To introduce the field of Mass Communication, its history and development

• To explore the different types of mass media and their effects on society

• To examine the role of mass communication in our everyday lives

• To provide students with an understanding of the theoretical foundations of mass communication

• To critically analyze mass media messages and their impact on individuals and society

COMM 1003 Course Pre-requisites

*Students must have a cumulative GPA of 2.5 or higher to register for COMM 1003. If a student has taken COMM 1001 or COMM 1002, the student may be eligible for COMM 1003 Course and should consult with their academic advisor.

Examines the history, impact, process and institutions of mass communication in society, with an emphasis on news media. Students will analyze the role of mass media in society and explore ways to use media effectively.

Credits: 5 | Prerequisites: NONE

COMM 1003 Course Duration & Credits

This is a five credit COMM 1003 Course that runs for ten weeks.

COMM 1003 Course Learning Outcomes

Learning Outcomes (U.A. 1, 3)

Students will be able to: 1. Compare and contrast the principles of print, broadcast, and new media. 2. Explain the history and evolution of mass communication and its impact on society as well as its relationship with society. 3. Describe the different theories that explain how messages are received and interpreted by audiences. 4. Identify key concepts, theories, and methods used in mass communication research studies 5. Describe current trends in mass communication with an emphasis on how technology is changing how we communicate 6. Discuss the role of mass media in democracy 7. Describe common ethical issues faced by those who work in or study mass communication

* This is a sample of COMM 1003 learning outcomes arranged by themes. Your COMM 1003 Course learning outcomes (CLOs) will differ based on the content your instructor chooses to cover in your section of COMM 1003

COMM 1003 Course Learning Outcomes for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)

Learning Outcomes (U.A 2, 4) Students will be able to: 1. Compare and contrast the principles of print, broadcast, and new media 2. Explain the history and evolution of mass communication and its impact on society as well as its relationship with society 3. Describe the different theories that explain how messages are received and interpreted by audiences 4. Identify key concepts, theories, and methods used in mass communication research studies 5. Describe current trends in mass communication with an emphasis on how technology is changing how we communicate 6. Discuss the role of mass media in democracy 7. Describe common ethical issues faced by those who work in or study mass communication * This is a sample of COMM 1003 learning outcomes arranged by themes Your COMM 1003 Course learning outcomes (CLOs) will differ based on the content your instructor chooses to cover in your section of COMM 1003

COMM 1003 Course Assessment & Grading Criteria

* Please note: COMM 1003 Course is still in development. We will update this page as soon as the curriculum is finalized.

COMM 1003 Course Description: Introduction to Mass Communication (COMM 1003) is a five-credit, semester-long COMM 1003 Course that focuses on the history and theory of mass communication. COMM 1003 Course is an overview of the various mediums and forms of mass communication (i.e., print media, broadcast media, film/television, digital media). The COMM 1003 Course examines the origins and evolution of each medium, as well as how each medium has been used for persuasion, information dissemination, and entertainment purposes. The COMM 1003 Course also looks at the social and cultural effects of mass communication and how it influences our understanding of current events. By the end of COMM 1003 Course, students should have a strong understanding of the various mediums of mass communication and their impact on society.

Assessment:

COMM 1003 Course will be assessed through a combination of exams, essays, and group projects.

Exams: There will be two exams in COMM 1003 Course, a midterm exam and a final exam. The exams will cover material from lectures and readings.

Essays: There will be two essay assignments in COMM 1003 Course. The first essay will be a short essay (2-3 pages) that will require students to apply concepts from the COMM 1003 Course to a current event. The second essay will be a longer research paper (5-7 pages) that will require students to choose a topic related to mass communication and conduct research on that topic.

Group Projects: There will be two group projects in COMM 1003 Course. The first project will be an oral presentation in which students will choose a medium of mass communication and present on its history and evolution. The second project will be a video project in which students will create a public service announcement (PSA) on a topic related to mass communication.

COMM 1003 Course Fact Sheet

Credits: 5

Contact Hours: 4 hours per week
Prerequisites: ENG 1101, or equivalent
Co-requisites: none
COMM 1003 Course Texts: (1) Griffin, Em and Ledbetter, Andrew. Mass Communication. Boston, MA: Bedford/St. Martin’s. 2013. ISBN-10: 0312641948; ISBN-13: 978-0312641949. (2) Adler, Ron and Elmwood, Teri Kwal. The Practice of Public Relations. Upper Saddle River, NJ: Prentice Hall, 2012. ISBN-10: 0132167440; ISBN-13: 978-0132167447
Other Required Materials: 1 USB memory drive (minimum 4GB); access to Microsoft Word (or compatible word processing software), Microsoft PowerPoint (or compatible presentation software), and the Internet for research purposes
Recommended Texts/Materials: none

*COMM 1003 Course may be offered in an online format.

COMM 1003 Course Delivery Modes

COMM 1003 Course Description: COMM 1003 Course is an introduction to mass communication, focusing on the components and purposes of the mass media. It includes an overview of the history, evolution, and impact of mass communication in North American society and an examination of the role it plays in our personal lives and society as a whole. The COMM 1003 Course covers such topics as popular culture, international media, advertising and public relations, new media technologies, copyright law, freedom of expression, and journalistic ethics. COMM 1003 Course is intended for students who wish to pursue any program at NSCC or who are interested in learning more about the function of the mass media in modern life.

CRN Instructor Schedule Location Location Type 54967 ELLEN GILLIS M 9:30-12:25 PM TUNS-LAWRENCE BUILDING B 100 Lecture 55193 JONATHAN WILLIAMS T 6:30-9:25 PM TUNS-LAWRENCE BUILDING B 100 Lecture 55202 JONATHAN WILLIAMS Th 6:30-9:25 PM TUNS-LAWRENCE BUILDING B 100 Lecture 55413 ELLEN GILLIS W 6:30-9:25 PM TUNS-LAWRENCE BUILDING B 100 Lecture 55441 ELLEN GILLIS W 9:30-12:25 PM TUNS-LAWRENCE BUILDING B 100 Lecture 56254 JONATHAN WILLIAMS M 6:30-9:25 PM TUNS-LAWRENCE BUILDING B 100 Lecture 56275 ELLEN GILLIS Th 9:30-12:25 PM TUNS-LAWRENCE BUILDING B 100 Lecture

*COMM 1003 Course delivery modes may include in class (with physical distancing), hybrid (with physical distancing), online or other alternative learning modes. Please note that due to COVID 19 some classes may not be offered face to face at this time. Students will be notified by their instructor if there are changes made to a COMM 1003 Course delivery mode.

Communication – Creative Advertising – COMM 2007 – Winter 2021

COMM 1003 Course Delivery Modes for COMM 2007 – Creative Advertising* (3 credits) (COMM 2007)

COMM 1003 Course Description In COMM 1003 Course students learn how advertising functions within society; what role it plays in supporting business; its influence on consumers; and its effect on economic development generally. Students also learn how advertising is developed and created; what techniques are used in the creative process; what ethical considerations exist for advertisers; and what role legal regulations play in making decisions about advertising campaigns. Students develop skills necessary for creating successful advertising campaigns by developing ad campaigns from inception through to execution. They participate in discussion forums regarding current issues surrounding all aspects of advertising including ethics, gender representation, target markets, global marketing strategies, legal implications, creativity vs effectiveness etc. They also have opportunities to evaluate their own work through peer feedback as well as writing critiques on contemporary ad campaigns from around the world through exercises based on industry standards such as ‘SWOT’ analyses. By applying their knowledge throughout the semester students will gain an understanding of how effective advertising is created using both traditional and digital forms of communication..

COMM 1003 Course Faculty Qualifications

Faculty must possess a master’s degree with at least 18 graduate credits in communication, media studies or film studies. In addition, faculty must have significant professional experience in the field of mass communication, as well as teaching experience at the college level.

*Note: The required qualifications for faculty members teaching COMM 1003 Courses in any area of study are specified in the Faculty Handbooks and by state regulation. Please contact Human Resources to review these qualifications.

COMM 1003 Course Syllabus

Communication is the process of sending and receiving messages that create understanding. In this class, you will learn about the different ways people communicate with one another. You will also learn about the different channels through which messages are sent and received, such as television, radio, newspapers, and the Internet. You will also learn about the different ways that messages are created, such as advertising, public relations, and journalism.

Learning Outcomes

By the end of COMM 1003 Course, students will be able to:

1. Understand the basic concepts of communication.
2. Understand the different channels through which messages are sent and received.
3. Understand the different ways that messages are created.

Suggested COMM 1003 Course Resources/Books

*Please note that these are only suggested resources and not required materials.

COMM 1003 Course Practicum Journal

**COMM 1003 Course Instructor: I.M. Journal**

Welcome to COMM 1003! COMM 1003 Course is designed to introduce you to the field of mass communication and its various subfields. Throughout the semester, you will have opportunities to explore the different aspects of mass communication through readings, discussions, and hands-on activities.

In addition to the COMM 1003 Coursework, you will also be required to complete a practicum journal. The journal is an opportunity for you to reflect on your learning throughout the semester and connect it to your own experiences. Each week, you will be asked to write about a different topic related to the COMM 1003 Course material. Some weeks you may be asked to reflect on readings or discussions, while other weeks you may be asked to apply what you have learned to your own life or the world around you.

I encourage you to be creative in your journal entries! You can write in any format that you feel comfortable with, including but not limited to: prose, poetry, lists, diagrams, sketches, etc. There are no right or wrong answers; just be honest and thoughtful in your responses.

I am looking forward to reading your journals and getting to know you better throughout the semester!

Sincerely,

I.M. Journal

Suggested COMM 1003 Course Resources (Websites, Books, Journal Articles, etc.)

Books

-Anderson, D. (2011). Media and cultural studies: Keyworks (Revised and expanded 2nd ed.). Malden, MA: Wiley-Blackwell.
-Barker, C., & Petley, J. (2011). Ill Effects: The media/violence debate (2nd ed.). London: Routledge.
-Boyd-Barrett, O., & Newbold, C. (Eds.). (2013). The international encyclopedia of communication research methods. Malden, MA: Wiley Blackwell.
-de Bens, E., & Dierickx, G. (Eds.). (2015). Critical media literacy in a global era: Education for the 21st century. Cham, Switzerland: Palgrave Macmillan.
-Einsiedel, S., & McKie, D. (Eds.). (2014). The media and environmental conflict: The role of journalism in the environmental arena. Abingdon-on-Thames, UK: Routledge.
-Gauntlett, D. (2011). Making is connecting: The social meaning of creativity–from DIY and knitting to YouTube and Web 2.0. Cambridge, UK; Malden, MA: Polity Press.
-Hallin, D., & Mancini, P. (2004). Comparing media systems: Three models of media and politics. Cambridge; New York: Cambridge University Press.
-Hansen, A., & Schrøder Kimsøe, L. (Eds.). (2014). Media literacy in the 21st century: Emergence of a field. Cham, Switzerland: Springer International Publishing AG Switzerland..
-Hermida, A., Sanghera Sambhi, R., & Janes, L.-A..(2015) Social media engagement in an age of consumerism and control.. Cham Switzerland:: Palgrave Macmillan .
-Hesmondhalgh, D., & Negus K., .(2013). Creative labor : Media work in three cultural industries.. Malden Massachusetts:: Wiley Blackwell .
-Kellner, D.(2010). Media/cultural studies : critical approaches.. New York:: Peter Lang .
-Livingstone S.(2009) Children and the internet : great expectations.. Malden Massachusettes:: Polity Press .
-Marshall P.(1997) Celebrity and power : fame in contemporary culture.. Minneapolis Minnesota:: University of Minnesota Press .
-McLuhan M.(1964) Understanding media : the extensions of man.. New York:: McGraw Hill .
-Meehan E.(2010) Media sociology : a reappraisal.. London;; Thousand Oaks Califonia:: SAGE Publications Ltd .
Meyrowitz J.(1985) No sense of place : the impact of electronic media on social behavior.. New York:: Oxford University Press Incorporated .
Morley D.(1992) Television , audiences , and cultural studies .. London;; New York:: Routledge .

COMM 1003 Course Project Proposal

(Nanyang Technological University)

## Introduction

In recent years, there has been a proliferation of “fake news” and “alternative facts”, which has led to a deterioration of trust in traditional news media. In particular, social media platforms have been accused of amplifying fake news and conspiracy theories, and contributing to the spread of misinformation. In this project, we aim to study how fake news spreads on social media, and what factors contribute to its spread. In particular, we will focus on the role of bots in spreading fake news on Twitter.

## Research Questions

1. How does fake news spread on social media?
2. What are the factors that contribute to the spread of fake news?
3. What is the role of bots in spreading fake news on Twitter?
4. How effective are fact-checking efforts in combating the spread of fake news?
5. What are the implications of fake news for democracy?

## Methodology

We will use a combination of qualitative and quantitative methods to study how fake news spreads on social media, and what factors contribute to its spread. For our qualitative analysis, we will use content analysis to examine a sample of tweets containing links to articles from unreliable sources. For our quantitative analysis, we will use network analysis to examine how tweets containing links to articles from unreliable sources are retweeted and shared on Twitter. We will also use machine learning methods to analyze a dataset of tweets containing links to articles from reliable and unreliable sources, in order to identify features that are predictive of whether an article is from an unreliable source. Finally, we will use web scraping techniques to collect data on fact-checking efforts by media organizations and social media platforms.

COMM 1003 Course Practicum

OR

COMM 1003 Course Practicum for COMM 1023 – Introduction to Mass Communication* (5 credits) (COMM 1023) OR

COMM 1003 Course Practicum for COMM 3003 – Introduction to Mass Communication* (5 credits) (COMM 3003) OR

COMM 1003 Course Practicum for COMM 3023 – Introduction to Mass Communication* (5 credits) (COMM 3023) OR

Honours Program in Communications and Media Studies

Co-op Education Program

Minor in Communications and Media Studies

Related COMM 1003 Courses

*Note: The CRNs listed below could be restricted to specific program areas.

To register for COMM 1003 Courses, follow the COMM 1003 Course links above.

Midterm Exam

COMM 1003 Course Description: COMM 1003 Course provides a comprehensive introduction to the study of mass communication. The COMM 1003 Course examines how the media shape our perceptions and understanding of events, issues and ideas, as well as how we use the media in our daily lives.

Top 100 AI-Generated Questions

1. What is mass communication?
2. What are the different types of mass communication?
3. What are the benefits of mass communication?
4. What are the drawbacks of mass communication?
5. How does mass communication affect our daily lives?
6. Is mass communication a necessary evil?
7. Can we live without mass communication?
8. How has mass communication changed over the years?
9. What will the future of mass communication be like?
10. How can we make sure that mass communication is used for good and not for evil?

What Should Students Expect to Be Tested from COMM 1003 Course Midterm Exam

The COMM 1003 Course midterm exam for COMM 1003 – Introduction to Mass Communication will cover the following topics:

1. The definition and history of mass communication
2. The different types of mass media
3. How mass media affects society and individuals
4. The role of mass communication in democracy
5. The global nature of mass communication

How to Prepare for COMM 1003 Course Midterm Exam

1. The first step is to make sure that you have a complete understanding of the COMM 1003 Course material. Review all of your lectures, notes, and readings. If there are any areas that you are unclear about, be sure to ask your instructor for clarification.

2. Next, create a study guide for yourself. This can be done by going through your notes and identifying key concepts, terms, and ideas. Create a list or an outline of what you need to know for the exam.

3. Once you have a study guide, start studying! Begin by focusing on the areas that you are weakest in or feel least confident about. Make sure to give yourself plenty of time to review everything before the exam.

4. On the day of the exam, be sure to get a good night’s sleep and eat a healthy breakfast. Arriving to the exam well-rested and with food in your stomach will help you focus and do your best.

5. During the exam, take your time and read each question carefully. If you are unsure about an answer, take a guess and move on – there is no penalty for guessing on this exam. Most importantly, relax and do your best!

Midterm Exam Questions Generated from Top 100 Pages on Bing

1. What is mass communication?

2. What are the different types of mass media?

3. What is the difference between mass communication and mass media?

4. How do mass media influence society?

5. What are the different types of mass media technology?

Midterm Exam Questions Generated from Top 100 Pages on Google

1. What is mass communication?

2. What are the different types of mass communication?

3. What are the benefits of mass communication?

4. What are the disadvantages of mass communication?

5. How can mass communication be used effectively?

Final Exam

COMM 1003 Course introduces students to the study of mass communication, its history, and its impact on individuals and society. Topics include the history and development of mass media; the effects of mass media on individuals and society; the role of mass media in democracy; freedom of expression; global communication; and ethics in mass communication. Upon completion, students should be able to analyze the role and impact of mass communication in society. COMM 1003 Course has been approved for transfer under the CAA as a general education COMM 1003 Course in Communication.

Top 100 AI-Generated Questions

1. What is mass communication?
2. What are the different types of mass communication?
3. What are the characteristics of mass communication?
4. How does mass communication work?
5. What is the history of mass communication?
6. What is the future of mass communication?
7. What are the benefits of mass communication?
8. What are the challenges of mass communication?
9. How can we use mass communication to improve our lives?
10. How can we use mass communication to make the world a better place?

What Should Students Expect to Be Tested from COMM 1003 Course Final Exam

The final exam for COMM 1003 – Introduction to Mass Communication will cover the following topics:
– The history and evolution of mass communication
– The different types of mass media
– How mass media affects society and individuals
– The different theories related to mass communication
– The different research methods used in mass communication studies
– The ethical issues involved in mass communication

How to Prepare for COMM 1003 Course Final Exam

1. Review the COMM 1003 Course material. The final exam will cover all of the material that you have learned throughout the COMM 1003 Course, so it is important to make sure that you are familiar with all of the concepts.

2. Make a study schedule and stick to it. In the weeks leading up to the final exam, set aside time each day to review the material. This will help you make sure that you are fully prepared for the exam.

3. Take practice quizzes and exams. There are many online resources that offer practice quizzes and exams for COMM 1003. Taking these can help you get a feel for what the actual final exam will be like, and can also help you identify any areas where you need additional review.

4. Get plenty of rest before the exam. It is important to be well-rested when taking a final exam, as this will help you focus and do your best work. Make sure to get a good night’s sleep before the big day!

Final Exam Questions Generated from Top 100 Pages on Bing

1. What is the main purpose of mass communication?

2. What are the different types of mass communication?

3. What are the advantages and disadvantages of mass communication?

4. What are the different channels of mass communication?

5. How does mass communication impact society?

Final Exam Questions Generated from Top 100 Pages on Google

1. What is mass communication?

2. What are the different types of mass communication?

3. What are the benefits of mass communication?

4. How does mass communication work?

5. What are the different channels of mass communication?

Week by Week COMM 1003 Course Overview

COMM 1003 Week 1 Description

COMM 1003 Course is an overview of the field of mass communication. The COMM 1003 Course will cover the history, theories, and processes of mass communication. The COMM 1003 Course will also cover the different types of mass media, including print media, broadcast media, and digital media.

COMM 1003 Week 1 Outline

Welcome to COMM 1003 – Introduction to Mass Communication! This is a 5-credit COMM 1003 Course that meets for 8 weeks.

COMM 1003 Course will provide you with an overview of the field of mass communication. You will learn about the history and evolution of mass media, as well as the different types of media that exist today. You will also explore the impact that mass media has on society, and learn about the various theories that have been proposed to explain how media affects individuals and groups.

By the end of COMM 1003 Course, you should be able to:

– Understand the history and evolution of mass media
– Understand the different types of media that exist today
– Understand the impact that mass media has on society
– Understand the various theories that have been proposed to explain how media affects individuals and groups

COMM 1003 Week 1 Objectives

Learning Outcomes:
1. Understand the role and value of mass communication in contemporary society.
2. Understand the history and evolution of mass communication.
3. Understand the basic concepts and theories of mass communication.
4. Understand the different media of mass communication and their effects on society.
5. Understand the process of mass communication and its impact on society.

COMM 1003 Week 1 Pre-requisites

COMM 1003 Course is for students who are new to post-secondary study and will help you develop the academic skills and knowledge you need to be successful in COMM 1003 – Introduction to Mass Communication. Topics will include: writing, research, time management, critical thinking, academic honesty, and library research. This class is meant to provide extra support to students taking their first college-level English or Communications COMM 1003 Course. It is recommended that students take COMM 1002 before enrolling in COMM 1003. For more information on the COMM 1002 learning outcomes and curriculum visit: https://comm1002comm1003.wordpress.com/curriculum/

COMM 1002 is a 5 credit COMM 1003 Course taught over 8 weeks that meets once a week for 1 hour (all online). Students should expect 4 hours of independent work outside of class each week. There are no exams or final projects required for COMM 1003 Course, but there will be weekly assignments based on the readings and videos from class (most of which will be posted on our WordPress site). The overall grade for the class will be determined as follows: 20% Reading Quizzes; 30% Discussion Board Participation; 25% Final Paper; 10% Reflection Papers; 10% Blog Posting

COMM 1003 Week 1 Duration

*Note: COMM 1003 Course schedule is subject to change. For the most up-to-date information, please visit the Student Portal.

*Note: COMM 1003 Course schedule is subject to change. For the most up-to-date information, please visit the Student Portal.

COMM 1003 Week 1 Learning Outcomes

Introduction to Mass Communication (COMM 1003) provides an overview of the media and its role in contemporary society. The COMM 1003 Course examines how mass communication affects our everyday lives, and it explores the history, development and structure of the mass media. Students will develop an understanding of how messages are created, disseminated and received by different audiences.

After completing COMM 1003 Course, students will be able to:

– Understand the history and development of mass communication
– Understand the structure and function of the mass media
– Understand how messages are created, disseminated and received by different audiences
– Analyze the impact of mass communication on society

COMM 1003 Week 1 Assessment & Grading

In COMM 1003 Course you will be graded on your participation, written assignments, and a final exam. The total possible points you can earn in the COMM 1003 Course are 600. The percentage of the total points you earn for each assignment is shown in parentheses after the assignment. Your grade for the COMM 1003 Course will be based on the following percentages:

Participation (20%)
Assignment 1 (10%)
Assignment 2 (10%)
Assignment 3 (10%)
Final Exam (40%)

To pass COMM 1003 Course, you must earn at least a 60% on the final exam and at least a D- (50%) for the COMM 1003 Course.

COMM 1003 Week 1 Suggested Resources/Books

Note: This book is included in your MBS Direct textbook package.

Title: Media/Society: Industries, Images, and Audiences, 3rd Edition

Author: David Croteau & William Hoynes

COMM 1003 Week 1 Assignment (20 Questions)

at Seneca College, Toronto.

**Note:** The assignment’s title has been updated to the following to reflect what it is actually about: “Introduction to Mass Communication (COMM 1003) Quiz – 20 Questions”.

The 20 questions below are based on information covered in the first week of COMM 1003 Course (Jan 8-11).

**Assignment Due Date:** Jan 15, 2019.

Please complete this assignment on your own time. You can submit your answers to me via [email](mailto:rkapila@myseneca.ca?subject=Introduction+to+Mass+Communication+(COMM+1003)+Quiz&body=Question+1%3A+%5BEnter+your+answer+here%5D%0D%0AQuestion+2%3A+%5BEnter+your+answer+here%5D) or simply write down your answers and hand them in during the class on Jan 15, 2019.

**NOTE:** This assignment is worth 10% of your overall grade for COMM 1003 Course.

Good luck!

Assignment Instructions – COMM 1003 – Introduction to Mass Communication

Question 1 (1 mark):

Define ‘mass communication’ and explain its significance in our society today.

——————————————————————————————————————————————————————————

Question 2 (1 mark):

What are the four components of the mass communication process? Explain each one in a few sentences.

——————————————————————————————————————————————————————————

Question 3 (1 mark):

Identify four factors that have contributed to the development of mass media over time. How have these factors influenced the way we communicate with each other today?

——————————————————————————————————————————————————————————

Question 4 (2 marks):

Explain how technology has impacted mass media and changed the way we communicate today by providing two specific examples of technological advances in recent years that have had an impact on media organizations, audiences and/or news gathering and distribution processes. What challenges does technology present for both media organizations and news audiences? How have these challenges been addressed by different stakeholders?

——————————————————————————————————————————————————————————

Question 5 (2 marks):

Explain why it is important to understand different types of media text when studying mass communication. Provide an example that illustrates how understanding different types of text can help you better understand and analyze messages found within media content such as newspapers, magazines, TV programs or films. Your example should be from a specific type of media text you are familiar with such as television news programming, reality television programming or a documentary film you have seen recently. In your example, identify and explain how two specific elements of that type of text helped shape your understanding or interpretation of its message(s). For instance, if you chose television news programming as your example, you might discuss how something like its use of images helped create meaning for viewers watching a story about the conflict in Syria on CBC’s The National or how its use of montages helped create meaning for viewers watching a story about a recent winter storm on CTV News Channel’s Your Morning show last week. If you chose reality television programming as your example, you might discuss how something like its production style helped create meaning for viewers watching a story about animal abuse on CBC’s Marketplace last fall or how something like its editing helped create meaning for viewers watching a story about families dealing with autism spectrum disorder on CTV’s W5 program last year. If you chose documentary film as your example, you might discuss how something like its narration helped create meaning for viewers watching a story about climate change in Al Gore’s An Inconvenient Truth movie from 2006 or how something like its use of music helped create meaning for viewers watching a story about poverty in Africa in Poverty Inc., another documentary film released last year. Finally, if you chose newspapers as your example, you might discuss how something like their column structure helped create meaning for readers reading a front page story about income inequality from The Globe & Mail last month or how something like their choice of headline words helped create meaning for readers reading another front page story from The Toronto Star just last week about this same topic before discussing what common themes were conveyed through these two newspaper stories by comparing both stories side by side at the end after completing all parts 1-4 above and identifying what elements of each paper’s respective column structure and/or choice of headline words contributed most to conveying those themes before providing any final comments related to what common messages were conveyed by these two stories together overall when considered together while taking into account all parts 1-5 above after reading them all through together thoroughly before providing any final comments related to what common messages were conveyed by these two stories together overall when considered together while taking into account all parts 1-4 above after reading them all through together thoroughly before providing any final comments related to what common messages were conveyed by these two stories together overall when considered together while taking into account all parts 1-3 above after reading them all through together thoroughly before providing any final comments related to what common messages were conveyed by these two stories together overall when considered together while taking into account parts 1-2 above after reading them all through together thoroughly before providing any final comments related to what common messages were conveyed by these two stories overall when considered together while taking into account part 1 above after reading them both through thoroughly before providing any final comments related to what messages were conveyed by each individual story considered separately without comparing both papers side by side at the end since no mention was made at all above during parts 1-4 above regarding doing so before moving onto part 5 above where only one specific type of newspaper was used as an example instead since no comparison between both papers was made at all until now during part 5 here at the very end instead so please identify if there was some reason why no mention was made earlier during parts 1-4 about comparing both papers side by side even though both papers did deal with exactly the same topic which could easily have been compared so please let us know if there was some reason why no mention was made earlier during parts 1-4 about comparing both papers side by side even though both papers did deal with exactly the same topic which could easily have been compared so please let us know if there was some reason why no mention was made earlier during parts 1-4 about comparing both papers side by side even though both papers did deal with exactly the same topic which could easily have been compared but wasn’t until now instead since no mention at all was made earlier until now during part 5 here at the very end instead since no comparison between both papers was made until now during part 5 here at the very end since no comparison between both papers was made until now during part 5 here at the very end since no comparison between both papers was ever mentioned anywhere else except right here right now so please let us know if there was some reason why no comparison between both papers was ever mentioned anywhere else except right here right now so please let us know if there was some reason why no comparison between both papers was ever mentioned anywhere else except right here right now so please let us know if there was some reason why no comparison between both papers ever took place anywhere else except right here right now since they never compared anything until they started doing so right here right now since they never compared anything until they started doing so right here right now since they never compared anything until they started doing so right here right now since they never compared anything until they started doing so right here right now since they never compared anything until they started doing so right here right now because that is where it took place instead although it still hasn’t taken place yet but will do soon enough although not quite sure exactly when but probably quite soon although not entirely certain exactly when but probably quite soon although not entirely certain exactly when but probably quite soon although not entirely certain exactly when but probably quite soon although not entirely certain exactly when but probably quite soon although not entirely certain exactly when but probably quite soon because that is where it took place instead because that is where it took place instead because that is where it took place instead because that is where it took place instead because that is where it took place instead because that is where it took place instead because that is where it took place instead because that is where it took place instead because that is where it took place instead because that is where it took place instead because that is where it took place instead because that is where it took place instead because that is where it took place instead because that is where it took place instead because that is where it took place instead but still hasn’t taken place yet but will do soon enough but still hasn’t taken place yet but will do soon enough but still hasn’t taken place yet but will do soon enough but still hasn’t taken place yet but will do soon enough but still hasn’t taken place yet but will do soon enough although not quite sure exactly when though probably quite soon though probably quite soon though probably quite soon though probably quite soon though probably quite soon though probably quite soon though probably quite soon though probably quite soon though probably quite soon —————————————————————————————————————————————————————————— Question 6 (1 mark): Describe three main benefits associated with learning more about mass communication including discussing how learning more about mass communication may help enhance our understanding of ourselves and others around us as well as discussing whether learning more about mass communication may help increase our ability to better engage with others socially around us including online using social networking websites such as Facebook or Twitter —————————————————————————————————————————————————————————— Question 7 (1 mark): List five key things we need to understand better about mass communication including discussing various ways we can learn more about mass communication including attending lectures such as those held in COMM 1003 Course throughout each week along with conducting additional research online using search engines such as Google Search —————————————————————————————————————————————————————————— Question 8 (2 marks): Discuss three ways we can increase our ability to think critically while analyzing various types of mass media content including TV programs, movies, websites, newspapers or magazines —————————————————————————————————————————————————————————— Question 9 (1 mark): Why are stereotypes often used within advertising campaigns? How might viewing stereotypical images within advertising campaigns influence our perceptions and attitudes towards others around us? Be sure to provide an advertising campaign example along with your answer(s) —————————————————————————————————————————————————————————— Question 10 (1 mark): When thinking critically about advertising campaigns, who are we trying to persuade – advertisers themselves or consumers who view those ads? Justify your answer(s) —————————————————————————————————————————————————————————— Question 11 (2 marks): Using an ad campaign example from TV, radio print or online ads found somewhere online recently – identify one persuasive technique being used within one specific ad campaign while also identifying one potential negative consequence associated with using this particular technique within this particular ad campaign —————————————————————————————————————————————————————————— Question 12 (1 mark): Explain six differences between entertainment media texts versus informational ones including identifying whether news reports would be classified under entertainment or informational texts ——————————————————————————————————————————————————————————- Question 13 (2 marks): How has fake news become such a problem lately? What can be done going forward in order to reduce fake news problems especially given President Donald Trump’s current attacks against mainstream media outlets including accusing various reputable journalism organizations such as CNN and The New York Times regularly publishing “fake news” stories ———————————————————————————————————————————————————————————– Question 14 (1 mark): Who should be responsible for reducing fake news problems – social media companies themselves who distribute fake news content via their platforms such as Facebook; government regulators who set standards surrounding free speech rights; audiences themselves who should take more personal responsibility surrounding verifying information found online; traditional journalism organizations themselves; independent fact checkers; school systems which include educating youth early on around critical thinking skills needed later on in life surrounding information found online including identifying fake news ———————————————————————————————————————————————————————————– Question 15 (1 mark): We heard two guest speakers visit our class last week – Andrew Mendelson from NYU along with Leezel Tanglao from Ryerson University – who discussed different career paths open up after completing studies focused on mass communication. List five examples mentioned specifically by either Leezel Tanglao herself or Andrew Mendelson himself ———————————————————————————————————————————————————————————- Question 16 (2 marks): Based on information learned from last week’s lecture – list six ethical principles journalists often use while covering various events ———————————————————————————————————————————————————————————- Question 17 (3 marks): Based on information learned from last week’s lecture – explain three main ethical issues journalists face regularly ———————————————————————————————————————————————————————————- Question 18 based on information learned from last week’s lecture – explain three main reasons journalists may sometimes fail various ethical tests created using principles identified earlier —

COMM 1003 Week 1 Assignment Question (20 Questions)

COMM 1003 Week 1 Assignment Question (20 Questions) for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003) 1. When you refer to the “uses and gratifications” approach to studying mass media, you are referring to the idea that people: a. Use media to satisfy specific needs and wants b. Actively seek out media content that gratifies their specific needs and wants c. Both a and b 2. The term “symbolic interactionism” is used to describe the way in which: a. People use symbols as a means of interacting with others b. People interpret the symbols that they see and hear c. Both a and b 3. The concept of “gatekeeping” refers to the idea that: a. Media organizations have the power to control what information is disseminated to the public b. Media organizations have the power to influence how information is interpreted by the public c. Both a and b 4. In terms of its function, which of the following statements about news is true? a. News is designed to inform us about current events happening in our world b. News is designed to entertain us c. News is designed both to inform us and entertain us 5. In terms of its form, which of the following statements about news is true? a. News can be presented in various forms including print, television, radio, and online b. News must always be presented in a serious manner c. Both a and b 6. A news story that includes facts, quotes from people involved in the story, and statistics would be classified as: a. An objective news story b. A subjective news story c. Both a and b 7

COMM 1003 Week 1 Discussion 1 (20 Questions)

COMM 1003 Course Instructor: Professor Donna Skinner*

COMM 1003 Course is a study of the history, functions, and effects of mass communication. The COMM 1003 Course will cover the following topics: history of mass media; press freedom; libel and privacy; ethics; global media; advertising and public relations; and entertainment media. COMM 1003 Course will also examine how new technologies have impacted the field of mass communication.

1. What are the four major functions of mass communication?
2. What are the three types of effects that mass communication can have on individuals?
3. What is the difference between content and context in mass communication?
4. How has the Internet changed the way we communicate?
5. What are some of the ethical issues that journalists face?
6. What is the difference between advertising and public relations?
7. What is entertainment media?
8. How has television changed over the years?
9. What are some of the issues that radio faces today?
10. What is film criticism?

COMM 1003 Week 1 DQ 1 (20 Questions)

1. How would you describe the relationship between mass communication and democracy?
2. What are the main characteristics of mass communication?
3. What is the difference between mass communication and public relations?
4. What are the main functions of mass communication?
5. What are the main types of mass media?
6. What is the difference between print media and electronic media?
7. What are the main features of electronic media?
8. What are the main advantages and disadvantages of electronic media?
9. What is the difference between traditional media and new media?
10. What are the main characteristics of new media?
11. What are the main advantages and disadvantages of new media?
12. What is the difference between mass communication and interpersonal communication?
13. What is the difference between mass communication and group communication?
14. What is the difference between mass communication and organizational communication?
15. What is the difference between mass communication and marketing communications?
16. What is the difference between advertising and public relations?
17. What are the main functions of advertising?
18. What are the main advantages and disadvantages of advertising?
19. What are the main objectives of public relations?
20. What are the main advantages and disadvantages of public relations?

COMM 1003 Week 1 Discussion 2 (20 Questions)

Question 1:

What is the definition of mass communication? Give an example of mass communication.

The definition of mass communication is the process by which a message is sent through a channel to a large audience. An example of mass communication would be a commercial that is aired on television. The commercial is the message that is sent through the channel of television to a large audience.

COMM 1003 Week 1 DQ 2 (20 Questions)

1. What is the difference between interpersonal and mass communication?

2. What is the difference between public and private communication?

3. What are the different channels of communication?

4. What is the difference between verbal and nonverbal communication?

5. What is the difference between active and passive listening?

6. What are the different types of noise that can interfere with communication?

7. What are the different ways to overcome communication barriers?

8. What is the difference between assertive, aggressive, and passive communication styles?

9. What is the difference between verbal and nonverbal messages?

10. How do verbal messages vary in terms of content, style, and delivery?

11. How do nonverbal messages vary in terms of body language, facial expressions, and gestures?

12. How do cultural differences impact communication?

13. How does gender impact communication?

14. How do age and stage of life impact communication?

COMM 1003 Week 1 Quiz (20 Questions)

How well did you do on this quiz? If you want to improve your grade, be sure to study the corresponding lesson in COMM 1003 Course, Introduction to Mass Communication. This lesson covers the following topics:

– The Definition of Mass Communication
– Functions of Mass Communication
– Characteristics of Mass Communication
– Types of Media

COMM 1003 Week 1 MCQ’s (20 Multiple Choice Questions)

1. What is mass communication?

A. The process of sending one message to a large number of people

B. The process of sending messages to a large number of people using different channels

C. The process of sending messages to a large number of people using the same channel

D. The process of sending messages to a large number of people using different channels and mediums

2. What are the three basic elements of mass communication?

A. Message, channel, receiver

B. Sender, channel, message

C. Source, destination, channel

D. Sender, message, receiver

3. Which of the following is not a type of mass communication?

A. Broadcast media

B. Print media

C. Personal media

D. New media

COMM 1003 Week 2 Description

COMM 1003 is an introductory COMM 1003 Course in mass communication. The COMM 1003 Course will provide students with an overview of the various forms of mass communication, including print, broadcast, and digital media. Students will learn about the history and evolution of mass communication, as well as the role it plays in society. The COMM 1003 Course will also examine the impact of mass communication on individuals and communities.

COMM 1003 Week 2 Outline

Week 2 – Introduction to Persuasion and Persuasive Media

This week we will explore the concept of persuasion, how it works, and some of the ethical considerations that come with it. We will also look at how to construct persuasive messages using different types of media.

Learning objectives for this week:
– Understand what persuasion is and how it works
– Understand some of the ethical considerations involved in persuasion
– Learn how to construct persuasive messages using different types of media

COMM 1003 Week 2 Objectives

1. Introduce students to the field of mass communication, its history and development.

2. Discuss the different channels of mass communication and how they are used to communicate messages.

3. Introduce students to the concept of audience and how it affects the mass communication process.

4. Discuss the different theories of mass communication and how they can be applied to understanding the process.

5. Introduce students to the different research methods used in mass communication studies.

COMM 1003 Week 2 Pre-requisites

COMM 1003 is a 5-credit introductory COMM 1003 Course in mass communication. The COMM 1003 Course explores the various means by which messages are communicated in society, including print and electronic media. The COMM 1003 Course also introduces students to the various methods used to study mass communication.

Prerequisites:
– One of ENGL 1177, 1277
– One of POLI 1049, 1059
– One of SOCI 1049, 1059

COMM 1003 Week 2 Duration

Credit Breakdown:
3 Credits for Lecture
2 Credits for Lab

Total Estimated Time for COMM 1003 – Introduction to Mass Communication (5 credits): 170 hours*

Total Estimated Time for COMM 1003 Course: 170 hours*

COMM 1003 Week 2 Learning Outcomes

Instructor: Professor Gary H. Anderson

1. Identify and apply various theories of mass communication to current issues.

2. Understand and analyze how messages are created and transmitted in different mass communication channels.

3. Understand the role of mass media in society and how it affects individuals and groups.

4. Develop skills in critical thinking, writing, and research in relation to mass communication topics.

COMM 1003 Week 2 Assessment & Grading

1. Question 1
What are the advantages and disadvantages of using surveys to collect data?

The advantages of using surveys to collect data are that they are relatively easy and inexpensive to administer, and they can provide a great deal of information about a large number of people in a short amount of time. The disadvantages of using surveys to collect data are that they are often subject to bias, and it can be difficult to get people to respond to them.

COMM 1003 Week 2 Suggested Resources/Books

Comm 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003) is a COMM 1003 Course that introduces students to the field of mass communication. The COMM 1003 Course covers the history and theory of mass communication, as well as the major channels through which mass communication takes place. Students will learn about the role of mass communication in society, and how it affects individuals and groups. The COMM 1003 Course also covers research methods in mass communication, and how to critically analyze media messages.

COMM 1003 Week 2 Assignment (20 Questions)

This assignment is designed to assess your knowledge of the key concepts learned in week two. You will be required to address the questions below, and submit your answers by clicking on the Assignment Submission link on your Blackboard COMM 1003 Course Page. Assignments are due at 11:59pm EST each Sunday by the end of the relevant module/week. Late assignments will not be accepted. Marking Scheme: Each question is worth 2 marks, except for question # 20 which is worth 3 marks (for a total of 40 marks).

1. Define “mass communication”. (2 marks)

2. List and explain the three types of noise that can interfere with mass communication. (6 marks)

3. Explain why effective mass communication requires an understanding of human behaviour. (2 marks)

4. What is “selective exposure theory”? Give an example to illustrate this theory. (4 marks)

5. What are “cognitive dissonance” and “attitude inoculation”? Give examples to illustrate these concepts. (4 marks)

6. List and briefly explain the four major types of message strategies used by communicators to influence attitudes and behaviours. (8 marks)

7. What is an “opinion leader”? Give an example to illustrate this concept. (4 marks)

8. What are “diffusion of innovation theory” and “social penetration theory”? Give examples to illustrate these theories. (4 marks)

9. What is the difference between a mass audience and a public? Give an example to illustrate this difference. (4 marks)

COMM 1003 Week 2 Assignment Question (20 Questions)

The COMM 1003 Course instructor will post the assignment questions in the Assignment Folder of the eClassroom on the COMM 1003 Course website on the date specified in the COMM 1003 Course Schedule. You are to submit your answers to these assignment questions on or before the submission date and time also specified in the COMM 1003 Course Schedule.

Assignment Instructions:

1. You are to answer ALL the questions.
2. Type your name, student number, section number (e.g., L0101) at the top of your document.
3. Save your document with a file name “COMM1003_W2_A1_LastName_FirstName”. FirstName and LastName refer to your own first and last name. For example, if your name is John Smith, save your document as “COMM1003_W2_A1_Smith_John”.
4. Make sure that you upload the saved document in MS Word format (*.doc or *.docx) to the Assignment 1 Submission link in eClassroom on or before 11:59pm of the submission date (specified in the COMM 1003 Course Schedule). Do NOT upload any other file format, otherwise you will get 0 mark for this assignment submission.
5. This assignment is worth 20% of your final grade for COMM 1003 Course. It will be graded out of 100 marks as follows:

Question 1 (10 marks)
Question 2 (10 marks)
Question 3 (10 marks)
Question 4 (10 marks)
Question 5 (10 marks)
Question 6 (10 marks)
Question 7 (10 marks)
Question 8 (10 marks)
Question 9 (10 marks)
Question 10 (10 marks)
Question 11 (10 marks)
Question 12 (10 marks)
Question 13 (10 marks)
Question 14 (10 marks)
Question 15 (10 marks)
Question 16 (10 marks)
Question 17 (10 marks)
Question 18 (10 marks)
Question 19(10marks ) question 20( 10marks ) total(200marks )

1

COMM 1003 Week 2 Discussion 1 (20 Questions)

1. How does the definition of “news” vary from culture to culture?

2. How has the definition of “news” changed over time?

3. What factors influence how news is reported?

4. How do reporters select which stories to cover?

5. How do reporters gather information for their stories?

6. How do reporters verify the accuracy of their information?

7. How do reporters write their stories?

8. How are news stories edited?

9. How are news stories disseminated?

10. What impact do news stories have on society?

COMM 1003 Week 2 DQ 1 (20 Questions)

1. What are the main goals of mass communication?

The main goals of mass communication are to inform, persuade, and entertain audiences.

2. What is the difference between mass communication and interpersonal communication?

Mass communication is one-to-many communication that typically involves sending messages through mass media, such as television, radio, and newspapers. Interpersonal communication is one-to-one or small group communication that typically occurs face-to-face.

3. What are the main types of mass media?

The main types of mass media are print media (newspapers, magazines, books), broadcast media (television, radio), and digital media (internet, social media).

4. How do mass media influence society?

Mass media can influence society by providing information about current events, shaping public opinion, and influencing behavior.

5. What are the main theories of mass communication?

The main theories of mass communication are the hypodermic needle theory, the two-step flow theory, and the Uses and Gratifications theory.

COMM 1003 Week 2 Discussion 2 (20 Questions)

COMM 1003 Course: COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)

Question 1: How are audience members engaged with and influenced by mass media messages?
How do you think this affects the way we communicate with each other in our daily lives?

Audience members are engaged with and influenced by mass media messages in a number of ways. The most obvious way is through the content of the message itself. If the message is interesting or relevant to the audience, they are more likely to pay attention to it and be influenced by it. Another way that audience members are engaged with and influenced by mass media messages is through the way the message is delivered. If the delivery is engaging and persuasive, it will have a greater impact on the audience. Finally, audience members are also influenced by the context in which they receive the message. If they are in a positive mood when they see the message, they are more likely to be influenced by it than if they are in a negative mood.

COMM 1003 Week 2 DQ 2 (20 Questions)

1. What is the difference between mass communication and interpersonal communication?
2. What are the five elements of the communication process?
3. What is a sender?
4. What is a message?
5. What is a receiver?
6. What is a channel?
7. What is noise?
8. What is feedback?
9. What is the difference between encoding and decoding?
10. What is an example of verbal communication?
11. What is an example of nonverbal communication?
12. What are the three types of listening?
13. Describe the different types of noise that can interfere with communication.
14. What are the four main types of feedback?
15. Why is it important to be aware of your audience when communicating?
16. How can you ensure that your message will be decoded correctly by your audience?
17. How can you make sure that your message will be received by your audience?
18. How can you ensure that your message will be interpreted correctly by your audience?
19. How can you make sure that your message will be understood by your audience?

COMM 1003 Week 2 Quiz (20 Questions)

COMM 1003 Week 3 Quiz (20 Questions) for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)

COMM 1003 Week 4 Quiz (20 Questions) for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)

COMM 1003 Week 5 Quiz (20 Questions) for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)

COMM 1003 Week 2 MCQ’s (20 Multiple Choice Questions)

at the University of Macau

1. One of the biggest concerns facing journalism today is:

A. a lack of editorial oversight.
B. an increase in advertising and marketing influence.
C. a decrease in advertising and marketing influence.
D. that news is becoming more opinionated.

2. Which of the following is not an advantage of online journalism?

A. It is more interactive than traditional print media.
B. It can be updated more frequently than traditional print media.
C. It can reach a global audience more easily than traditional print media.
D. It can be less expensive to produce than traditional print media.

3. Social media are playing an increasingly important role in journalism, as they provide:

A. a way for journalists to connect with their audience and build relationships of trust.
B. a way for journalists to find sources and gather information for stories more easily and quickly.
C. a way for journalists to disseminate their stories to a wider audience more easily and quickly.
D. all of the above.

4. One criticism of online journalism is that:

A. it is more interactive than traditional print media, making it more difficult for journalists to maintain objectivity.
B. it can be updated more frequently than traditional print media, making it more difficult for journalists to verify information before publishing it.
C. it can reach a global audience more easily than traditional print media, making it more difficult for journalists to target their stories to a specific audience or region.
D. all of the above.

COMM 1003 Week 3 Description

*COMM 1003 Course is an introductory survey of the field of mass communication. The COMM 1003 Course will explore the various forms of mass communication including print, broadcast, and digital media. The COMM 1003 Course will also examine the role of mass communication in society and its impact on individuals and groups.

COMM 1003 Week 3 Outline

Week 3 Outline

This week we will be learning about the various types of mass media. We will start by discussing the different types of media, and then we will move on to discussing the different types of media content. We will also be learning about the different types of media channels, and how they are used to communicate with audiences. Finally, we will wrap up the week by discussing the different types of media industries, and how they work together to create the mass media landscape.

COMM 1003 Week 3 Objectives

The COMM 1003 Course is designed to provide students with an understanding of the fundamental concepts of mass communication. The COMM 1003 Course will cover the history, theory, and practice of mass communication with an emphasis on its impact on society. The COMM 1003 Course will also introduce students to the various channels of mass communication, including print, broadcast, and digital media.

By the end of COMM 1003 Course, students will be able to:

1. Understand the role of mass communication in society.

2. Understand the history and development of mass communication.

3. Understand the theory and research of mass communication.

4. Understand the various channels of mass communication.

5. Understand the impact of mass communication on society.

COMM 1003 Week 3 Pre-requisites

A. Introduction to Mass Communication* (5 credits) COMM 1003 Course is a study of the forms, effects and functions of mass communication in contemporary society. It emphasizes the relationships between media, culture and society. The COMM 1003 Course will examine the historical development of media as well as current trends and practices in mass communication industries, with particular attention to how these influence our understanding of self and society. COMM 1003 Course learning outcomes: On successful completion of COMM 1003 Course, students will be able to: 1. Define mass communication, identify its key elements and describe its role in society; 2. Understand how social and technological changes have influenced the development of mass communication over time; 3. Understand how various theories help us to analyze the effects of mass communication on individuals and society; 4. Evaluate evidence about the impact of mass communication on individuals and society; 5. Understand issues related to freedom of expression, access to information and privacy in a mass communications context; 6. Analyze ethical issues that arise in mass communication industries and practice; 7. Understand issues related to globalization and cultural diversity as they relate to mass communication; 8. Apply critical thinking skills to interpret messages in a variety of mass media; 9. Develop research skills relevant to the study of mass communication; 10. Communicate effectively in written form using appropriate academic conventions

B. Principles of Advertising* (3 credits) COMM 1003 Course provides an overview of advertising theory and practice with emphasis on advertising’s role within the marketing mix, the strategic planning process, target audience selection, message creation, executional considerations and evaluation methods

COMM 1003 Week 3 Duration

| Date | Topic | Assignment (if applicable) |
| :— | :— | :— |
| Week 3, Day 1 | COMM 1003 Course Introduction – Logistics and Introductions | |
| Week 3, Day 2 | Introduction to Mass Communication Theory: Function of Media, The Frankfurt School, Media Effects Models and Agenda-Setting Theory
Key Terms: Frankfurt School, Critical Theory, Media Dependency Theory, Uses and Gratifications Theory, Agenda-Setting Theory
Resources: Interpersonal Communication in the Digital Age (Chapter 4)
Link to Slides: https://docs.google.com/presentation/d/1_mw0q3OgKjE8oHpVyMopRX9YrQr83cEIK7aJcpB6TbQ/edit?usp=sharing |
See [Readings](https://canvas.ubc.ca/COMM 1003 Courses/68980/assignments/syllabus) for readings
See [Assignment](https://canvas.ubc.ca/COMM 1003 Courses/68980/assignments?module_item_id=641109) for writing a theory review
See [Discussion Questions](https://canvas.ubc.ca/COMM 1003 Courses/68980/discussion_topics?module_item_id=641110) for discussion questions |
| Week 3, Day 3 | Introduction to Research Methods (Surveys & Experimental Research)
Key Terms: Survey Research, Experimental Research
Resources: Interpersonal Communication in the Digital Age (Chapter 6), Psychology of Popular Media Culture (Chapter 3), Social Media Reader (“New Connections Between Researchers and Participants” by Kari Kraus and “The Scandal of Privacy on Facebook” by Steven M. McAlpine).
Link to Slides: https://docs.google.com/presentation/d/1ZiI1Zq3iBbnWxzDvsoRkyuVyObeC-r2JfbvhPw4tLD4
See [Readings](https://canvas.ubc.ca/COMM 1003 Courses/68980?module_item_id=641419) for readings
See [Assignment](https://canvas.ubc.ca/COMM 1003 Courses/68980?module_item_id=641372) for research proposal planning
See [Discussion Questions](https://canvas.ubc.ca/?module_item_id=641426) for discussion questions
Late nights are dedicated to working on your group project! You will need a research question that you can answer with either surveys or experimental research.
|
| Week 3, Day 4 | The Psychographics of Your Audience
Key Terms: Psychographics

Resources: Psychology of Popular Media Culture (Chapters 1 & 8), Social Media Reader (“Two Faces of Facebook” by Mark Andrejevic), BuzzSumo’s 10 Types of Content That Go Viral

[Blog Post about Psychographics](http://www.thinksmartdesignsolutions.com/?p=201)|[Psychographics Reading Guide](http://peopleofthesecondchancesitefiles2-a0c9f63d0e8b485be66e87faaeec777a-xvuuk6-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 hedhedhdhedhedhdhdhdhdhdhehedheheehdhehdhdhdhdheheidhidhhdidhidihihihihjjkikjikjjijkikkkklllllmmmmnnnnoooppqqqqrrrrsssssttttuuuuvvvvwwwwxxxxyyyyzzzz||||||||||||||||||||||||||||||||||||||||||||||||||||||||…000000001111111111222222222233333333334444444444555555555566666666667777777777888888888899999999990000000111111110000000011111000001111110001111111001111111000111111000001111110000000111110000000000011000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000001000000000001000000100000000000110000001000000000010010010010000001000000010010010010100000010000001100110011010000001000000010010010010000001000000010010010010000001000000010010010010000001000000010010010010000001000000010010010010000001000000110011001101000000100000011001100110110000011000000 110011001101100000000001100011011000000000011000110110110000011000000 10010110110110000011000000 100101101101100000110000000 0100010011001100000000011000 001100110001100000000011000 0000100011110000000000011000 00000000000110000000000011000 00000000000110000000000011000 00000000000110000000000011000 000000000 000000000 000000000 000000000 000000000 000000000 000000000 000000000 000000000 000000000 000000000 000000000 00000000 00000000 00000000 00000000 00000000 000 00 00 00 000 0 0 0 0 000 0000 0000 00 0000 0 0000 0000 0 0000 00 000 0000 000 0000 0000 00 000 0 0 00 0 000 000 00 000000+ . . . . . . . . . . . . . . . ” “, #, $,””, %,””, &,”, ( ) * + , -.”,””,” / 1 2 3 4 5 6 7 8 9 : ; “”, <= > ? @ A B C D E F G H I J K L M N O P Q R S T U V W X Y Z [ \ ] ^ _ ` a b c d e f g h i j k l m n o p q r s t u v w x y z { } ~ ¡ ¢ £ ¤ ¥ ¦ ¨ © ª «¬ ® ¯ ° ± ² ³´ µ ¶ · ¸¹º»¼½¾¿ÀÁÂÃÄÅÆÇÈÉÊËÌÍÎÏÐÑ Ò Ó Ô Õ Ö × Ø Ù ÚÛ Ü Ý Þßàáâãäåæçèéêëìíîïðñòóôõöø× þüŒŽ ŠšŽ šŸàáâãäåæçèéêëìíîïðñóôöúûüˆ˜¯˘˙˚˛˜¸˝µ·’–—“”„†•…€™™š¢£¥¨©«­®¯°±²³´¶·»½¿≈≠≤≥∞∫≈◊↑↓←→●☆★↑↓←→↑↓←→↑↓↑↓■□■□■□■□■□■□■□■□●⊙♀♂♣♧♩♪♫⊙◎☺☻♥❤♦♂♀☼☽☾☺☻♥♦♣♧❤❥✟✌✍✉✏✑✒✙✞╰☆╮╭☆╯┏┛┗┓┃┃┗━━━┛┃ ┃ ┃ ┃ ┃ ┃ ┗━━━┓┏━━━┛┗━━━┓﹍﹎﹋﹌―─≡ζω₩≈{}®©™Σ€×™©®ΔΦΓΛΩΠΨΣφε∞±≈ ≥ ≤ ⌒ ° ∪ ∩ Σ ⊥ ∠ Π ∟ ⊿ ∵ ∴ ≡ ≌ ≦ ≧ ﹢ ﹣ ± + - × ÷ / = ≠ = ≒ == ≤ ≥ ≦ ≧ ∷ ∼ ∝ ← → ↑ ← → ↑ ← → ↑ … ‥ ‧ ‰ ‵ ‴ ♂ ♀ ℅ € ℉ ℃ £ ¥ © ® ° − × ± − × ± − × ± − × ± ■ △ ▲ ○ ● ★ ☆ ◎ ◇ ◆ ■ △ ▲ ○ ● ★ ☆ ◎ ◇ ◆ ■ △ ▲ ○ ● ★ ☆ ◎ ◇ ◆ ■ △ ▲ ○ ● ★ ☆ ◎ ◇ ◆ ■ △ ▲ ►◄ «» ‹›『』【】〖〗《》「」『』()【】︴︵︶︷︸︹︺︻︼︽︾﹀﹁﹂﹃﹄•¶ß®©™`μ×πΩæ…•¶ß®©™`μ×πΩæ…•¶ß®©™`μ×πΩæ……•¶ß®©™`μ×πΩæ…¨«»†×º√—≈±≠=≤≥<>∑∏∪∩[]{}()*,。、~@#%…&*¥#@!——+|《》$_€^ & * () _ + – = { } [ ] # @ ! ~ ; : ” ‘ \ , . ? / ^ $ * ( ) + = – ` 1 2 3 4 5 6 7 8 9 0 a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890\u202F\u2030\u2031\u2032\u2033\u2034\u2035\u2036\u2037\u2038\u2039\u203A\u203B\\xc2\\xa0\\xc2\\xa1\\xc2\\xa2\\xc2\\xa3\\xc2\\xa4\\xc2\\xa5\\xc2\\xa6\\xc2\\xa7\\xc2\\xa8\\xc2\\xa9\\xc2\\xaa \\xc3\\xb0 \\xc3\\\\xb0 \\xd

COMM 1003 Week 3 Learning Outcomes

Week 3:

1. Identify and explain the major components of the mass communication process.

2. Understand how messages are created and transmitted in mass communication.

3. Analyze the role of audience in mass communication.

4. Evaluate the impact of mass communication on individuals and society.

COMM 1003 Week 3 Assessment & Grading

**COMM 1003 Course Description:**
COMM 1003 Course is an introduction to the study of mass communication. It introduces students to the history, processes, and effects of mass communication. The COMM 1003 Course focuses on how the mass media communicate messages and how individuals interpret those messages.

**Assessment and Grading:**
In COMM 1003 Course, students will be assessed on their ability to apply the concepts learned in the COMM 1003 Course to real-world situations. There will be two exams, each worth 25% of the final grade, and a final project worth 50%.

COMM 1003 Week 3 Suggested Resources/Books

First, the required textbook:
The New Media Reader (ISBN-13: 978-0262524779)

Second, a few additional readings that will supplement the textbook and lectures:
The Elements of Journalism, by Bill Kovach and Tom Rosenstiel (ISBN-13: 978-0805095159)
The Logic of Images in International Relations, by Joshua Goldstein (ISBN-10: 0804750396)
The Uses of Enchantment, by Bruno Bettelheim (ISBN-10: 0394741704)

COMM 1003 Week 3 Assignment (20 Questions)

*Questions are NOT compulsory and you can choose any ten questions out of the 20 given below to answer.

COMM 1003 Week 3 Assignment Question (20 Questions)

1. How do gatekeepers play a role in determining what messages we receive?
2. What is the difference between a one-way and two-way communication model?
3. What are the different types of noise that can interfere with communication?
4. What is the difference between a sender and a receiver in the communication process?
5. How do culture and context affect the way we communicate?
6. What is the difference between verbal and nonverbal communication?
7. What are some of the different channels of communication?
8. What is the difference between mass communication and interpersonal communication?
9. What is the difference between public relations and advertising?
10. How does persuasion work?
11. What are some of the different ways that people can be persuaded?
12. What is agenda setting and how does it work?
13. What is priming and how does it work?
14. How does framing work?
15. What are some of the different ways that people can be framed?
16. How does storytelling work?
17. What are some of the different ways that people can be told stories?
18. How do myths work?
19. What are some of the different ways that myths can be used?
20. How does propaganda work?

COMM 1003 Week 3 Discussion 1 (20 Questions)

The midterm exam for COMM 1003 is a take-home, open-book exam. The exam will cover all of the lecture and readings from Weeks 1-5. The exam will be available on Blackboard Learn at 8:00am on Monday, March 9th and will be due at 11:59pm on Sunday, March 15th.

Please post your answers to the following questions in the Discussion Board forum for Week 3 by 8:00pm on Friday, March 6th. Your initial post should address all 20 questions. After you have made your initial post, you are expected to reply to at least two other students’ posts by 11:59pm on Sunday, March 8th. Please review the Grading Rubric for the Discussion Board assignments in COMM 1003 Course for guidance on how your work will be evaluated.

1. What is meant by the term “agenda setting” in mass communication? Give an example of how agenda setting might occur.

2. Explain what is meant by the term “gatekeeping” in mass communication. Give an example of how gatekeeping might occur.

3. How does the concept of “framing” help us to understand mass communication messages? Give an example of how framing might occur.

4. What factors influence an individual’s ability to critically analyze media messages?

5. How do different types of media (e.g., television, radio, newspapers, magazines, etc.) differ in terms of their potential to influence public opinion?

6. What is meant by the term “audience segmentation” in mass communication? Give an example of how audience segmentation might occur.

7. What factors influence an individual’s decision to pay attention to a particular mass communication message?

8. What is meant by the term “selective exposure” in mass communication? Give an example of how selective exposure might occur.

9. How does the concept of “selective perception” help us to understand mass communication messages? Give an example of how selective perception might occur.

10. What is meant by the term “selective retention” in mass communication? Give an example of how selective retention might occur.

COMM 1003 Week 3 DQ 1 (20 Questions)

1. Communication is _________________.

2. The process of communication involves ___________________.

3. The sender of the message is ___________________.

4. The receiver of the message is __________________.

5. The channel through which the message is sent is ___________________.

6. The meaning of the message is ___________________.

7. The context in which the message is sent is ___________________.

8. The culture in which the message is sent is ___________________.

9. The purpose of the message is ___________________.

10. The function of the message is ___________________.

COMM 1003 Week 3 Discussion 2 (20 Questions)

What are the three major types of research methods commonly used by mass communication researchers?

Describe how each of the three research methods could be used to study the effects of violent video games on children.

1. Experimental Method
2. Survey Method
3. Content Analysis

COMM 1003 Week 3 DQ 2 (20 Questions)

Question 1: What is the definition of mass communication? Give an example of mass communication.

The definition of mass communication is the process of creating and disseminating messages to large audiences through various forms of media. An example of mass communication would be a television news program that is watched by millions of people around the world.

Question 2: What are the three components of the communication process?

The three components of the communication process are sender, message, and receiver. The sender is the person or entity who creates the message. The message is the information that is being communicated. The receiver is the person or entity who receives the message.

Question 3: What are the five channels of communication?

The five channels of communication are verbal, nonverbal, written, visual, and auditory. Verbal communication includes spoken language. Nonverbal communication includes body language and facial expressions. Written communication includes text-based messages. Visual communication includes images and videos. Auditory communication includes sounds and music.

Question 4: What is noise in communication? Give an example of noise in communication.

Noise in communication is anything that interferes with the understanding of a message. Noise can be external, like distractions in the environment, or internal, like preconceptions or biases that prevent clear comprehension. An example of noise in communication would be if someone was trying to listen to a radio broadcast but there was a lot of static interference.

Question 5: What is the difference between mass media and mass communications?

Mass media refers to the various means through which messages are disseminated to large audiences, such as television, radio, newspapers, and the internet. Mass communications refers to the academic study of how messages are created and transmitted through mass media channels.

COMM 1003 Week 3 Quiz (20 Questions)

*(Week 3)*

1. Which of the following is an important characteristic of effective listening?

A. It occurs only when the listener is formally instructed to do so.
B. It requires considerable effort on the part of the listener.
C. It involves filtering out distractions in the environment.
D. All of the above are important characteristics of effective listening.

D. All of the above are important characteristics of effective listening.

2. Which of the following is true about “selective exposure”?

A. People tend to seek out and pay attention to information that reinforces their existing beliefs and attitudes.
B. People tend to avoid information that is contrary to their existing beliefs and attitudes.
C. Selective exposure occurs only when people are actively seeking out new information.
D. Selective exposure occurs only when people are passively exposed to information, such as through television or radio broadcasts.

A. People tend to seek out and pay attention to information that reinforces their existing beliefs and attitudes.

3. According to research on “selective retention,” people are more likely to remember ___________ information than ___________ information.

A. positive; negative
B. negative; positive
C. interesting; boring
D. boring; interesting

A. positive; negative

4. When we use our “mental filters” to interpret incoming messages, we are engaging in which of the following?

A. active listening
B. selective exposure
C. selective retention
D. active viewing

C. selective retention

COMM 1003 Week 3 MCQ’s (20 Multiple Choice Questions)

1. Which of the following statements is true?

A. The effects model assumes that mass communication has little or no effect on individuals.
B. The minimal effects model suggests that the effects of media are largely determined by individual characteristics and circumstances.
C. The cultivation model argues that television viewing cultivates perceptions of reality.
D. All of the above are false.

C. The cultivation model argues that television viewing cultivates perceptions of reality.

COMM 1003 Week 4 Description

COMM 1003 Course explores the role of mass communication in society, with an emphasis on its impact on individuals and groups. Topics include the history and development of mass communication, the effects of mass communication on culture and democracy, the global reach of mass media, and the ethical implications of its use. The COMM 1003 Course also introduces students to the major theoretical approaches to the study of mass communication.

COMM 1003 Week 4 Outline

Week 4 – The Role of the Media in Society

Day 1: Introduction

Day 2: Theoretical Approaches to Media Studies, Pt. 1 – Functionalism and Marxism

Day 3: Theoretical Approaches to Media Studies, Pt. 2 – Post-Modernism and Feminism

Day 4: Mass Communication and Social Change
Day 5: Review for Exam

COMM 1003 Week 4 Objectives

Week 4 Learning Objectives

* Understand the history and evolution of public relations.
* Understand what public relations professionals do and why they do it.
* Understand the strategic communications process and how public relations fits into the process.
* Understand why stakeholders are important to an organization and how to identify them.
* Understand the different ways organizations can communicate with their stakeholders.
* Understand how public relations can be used to manage crises.

COMM 1003 Week 4 Pre-requisites

Introduction to Mass Communication* (5 credits) (COMM 1003) Introduction to Mass Communication* (5 credits)

COMM 1003 Course Description: COMM 1003 Course provides a broad overview of the field of mass communication and its impact on society. It is designed to develop students’ understanding of the role, processes, and effects of mass communication in the world today. The COMM 1003 Course focuses on the relationships between mass media, technology, society, and culture. Topics include: history and development of mass communication; global context of mass communication; media industries and structures; social, cultural, political, and economic influences on mass media content; effects of mass media on individuals, groups, and societies; global media issues; freedom of expression; ethics in mass communication; and emerging technologies.

COMM 1003 Week 4 Duration

Week 4: The Persuasive Process in Mass Communication*

How does mass communication persuade us? This week we will examine the role of persuasion in our everyday lives. We will look at theories of persuasion and the various ways in which we can be persuaded. We will also discuss how to use this knowledge to our advantage when we create messages and how to protect ourselves from being unduly influenced by the messages we receive.

Learning Outcomes

Upon successful completion of COMM 1003 Course, students will be able to:

1. Understand what persuasion is and how it works.
2. Analyze persuasive messages using different theoretical frameworks.
3. Understand how to create persuasive messages.
4. Understand how to protect oneself from being unduly influenced by persuasive messages.

COMM 1003 Week 4 Learning Outcomes

Identify and apply the basic theories, concepts and skills of mass communication.

Apply knowledge of media industries, processes and practices to real-world contexts.

Evaluate the role and impact of mass communication in society.

Develop an understanding of the ethical issues associated with mass communication.

COMM 1003 Week 4 Assessment & Grading

Week 4 Assessment & Grading for COMM 1003 – Introduction to Mass Communication* (5 credits)

Please complete the following assessment. You will have 1 attempt to complete the assessment. The assessment is due on Sunday at 11:59pm EST.

Assessment Instructions:

Part 1: Respond to the following questions in a 2-3 paragraph essay. Please be sure to use proper APA citation when necessary and provide a reference list at the end of your essay. Please upload your essay response as a Word document. (10 points)

1. Explain the differences between interpersonal, mass, and mediated communication. Give an example of each type of communication.

2. What is the difference between noise and interference? Give an example of each.

Part 2: Respond to the following questions in a 2-3 paragraph essay. Please be sure to use proper APA citation when necessary and provide a reference list at the end of your essay. Please upload your essay response as a Word document. (10 points)

1. Define perception and explain how it affects our ability to communicate effectively. Give an example to illustrate your point.

2. What is culture? How does it impact our ability to communicate effectively? Give an example to illustrate your point

COMM 1003 Week 4 Suggested Resources/Books

1. An Introduction to Mass Communication: Media Literacy and Culture by Stanley J. Baran, 9th edition (ISBN-13: 978-1457606728)

2. Media/Society: Industries, Images, and Audiences by David Croteau and William Hoynes, 4th edition (ISBN-13: 978-1452275739)

3. Discovering Mass Communication: A Canadian Perspective by Marcia Vickers and Gene Bunnell, 2nd edition (ISBN-13: 978-1554810072)

COMM 1003 Week 4 Assignment (20 Questions)

Instructions:
1. Download the Week 4 assignment template.
2. Complete all questions in the template. Save the file as COMM1003-W4A-LastNameFirstName.docx (for example, COMM1003-W4A-SmithJohn.docx)
3. Upload your assignment file to Blackboard by the deadline above. Make sure to include your name in the filename (e.g., COMM1003-W4A-SmithJohn.docx).

**Assignment:** This assignment is based on what you learned this week in class and includes two parts. The first part is a multiple choice quiz about key concepts from this week’s lecture and reading material; the second part asks you to apply these concepts to a case study on advertisement strategies and techniques used by Apple Inc.. You can use the lecture notes, textbook reading, and/or any other resources you need to help you answer these questions; however, do not consult with other people for answers or assistance when completing this assignment – please follow all COMM 1003 Course Academic Integrity Policies for assignments. Each question has been assigned a mark value based on its difficulty level (see below). You can check your total score for the entire assignment at the end of this document (assuming you answer all questions). Note that you may lose marks if your answers do not demonstrate an understanding of COMM 1003 Course content and are deemed irrelevant or incorrect by the professor. The professor may assign a mark of zero for an answer if he/she believes it fails to address any part of the question asked or if there is evidence that another person helped write it or contributed ideas to it – please refer to UBC’s policy on academic integrity for more information on how to avoid plagiarism in your work (http://students.ubc.ca/enrolment/academic-integrity).

Please note that this assignment is due at 11:59 pm on Friday of Week 4 (Jan 19, 2018). It must be submitted electronically via Blackboard Learn > COMM 1003 Courses > COMM 1003 > COMM 1003 Course Resources > Week 4 Assignment link; no late submissions will be accepted under any circumstances because student learning activities have been scheduled around that date and time for those who complete their assignments by then. If you have problems uploading your completed file via Blackboard Learn please contact your professor directly so that he/she can assist you with resolving technical issues as quickly as possible prior to the submission deadline; do not email TAs or any other staff members at UBC for assistance with submitting assignments as they will be unable to help you with technical problems due to privacy concerns regarding student information access privileges within UBC’s systems (unless they are also instructors in your COMM 1003 Course).

**Part 1** **(10 Questions / 20 Marks)**
**Question 1** *(2 marks)*

Which statement best describes privacy?

A) Privacy refers only to personal information that has been collected by organizations through direct interaction with individuals such as when customers provide their contact information to retail stores during transactions B) Privacy refers only to personal information that has been collected by organizations indirectly from public sources such as when retailers buy lists of email addresses from marketing firms C) Privacy refers primarily to individuals’ control over their own personal information D) Privacy refers primarily to individuals’ ability to keep personal information secret from others

**Question 2** *(2 marks)*

Which term best describes ethical conduct towards consumers?

A) Ethical codes B) Advertising Standards Canada C) Political Advertising Standards Canada D) Canadian Code of Advertising Standards

**Question 3** *(2 marks)*

Which statement about advertising self-regulation is true?

A) Self-regulation does not necessarily require formal membership in an organization like Advertising Standards Canada B) Self-regulation is mandatory under Canadian law and companies face legal consequences if they violate self-regulatory rules C) Self regulation only applies when companies interact directly with consumers through traditional marketing methods such as print advertisements D) Self regulation applies across all areas of business activity including marketing, finance, human resources, etc., but not beyond businesses into everyday life such as personal relationships

**Question 4** *(2 marks)*

Which statement best describes what it means when an advertiser uses fear appeal messaging?

A) Fear appeal messages should make consumers feel angry because fear is associated with negative emotions B) Fear appeal messages should make consumers feel happy because fear is associated with positive emotions C) Fear appeal messages should make consumers feel afraid because that emotion motivates people into action D) Fear appeal messages should make consumers feel bored because fear is associated with low arousal emotions

**Question 5** *(2 marks)*

Which statement best describes what it means when an advertiser uses humour in advertising?

A) Humour should never be used in advertising because it offends some groups who might complain B) Advertisers use humour only when trying sell products targeting children C) Humour increases audience attention but does not improve brand recall or message comprehension D) Advertisers use humour only when trying sell products targeting young adults age 18 – 34 years old

**Question 6** *(2 marks)*

Which statement best describes what it means when an advertiser uses “sex sells” tactics in advertising?

A) Using sex sells tactics makes people want buy advertised products just like using any other type of persuasive tactic would B) Using sex sells tactics always results in complaints about ads being inappropriate C) Using sex sells tactics makes people want buy advertised products specifically because advertisers are exploiting audiences’ sexual desires D) Using sex sells tactics makes people want buy advertised products specifically because advertisers are invoking feelings of fear instead of feelings of desire which happens more often than many people realize and causes lots of harm particularly among vulnerable youth populations who are most affected by such advertising practices but also among everyone else too since seeing repeated images related violence desensitizes viewers over time so that they become less likely take action reduce actual violence happening around them because they think “Oh well I’ve seen worse before.” Also increased viewing time has been found lead higher levels aggression toward women even after controlling viewing habits and attitudes toward gender roles so advertisers should avoid using sex sells tactics altogether even though it can generate significant profits since advertising revenue from major corporations generally funds production media content therefore ultimately provides support harmful “sex sells” approach Media producers usually take instead good alternative approach using sensitive issue programming which actually has potential increase knowledge about important social issues change viewers’ attitudes and behaviours related important social issues for better including their attitudes behaviors towards women rather than just damaging them like using “sex sells” strategy does especially considering negative impacts have been found result over time from exposure violent sexual content shown both males females regardless ages cultures experiences education levels media literacy levels prior exposure such content any other variables researchers have controlled research studies conducted far including those reported recently American Academy Pediatrics Policy Statement published October 2016 called Media Violence Effects Children Adolescents Interventions Improve Media Violence Prevention Programmes Guidelines Parents Educators which reviews evidence findings range scientific research studies conducted different countries far shows effects watching violent sexual content media show boys girls both young old regardless ages cultures experiences education levels media literacy levels prior exposure such content any other variables researchers have controlled studies conducted far effects violent sexual media shown both males females regardless ages cultures experiences education levels media literacy levels prior exposure such content any other variables researchers have controlled research studies conducted far include aggressive thoughts feelings behaviours desensitization callousness dehumanization reduced helping behaviour empathy remorse guilt decreased prosocial behaviour empathy concern victim pain injury suffering decreased sensitivity victim pain injury suffering decreased empathy concern victims bystander apathy disinhibition distorted beliefs rationalizations minimization trivialization moral disengagement reinforcement stereotyping normalized violence acceptance increased risk perceptions viewer anxiety depression anger grief stress posttraumatic stress disorder social withdrawal sleep disorders cardiovascular disease obesity ulcers gastrointestinal disorders dissociative symptoms increased consumption alcohol drugs cigarettes tobacco dysregulated hormones testosterone cortisol adrenocorticotropic hormone prolactin elevated heart rate high blood pressure skin conductance response galvanic skin response pupillary dilation startle reflex brainwave changes brain structure abnormalities reduced hippocampal volume smaller prefrontal cortex corpus callosum inferior frontal gyrus parietal lobe temporal lobe reduced functional activity prefrontal cortex amygdala anterior cingulate cortex insula hippocampus hypothalamus pituitary gland autonomic nervous system limbic system thalamus nucleus accumbens ventral tegmental area cerebellum striatum caudate putamen basal ganglia frontal lobe motor cortex sensory cortex language processing regions visual processing regions auditory processing regions somatosensory cortex damage nerve cells myelin sheath neurons neurotransmitters receptors vascular damage endothelial dysfunction altered cerebral blood flow cerebral hypoperfusion cerebral hypoxia White Matter Hyperintensities Plaques Infarcts Lesions Broken Blood Vessels Brain Injuries Concussions Bleeds Bleeding Strokes hemorrhagic infarcts hypertension hypotension microbleeds microstrokes cerebral emboli congestive heart failure arrhythmia cardiac arrest cardiovascular mortality metabolic syndrome obesity diabetes hypertension insulin resistance dyslipidemia inflammation cytokines interleukins tumor necrosis factor alpha reactive oxygen species autoimmunity immune deficiency autoimmune diseases thyroiditis systemic lupus erythematosus rheumatoid arthritis psoriasis scleroderma celiac disease Crohn’s disease Grave’s disease Hashimoto’s disease Addison’s disease type 1 diabetes multiple sclerosis psoriasis vitiligo inflammatory bowel disease ulcerative colitis irritable bowel syndrome celiac sprue autoimmune hepatitis autoimmune polyglandular syndrome autoimmune prostatitis autoimmune oophoritis autoimmune orchitis autoimmune adrenalitis thymoma myasthenia gravis Guillain–Barré syndrome Graves’ orbitopathy myocarditis pericarditis giant cell myocarditis eosinophilic myocarditis Churg–Strauss syndrome uveitis dermatomyositis temporal arteritis Wegener’s granulomatosis Sjögren’s syndrome vasculitides cryoglobulinemia Henoch–Schönlein purpura Buerger’s disease Kawasaki disease Behçet’s disease primary biliary cirrhosis lichen planus morphea lupus panniculitis pyoderma gangrenosum Sweet’s syndrome Reiter’s syndrome ulcerative colitis Crohn’s disease celiac sprue Hashimoto’s thyroiditis Grave’s orbitopathy myasthenia gravis pemphigus vulgaris pemphigus foliaceus bullous pemphigoid epidermolysis bullosa acquisita lichen planus lichen simplex chronicus vulvar lichen sclerosus morphea linear morphoea atrophoderma vermiculatum factitial dermatitis factitial urticaria Munchausen syndrome Raynaud phenomenon type 2 diabetes insulin resistance metabolic syndrome nonalcoholic fatty liver disease nonalcoholic steatohepatitis coronary artery disease stroke cancer melanoma pancreatic cancer prostate cancer breast cancer ovarian cancer endometrial cancer colorectal cancer bladder cancer kidney cancer lung cancer glioblastoma multiforme brain tumours ovarian cysts endometriosis uterine fibroids benign prostatic hyperplasia erectile dysfunction premature ejaculation hypogonadism amenorrhea dysmenorrhea polycystic ovary syndrome infertility testicular atrophy gynecomastia oligospermia azoospermia impaired spermatogenesis sperm abnormalities leukocytospermia teratozoospermia DNA fragmentation decreased motility decreased viability increased apoptosis retarded development abnormal morphology epididymal abnormalities chromatin abnormalities acrosome reactions mitochondrial function abnormalities oxidative stress abnormal proteomic profiles abnormal hormonal profiles increased estradiol decreased testosterone altered follicle stimulating hormone altered luteinizing hormone abnormal prolactin abnormal thyroid stimulating hormone abnormal adrenocorticotropic hormone abnormal growth hormone abnormal insulinlike growth factor 1 impaired glucose tolerance hyperinsulinemia insulin resistance metabolic syndrome obesity nonalcoholic fatty liver disease type 2 diabetes mellitus cardiovascular diseases hypertension coronary artery diseases stroke cancers various types including breast ovarian endometrial prostate pancreatic colon rectal bladder kidney lung brain thyroid adrenal immune system lymphoma leukemia multiple sclerosis rheumatoid arthritis systemic lupus erythematosus psoriasis vitiligo inflammatory bowel diseases Crohn’s disease ulcerative colitis irritable bowel syndrome autoimmune hepatitis primary biliary cirrhosis autoimmune polyglandular syndromes type 1 diabetes mellitus Addison’s disease Graves’ orbitopathy myasthenia gravis neoplasms benign prostatic hyperplasia pituitary adenomas prolactinomas thyroid adenomas meningiomas schwannomas ovarian cysts uterine fibroids endometriosis infertility recurrent spontaneous abortion premature birth gestational diabetes preeclampsia preterm labor intrauterine growth restriction placental abruption placenta previa peripartum cardiomyopathy cardiac valve prolapse sudden infant death syndrome preterm delivery autism intellectual disability attentiondeficit hyperactivity disorder Tourette syndrome schizophrenia mood disorders bipolar disorder major depressive disorder anxiety disorders panic disorder obsessivecompulsive disorder posttraumatic stress disorder eating disorders bulimia nervosa anorexia nervosa osteoporosis osteoarthritis rheumatoid arthritis systemic lupus erythematosus Sjögren’s syndrome inflammatory bowel diseases Crohn’s disease ulcerative colitis irritable bowel syndromeHashimoto’s thyroiditispremature ejaculation erectile dysfunction oligozoospermia azoospermia testicular atrophy gynecomastiamiscarriage immune thrombocytopenic purpura idiopathic thrombocytopenic purpura Evans’syndrome Goodpasture’ssyndrome Henoch–Schönleinpurpura IgA nephropathy immunoglobulin A vasculopathypolyarteritismyeloproliferative diseases essential thrombocytosis polycythemiasvera primary myelofibrosis primary systemic mastocytosis hereditary xanthomatoses familial homozygoushypercholesterolemia familial defective apolipoprotein Bfamilial dysbetalipoproteinemiatype 2 diabetic nephropathy diabetic retinal degeneration diabetic neuropathy diabetic gastroparesisdiabetic cardiomyopathydepression suicide cognitive impairment accelerated aging central nervous system demyelination Alzheimer’s diseasedementiamild cognitive impairmentDown syndromepsychotic disorderspostpartum depressionnervous system degenerationneuropathy central peripheral

COMM 1003 Week 4 Assignment Question (20 Questions)

1. Define what is meant by the term mass communication.

2. What are the main differences between mass communication and interpersonal communication?

3. How did the invention of the printing press in the 15th century impact the way information was disseminated?

4. Why is it important to understand the history of mass communication?

5. Describe some of the key historical milestones in the development of mass communication.

6. What is meant by the term media convergence?

7. What are some of the ways in which media convergence has impacted society?

8. What is meant by the term global media?

9. Describe some of the key features of global media.

10. What is meant by the term digital media?

11. What are some of the key features of digital media?

12. How has digital media impacted society?

13. What is meant by the term social media?

14. What are some of the key features of social media?

15. How has social media impacted society?

16. What is meant by the term mobile media?
17. What are some of the key features of mobile media? 18. How has mobile media impacted society? 19. With all of these changes in technology, how might our understanding of mass communication need to change? 20. As we move into the future, what other changes in technology can we expect to see that will impact mass communication?

COMM 1003 Week 4 Discussion 1 (20 Questions)

1. What is the difference between a scene and a sequence?2. How do shots work together to form scenes and sequences in a film?3. How does the editing of a film create meaning?4. What is diegesis?5. How does mise-en-scene contribute to the meaning of a film?6. What is cinematography?7. What is montage?8. What is sound in film?9. What are the different types of sound in film?10. How does sound contribute to the meaning of a film?11. What are the different types of shots in film?12. How do shot types contribute to the meaning of a film?13. What is point-of-view (POV) in film?14. How does POV contribute to the meaning of a film?15. What are eyelines and match cuts?16. How do eyelines and match cuts contribute to the meaning of a film?17. What are close-ups, medium shots, and long shots?18. How do different camera angles contribute to the meaning of a film?19. What are establishing shots, cutaways, and reaction shots?20. How do these shot types contribute to the meaning of a film?

COMM 1003 Week 4 DQ 1 (20 Questions)

1. What do you think is the most important difference between listening and hearing? How can a person become a better listener?
2. What are some of the barriers to effective listening? How can these barriers be overcome?
3. Explain the difference between active and passive listening. Which do you think is more effective and why?
4. How can body language be used to improve listening? What are some common mistakes people make in using body language while listening?
5. What are some of the different types of listening? Which do you think is most important in communication and why?
6. How can listeners use questions to improve their understanding of a message? What are some common mistakes people make when asking questions while listening?
7. Explain the difference between empathic and critical listening. Which do you think is more effective and why?
8. How can focusing on key points help listeners to better understand a message? What are some common mistakes people make when trying to focus while listening?
9. What are some of the ways that listeners can provide feedback to a speaker? What are some common mistakes people make when providing feedback while listening?
10. How can listeners avoid interrupting a speaker? What are some common mistakes people make in this regard?

COMM 1003 Week 4 Discussion 2 (20 Questions)

COMM 1003 Week 4 Discussion 1 (20 Questions) for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)

COMM 1003 Week 3 Discussion 2 (20 Questions) for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)

COMM 1003 Week 3 Discussion 1 (20 Questions) for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)

COMM 1003 Week 2 Discussion 2 (20 Questions) for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)

COMM 1003 Week 4 DQ 2 (20 Questions)

What are some of the key features of the Internet? What do you think is the most important aspect of the Internet? Explain your answer. How has the Internet affected the way we communicate? Do you think this is a positive or negative change? Why? What do you think is the biggest advantage of using the Internet? Explain your answer. What do you think is the biggest disadvantage of using the Internet? Explain your answer. What do you think is the most important thing to remember when communicating online? Explain your answer. Have you ever had a negative experience while communicating online? If so, what happened? How did you handle it? What would you have done differently? What do you think are some of the most important safety rules to follow when communicating online? Explain your answer. What do you think are some of the most important etiquette rules to follow when communicating online? Explain your answer. Have you ever had a positive experience while communicating online? If so, what happened? How did you handle it? What would you have done differently? In what ways do you think the Internet has made communication easier? In what ways do you think the Internet has made communication more difficult? Do you think there are any benefits to communicating face-to-face instead of online? If so, what are they? Do you think there are any benefits to communicating online instead of face-to-face? If so, what are they? Do you think there are any disadvantages to communicating face-to-face instead of online? If so, what are they? Do you think there are any disadvantages to communicating online instead of face-to-face

COMM 1003 Week 4 Quiz (20 Questions)

1.What is the difference between a concept and a theory?
2. What is the basic difference between content analysis and semiotic analysis?
3. What is the basic difference between a focus group and an ethnographic study?
4. What is the basic difference between an experiment and a survey?
5. How do we define mass communication?
6. What are the five elements of the communication process?
7. What is the difference between noise and feedback in the context of communication?
8. What is the difference between linear and nonlinear communication?
9. What is an example of a one-way communication channel?
10. What is an example of a two-way communication channel?
11. What is an example of a mass communication channel?
12. What are the three types of audience effects?
13. What are some of the limitations of mass communication research?
14. How can we overcome some of these limitations?
15. What ethical considerations are there in mass communication research?
16. How can we overcome some of these ethical considerations?
17. What are some of the challenges in conducting global mass communication research?
18. How can we overcome some of these challenges?
19. What are some issues to consider when choosing a research methodology?
20. How do we go about writing a research proposal?

COMM 1003 Week 4 MCQ’s (20 Multiple Choice Questions)

(SO) – 2019-20

For answers to all of the questions, visit https://www.questionanswerforum.com/index.php/topic,26904.msg473603.html#msg473603

COMM 1003 Week 5 Description

COMM 1003 Course explores the role of mass communication in society. Students examine how the mass media communicate messages and how these messages are received and interpreted. The COMM 1003 Course also looks at the history, development, and structure of the mass media industry.

COMM 1003 Week 5 Outline

*This is a sample outline. Your instructor will provide you with the specific week-by-week details for your COMM 1003 Course.

Week 1: Introduction to Mass Communication

• Reading Assignment: Chapters 1 and 2 of Media/Society, 5th Edition (Pluralistic Framework).
• Lecture topics: What is mass communication? The history of mass communication. The difference between mass media and popular culture. An overview of the Pluralistic Framework for understanding mass communication in society.
• In-class activity: Introduce yourselves to each other and discuss your experience with different types of media. Think about how you use media in your everyday life.
• Discussion Board Forum 1: Share your thoughts on what you read and what was discussed in lecture. Include examples from your own experience to illustrate the concepts. Respond to at least two classmates’ posts.

COMM 1003 Week 5 Objectives

Students who successfully complete COMM 1003 will have:

* Acquired an understanding of the basic concepts and theories used in the study of mass communication.

* Learned about the history and development of mass communication.

* Gained an understanding of the different channels through which mass communication takes place.

* Developed an awareness of the different roles that mass communication plays in society.

COMM 1003 Week 5 Pre-requisites

Students who wish to register in COMM 1003 must first successfully complete the following COMM 1003 Courses:
– ENGL 1006 – Introduction to University Writing (3 credits) (ENGL 1006)
– One of the following equivalent math COMM 1003 Courses:
– MATH 0090 – Introductory Algebra (3 credits) (MATH 0090)
– MATH 0096 – Intermediate Algebra (4 credits) (MATH 0096)
– MATH 0100 – College Algebra (4 credits) (MATH 0100)
– MATH 0110 – Precalculus Algebra (5 credits) (MATH 0110)
– One of the following equivalent English Composition COMM 1003 Courses:
– ENGL 1016 – College Writing I (3 credits) (ENGL 1016)
– ENGL1027 – College Writing II (3 credits) (ENGL1027)

COMM 1003 Week 5 Duration

COMM 1003 Course : 1 Week

: 1 Week Total: 1 Week * The duration mentioned above is for only core/compulsory COMM 1003 Courses. Elective COMM 1003 Courses will have different durations. Please refer to the Programme Guide for more details.

Entry Requirements and Application Procedures

COMM 1003 Week 5 Learning Outcomes

1. Analyze the relationship between mass media and society.
2. Understand how mass media communicate messages and how those messages are received and interpreted by individuals and groups.
3. Explain how various mass media platforms are used to create, distribute, and consume messages.
4. Analyze the impact of digital technology on the mass media landscape.
5. Understand the economic, political, social, and cultural factors that shape the mass media landscape.

COMM 1003 Week 5 Assessment & Grading

| # | Description | Weight | Due Date |
| — | — | — | — |
| 1.1 | Introduction to Mass Communication Assessment & Grading (PDF) | 20% of Final Grade | Week 5 – Due before Sunday 11:59 pm EST/EDT. You must submit both parts of the assessment. This includes uploading your video response to D2L Brightspace and completing the online quiz in D2L Brightspace. Please see instructions for details and the rubric for grading.|

**COMM 1003 Week 6 Assessment & Grading for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)

| # | Description | Weight | Due Date |
| — | — | — | — |
| 2.1 1 4 5 6 7 9 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 54 56 58 60 62 64 66 68 70 72 74 76 78 80 82 84 86 88 90 92 94 96 98 100 102 104 106 108 110 112 114 116 118 120 122 124 126 128 130 132 134 136 138 140 142 144 146 148 150 152 154 156 158 160 162 164 166 168 170 172 174 176 178 180 182 184 186 188 190 192 194 196 198 200 202 204 206 208 210 212 214 216 218 220 222 224 226 228 230 232 234 236 238 240 242 244 246 248 250 252 254 256 258 260 262 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430 431 432 433 434 435 436 437 438 439 440 441 442 443 444 445 446447 448 449 450 451 452 453 454 455456 457 458459 460461 462463464 465 466467468469 470471472473474475476477478479 480 481482483484485486487488489490 49149249349449559569579580958195829583958495859586 9587 9588 9589 9590 9591 9592 9593 9594 9595 9596 9597 9598 95999600 9601 9602960396049605960696079608960996109611961296139614961596169617 9618 96199620 9621 9622 9623 9624 9625 9626 9627 9628 962996309631963296339634963596369637963896399640 641 6426436446465466564676468646964706471647564816499 650 651 65265365365465465565666567656865696571657765816599 660 661 662663663664664764816491650651 6526536536546546556566656765686570165711657116 57116 571165711657116 57116 57116571165711659761765976176597617659761765976176597617659761765976176 60266036604 66056606 6607660866096610661 16612 6613661466156616 6617661866226623663266346635663 666366766386 69 1697169 8169 8169 8169 8169 81698 169 81698 169 81698 169 8169 81698169 81698 1698 169 10669 10669 10669 10669 10669 10669 10669 10669 10670 106709671 107 109 112113 114 115 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430 431 432 433434 435 436437 438439 440 441442 443445 446447 448449 450 451452453454 455456457458459 4604614624634644665 466467468469470 471472473474475 4764774784 79 4804814824834844854 85485 4864874 88489 490 49149249349449559569579 580 581 582583 584585 586 587 588589 590591592593594595596597598599510051015105115125135145155165175185195205215225235245255265275285295305315325335 34535536537538539540541542543544545546547554854958058158258358458558658758805905915925935945955965975985995100510 15105 115125 135145155165175185195205215225235245255265275285295305315325335 34535536 53753853954054154254354454554654755485495805815825835845855865875880590591592593594 59559659 75985995100 510151051151251351451551651751851952052152 252352452552652752852953053153 25335 34535536 537538539540541542543544545546547554854958058158258358458558658758 80 59059159 259359459559659 759859951005101510511512513514515516517518519 52052152 252352452552652752852953053153 25335 34535536 537538539540541542543544545546 5475548549580581582583584585586587588059059159259359459559659 75985995100 51015 105115125135145155165175185195205215 225 235 245255265275285295305 315325335345355365 37538539540541 5425435445455 4654754855085528558608658859986061071081091101111112113114115116117118121122123124126127128129130131132232332342352362372382392412432244245246247248249253254255260426126222632642652662672682692702712722732742752762772782792812822833284285286287288289290291292293329429529629729829930313233343533633733833934034134234334434534634734834935035135235435535635735835936036213533563573583593 603621353356357358359361362363 364365366367368369371372373 374375376377378379381382383384 385386387388389390391392393394 395396397398 39940040140240 341342343344345346 3473483493 50 3513523 54355356 357 358 3593 60362 135 33 56357 358 3593603621353356357358 359 361362363 364 365366367368369 37137 2373 3743753763773783793813823833843 85 3863873883893903913923933943 95396397398 39940040140240 341342343344345346 347 348 34 9350 35135 23 54355 356 357 358 35 9360362 135 33 56357 358 359360362 135 33 56357 358 359360362 135 33 56357 358 359360362 135 33 56357 358 359360362 135 33 56357 358 35 93 60362 135 33 56 357 35 93 60 3621353 356 357 35 93603 621 353 356 357 3593603 62 1353 356 357 35 93603 6213 53 356 357 3593603 6213 53 356 357 35 93603 6213 53 356 357 3 59 3603621353356357 3583593602135 33563573583593602135 33563573583593602135 33563573583593602135 33563573583593602135 33563573583593602135 335635735835 93602136 235 33 56 357 358359 3602 136 235 3 356 357 358 359 3602 136 235 3356 357 3062136 23563 364 365366 367368 369 37137 2373374 375 376377 3783793813823833843 85386 387 388389 39039 139 239 33943 95396397398 39940040140240 3413423433443 45346 347 348 349 350351 3523 54 355356 357 3062136235363 364365366367368369 37137 237374 375376377 3783793813823833843 85386387 38838939039139 239339 43 95396397398 39940040140240 34134234 3344345 346 347 348 349350351 352 353 354 355356 357 3062136 235363 364365366367368369 37137237374 375376377378 3793813823833843 8538638738838939039139 239339 43 95396397398 39940040140240 34134234 3344345346 347348349 350351 352 353 354 355356 3572146235363 364365366367368369 37137237374 375376377 37837938138 238 33843 85386387388 38939039139239339 43 9539639739839940040140240 34134234 33443 45 346 347 348349 350351 352 353 354 355356 373062136235363 364 365 366367 368369 37137237374 375 376 377 378 37938138238338 43 85386 387 388 389390 39139 239339 43 95396397398399400401 40240 34134 234 33444 45346347348 349350351 352 353 354 355356 586236235363 364365366367368369 37137 237374 375376377 37837938138 238 33843 85386387388 389 39039 139 239 33943 95396397 398399400401 40240 34134 234 33444 45346347348349 350351 352 353 354 355 356 706236 235 363 364 365 366 367 368 36937 137 237374 375 376 377 378 379 38138 238 338 43 85 386 387 388389 39039 139 239339 43 95396397398 399400 40140 24034 134 23433 44445 346347 348349 350 351 352 353 354 355 356 726236 235 363 364 365 366 367 368 36937 137 237374 375 376 377 378 379 38 138 238 338 43 85 386 387 388 389390 39139 239 339 43 95 396397 398399 400 401 40240 34 134 234334 444 45 346347 348349 350351352 353 354 355 356 746236 235 363364 365 366 367 368 369 37 137237 374375 376 377 378 379 38138 238 33843 85 386387388 389 390391 39239 33943 95 396397 398399 400 401 40240 341 34234 334 444 45 346 347 348349 350 351352 353 354 355 356 7662136235363364365 366 36736836937137 237374375376377

COMM 1003 Week 5 Suggested Resources/Books

**Fiction**:
– Babb, Sanora. *So Far from God.* Scribner, 2009.
– Bosch, Robert. *The Age of Innocence: A Romance.* Cambridge University Press, 2013.
– Bradbury, Ray. *Fahrenheit 451.* Simon & Schuster Paperbacks, 2003.
– Frayn, Michael. *Headlong.* Faber & Faber, 2004.
– Haddon, Mark. *The Curious Incident of the Dog in the Night-Time.* Vintage, 2004.
– Ishiguro, Kazuo. *Never Let Me Go.* Vintage International, 2005.
– McCarthy, Cormac. *The Road.* Vintage, 2006.
– Oates, Joyce Carol. *We Were the Mulvaneys.* Plume, 1997.
– Palahniuk, Chuck. *Fight Club.* W. W. Norton & Company; Reprint edition, 2005.
– Proulx, Annie. *The Shipping News: A Novel.* Scribner; Reissue edition, 2008

COMM 1003 Week 5 Assignment (20 Questions)

This assignment is to be submitted by Sunday at 11:59 pm of the assigned week. You are expected to submit your answers to each question in a separate document. Please title your file with your name and the COMM 1003 Course code (COMM 1003).

Each answer should be between 1-2 paragraphs, not exceeding 200 words in length (i.e., Question 1, Question 2, etc.). The questions are based on the lecture topics and readings for the week, so please ensure that you have completed all readings before attempting the questions. Please do not copy and paste from lecture slides or textbook; I am looking for your own understanding of the material. You can refer to lecture slides and textbook, but make sure you write your answers in your own words. Marks will be deducted for plagiarism (copying without referencing).

This assignment covers topics from Weeks 1 – 5 of COMM 1003 Course. This assignment has four sections: 3 sections on Chapters 1-5 in your textbook “Understanding Mass Communication” and one section on weekly lectures/readings. Questions 1-3 are based on chapters 1-5 in your textbook “Understanding Mass Communication” by Wimmer & Dominick. Questions 4-5 are based on weekly lectures/readings (watch all videos/read required articles before answering these questions).

COMM 1003 Week 5 Assignment Question (20 Questions)

Instructions: Please answer the questions below. You may use your textbook and other materials, but you may not consult each other or the instructor. These questions are worth 100 points in total (i.e., each question is worth 5 points).

1. Define what is meant by effective audience analysis and describe how it can help you as a public speaker.

2. What are the three main purposes of feedback?

3. Explain how you can use verbal and nonverbal cues to monitor an audience’s reaction to your speech.

4. Describe the different types of eye contact you can use when giving a speech.

5. Discuss how you can use gestures effectively when giving a speech.

6. Explain how you can use facial expressions effectively when giving a speech.

7. What is proxemics, and how can you use it to your advantage when giving a speech?

8. Discuss how you can use vocal variety effectively when giving a speech.

9. What are some common pitfalls that speakers make when using vocal variety?

10. Discuss how you can use verbal fillers effectively when giving a speech.

COMM 1003 Week 5 Discussion 1 (20 Questions)

at Marymount University (MU)

**COMM 1003 – Introduction to Mass Communication* (5 credits)** at Marymount University (MU) is a 5-week COMM 1003 Course that focuses on the study of mass communication with an emphasis on its effects on individuals and society. The COMM 1003 Course will cover the history, theory, and research of mass communication, including its impact on public opinion, culture, and social change. In addition, the COMM 1003 Course will examine the role of technology in mass communication and explore the ethical issues involved in its practice.

COMM 1003 Week 5 DQ 1 (20 Questions)

(COMM1003)

COMM 1003 Week 5 DQ 2 (20 Questions) for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003) (COMM1003)

COMM 1003 Week 6 Final Exam for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003) (COMM1003)

COMM 1003 Week 8 DQ 1 for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003) (COMM1003)

COMM 1003 Week 5 Discussion 2 (20 Questions)

University of Phoenix (UOP)

*COMM 1003 Course is available at most of the campuses of University of Phoenix. Some campuses may not offer COMM 1003 Course.

COMM 1003 Week 5 DQ 2 (20 Questions)

What are the three types of variables we use to measure the success of our advertising campaigns?

1. Awareness: How many people are aware of our campaign?
2. Engagement: How many people are engaging with our campaign?
3. Conversion: How many people are converting from our campaign?

COMM 1003 Week 5 Quiz (20 Questions)

(To get started, please type your name in the box below.)

1. At its core, advertising is all about

2. The first ad that appeared on TV was for ____________.

3. In advertising, the concept of fear appeals refers to attempts to persuade by manipulating people’s fears or anxieties. For example, advertisers might show images of car accidents in order to sell more insurance. Fear appeals can be effective if they are done right; however, if they are done wrong, they can backfire on the advertiser and may even result in people becoming angry at the brand for trying to exploit their fears. Which of the following statements is true about fear appeals in advertising?

4. Which of the following statements is true about banner ads?

5. Which of the following statements is not true about video ads?

6. Advertisers use consumer research to learn about consumers and then create marketing strategies designed to attract them. What specific consumer information might an advertiser be interested in learning from consumer research?

7. The concept of perceived risks refers to consumers’ concerns about product safety and reliability or doubts about their ability to use a product successfully. Why do advertisers need to take perceived risks into account when planning their campaigns?

8. Advertising __________________ refer to messages created by companies that promote their own products or services with the goal of increasing sales and profits rather than selling space or time to other companies like what media companies do (i.e., radio stations). Select one:a) revenuesb) agenciesc) expendituresd) advertisementse) campaignsf) objectivesg) strategiesh) creativesi) placementj) media kitsk) jinglesl) ratingsm) lead-insn) exposureso) none of theseAnswers: d), e), h), j), k), n)9. Advertising _______________ refer to private organizations that specialize in planning and executing advertising campaigns for clients (i.e., companies). Select one:a) revenuesb) agenciesc) expendituresd) advertisementse) campaignsf) objectivesg) strategiesh) creativesi) placementj

COMM 1003 Week 5 MCQ’s (20 Multiple Choice Questions)

1. Which of the following is not a characteristic of the broadcasting model of communication?

a. One to many relationship
b. Passive audience
c. Synchronous communication
d. Linear communication process
e. Communication is one way
2. According to the broadcasting model of communication, who is the primary source of information?

a. The government
b. The media
c. The public
d. Experts
3. Which of the following is not a limitation of the broadcasting model of communication?

a. It does not allow for two-way communication.
b. It assumes that all members of the audience are passive receivers of information.
c. It places more emphasis on quantity rather than quality of information.
d. It fails to take into account the different needs and interests of different members of the audience.
4. Which of the following is not an advantage of the broadcasting model of communication?

a. It is efficient in terms of time and cost.
b. It allows for mass distribution of information to a large number of people simultaneously.
c. It ensures that all members of the audience receive the same message at the same time.
d. It encourages active participation from the audience members.

COMM 1003 Week 6 Description

COMM 1003 Course will introduce students to the field of mass communication, with a focus on its history, evolution, and current state. Students will examine the various channels through which mass communication is delivered, including print, television, radio, and the Internet. The COMM 1003 Course will also explore the role of mass communication in society, its impact on individuals and groups, and its potential to shape public opinion.

COMM 1003 Week 6 Outline

1. Introduction

a. What is mass communication?

b. What are the different types of mass communication?

2. The History of Mass Communication

a. How did mass communication develop over time?

b. What are some of the key milestones in the history of mass communication?

3. Theories of Mass Communication

a. What are the different theories of mass communication?

b. How do these theories explain how mass communication works?

4. The Media Landscape

a. What are the different types of media?

b. What are the different types of media platforms?

COMM 1003 Week 6 Objectives

**
+
+
+*The purpose of COMM 1003 Course is to introduce students to the history and functions of mass communication.
+Students are expected to develop a basic understanding of how various media affect our lives and how we communicate with each other.*
+
+In COMM 1003 Course, you will:
+
++ Understand the history and evolution of mass communication.
++ Analyze the role that mass communication plays in our lives.
++ Understand how various media influence our daily lives.
++ Develop an understanding of how we communicate with each other through mass communication.

COMM 1003 Week 6 Pre-requisites

COMM 1003 Course is for students who are interested in mass communication and need a basic introduction to the field. The COMM 1003 Course will cover such topics as: history of mass communication, how the media work, how messages are created and delivered, how audiences receive and interpret messages, and the impact of mass communication on society.

COMM 1003 Week 6 Duration

* COMM 1003 Course has multiple offerings, please select the correct one.

COMM 1003 Course Number COMM 1003 Course Title Dates Start Date End Date 1003-001 Introduction to Mass Communication W19 01/07/2019 04/22/2019 1003-002 Introduction to Mass Communication SP19 05/06/2019 08/12/2019 1003-003 Introduction to Mass Communication SUM19 06/10/2019 08/26/2019

COMM 1003 Week 6 Learning Outcomes

1. Learn how to use basic concepts and terms related to mass communication.

2. Understand the different types of mass communication media.

3. Be able to analyze the impact of mass communication on society and individuals.

4. Understand the different theories used to explain how mass communication works.

5. Be able to critically evaluate mass communication messages and content.

COMM 1003 Week 6 Assessment & Grading

In this assessment, you will analyze how a mass media message is constructed and how it influences your attitudes and beliefs.

You will also have an opportunity to demonstrate your understanding of the concepts covered in COMM 1003 Course by creating your own mass media message.

This assessment consists of two parts:

Part A: Analysis of a Mass Media Message

Part B: Creating a Mass Media Message

COMM 1003 Week 6 Suggested Resources/Books

COMM 1003 Week 6 Suggested Resources/Books for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)

Chapter 9: The Role of Media in Society: News, Entertainment and Advertising
The following are suggested readings/resources for Chapter 9. You may use other resources if you wish.
The Impact of the Internet on Contemporary Journalism by Stephanie Schendel and Robert T. Craig
The Internet and the Mass Media by J.D. Lasica
How the News Media Fail American Voters by Tom Rosenstiel

COMM 1003 Week 6 Assignment (20 Questions)

**COMM 1003 Course Description**

COMM 1003 Course focuses on the concept of mass communication, including an overview of its history and developments, the role of media in society and the global marketplace, and an examination of current trends in mass communication. Students will have the opportunity to examine the impact of different types of mass communication on individuals and society. The COMM 1003 Course will provide students with a critical understanding of how mass communication influences our daily lives.

**Learning Outcomes**

1. Understand the concept of mass communication and its history and development.
2. Understand the role of media in society and the global marketplace.
3. Examine current trends in mass communication.
4. Understand the impact of different types of mass communication on individuals and society.
5. Develop a critical understanding of how mass communication influences our daily lives.

COMM 1003 Week 6 Assignment Question (20 Questions)

1. What is the most important thing to know about mass communication?

2. How does mass communication affect our daily lives?

3. What are the different types of mass media?

4. What are the benefits and drawbacks of each type of mass media?

5. How do different types of mass media influence our society and culture?

6. What is the difference between mass media and popular culture?

7. How do mass media shape our beliefs and values?

8. How do mass media affect our behavior?

9. What is the difference between positive and negative effects of mass media?

10. How can we use mass media to our advantage?

COMM 1003 Week 6 Discussion 1 (20 Questions)

Hi Everyone, We are now halfway through the semester and I hope that you have all settled into your classes. This week we will be covering advertising and public relations. How do we know what to buy? How do companies ensure that their products stay in the public eye? These are some of the questions we’ll be discussing this week. There are 2 required discussion boards this week: one on advertising and one on public relations. You must post an original response to both. Then, you must respond to at least 2 other students’ posts. As always, make sure that you review the syllabus for important information about grading and participation. I look forward to reading your posts!

COMM 1003 Week 6 DQ 1 (20 Questions)

1. What are the differences between mass media and mass communication?

2. How did the rise of the printing press lead to the development of mass media?

3. What is the difference between print media and electronic media?

4. How did the development of radio and television lead to the rise of mass communication?

5. What are the differences between public relations and advertising?

6. How did the development of the Internet lead to the rise of mass communication?

7. What is the difference between online media and traditional media?

8. What are the differences between journalism and mass communication?

9. How did social media lead to the rise of mass communication?

10. What is the difference between citizen journalism and professional journalism?

COMM 1003 Week 6 Discussion 2 (20 Questions)

This week we will discuss the topic of advertising. Advertising is everywhere, and it is difficult to imagine life without it. It’s in our homes, on our commutes, at work, and in our leisure time. We are exposed to thousands of ads each day, and they have a significant impact on our lives. Advertising tells us what to buy, where to go, and what to think. It can be used to sell products, promote ideas, or raise awareness about important issues.

1) How often do you see ads during your day? What types of ads do you see the most?
2) Do you think advertising is a positive or negative force in society? Why?
3) What are some of the most memorable ads you have seen? What made them so effective?
4) How do you think advertising will change in the future? What new technologies will be used to deliver ads?
5) What are some of the ethical concerns surrounding advertising? Should there be more regulation of ads?
6) Do you think ads are getting more sophisticated? Why or why not?
7) How do you think people’s relationship with advertising will change in the future?
8) What are some of the ways that advertisers target specific audiences?
9) Do you think ads are becoming more intrusive? Why or why not?
10) What are some of the ways that advertisers try to influence our emotions?

COMM 1003 Week 6 DQ 2 (20 Questions)

Unit 5: The Impact of Mass Communication on Society

20 Questions

1. Which of the following is true about mass communication? A. It is a unidirectional process that involves one person sending a message to another. B. It is an interactive process in which people exchange messages with each other. C. It is a process in which messages are sent through mass media channels to large audiences. D. All of the above are true about mass communication. 2. Which of the following is not a characteristic of mass communication? A. Messages are sent through mass media channels to large audiences. B. Messages are usually intended for consumption by general audiences, rather than specific individuals or groups. C. Messages are often created by professional communicators, such as journalists, advertisers, and public relations practitioners. D. Messages are usually sent one-to-one, rather than one-to-many or many-to-many 3. Which of the following statements about the history of mass communication is false? A. The term “mass communication” was first used in the early 1900s. B. The concept of mass communication has its roots in the work of sociologist Émile Durkheim. C. Mass communication research began in earnest in the United States in the 1920s and 1930s D. All of the above statements about the history of mass communication are false 4. Which of the following is not one of the four major paradigms of mass communication? A.. Functionalist B.. Conflict C.. Critical D.. Postmodern 5.. What is meant by the term “media convergence”? A.. The coming together of different media technologies, such as television and the Internet B.. The coming together of different media industries, such as film and television C.. The coming together of different media content, such as news and entertainment D.. All of the above 6.. Which of the following statements about global media is false? A.. Global media refers to media that cross national boundaries and reach global audiences B.. Global media has been made possible by advances in technology, such as satellite TV and the Internet C.. Global media often leads to “homogenization,” or the spread of Western values and ideas around the world D.. All of the above statements about global media are false 7.. What is meant by “the global village”? A.. The world community that has been brought together by advances in technology B.. The world community that has been brought together by economic globalization C.. The world community that has been brought together by political globalization D.. All of the above 8.. Which statement about cyberculture is false? A.. Cyberculture refers to all aspects of life that have been affected by technology B.. Cyberculture includes online communities, such as social networking sites and virtual worlds C.. Cyberculture often leads to “cyberbullying,” or bullying that takes place online D.. All of the above statements about cyberculture are false 9 .What does it mean to say that we live in a “mediatized” society? A .It means that we live in a society where face-to-face interaction is increasingly replaced by mediated interaction B .It means that we live in a society where messages are increasingly sent through mass media channels C .It means that we live in a society where messages are increasingly sent through new media channels D .All of the above 10 .What is meant by “the digital divide”? A ..The gap between those who have access to technology and those who do not B ..The gap between those who have access to new media technology and those who do not C ..The gap between those who have access to traditional media technology and those who do not D ..All of the above 11 .Which statement about social networking sites is false? A ..A social networking site is an online community where users can create profiles and connect with friends and acquaintances B ..Social networking sites allow users to share information, such as photos and videos C ..The most popular social networking sites include Facebook, Twitter, and LinkedIn D ..All of the above statements about social networking sites are false 12 .Which statement about virtual worlds is false? A ..A virtual world is a three-dimensional online environment where users can create avatars and interact with each other B ..Virtual worlds often allow users to purchase virtual goods, such as clothes and furniture for their avatars C ..Second Life is one example of a virtual world D ..All of the above statements about virtual worlds are false 13 .What does it mean to say that we live in a “mediated” society? A .It means that we live in a society where messages are increasingly sent through mass media channels B .It means that we live in a society where messages are increasingly sent through new media channels C .It means that we live in a society where face-to-face interaction is increasingly replaced by mediated interaction D .All of the above 14 .Which statement about advertising is false? A ..Advertising is any paid form of nonpersonal promotion B ..Advertising typically involves persuasive messages that are intended to sell products or services C ..Advertising can take many different forms, including print ads, television commercials, and online banner ads D ..All o

COMM 1003 Week 6 Quiz (20 Questions)

1. The concept of “interactivity” refers to the capacity of users to:

A. Respond to computer-based messages.
B. Access information at their convenience.
C. Modify or add content to web pages.
D. All of the above.
D. All of the above.

2. Which of the following is an advantage of using computer-mediated communication?

A. It is fast and convenient.
B. It can be used to reach a large audience quickly and easily.
C. It can be used to communicate with people in different parts of the world simultaneously.
D. All of the above are advantages of using computer-mediated communication.
D. All of the above are advantages of using computer-mediated communication..

3. The term “blog” is short for:
A. Weblog
B. Web log
C. Worldwide log
D. None of the above
A. Weblog

4. A chat room is an example of which type of CMC?
A. Synchronous
B. Asynchronous
C. Both synchronous and asynchronous
D. Neither synchronous nor asynchronous
A. Synchronous

5. Which of the following is NOT an example of computer-mediated communication?
A. Emailing a friend
B. Posting on a discussion board
C. Making a phone call
D. Sending a text message
C. Making a phone call

6. The term “bandwidth” refers to:
A

COMM 1003 Week 6 MCQ’s (20 Multiple Choice Questions)

We have 20 Multiple Choice Questions for COMM 1003 – Introduction to Mass Communication* (5 credits). We will update questions regularly. These are the currently updated questions.

1. Which of the following is not a mass media?

A. BooksB. MagazinesC. MoviesD. Radio

2. The printing press was invented by Johannes Gutenberg in the 15th century and it:

A. Revolutionized communicationB. Led to the decline of literacyC. Encouraged religious toleranceD. Helped spread the Renaissance

3. A newspaper is an example of:

A. Print mediaB. Broadcast mediaC. New mediaD. All of the above

4. Which of the following is not a type of print media?

A. NewspapersB. MagazinesC. BooksD. Comic books

5. Which of the following is not a type of broadcast media?

A. TelevisionB. FilmC. RadioD. Theater6. Which of the following is not a type of new media?A. Social mediaB. WebsitesC. Mobile appsD. Online games7. The term _____ refers to all forms of mass communication that use electronic signals and technologies to transmit messages:A. Broadcast mediaB. Print mediaC. New mediaD. Electronic media8. _____ is a form of new media that refers to online platforms and services that allow users to create and share content or to participate in social networking:A.. Social networkingB.. Social mediaC.. User-generated contentD.. Web 2..0 9.. The term _____ refers to all forms of mass communication that use electromagnetic energy to transmit information:A.. Broadcast mediaB.. Print mediaC.. New mediaD.. Electronic media10.. The term _____ refers to any form of communication that involves more than one person:A.. Mass communicationB.. Interpersonal communicationC.. Group communicationD.. Public communication11.. _____ is a type of interpersonal communication that occurs between two people who share a common purpose or goal:A.. dyadic communicationB.. small group communicationC.. public communicationD.. mass communication12.. In _____, messages are sent one-to-many, from sender to receiver:A.. dyadic communicationB.. small group communicationC.. public communicationD.. mass communication13.. In _____, messages are sent one-to-one, from sender to receiver:A../ dyadic communication/ B../ small group communication/ C../ public communication/ D../ masscommunication14../ In _____, messages are sent many-to-many, from sender to receiver:/ A../ dyadiccommunication/ B../ small group communication/ C../ publiccommunication/ D../ masscommunication15../ In _____, messages are sent many-to-one, from sender to receiver:/ A../ dyadiccommunication/ B../ small groupcommunication/ C./ publiccommunication/ D./ masscommunication16./Which of the following is not an advantageof interpersonalcommunication?/ A./ It allows for immediatefeedback./ B./ It can be used in anysituation./ C./ It can build strongrelationships./ D./ It can be time consumingand expensive./17../Which of the followingis an advantageof interpersonalcommunication?/ A./It allows for immediatefeedback./ B./It can be used in anysituation./ C./It can build strongrelationships./ D./It can be time consumingand expensive./18../Whichof the followingis not an advantageof interpersonalcommunication?/ A./It allows for immediatefeedback./ B./It can be used insituations where there issensitive information thatshould not be sharedwith others ./ C ./ Itcan build strong relationships ./ D ./ Itcan lead topersonalconflicts ./19../Whichof the followingis not an advantageof interpersonalcommunication?/ A ./It allows for immediatefeedback ./ B ./ Itcan lead toover sharing ./ C ./ Itcan help people bondover shared interests andexperiences ./ D .//20 .// Whichof the followingis an advantageof interpersonalcommunication? / A .// It allowsfor immediatefeedback .// B .// Itcan be used insituations where there issensitive information thatshould not be sharedwith others .// C .//It can build strong relationships .// D //It is often more efficientthan other types of

COMM 1003 Week 7 Description

The COMM 1003 Course will provide students with an introduction to the field of mass communication. The COMM 1003 Course will cover the history and development of mass communication, the different types of mass media, and the impact of mass communication on society. The COMM 1003 Course will also examine the role of mass communication in the global marketplace and the challenges facing the industry today.

COMM 1003 Week 7 Outline

Week 7: Media, Crime and Society

Lecture topics:
– Crime and media
– How the media influences our perceptions of crime
– The role of the media in shaping public policy on crime
– How the media covers crime stories
– The impact of social media on crime and justice

Reading list:
– Chapter 11: “Crime and the Media” from *Media/Society: Industries, Images, and Audiences* by David Croteau and William Hoynes (W.W. Norton & Company, 2015) – OR – “The Media and Crime” from *Media/Society: Industries, Images, and Audiences* by David Croteau and William Hoynes (W.W. Norton & Company, 2015), available online at https://www.theguardian.com/media/2015/sep/28/the-media-and-crime-david-croteau-william-hoynes

Additional readings:
– “How Social Media is Changing Law Enforcement” by Lisa Marie Patzer, available online at https://www.policemag.com/337997/how-social-media-is-changing-law-enforcement
– “How Social Media Helps Solve Crimes” by Lisa Marie Patzer, available online at https://www.policemag.com/341810/how-social-media-helps-solve-crimes

COMM 1003 Week 7 Objectives

Instructor: TBD

Students will learn about the origins, functions and structures of media organizations.

COMM 1003 Week 7 Pre-requisites

COMM 1003 is an introductory COMM 1003 Course that introduces students to the study of mass communication. COMM 1003 Course examines the history, theory, and research of mass communication with a focus on its effects on individuals and society. The COMM 1003 Course also explores the role of mass media in our daily lives, including its impact on our thoughts, emotions, and behaviours.

COMM 1003 Week 7 Duration

*COMM 1003 Course is not currently offered. However, it may become available in the future.

COMM 1003 Week 7 Learning Outcomes

*COMM 1003 is a required COMM 1003 Course for students in the Bachelor of Arts in Media and Communication Studies program, but it is also open to students from other programs.

1. Understand the major concepts, theories and approaches used to study mass communication.

2. Understand how mass media affects individuals and society.

3. Understand the different types of mass media and their functions in society.

4. Understand the role of technology in mass communication.

5. Understand the global nature of mass communication.

COMM 1003 Week 7 Assessment & Grading

** (COMM 1003 Course meets at Central Campus) COMM 1003 Course focuses on mass media, the effects of mass communication, and the role of mass media in society. Students will examine how advertising, film and television, the press, radio and popular music influence individuals, groups and society as a whole. Students will also be introduced to research methods used in the field of mass communication.

This assessment will focus on your ability to analyze how advertising, film and television, the press, radio and popular music influence individuals, groups and society as a whole.

In order to complete this assessment you must do the following:

1. Choose ONE of the following topics:

-How does advertising influence individuals?
-How does advertising influence groups?
-How does advertising influence society as a whole?
2. Research your chosen topic using at least THREE credible sources. These sources can be found in the Ashford University Library or on the internet. Credible sources are defined as those that are written by experts in the field or that come from reputable organizations. Examples of credible sources include peer-reviewed journal articles, books from reputable publishers, and websites from government agencies or well-established organizations. Wikipedia is NOT considered a credible source for this assignment.
3. Write a 3-4 page paper (not including title page or references page) in which you address the following:
a. Describe your chosen topic in detail.
b. Explain how advertising influences your chosen topic. Be sure to use specific examples to support your claims.
c. Evaluate the effectiveness of advertising on your chosen topic. In other words, do you think that advertising has a positive or negative impact on your chosen topic? Why or why not?
d. Summarize your findings and explain what you have learned from researching this topic.
Your paper must be formatted according to APA style as outlined in the Ashford Writing Center’s APA Style resource located in the Learning Resources tab on the left navigation toolbar in your online COMM 1003 Course shell

COMM 1003 Week 7 Suggested Resources/Books

COMM 1003 Course Number: COMM 1003 – Introduction to Mass Communication* (5 credits)

Description: COMM 1003 Course is an overview of the field of mass communication. It focuses on understanding how various media function and how people use them. It examines how media organizations are structured and how content is produced. The COMM 1003 Course also looks at issues of freedom, ethics, and regulation in mass communication.

Recommended Resources:

1. Media/Society: Industries, Images, and Audiences, 4th Edition by David Croteau and William Hoynes

2. Introduction to Mass Communication by Stanley J. Baran and Dennis K. Davis

3. Media Now: Understanding Media, Culture, and Technology by Joseph Turow

4. The New Media Reader by Noah Wardrip-Fruin and Nick Montfort

COMM 1003 Week 7 Assignment (20 Questions)

(COMM 1003 Course is worth 5 credits and each question has a weight of 2 points, for a total of 40 points. The quiz must be completed by Sunday at midnight Pacific Time)

1. What are the three types of communication channels?

2. What are the three basic types of message encoding?

3. Why is it important to understand the communication process?

4. What are the six elements of the communication process?

5. What are the three types of noise that can interfere with communication?

6. What is meant by the term “channel capacity”?

7. What are the three types of feedback?

8. What is meant by the term “receiver apprehension”?

9. How can you increase your “effective encoding” when sending a message?

10. How can you increase your “effective decoding” when receiving a message?

COMM 1003 Week 7 Assignment Question (20 Questions)

1. Define “broadcast” and explain the three main types of broadcasting. (2 marks)

Broadcasting is the act of transmitting audio and/or video content to a large audience via a medium such as radio, television, or the Internet. The three main types of broadcasting are public, commercial, and non-commercial.

2. Explain the difference between public and commercial broadcasting. (2 marks)

Public broadcasting is any form of broadcasting that is government-owned or operated, while commercial broadcasting is any form of broadcasting that is owned or operated by a for-profit organization.

3. What are the three main types of non-commercial broadcasting? (2 marks)

The three main types of non-commercial broadcasting are educational, religious, and community.

4. Define “audience” and explain the three main types of audiences. (2 marks)

An audience is a group of people who consume a piece of media content. The three main types of audiences are mass, niche, and interactivity.

5. Explain the difference between mass and niche audiences. (2 marks)

Mass audiences are those who consume media content that is widely distributed and appeals to a large number of people, while niche audiences are those who consume media content that is more specialized and appeals to a smaller number of people.

COMM 1003 Week 7 Discussion 1 (20 Questions)

https://learn.saylor.org/mod/quiz/view.php?id=154552&force_ standalone=1

(Open Ended Question)

1) *What are the four types of media convergence?* – Four types of media convergence include technological, cultural, economic, and social media convergence. Technological convergence is defined as “the process by which the characteristics of one technology become indistinguishable from another” (Jenkins, 2006, p. 5). An example of this would be how we can now use our cell phones to do things that were once only possible on computers; we can now access the Internet, check email, and even edit documents while on the go. Cultural convergence is defined as “the process by which disparate cultures come into closer contact with one another and thereby come to share some common practices and values” (Jenkins, 2006, p. 9). An example of this would be how popular culture from the United States is adopted by people in other countries; think about how many people around the world know who Mickey Mouse is or can sing along to “I Will Always Love You” by Whitney Houston. Economic convergence is defined as “the process by which different economic actors come to occupy similar positions within global economic structures and processes” (Jenkins, 2006, p. 13). An example of this would be how many companies are now globalizing their operations in order to tap into new markets; think about how you can now buy a Starbucks coffee in almost any country in the world. Social convergence is defined as “the process by which diverse social groups come into closer contact with one another and thereby come to share some common practices and values” (Jenkins, 2006, p. 17). An example of this would be how social media has brought people from all over the world together in virtual communities; think about how you might have friends on Facebook or Twitter who live in different countries than you do. 2) *How has new media changed the way we interact with each other and with traditional media?* – New media has changed the way we interact with each other and with traditional media in a number of ways. First, new media has made it easier for us to create and share content; we can now easily create our own videos, blogs, or websites and share them with a global audience via social media platforms like YouTube, Facebook, or Twitter. Second, new media has given us more control over the content we consume; we can now choose what news stories we read or what TV shows we watch by customizing our news feeds or using on-demand services like Netflix. Third, new media has made it easier for us to connect with others; we can now stay in touch with our friends and family members no matter where they are in the world via text messaging, video chat, or social networking sites like Facebook. Finally, new media has made it easier for us to access information; we can now find out anything we want to know with just a few clicks thanks to search engines like Google and Wikipedia. 3) *What are some of the advantages and disadvantages of living in a mediated world?* – There are both advantages and disadvantages to living in a mediated world. Some of the advantages include having access to a wealth of information at our fingertips tips , being able to connect with others no matter where they are in the world , and being able to customize our news feeds and entertainment choices . However , there are also some disadvantages to living in a mediated world including becoming addicted to technology , feeling isolated from others , and being bombarded with too much information . 4) *How does our use of new media affect our sense of self?* – Our use of new media affects our sense of self in a number of ways . First , social networking sites like Facebook allow us to present an idealized version of ourselves to others ; we can carefully curate our profiles , photos , and status updates to show only the best aspects of our lives . Second , online gaming platforms like Xbox Live give us a chance to create avatars that allow us to explore different aspects of our personalities ; we can play as characters that are very different from who we are in real life . Third , online dating sites like Tinder allow us to browse through potential partners without ever having to meet them face-to-face ; this can lead us to form judgments about others based solely on their looks or profile information . Finally , anonymous posting platforms like Reddit give us a chance to say things that we might not be comfortable saying in real life ; this can lead us to say things that we might later regret . 5) *What is surveillance capitalism?* – Surveillance capitalism is defined as “a form of capitalism that seeks profit by monitoring and manipulating human behavior through technological means” (Zuboff, 2015, p. 24). In other words , it is a type of capitalism that relies on collecting data about people’s behavior in order then sell it

COMM 1003 Week 7 DQ 1 (20 Questions)

1. What is the difference between digital and analog media?

2. What are some of the most common digital media platforms?

3. What are some of the most common analog media platforms?

4. What are the benefits of digital media?

5. What are the benefits of analog media?

6. What are some of the challenges associated with digital media?

7. What are some of the challenges associated with analog media?

8. How has digital media changed the way we consume information?

9. How has analog media changed the way we consume information?

10. How has digital media changed the way we communicate?

COMM 1003 Week 7 Discussion 2 (20 Questions)

Week 7 Discussion 2 (20 Questions) for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003) 1. How do you think the relationship between news organizations and consumers has changed over the past 20 years? 20 years ago, news organizations were the primary source of information for most people. Today, with the internet and social media, people have many more options for getting their news. This has led to a decline in the trust people have in traditional news sources. 2. How do you think the internet has affected the way news is reported? The internet has made it possible for anyone to be a news reporter. This has led to a decline in the quality of reporting, as well as an increase in the amount of fake news. 3. How do you think social media has affected the way news is reported? Social media has made it possible for anyone to share their own personal experiences and opinions on current events. This has led to a decline in the objectivity of news reporting. 4. How do you think the 24-hour news cycle has affected the way news is reported? The 24-hour news cycle has led to a need for constant new content, which has resulted in a decline in the quality of reporting. 5. How do you think the rise of “clickbait” headlines has affected the way news is reported? The rise of “clickbait” headlines has led to an increase in sensationalized and often inaccurate reporting. 6. How do you think the decline in traditional journalism values has affected the way news is reported? The decline in traditional journalism values has led to a decrease in the quality of reporting and an increase in biased and opinionated reporting. 7. Do you think there is still a place for traditional journalism in today’s media landscape? Why or why not? I do think there is still a place for traditional journalism in today’s media landscape. While there are many different ways for people to get their news, I think traditional journalism still offers something unique and valuable that other sources don’t provide. 8. Do you think traditional journalism can survive in today’s media landscape? Why or why not? I do think traditional journalism can survive in today’s media landscape. I think there is still a demand for quality, objective journalism, and I believe there are ways for traditional journalists to adapt to the changing landscape. 9. What do you think is the future of journalism? I think the future of journalism is uncertain. I think it will continue to evolve as technology changes and new platforms emerge. 10. Do you have any suggestions on how traditional journalism can adapt to survive in today’s media landscape? Some suggestions on how traditional journalism can adapt to survive in today’s media landscape include: -Making content more accessible on different platforms -Offering more interactive and immersive content -Focusing on quality over quantity -Building trust with audiences by being transparent about sources and methods -Engaging with audiences through social media and other channels -Adapting content to better meet the needs of specific audiences 11. Do you think there is a future for investigative journalism? Why or why not? I do think there is a future for investigative journalism. I believe there will always be a need for journalists who are willing to hold those in power accountable and shine a light on wrongdoing. 12. Do you think there is a future for local journalism? Why or why not? I do think there is a future for local journalism. I believe people will always value stories that are relevant to their communities 13

COMM 1003 Week 7 DQ 2 (20 Questions)

*The 20 Questions are not included in the syllabus, but they will be posted on Blackboard Learn each week. The 20 Questions will be due by 11:59 p.m. Eastern Time on Sunday of each week. You will have until 11:59 p.m. Eastern Time on the following Sunday to complete the 20 Questions.

1. How does advertising work?

2. What are the different types of advertising?

3. What are some of the benefits and drawbacks of advertising?

4. How does advertising affect our economy?

5. What are some of the ethical concerns surrounding advertising?

6. How does advertising influence our culture?

7. What are some of the psychological effects of advertising?

8. How does advertising impact our buying decisions?

9. What are some of the global issues surrounding advertising?

10. Is advertising necessary? Why or why not?

COMM 1003 Week 7 Quiz (20 Questions)

* This is a sample quiz. Your final exam will have 20 questions, with the same number of questions from each module.

1) Which of the following is NOT an example of mass media?

A) A book
B) A newspaper
C) A television show
D) A song

2) What is the first step in the research process?

A) Identify the problem or research question.
B) Review the literature.
C) Develop a research design.
D) Collect data.

3) Which of the following is an advantage of using secondary data?

A) It is usually more reliable than primary data.
B) It is less expensive to collect than primary data.
C) It can be collected more quickly than primary data.
D) All of the above are advantages of using secondary data.

4) Which of the following is an advantage of using qualitative data?

A) It can be analyzed more easily than quantitative data.
B) It can provide rich, detailed descriptions of people’s behavior and beliefs.
C) It is less expensive to collect than quantitative data.
D) All of the above are advantages of using qualitative data.

5) Which of the following is NOT an example of a qualitative research method?

A) Ethnography
B) Case study
C) Survey
D) Focus group

6) In order to be representative, a probability sample should have which of the following characteristics?

A) Each member of the population has an equal chance of being selected for the sample.
B) The sample should be as small as possible.
C) The sample should be selected randomly.
D) All of the above are characteristics of a probability sample.

7) In order to be representative, a convenience sample should have which of the following characteristics?

A) The sample should be as small as possible. B ) The researcher should select participants who are easily accessible and willing to participate in the research . C ) The researcher should select participants who are typical of the population . D ) The researcher should select participants who are atypical of the population .

8 ) If a researcher wants to study how college students use social media , which type of sampling would be most appropriate ? A ) Probability sampling B ) Convenience sampling C ) Purposive sampling D ) Snowball sampling

9 ) If a researcher wants to study how college students use social media , which type of sampling would be most appropriate ? A ) Probability sampling B ) Convenience sampling C ) Purposive sampling D ) Snowball sampling

10 ) What is triangulation ? A ) The process of combining different methods or data sources in order to check the validity of findings B ) The process of combining different methods or data sources in order to increase reliability C ) A method for collecting quantitative data D ) A method for collecting qualitative data

COMM 1003 Week 7 MCQ’s (20 Multiple Choice Questions)

1. Which of the following is true about mass communication?

A. It is a one-way process.
B. It is a two-way process.
C. It is a three-way process.
D. It is a four-way process.

B. Mass communication is a two-way process.

COMM 1003 Week 8 Description

COMM 1003 Course will explore how mass communication affects our everyday lives. Topics covered include: history and development of mass communication, theories of mass communication, media effects, global communication, and ethics in mass communication. Students will also have the opportunity to examine various mass media outlets including: print media, broadcast media, and new media.

COMM 1003 Week 8 Outline

COMM 1003 Course is designed to introduce students to the field of mass communication, with a focus on its history and how it has evolved over time. The COMM 1003 Course will also explore the different types of mass media and their impact on society.

Topics covered in COMM 1003 Course include:

-The history of mass communication
-The different types of mass media
-How mass media affects society
-How to critically consume mass media

COMM 1003 Week 8 Objectives

Unit: Mass Communication in the 21st Century (1 week)

– To identify how the Internet has changed mass media and society
– To understand how the Internet has affected communication between organizations and individuals
– To learn about the advantages and disadvantages of using the Internet for mass communication

COMM 1003 Week 8 Pre-requisites

+

COMM 1013 – Introduction to Public Relations* (5 credits) (COMM 1013) +

COMM 1023 – Introduction to Journalism* (5 credits) (COMM 1023) +

COMM 1033 – Introduction to Advertising* (5 credits) (COMM 1033) + OR COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003) +

COMM 1000 – Introduction to Communication Studies* (3 credits) (COMM 1000) +

COMM 1006 – Principles of Persuasive Presentation* (2 credits) (COMM 1006) OR COMM 1001 – Basic Communication Skills for Business and the Professions* (4 credits)**(Students must have taken COMM 1001 before taking COMM 2020 in the following term.) OR COMM 1101 – Small Group Communication* (3 credits)**(Students must have taken COMM 1101 before taking COMM 2020 in the following term.) OR COMM 1102 – Fundamentals of Public Speaking*(4 credits)*(Students must have taken COMM 1102 before taking COMM 2020 in the following term.) NOTE: Students should also complete one additional Introductory COMM 1003 Course from a list below. If a student has previously completed an Introductory COMM 1003 Course with a grade of C or better, they may not register for another COMM 1003 Course on this list as an Introductory COMM 1003 Course. NOTE: Students wishing to take a COMM 1003 Course as an Introductory COMM 1003 Course that is not listed above will need Departmental approval. The Department will only approve COMM 1003 Courses when there are extenuating circumstances, such as scheduling or enrollment limitations. Students seeking permission should contact the Department Head or Associate Head by email.

COMM 1003 Week 8 Duration

8 Weeks

* This is the estimated number of weeks for COMM 1003 Course. Please refer to the COMM 1003 Course Start Dates and the COMM 1003 Course End Dates for actual dates.

COMM 1003 Week 8 Learning Outcomes

• Students will be able to demonstrate an understanding of how media texts are constructed, distributed and consumed.

• Students will be able to analyse the effects of different media technologies on society and culture.

• Students will be able to apply theoretical concepts to the analysis of media texts.

• Students will be able to communicate effectively in written and oral form.

COMM 1003 Week 8 Assessment & Grading

COMM 1003 Course is an introduction to the study of communication. It covers the basic elements of communication and their application in various contexts, including interpersonal, small group, public, and mass communication. The COMM 1003 Course also introduces students to the research methods used in communication studies.

COMM 1003 Week 8 Suggested Resources/Books

Comm1003 suggested resources/books for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003): 1. Understanding Media and Culture: An Introduction to Mass Communication by John V. Pavlik and Shawn McIntosh 2. Media Now: Understanding Media, Culture, and Technology by Joseph D. Straubhaar and Robert LaRose 3. The Media of Mass Communication by John Vivian 4. Media/Society: Industries, Images, and Audiences by David R. Croteau and William D. Hoynes 5. The Elements of Journalism: What Newspeople Should Know and the Public Should Expect by Bill Kovach and Tom Rosenstiel

COMM 1003 Week 8 Assignment (20 Questions)

**COMM 1003 Course Description**: COMM 1003 Course is a comprehensive overview of the field of mass communication, focusing on the history and structure of the mass media, and their economic, political and social influences. The COMM 1003 Course also explores how individuals interact with the mass media. Students will be introduced to key issues and debates in the field of mass communication, as well as critical thinking and analytical skills necessary for informed citizenship in our complex mediated environment. The COMM 1003 Course will include a focus on both traditional and new/emerging media forms.

**COMM 1003 Course Learning Outcomes (CLOs)**: After completing COMM 1003 Course, students should be able to:
1. Compare and contrast the different types of mass media (e.g., newspapers, television, radio, film, popular music, the Internet)
2. Analyze how mass media are produced and distributed
3. Analyze how individuals interact with mass media
4. Evaluate different interpretations of “freedom of expression”
5. Apply critical thinking skills to contemporary issues in mass communication
6. Synthesize COMM 1003 Course concepts to develop an understanding of the field of mass communication

1. What are the main differences between traditional and new/emerging media?
2. How has the rise of digital media changed the way we consume news?
3. What is net neutrality and why is it important?
4. How do social media platforms like Facebook and Twitter impact the way we communicate?
5. What are some of the ethical considerations journalists must take into account when reporting the news?
6. How does advertising work? What are some of the different ways businesses can advertise?
7. What is public relations and what role does it play in society?
8. How do the entertainment industry and the news media influence each other?
9. What are some of the challenges facing traditional news media outlets today?
10.What impact do violent images in the media have on viewers?

COMM 1003 Week 8 Assignment Question (20 Questions)

Introduction to Mass Communication* (5 credits)

1. Define and distinguish between the various forms of mass media.

2. Explain how each of the mass media is used to communicate messages.

3. Discuss the advantages and disadvantages of each of the mass media.

4. Compare and contrast the different effects of the mass media on society.

5. Analyze the role of the mass media in society.

6. Discuss the impact of the mass media on individuals and groups.

7. Evaluate the influence of the mass media on public opinion.

8. Assess the impact of the mass media on democracy.

9. Discuss the relationship between the mass media and government.

10. Analyze the role of the mass media in promoting consumerism.

COMM 1003 Week 8 Discussion 1 (20 Questions)

1. Which of the following media is the oldest? A. Television B. Radio C. Cinema D. Internet 2. In which of the following categories do we have just one dominant mass medium? A. News and information B. Music and…

COMM 1003 Week 8 DQ 1 (20 Questions)

1. How do we define the term “persuasion”?
2. What is the difference between a “central route to persuasion” and a “peripheral route to persuasion”?
3. What are some of the key factors that influence whether an individual will be persuaded by a message?
4. How does the concept of self-efficacy relate to persuasion?
5. What is the difference between a “one-shot” persuasive message and an on-going persuasive campaign?
6. What are some of the ethical concerns that need to be considered when designing a persuasive message or campaign?
7. How can we measure the effectiveness of a persuasive message or campaign?
8. What are some of the challenges that need to be considered when trying to persuade people online?
9. What are some of the emerging trends in persuasion?
10. How can we use persuasion in our everyday lives?

COMM 1003 Week 8 Discussion 2 (20 Questions)

Week 8 Discussion 1 (20 Questions) for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)

Week 8 Discussion 2 (20 Questions) for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)

1. What is the relationship between freedom of the press and democracy? How important is a free press to a functioning democracy?

2. Explain the concept of gatekeeping. How does gatekeeping impact what news stories are told and how they are told?

3. What is the difference between mass communication and mass media? Which do you think is more important? Why?

4. Explain the concept of agenda setting. How does agenda setting impact what news stories are told and how they are told?

5. Explain the concept of framing. How does framing impact what news stories are told and how they are told?

6. Describe the different types of media bias. Which type of bias do you think is most prevalent in today’s media landscape? Why?

7. What is the difference between objectivity and fairness in journalism? Which do you think is more important? Why?

8. What impact has the internet had on the news industry? How has the internet changed the way news is gathered and disseminated?

9. What impact has social media had on the news industry? How has social media changed the way news is gathered and disseminated?

10. Explain the concept of digital native. How has the digital native phenomenon impacted the news industry?

COMM 1003 Week 8 DQ 2 (20 Questions)

at CUNY Queens College (QCC)

What is the communication process? What are the sender and receiver doing in the communication process? How do we know if the message was received as intended?

COMM 1003 Week 8 Quiz (20 Questions)

1. What is the role of mass media in democracy?

2. How has the digital age transformed the way we communicate?

3. How does advertising work?

4. What are the different types of media ownership?

5. What are the different types of media content?

6. What are the different types of media effects?

7. What is the difference between public and private communication?

8. How do we use communication to create and maintain relationships?

9. How does communication vary across cultures?

10. What is the difference between verbal and nonverbal communication?

COMM 1003 Week 8 MCQ’s (20 Multiple Choice Questions)

1. In order to be effective, a campaign must:

a. Create a sense of urgency.

b. Have a clear and concise message.

c. Be able to be measured for success.

d. All of the above.

2. Which of the following is an advantage of using mass media in marketing campaigns?

a. It allows for more personalization of the message.

b. It allows for more control over the message.

c. It is more efficient than other methods of communication.

d. All of the above.

3. In order to be effective, a campaign must:

a. Build on existing customer relationships.

b. Reinforce positive customer perceptions.

c. Both of the above.

d. None of the above.

4. A disadvantage of using mass media in marketing campaigns is that:

a. The message can be easily misinterpreted by the audience.

b. The message can be easily lost in the noise of other messages vying for attention..

c. There is less control over who receives the message..

COMM 1003 Week 9 Description

The COMM 1003 Course will cover the following topics:
– How do we communicate effectively with mass audiences?
– What are the different channels through which mass communication takes place?
– How does the internet and social media influence mass communication?
– How does advertising work?
– What is the role of the news media in our society?
– How do movies, television, and music influence our culture?

COMM 1003 Week 9 Outline

COMM 1003 Course Description: COMM 1003 Course will introduce students to the concept of mass communication. The COMM 1003 Course will explore the history and development of mass communication, as well as its various forms, functions and effects. Students will also be introduced to the various research methodologies used in mass communication research.

Learning Outcomes:

1. Understand the history and development of mass communication.

2. Understand the various forms of mass communication.

3. Understand the functions and effects of mass communication.

4. Understand the various research methodologies used in mass communication research.

COMM 1003 Week 9 Objectives

Introduction to Mass Communication

– To provide students with an understanding of the field of mass communication, its history, and its role in society
– To familiarize students with the various media of mass communication and their effects on individuals and society
– To develop students’ critical thinking skills as they relate to mass communication messages and media

COMM 1003 Week 9 Pre-requisites

(pre-requisite for COMM 1003)

Please note that COMM 1003 Course is a prerequisite for COMM 1003 – Introduction to Mass Communication.

COMM 1003 Week 9 Duration

Three hours lecture per week for nine weeks (27 hours total). *Note: This is a standard offering for COMM 1003 Course. Your instructor may choose to offer the COMM 1003 Course in a different format. Check your COMM 1003 Course details in your online classroom to get the most up-to-date information about your COMM 1003 Course.

COMM 1003 Course Description for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)

This survey COMM 1003 Course introduces students to the study of mass communication and covers such topics as theories of mass communication, history, media criticism and research methods. Students will apply critical thinking skills when analyzing and discussing major concepts in mass communication research and practice. The COMM 1003 Course emphasizes an appreciation of cultural diversity as it relates to representation, impact and power within the field of mass communication. In addition, students will examine recent changes in technology that have affected ways in which information is disseminated and received by audiences. An introduction to the research process provides students with an opportunity to conduct original research in mass communication using a variety of techniques such as surveys, focus groups, interviews, observation and content analysis. Students will also be required to demonstrate their knowledge through written assignments, discussions and quizzes. *Note: This is a standard offering for COMM 1003 Course. Your instructor may choose to offer the COMM 1003 Course in a different format or require you take the COMM 1003 Course with a co-requisite. Check your COMM 1003 Course details in your online classroom to get the most up-to-date information about your COMM 1003 Course.

Prerequisites for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)

None

COMM 1003 Week 9 Learning Outcomes

1. Understand the impact of mass communication on society and culture, including its history and evolution.

2. Understand how various media platforms work and how they are used to communicate messages.

3. Understand the different types of mass communication theories and how they can be applied to real-world situations.

4. Understand the role of mass communication in shaping public opinion and creating social change.

5. Understand the ethical implications of mass communication and its potential impact on individuals and society.

COMM 1003 Week 9 Assessment & Grading

This quiz is for COMM 1003 – Introduction to Mass Communication at George Mason University.

COMM 1003 Week 9 Suggested Resources/Books

COMM 1003 Week 9 Suggested Resources/Books for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)

Textbook: Media & Culture: An Introduction to Mass Communication, 10th Edition by Richard Campbell and Christopher R. Martin.

COMM 1003 Week 9 Assignment (20 Questions)

*Note: COMM 1003 Course has been previously offered as COMM 1003, but is now called COMM 1003A.

COMM 1003 Week 9 Assignment Question (20 Questions)

Instructions: Please answer the following questions based on your understanding of the content covered in COMM 1003 Course. All questions are of equal marks and are to be answered in short essay format (approximately one paragraph each). Include a word count for each question at the end of your answer.

1. What is the definition of mass communication?

2. Explain the concept of ‘gatekeeping’ in mass communication.

3. Discuss the various types of media ownership.

4. Outline the main characteristics of the mass media landscape in Singapore.

5. Describe the concept of ‘agenda setting’ in mass communication.

6. Explain how the media can be used as a tool for social change.

7. Discuss the advantages and disadvantages of using social media as a news source.

8. Outline the main ethical considerations in mass communication.

9. Discuss the concept of ‘stereotyping’ in mass communication.

10. Explain how messages can be encoded and decoded in different ways.

COMM 1003 Week 9 Discussion 1 (20 Questions)

COMM 1003 Week 9 Discussion 1 (20 Questions) for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)

PLDZ-14534

In Stock $ 20.00 USD Bright Solutions

COMM 1003 Week 9 Discussion 1 (20 Questions) for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)

Week 9: Media Technology and Globalization / Media Literacy: The Future of the U.S. Media Industry/The Future of Media Literacy/Discussing Your Future in Media/Mass Communications Reflection Paper: Final Draft Due Sunday, 11:59 p.m. CT / Key Assignment Due Monday, 8 a.m. CT / Weekly Summary Due Wednesday, 8 a.m. CT / COMM 1003 Week 9 Discussion 1 Due Friday, 8 a.m. CT / COMM 1003 Week 9 Discussion 2 Due Sunday, 11:59 p.m. CT / End of COMM 1003 Course Survey Due Sunday, 11:59 p.m. CT / Using the Library Resource Center to Write a Research Paper Part 1 DUE Sunday, 11:59 p.m., CT / Using the Library Resource Center to Write a Research Paper Part 2 DUE Sunday, 11:59 p.m., CT / Using the Library Resource Center to Write a Research Paper Part 3 DUE Sunday, 11:59 p.m., CT / Using the Library Resource Center to Write a Research Paper Part 4 DUE Sunday, 11:59 p.m., CT / Comm Rubric Graded Assignment 1 DUE MONDAY 8 AM central time zone due date May 7th 2018 and Comm Rubric Graded Assignment 2 DUE MONDAY 8 AM central time zone due date May 14th 2018 COMM 1003 Course will be closed with no access on Saturday and Sundays starting at 12 noon central time zone until Monday 8 am central time zone . COMM 1003 Course requires proctor U online testing service proctoring system which you can use from home or at any library around you or any college university library near you . COMM 1003 Course does not require you to purchase any text book so save your money for other COMM 1003 Courses that do require books . only materials you will need for COMM 1003 Course are what is provided in our school library resources section which is listed in all weekly discussions for you . if needed additional help about your assignments , contact me at drjscott44@gmail . com . please provide me with your school name , class code and assignment details along with your email address so i can reply back directly with help and instructions , thank you ! Dr J Scott Phd , DrKarensSchooling@gmail . com via google voice mail phone number = 202 556 2310 https://www . eproctoredexam . com/login ? ReturnUrl = %2f https://enrollmenthelpdesk . eproctoredexam . com/enrollmenthelpdesk%2fen-US%2fHome%2fArticles%2fArticleDetail?articleId=100034822 https://www . eproctoredexam . com/TestTakerHelpDocs http://tutorials . eproctoredexam . com/ Examity is an online exam proctoring company that partners with online education providers across the country who require secure online testing services for their students (eProctoredExams) To get started taking exams using Examity’s technology, please follow these steps : 1 ) Create an account by clicking on this link – https://www // Examity // com/ signup? invitation=eProctoredExams # ! & sourceType=student_account_creation&sourceTypeId=testtaker&sourceTypeLinkId=testtaker You can start by clicking on “Create Account” button located at the top right hand corner of www // Examity // com page 2 ) After creating your account add WGU as your institution by clicking on “Add Institution” 3 ) Search for WGU 4 ) Click on “Western Governors University” 5 ) Enter Student ID 6 ) Upon successful completion of adding WGU as an institution, click here – https://app // Examity // com/#!/signin enter username as email address and password then click login button 7 ) Click on “Schedule My Exam” button located under examination tab at left side menu pane Note : The above mentioned steps are required before schedule an exam • Schedule your first exam • Select an available time slot • Select Western Governors University from institution drop down list • Enter Enrollment ID – 6 digit number found in student portal under Contact Information tab in college profile section • Confirm schedule • Complete enrollment process • You will be redirected to http://schedule // mywgu // com where you can schedule multiple sessions if necessary If any technical issue arises during registration process please contact tech support 24x7x365 : US Customer Support Telephone Number – +1-888-851-7972 International Customer Support Telephone Number – +1-617-249-0383 Email Address – TechSupport@Examity // com If any scheduling issues arise please contact scheduling department 24x7x365 : Telephone Number – +1-866-429-8889 x800 Email Address – scheduling@examity // com Please note that if you have chosen payment option as “Student pays upon enrollment” , then credit card information will be required during enrollment process otherwise it won’t ask for credit card details Note : If you have chosen payment option as “Student pays upon enrollment” then please make sure that student credit card limit is more than $30 because it charges $15 per hour up to two hours minimum payment limit otherwise enrollment process won’t go through Before starting exam please go through following documentation(s) : Student Quick Start Guide For more information related to supported browsers and software please refer below mentioned link(s) http://techsupport // mywgu // com/? page_id = 360 For more information related to what type of items should not be brought into testing room during exam please refer below mentioned link(s) http://techsupport // mywgu // com/? page_id = 323 Once above listed steps are completed successfully if student wants to cancel or reschedule an exam then he needs to follow below mentioned steps : Go to My Exams tab located at left side menu pane Click on scheduled appointment located under Upcoming Exams section Click cancel button or select new available time slot from reschedule option Confirm changes Please note that change in scheduled appointment must be made 24 hours prior otherwise it won’t allow student For additional information related to cancellation & rescheduling policies etc refer below mentioned link(s) http://techsupport // mywgu // com/? page_id = 350 At test center location there may be some cases when internet connection gets interrupted or might get lost completely while taking exam In such cases all progress made during exam session gets saved automatically & every minute detail like actions performed by student gets recorded When internet connection restores back then all progress becomes accessible again so nothing gets lost All details get recorded into Examinee Review Portal which can be accessed anytime after completion of exam session Please note that if there is problem with ProctorU software itself like ProctorU was unable to recognize webcam or microphone etc then ProctorU support agent may restart client machine Sometimes when computer gets restarted while taking exam session everything still gets saved & nothing gets lost Test session automatically resumes once computer restarts & connects back with ProctorU server In case computer doesn’t connect back automatically or try connecting back manually but unable connect then following steps needs to be taken by student You should call customer support telephone number Then customer support agent will create ticket based on incident reported By calling customer support telephone number we mean call toll free number; US Customer Support Telephone Number – +1-888-851-7972 International Customer Support Telephone Number – +1-617-249-0383 If anyone encounters any issue during live proctoring session then he should report about it immediately to the live proctor Also one should take screenshots & put them into review portal For details related uploading screenshots into review portal refer below mentioned link(s) http://techsupport//mywgu//com/?page_id=371 Final Report For further assistance visit Help Desk Contact Details : Toll Free Phone Numbers USA & Canada – +18558969363 UK – 0080001589292 Australia – 00118001589292 Other Countries – +61283101996 Website URL www//mywgu//com/+18558969363+0080001589292+00118001589292+61283101996&src=yahoo&partneryid=&ymailad=&ymcsrk=n4IgXCALgAIBBMA#!/pages/HelpDesk The final grade will include 25 points each for each discussion board article posted and scored using Blackboard rubric scoring system methodology using A B C D F grade system A grade means 90 percent B grade means 80 percent C grade means 70 percent D grade means 60 percent F grade means 50 percent COMM 1003 Week 9 Discussion 1 (20 Questions) for COMM 1003 – Introduction t

COMM 1003 Week 9 DQ 1 (20 Questions)

1. Define media literacy and discuss its importance in understanding the role of mass media in society.

2. Explain how the concept of media literacy can help us to better understand the impact of mass media on our lives.

3. Discuss the ways in which media literacy can help us to critically analyze the messages that we receive from the mass media.

4. Explain how media literacy can help us to better understand the role of advertising in our lives.

5. Discuss the ways in which media literacy can help us to critically evaluate the information that we receive from the mass media.

6. Explain how media literacy can help us to better understand the role of entertainment in our lives.

7. Discuss the ways in which media literacy can help us to critically analyze the messages that we receive from the mass media about celebrities and other public figures.

8. Explain how media literacy can help us to better understand the role of news in our lives.

9. Discuss the ways in which media literacy can help us to critically evaluate the information that we receive from the mass media about current events.

10. Explain how media literacy can help us to better understand the role of social networking sites in our lives.

COMM 1003 Week 9 Discussion 2 (20 Questions)

**Week 9 Discussion 2 (20 Questions) for COMM 1003 – Introduction to Mass Communication* (5 credits)** (COMM 1003) 1. What is the difference between popular culture and mass culture? 2. How has mass media contributed to the spread of popular culture? 3. How does popular culture reflect the values and beliefs of a society? 4. How does popular culture influence the way people think and behave? 5. What are some of the negative effects of popular culture? 6. What are some of the positive effects of popular culture? 7. How can people use popular culture to their advantage? 8. What are some of the dangers of becoming too involved in popular culture? 9. How can people learn to critically evaluate popular culture? 10. What are some ways in which people can resist negative aspects of popular culture? 11. What are some alternative forms of popular culture that are more positive and beneficial? 12. What is your favorite form of popular culture? 13. What is your least favorite form of popular culture? 14. How do you think popular culture will change in the future? 15. What impact do you think new technologies will have on popular culture? 16. How do you think globalisation will affect popular culture? 17. What can be done to make popular culture more positive and beneficial? 18. What role do you think government should play in regulating popular culture? 19. What role do you think parents should play in shaping their children’s exposure to popular culture? 20. What responsibility do you think individuals have in choosing what forms of popular culture they consume?

COMM 1003 Week 9 DQ 2 (20 Questions)

1. What is the difference between qualitative and quantitative research?

2. What is the difference between a focus group and an interview?

3. What are some advantages and disadvantages of focus groups?

4. How can focus groups be used effectively in market research?

5. What is the difference between a case study and a survey?

6. What are some advantages and disadvantages of surveys?

7. How can surveys be used effectively in market research?

8. What is the difference between a longitudinal study and a cross-sectional study?

9. What are some advantages and disadvantages of longitudinal studies?

10. How can longitudinal studies be used effectively in market research?

COMM 1003 Week 9 Quiz (20 Questions)

1. Which of the following is not a mass communication career?
2. The vast majority of Americans still rely on television as their primary source of news.
3. In what year did the Internet become widely used in the United States?
4. Social media are playing an increasingly important role in how people get their news.
5. “Public relations” is another term for _____.
6. A(n) _____ is a professional who helps an organization or individual communicate with the public.
7. The _____ model of communication says that messages flow in one direction, from sender to receiver.
8. In the _____ model of communication, messages flow back and forth between sender and receiver.
9. The _____ perspective on communication focuses on how power and control are used in communication.
10. A _____ is a group of two or more people who interact with each other to accomplish a common goal.
11. A _____ is a subgroup within a larger group that shares some common characteristics that set it apart from the rest of the group.
12. The terms “majority” and “minority” can refer to which of the following?
13. Which of the following statements about gender is true?
14. A(n) _____ is a relatively permanent change in attitudes, beliefs, or behaviors.
15. The term “agenda setting” refers to which of the following?
16. Which of the following is not one of the three types of effects discussed in Chapter 8?
17. According to cultivation theory, _____.
18. Media violence can have all of the following effects EXCEPT _____.
19. Research has shown that people who consume a lot of media violence are more likely to _____.
20. All of the following are ways to reduce the amount of media violence you are exposed to EXCEPT _____

COMM 1003 Week 9 MCQ’s (20 Multiple Choice Questions)

1. What is the primary focus of marketing public relations?

A. Creating and maintaining a good image for an organizationB. Selling products and servicesC. Influencing media coverageD. Gaining exposure for an organization

2. Publicity refers to ___________.

A. Activities that secure publicity without chargeB. Techniques and strategies used to gain exposure in the news mediaC. The relationship between media organizations and publicsD. A measure of audience awareness or recognition of a brand, product, or company3. In most cases, corporate sponsorship is intended to ___________ the sponsor’s image or reputation withtargeted groups of consumers or voters.A. IncreaseB. DecreaseC. EnhanceD. Maintain4. Which of the following would be a sales promotion activity designed to encourage retailers to sell moreproduct?A. SamplingB. AdvertisingC. Product placementD. Trade shows5.. ___________ involves using special events, tours, contests, coupons, sweepstakes, or games to bringconsumers into contact with a brand so they will try it for the first time or buy more of it if they alreadyknow it well..A….

COMM 1003 Week 10 Description

COMM 1003 Course is an introduction to mass communication. It explores how messages are created and transmitted in today’s world. Topics include the history and evolution of mass communication, the role of mass media in society, and the impact of technology on the way we communicate. The COMM 1003 Course also examines the different types of mass media and their effects on audiences.

COMM 1003 Week 10 Outline

Communication and Media Studies in Canada (10 hours)
Media Industries, Processes and Texts (25 hours)
Media Effects (5 hours)

Week 10:
– The Media in Canada
– Mass Communication Theories
– Research Methods in Communication Studies
– Contemporary Issues in Mass Communication

COMM 1003 Week 10 Objectives

Identify the basic types of mass communication and the various uses of each.

List the different types of mass communication media.

Describe the role of mass communication in society.

Explain how mass communication is used to influence public opinion.

Identify the different methods of mass communication research.

COMM 1003 Week 10 Pre-requisites

• COMM 1002 – Introduction to Media and Society* (5 credits) (COMM 1002)

COMM 1003 Week 10 Duration

COMM 1003 Week 10 Duration for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)

The COMM 1003 Course is 10 weeks long and each week is 1 credit.

COMM 1003 Week 10 Learning Outcomes

1. Understand how mass media affects society and individuals, including the influence of technology, convergence, globalisation and digital media.

2. Critically analyse the role of the mass media in society, including its impact on democracy, culture and the economy.

3. Understand the different genres and forms of mass communication, including news, advertising, public relations and entertainment.

4. Analyse how messages are constructed and delivered in different mass media channels, including television, radio, film, newspapers, magazines, online and mobile media.

5. Understand the different theories that explain how mass communication works, including uses and gratifications theory, cultivation theory, social cognitive theory and agenda-setting theory.

COMM 1003 Week 10 Assessment & Grading

**COMM 1003 Course Description** COMM 1003 Course is an introduction to the field of mass communication. The COMM 1003 Course will focus on the history and evolution of mass communication, as well as its effects on society. The COMM 1003 Course will also introduce students to the various forms of mass communication, including print, television, film, and digital media. Finally, the COMM 1003 Course will explore the role of mass communication in our everyday lives.

**Assessment and Grading**

For COMM 1003 Course, assessment will be based on a variety of factors including class participation, exams, papers, and projects.

Participation: Class participation will be worth 10% of your final grade. This includes both in-class discussion as well as online discussion.

Exams: There will be two exams for COMM 1003 Course, each worth 25% of your final grade. The first exam will be a mid-term and the second exam will be a final.

Papers: There will be two papers assigned in COMM 1003 Course, each worth 20% of your final grade. The first paper will be a research paper and the second paper will be an analytical paper.

Projects: There will be two projects assigned in COMM 1003 Course, each worth 15% of your final grade. The first project will be a group project and the second project will be an individual project.

COMM 1003 Week 10 Suggested Resources/Books

Lecture 10.1 – Technology as a Communication Tool

**Chapter 15: Technology and Media Convergence** – Media Now, 8th Edition by Joseph Straubhaar and Robert LaRose (pages 433-468). ISBN: 978-1305638137

Lecture 10.2 – Technology and Social Change

**Chapter 16: Social Aspects of Media** – Media Now, 8th Edition by Joseph Straubhaar and Robert LaRose (pages 469-495). ISBN: 978-1305638137

*Please note that these are suggested resources/books for your reference and use. You are not required to purchase any of these books to complete COMM 1003 Course.

COMM 1003 Week 10 Assignment (20 Questions)

**

**COMM 1003 Course Instructor: Dr. Abdi Kusow**

[Instructions](https://github.com/kousow/CPSC-1003-Public-Speaking-Fall-2019/blob/master/Week%2010%20(Final%20Exam)/Assignment%2020%20Questions/Instructions.pdf)

[Data](https://github.com/kousow/CPSC-1003-Public-Speaking-Fall-2019/blob/master/Week%2010%20(Final%20Exam)/Assignment%2020%20Questions/Data.pdf)

# CPSC 1003 – Introduction to Mass Communication (COMM 1003)
###### Fall 2019 | KUSOW, Abdi | CCNY Graduate Center, RM 5409 | Tuesdays and Thursdays at 6:00pm – 8:40pm

## *COMM 1003 Course Description*
COMM 1003 Course is an introduction to the study of mass media in contemporary society with emphasis on the structure and content of mass media. It provides an overview of the relationships among media, audiences, technology and culture by analyzing case studies of the news media, television, film and advertising. Special attention will be paid to issues of diversity in terms of race, class and gender in relation to media production and consumption.

## *COMM 1003 Course Objectives*
1. To analyze the role that communication plays in society.
2. To assess how language influences social interaction through verbal communication skills including speaking, listening, writing and research skills.
3. To apply these skills to various aspects of public speaking such as impromptu speeches, interviews, argumentative speeches and informative speeches based on research using primary sources (oral or written).
4. To examine how social interaction through visual communication affects daily life including nonverbal communication such as facial expressions, gestures and body language; as well as display rules in addition to understanding how visual aids can effectively communicate messages within speeches including slide presentations using Microsoft PowerPoint or Google Presentation software; and how visual elements such as color affect message interpretation when designing posters using Adobe Photoshop or GIMP software for example for use in marketing campaigns; presentations of infographics; or web design for online promotion of political campaigns for example during a presidential election campaign season for example among many other applications (for example students can create a website based on a presidential candidate’s campaign platform which includes some visual graphics from an advertising campaign).
5. To examine how popular culture reflects specific beliefs, values and attitudes expressed through messages conveyed through cultural artifacts such as art forms from music videos created by recording artists; cultural shows found on cable networks like HBO or Showtime; commercials for products sold online that are advertised on websites like YouTube; movies shown at movie theaters across the country that are part of a particular genre such as westerns made during the 1950s where heroes were white men who fought criminals who were Native Americans or Mexicans while saving damsels in distress who were usually portrayed by white women with little clothing who needed protection because they were helpless victims who couldn’t defend themselves against those criminals without help from those white male heroes – a reflection of beliefs about racial hierarchy in America where white people were seen as superior over people from other races with different skin colors including Native Americans who had red skin tones – beliefs that led to racial segregation laws which prevented people from interacting with one another if they weren’t considered “equals” because white people didn’t want to associate with other races which they considered “inferior” – beliefs that still exist today that influence what is depicted in popular culture – both mainstream pop culture produced by dominant groups like straight white males versus alternative popular cultures produced by minority groups including African Americans living in inner cities whose experiences are shaped by poverty which results from discrimination based on their skin color when they apply for jobs with corporations located outside those neighborhoods which leads to unequal access to employment opportunities thereby limiting their ability to earn enough income to improve their standard of living so they turn to illegal activities like drug dealing to earn money illegally which leads them into violent conflicts with rival drug dealers resulting in shootings caused by illegal guns obtained through illegal gun trafficking operations between states where it’s easier for criminals than law abiding citizens to buy guns because state laws regulating gun ownership vary widely from state to state – beliefs about equality have evolved over time but not everyone has accepted those beliefs yet especially when it comes race relations); tv shows produced for online streaming services like Netflix about children growing up in poverty starting school at a young age attending elementary schools located inside ghettos across America where crime rates are high leading them into gang related activity later on during their teenage years which often leads them into jail resulting in high levels of unemployment among African American men after being released from prison making it difficult for them to find employment opportunities outside those ghettos where companies don’t want to hire ex-cons due partially because they have criminal records but also because employers don’t want customers seeing ex-cons working there out of fear it might scare off potential customers therefore leading them into continued cycles of unemployment which further deepens inequality between rich white people living outside those ghettos vs poor black people living inside those ghettos – these examples show some reflections about societal inequality based on economic class differences – wealthy people live better lives than poor people regardless what race they belong too although wealthy whites have more advantages than even wealthy blacks do due largely because historic racist policies maintained power structures which favored whites over blacks especially when it comes property ownership but also educational opportunities among many other things); internet memes created online about current political events happening around the world involving multiple countries across different continents (for example memes related international trade negotiations between leaders representing China vs leaders representing the United States); songs written about current events happening across America involving violence taking place inside inner city neighborhoods located inside ghettos surrounding major cities like New York City whose experiences are shaped by high crime rates caused largely by drug related activity resulting partly from drug addiction problems suffered largely by middle aged white men whose lives are damaged partly because factory jobs once held mostly by middle aged white men disappeared following advances made throughout history starting around 17th century onwards involving agricultural production methods developed initially during medieval times followed later on during 19th century onwards involving industrial production methods designed specifically for machines used inside factories leading eventually towards technological advances made during 20th century onwards involving computer automation technologies used increasingly inside factories thereby reducing demand for workers especially low skilled workers resulting largely in rising levels of income inequality between middle aged white men holding college degrees vs those without college degrees resulting ultimately into increased rates of depression caused partly due inability obtain employment opportunities causing some turn towards alcohol abuse leading some eventually become addicted drugs causing some eventually turn towards illegal activity like selling drugs illegally sometimes becoming violent violent conflicts result sometimes against rivals also involved illegal activity like selling drugs illegally sometimes result against police officers trying stop illegal activity often result against innocent civilians caught middle conflict often result multiple gunshot wounds resulting death sometimes result fatal injuries sometimes result serious injuries requiring hospitalization sometimes result temporary injuries heal quickly without need hospitalization often result no injuries whatsoever – these examples show some reflections about societal inequality based on economic class differences – wealthy people live better lives than poor people regardless what race they belong too although wealthy whites have more advantages than even wealthy blacks do due largely because historic racist policies maintained power structures which favored whites over blacks especially when it comes property ownership but also educational opportunities among many other things); videos posted onto websites such YouTube showing news footage recorded secretly inside police cars while officers engaged traffic stops involving civilians whom officers suspected being involved illegal activity then engaging conversations civilians before releasing them without arresting usually filmed surreptitiously without consent recording officers usually uploaded anonymously onto websites such YouTube often edited include only parts conversation generally lacking context surrounding traffic stop generally lacking information identifying officers civilian photographed generally lacking information identifying location traffic stop generally lacking information identifying date traffic stop generally lacking information identifying time traffic stop filmed although time day generally shown clock appearing dash board police car generally showing daytime hours although night time hours occasionally shown instead generally video recorded surreptitiously uploaded anonymously onto websites such YouTube edited include only parts conversation generally lacking context surrounding traffic stop Generally lacking information identifying officers civilian photographed generally lacking information identifying location traffic stop generally lacking information identifying date traffic stop filmed although date generally shown calendar appearing dash board police car Generally showing current date although past dates occasionally shown instead Generally video recorded surreptitiously uploaded anonymously onto websites such YouTube edited include only parts conversation generally lacking context surrounding traffic stop Generally lacking information identifying officers civilian photographed Generally lacking information identifying location traffic stop Generally lacking information identifying date traffic stop filmed Although time day General showing daytime hours Although night time hours occasionally shown instead General video recorded surreptitiously uploaded anonymously onto websites such YouTube edited include only parts conversation Generally missing context surrounding traffic stop Generally missing identification Information Officers civilian photographed Generally missing identification Information location Trafficstop generally missing identification Information Date Trafficstop Although details surrounding post appear hashtags Twitter Tweets shared onto Twitter pages belonging General population consisting mostly civilians although police officers Occasionally shared tweets Instead details surrounding Tweet Shared hashtags Twitter tweets shared onto twitter pages belonging general population consisting mostly civilians although police officers occasionally shared tweets instead details surrounding tweet shared hashtags twitter tweets shared onto twitter pages belonging general population consisting mostly civilians although police officers occasionally shared tweets instead details surrounding tweet shared hashtags twitter tweets shared onto twitter pages belonging general population consisting mostly civilians although police officers occasionally shared tweets instead details surrounding tweet shared hashtags twitter tweets shared onto twitter pages belonging general population consisting mostly civilians although police officers occasionally shared tweets instead details surrounding tweet shared hashtags twitter tweets shared onto twitter pages belonging general population consisting mostly civilians although police officers occasionally shared tweets instead details surrounding tweet shared hashtags twitter tweets Shared Onto Twitter Pages Belonging general Population Consisting Mostly Civilians Although Police Officers Occasionally Shared Tweets Instead Details Surrounding Tweet Shared Hashtags Twitter Tweets Shared Onto Twitter Pages Belonging General Population Consisting Mostly Civilians Although Police Officers Occasionally Shared Tweets Instead Details Surrounding Tweet Shared Hashtags Twitter Tweets Shared Onto Twitter Pages Belonging General Population Consisting Mostly Civilians Although Police Officers Occasionally Shared Tweets Instead Details Surrounding Tweet Shared Hashtags Twitter Tweets Shared Onto Twitter Pages Belonging General Population Consisting Mostly Civilians Although Police Officers Occasionally Shared Tweets Instead Details Surrounding Tweet Hashtags Twitter}

## *COMM 1003 Course Textbook & Resources*
**Title: Media Now: Understanding Media Culture – 10th Edition**
**Author(s): Joseph Straubhaar & Robert LaRose**
**ISBN #: 9781305251809**
**Publisher: Cengage Learning**
**Published Date: 2017**
**Cost: $180 new / $145 used / $66 rental new / $45 rental used**
[Link](https://www.amazon.com/Media-Now-Understanding-Media-Culture/)

## *COMM 1003 Course Schedule*

| Lesson | Week | Date | Due Date | Assignment | Due Date | | | | | | | | |–|–|–|–|–|–|–|–|–|–|–|–|–| Week 1 : Jul 31 – Aug 2 : Assignment 1 : Due Aug 2 : Introductions & Expectations Week 2 : Aug 6 – 8 : Assignment 2 : Due Aug 8 : Chapter 1 — An Overview Week 3 : Aug 13 – 15 : Assignment 3 : Due Aug 15 : Chapter 2 — The Digital World Week 4 : Aug 20 – 22 : Assignment 4a&b&c&d&e&f&g&h&i&j&k+l+m+n+o+p+q+r+s+t+u=v+w=x=y=z=1A=2A=3A=4A=5A+=6A+=7A+=8A+=9A+=0A+=aB+=bB+=cB+=dB+=eB+=fB+=gB+=hB+=iB +=jB +=kB +=lB +=mB +=nB =oB =pB =qB =rB =sB =tB =uBBvBBwBBxBByBBzBB1AB2AB3AB4AB5AB6AB7AB8AB9AB0AbAcAdAeAfAgAhAiAjAkAlAmAnaoApAxAyAzAAeBAfBAgBAhBAiBAjBAkBAmBAuBCqBrBsBTaBYaBUBCyBDbBeBFNBMqBGqBIqBLKBPaBSKBXKBWIBVKBWMBUOBlOBZUBOMBsOBOOByOB0aCJUCNOCIOCKMCNNCFOCPNCHGCOGCOQCOQCEHCUHCrCUOCVUCZHClDCvDCiCCYMCYECZICYMCOCXNCOCCTJCiOCrLCrFCpGCpACmMCOCePCNDCnDCmDCiACLCCLDChOCGDCVUCyACbUCFUCVSCWSCUDClSCQKCaCCYPCZECYNCNDCoDDnDCoDCVDCRCCLTCMCDLCUHCcDCUHCrIDDpCDpEDlCDgSDlBCcDChECvSCbDCdSClPCQKCNMCWPCJPDMPDOCCZPDJDCoCDxDDxEDxDDoECPIDoEDSDrEDSDFIDFTDrCDDLD5SD5PD5TF5TCVDJSDmPDRADRADRPDRTDrDDIODITDIODFTDrDDnIDFTCJTDMTDKTDrDDxTDxTDzTDzTDITDLTDiTCVDITDLTDiTCVKDIKDTIVDIODPTDiTCVTDiTDIKDTIVDIODPTDiTCVTDiTDIODFSDFTDrDDIODFSDFTDrDDIODTTDrSDTTDrSDTTDsTDTTDsTDIKTDLTDiTCVDITDLTDiTCVTDivDiGuGuGuGuGuHuHuHuHuHuHuHuJuJuJuJuJuJu

COMM 1003 Week 10 Assignment Question (20 Questions)

1. Define the term ‘gatekeeper’ and discuss its role in the mass communication process.

2. Explain the concept of ‘agenda setting’ and discuss its role in the mass communication process.

3. Discuss the various ways in which people can be exposed to mass media messages.

4. Explain how messages are encoded and decoded in the mass communication process.

5. Discuss the concept of ‘perception’ and its role in the mass communication process.

6. Discuss the concept of ‘selective exposure’ and its role in the mass communication process.

7. Discuss the concept of ‘selective attention’ and its role in the mass communication process.

8. Discuss the concept of ‘selective retention’ and its role in the mass communication process.

9. Define the term ‘opinion leader’ and discuss its role in the mass communication process.

10. Discuss the concept of ‘two-step flow of communication’ and its role in the mass communication process.

COMM 1003 Week 10 Discussion 1 (20 Questions)

**COMM 1003 Course Instructor: Aliyah Danyelle Greene**

**What are the three primary roles of mass media? How do you think these roles have changed over time? Explain.**

The three primary roles of mass media are to inform, entertain, and persuade. I think these roles have changed over time in that the methods used to achieve these goals have changed. For example, news media used to primarily rely on print newspapers to inform the public, but now news media has evolved to include online news sources, social media, and television news programs. The methods used to entertain and persuade have also changed over time. For example, movies and television shows used to be the primary form of entertainment, but now there are many more options available, such as streaming services, video games, and social media. Additionally, advertising has evolved from primarily using print and television ads to now using online ads, social media ads, and even ads that are specifically targeted to individual users based on their interests and behavior.

COMM 1003 Week 10 DQ 1 (20 Questions)

1. Why is it important to understand how people process information?
2. How do people use mental shortcuts, or heuristics, when making decisions?
3. What are some of the cognitive biases that can influence our decision-making?
4. How can we use the principle of least effort to improve our information processing?
5. How does the phenomenon of priming affect our information processing?
6. What is the role of schemas in our information processing?
7. How do scripts help us to process information more efficiently?
8. What is the role of retrieval cues in memory retrieval?
9. What are some of the strategies we can use to improve our memory performance?
10. Why is it important to be aware of the limits of human memory?

COMM 1003 Week 10 Discussion 2 (20 Questions)

*Required Textbook:* The Media of Mass Communication (11th edition) by John Vivian. Publisher: Allyn & Bacon, an imprint of Pearson. ISBN-10: 0205213097. ISBN-13: 9780205213095.

Media Literacy

As we have seen in COMM 1003 Course, mass media play an important role in our lives and affect how we think about the world around us. In order to help you become more thoughtful and active consumers of mass media, it is important that you learn how to analyze the messages in mass media and ask critical questions about them. To help you develop your media literacy skills, this discussion focuses on three TV commercials that were produced by different companies or organizations to promote or sell their products or services. Please watch each commercial carefully and answer the following questions for each one of them:

1) *What is the purpose of the commercial?* Why did they produce it? What are they trying to promote/sell? Are they trying to inform you about something? Are they trying to make you feel something? Are they trying to convince you to do something? Or a combination of all these things? How can you tell what its purpose is?

2) *Who is the target audience for this commercial?* What specific characteristics about them would lead you to believe that this particular ad was designed specifically for them?

3) *What does this commercial say about society as a whole and people’s roles within it?* For example, does it reinforce traditional gender roles? Does it reinforce traditional race/ethnicity roles or stereotypes? Does it reinforce traditional ideas about beauty and appearance? Does it reinforce traditional ideas about age or aging process? Does it reinforce traditional ideas about social class or income level in society, etc.? You can also think more broadly here… Does it reflect certain attitudes and beliefs that are held by people in our society today or encourage certain attitudes/beliefs among viewers that may not be held by everyone in society today but are gaining popularity/traction among larger groups of people throughout the country (and maybe even internationally)?

4) *What does this commercial say about relationships between people in our society.* For example, does it portray any kind of relationship between people at work (boss-employee relationship), between friends, between family members (e.g., parent-child relationship), between strangers on street or some other kind of relationships between people from different walks of life (for example, rich-poor relationship)? If so, how would you describe those relationships and why do you think those relationships were portrayed in such a way (for example, why do some ads depict poor working conditions for employees if most Americans believe that employees should be paid fairly for their work?)

5) *How does this commercial try to influence its viewers’ emotions or feelings during viewing experience.* For example, is there anything specific being said or done during the ad that leads you to believe that producers want viewers to feel certain emotions while watching their commercial (e.g., angry with a company because they treat their employees poorly; sympathetic with a character who had an accident and needs insurance; happy because they just bought a new car; nostalgic because they remember growing up with certain product when they were children; disgusted because someone else has bad breath; etc.) If so, how would you describe those emotions/feelings and why do you think producers wanted viewers to feel those emotions while watching their ad (for example, why do some ads depict poor working conditions for employees if most Americans believe that employees should be paid fairly for their work?)

6) *How does this ad try to influence your behavior after viewing.* For example, is there anything specific being said or done during the ad that leads you to believe that producers want viewers to behave in a certain way after watching their commercial (e.g., buy a product; support a cause; vote for someone; sign up for membership; call someone; talk with someone; visit somewhere). If so, how would you describe those behaviors and why do you think producers wanted viewers to behave in such way after watching their ad (for example, why do some ads depict poor working conditions for employees if most Americans believe that employers should pay employee fairly?)

COMM 1003 Week 10 DQ 2 (20 Questions)

at University of Maryland – College Park

Module 10 DQ 2 (20 Questions) for COMM 1003 – Introduction to Mass Communication* (5 credits)

Description: This is a 20 question quiz on communication.

1. What is the most important thing to remember when communicating with someone from another culture?

2. What are some common cultural differences that can lead to communication problems?

3. How can you avoid stereotyping when communicating with someone from another culture?

4. What are some common mistakes people make when trying to communicate with someone from another culture?

5. How can you make sure you are understanding what the other person is saying in a cross-cultural conversation?

6. What are some things you should avoid saying or doing when communicating with someone from another culture?

7. What are some tips for effective cross-cultural communication?

8. How can you use body language and nonverbal cues to improve communication with someone from another culture?

9. What are some common misunderstandings that can occur when communicating with someone from another culture?

10. How can you overcome language barriers when communicating with someone from another culture?

COMM 1003 Week 10 Quiz (20 Questions)

*Note: This quiz will open in a new browser window. Close the quiz window when you are finished to return to this page.

COMM 1003 Week 10 MCQ’s (20 Multiple Choice Questions)

*Note: COMM 1003 Course has multiple versions

COMM 1003 Week 11 Description

COMM 1003 Course is a study of the history, theory and practice of mass communication. It is an introduction to the field of mass communication with an emphasis on its impact on society. The COMM 1003 Course will cover the following topics: the history of mass communication; the theory and research of mass communication; media industries and organizations; media content; media effects; and the future of mass communication.

COMM 1003 Week 11 Outline

*Please note that this is a draft outline for the COMM 1003 Course and is subject to change.

**COMM 1003 Course is not available for students in the Faculty of Education.

Week 1: Introduction/Overview

• Introduction to the field of mass communication, its history and development.

• Theories of mass communication.

• Overview of the Canadian mass media landscape.

Week 2: News Media I – Journalism and Objectivity

• The role of journalism in society.

• The history of journalism.

• The concept of objectivity in journalism.

• The changing nature of news media.

Week 3: News Media II – News Values and Bias

• News values and how they influence what stories are reported on by the news media.

• Types of bias in the news media.

COMM 1003 Week 11 Objectives

*COMM 1003 Course Objectives are listed by COMM 1003 Course Content area and are aligned with CUNY’s General Education Learning Goals. Upon successful completion of COMM 1003 Course, students will be able to:
1. Understand the history and development of mass communication in the United States.
2. Understand how technology has impacted mass communication.
3. Understand how economics influences mass communication.
4. Understand how social and cultural influences shape mass communication.
5. Understand the role of government in regulating mass communication.
6. Understand the ethical implications of mass communication.

COMM 1003 Week 11 Pre-requisites

*Note: COMM 1003 Course is a prerequisite for all COMM 2000 and above level COMM 1003 Courses.**

**Note: Students must complete COMM 1003 before enrolling in any 3000 or 4000 level COMM COMM 1003 Course.

COMM 1003 Week 11 Duration

*COMM 1003 Course is self-paced and therefore, the duration of COMM 1003 Course can vary.

Week 11:

– Introduction to Social Media and the News
– Social Media and the News: The Good, the Bad, and the Ugly

COMM 1003 Week 11 Learning Outcomes

– Explain the relationship between mass media and democracy.
– Evaluate the impact of different types of mass media on society and individuals.
– Analyze the role of mass media in shaping public opinion.
– Understand the process of media production and how it affects the content of mass media messages.
– Understand the economic, legal, and regulatory aspects of the mass media industry.

COMM 1003 Week 11 Assessment & Grading

* COMM 1003 – Introduction to Mass Communication is an online COMM 1003 Course and is being taught by the School of Distance Education (SDE). For more information about COMM 1003 Course, please refer to the SDE website at http://www.sde.okstate.edu/.

COMM 1003 Week 11 Suggested Resources/Books

COMM 1003 Week 12 Suggested Resources/Books for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)

COMM 1003 Week 13 Suggested Resources/Books for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)

COMM 1003 Week 11 Assignment (20 Questions)

(23:01)

1. Define and describe the following terms:
– Media, Medium, Message, and Encoding

Media refers to the means of communication, such as television, radio, newspapers, and the Internet. A medium is a specific means of communication, such as television or the Internet. The message is the information that is communicated. Encoding is the process of putting the message into a form that can be transmitted by the medium.

2. List and describe three types of noise that can interfere with the encoding and decoding of a message.

Noise can refer to any interference that affects communication. It can be physical, such as noise from a construction site that interferes with someone trying to listen to a lecture. It can also be psychological, such as when people have different assumptions that lead to misunderstanding. It can also be semantic, such as when words have different meanings for different people.

COMM 1003 Week 11 Assignment Question (20 Questions)

Assignment Instructions: Answer all questions. Each question is worth 2 marks. Please type your answers in the space below each question. Your work will be marked out of 40 and is worth 25% of your final grade for the COMM 1003 Course.

1. What is the difference between mass communication and interpersonal communication?

Mass communication is a process in which a message is sent to a large number of people, while interpersonal communication is a process in which two or more people communicate with each other.

COMM 1003 Week 11 Discussion 1 (20 Questions)

– Essay 1839 words – 8 pages , traditional channels (television and radio), alternative media (newspapers and magazines), and digital channels (internet, social media, and email). Which medium do you believe has had the greatest impact on mass communication? Why? 2. In our discussion this week, we learned about three theoretical approaches to mass communication: functionalism, conflict theory, and culturalism. Which of these theories do you believe most applies to your

AS Media COMM 1003 Coursework 1399 words – 6 pages AS Media COMM 1003 Coursework OCR B321 Specification: We have been set a brief to create a front cover for a new teen magazine which is aimed at 15-18 year old girls. The content in the magazine will be centred around any aspect of the visual arts. The magazine must feature an image or images that relate to the chosen subject matter of my magazine ‘Art Rave’. The cover will contain an appropriate headline, some

Introduction To Social Media 1235 words – 5 pages Introduction to Social Media Social Media has transformed many peoples lives since it became popularised in 2006. It started as a way for people to communicate with friends and family but has evolved into much more than just that over the years including being used by companies as part of marketing strategies, being used as a learning tool by universities and being used as a means of finding employment. People now use social media

COMM 1003 Course Introduction Essay 1623 words – 6 pages COMM 1003 Course Introduction COMM 1003 Course discusses the basic science principles related to human movement through kinesiology. A working definition of kinesiology is: “the study of human movement within its environmental contexts”. In this class we will explore various aspects of kinesiology including: biomechanics, physiology, psychology and motor control/learning/development. We will discuss how these areas apply to exercise prescription

COMM 1003 Week 11 DQ 1 (20 Questions)

Choose any 20 questions below. Answer each question in at least a paragraph. Cite your sources using proper APA format.

1. What are the 5 W’s of journalism?
2. How do you determine the most important part of a story?
3. Why is objectivity important in journalism?
4. What is the difference between a news story and a feature story?
5. How do you write a lede for a news story?
6. How do you write a lede for a feature story?
7. What are some tips for writing good headlines?
8. What is the difference between an informational graphic and an explanatory graphic?
9. What are some tips for designing good infographics?
10. How can you use data visualization to make complex information more understandable?
11. What are some common pitfalls to avoid when designing data visualizations?
12. How does audio storytelling differ from written storytelling?
13. What are some tips for creating good audio stories?
14. How does video storytelling differ from written and audio storytelling?
15. What are some tips for creating good video stories?
16. How can you use interactivity to engage your audience and tell better stories?
17. What are some common mistakes to avoid when using interactivity in storytelling?
18. How can you use virtual reality to create immersive stories?
19. What are some common mistakes to avoid when using virtual reality in storytelling?
20. What ethical considerations should you keep in mind when telling stories with emerging technologies?

COMM 1003 Week 11 Discussion 2 (20 Questions)

1. What is the difference between a dilemma and a problem?

2. What is the difference between an issue and a concern?

3. How can you tell if someone is truly listening to you?

4. What are some of the barriers to effective communication?

5. How can you overcome these barriers?

6. Why is it important to be clear and concise when communicating?

7. What are some tips for being a better listener?

8. How can you use body language to improve communication?

9. How can you use verbal cues to improve communication?

10. What is the difference between assertive, aggressive, and passive communication styles?

COMM 1003 Week 11 DQ 2 (20 Questions)

1. *What is the difference between a positive and negative reinforcement?*

2. *What is the difference between a primary and secondary reinforcer?*

3. *What are some examples of primary reinforcers?*

4. *What are some examples of secondary reinforcers?*

5. *How can reinforcement be used to increase or decrease behavior?*

6. *What is the difference between punishment and reinforcement?*

7. *What are the consequences of using punishment as a means of behavior modification?*

8. *How can punishment be used effectively?*

9. *What are some common problems with using punishment as a means of behavior modification?*

10. *What is the difference between positive and negative reinforcement?*

COMM 1003 Week 11 Quiz (20 Questions)

COMM 1003 Course will introduce students to the field of mass communication and its basic components. Students will learn about the history, evolution, and social effects of mass media including print, film, television, radio, and new digital media. Students will explore the role of mass media in society as an agent of socialization, cultural transmission, and political control.

1) Which of the following is true about online journalism? A) Online journalists are paid more than traditional journalists. B) Online journalism has been around for over 50 years. C) Online journalists have to adhere to stricter ethical guidelines than traditional journalists. D) Online journalists can post whatever they want without any consequences.

2) Which of the following is not a reason why people use social media? A) To connect with friends and family B) To share photos and videos C) To stay up-to-date on current events D) To find a job

3) Which of the following is not one of the four functions of mass communication? A) Entertainment B) Persuasion C) Information D) Surveillance

4) What is an example of a two-step flow model of communication? A) A person watches a commercial on television and then goes out and buys the product B) A person reads a news article online and then shares it with their friends C) A person hears a rumor at work and then tells their spouse about it D) A person sees a movie and then writes a review of it online

5) Which of the following is not an example of gatekeeping? A) Deciding which stories to cover B) Deciding which stories to pursue C) Deciding which sources to use D) Deciding how to cover a story

6) Which of the following is not an example of agenda setting? A) The media decide what issues are important for people to know about B) The media decide what issues are not important for people to know about C) The media decide how much coverage to give certain issues D) The media decide what framing to use when covering certain issues

7) What is an example of priming? A) The media make people aware of an issue that they were previously unaware of B) The media make people more likely to vote for a certain candidate C) The media make people more likely to buy a certain product D) The media make people more likely to believe a certain rumor

8

COMM 1003 Week 11 MCQ’s (20 Multiple Choice Questions)

1)
In Canada, the vast majority of radio stations are what type of station?

A) Public
B) Commercial
C) Community
D) Campus

B) Commercial

COMM 1003 Week 12 Description

In this final COMM 1003 Course, students will explore the role of mass media in society and the different types of media that exist. They will also examine how media affects our daily lives and the different ways in which it can be used.

COMM 1003 Week 12 Outline

*COMM 1003 Course is taught in a computer lab and requires students to have basic word processing skills.

**Students must bring their own laptop computers to class.

I. Introduction to Mass Communication

A. What is mass communication?

B. The history of mass communication

1. The invention of the printing press

2. The rise of newspapers

3. The advent of radio and television

4. The internet and the digital age

C. Theories of mass communication

1. Psychodynamic theory

2. Uses and gratifications theory

3. Agenda-setting theory

4. Cultivation theory

COMM 1003 Week 12 Objectives

– Explain the concept of “mass communication” and its importance in contemporary society.

– Understand the various channels through which mass communication takes place, including print, broadcast, and digital media.

– Analyze the effects of mass communication on individuals and society.

– Understand the role of technology in mass communication and its impact on society.

COMM 1003 Week 12 Pre-requisites

COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003) COMM 1003 Course Description COMM 1003 Course is a broad introduction to mass communication. It emphasizes major media systems, processes, and effects as well as content analysis and criticism. The COMM 1003 Course focuses on the relationship of media to society and the individual.

COMM 1003 Course Objectives In this class you will learn: How the history of mass communication has affected its development in the present

How different types of research methods help us understand how people use and are affected by the media

How technological changes in mass communication have affected its present form and function You will also learn about: The influences that affect what we see, read, or hear in the mass media – both at an institutional level and at an individual level. These influences include: Media ownership Internationalization Government regulation Audience taste or preference

COMM 1003 Week 12 Duration

**

Prerequisite: English Composition (6 credits). COMM 1003 Course is a study of the history, nature and impact of mass communication. Media are examined in the context of their relationship to society, including the role of media in interpersonal relationships, politics, popular culture, and international relations. Topics include the effects of media on children and teens, as well as legal and ethical issues. Emphasis is placed on developing skills in critical thinking about media messages. Students will be introduced to various research methods used by scholars in studying mass communication. COMM 1003 Course is required for students majoring or minoring in Communication Studies. Regular participation in class discussion is required. A minimum grade of C is required for COMM 1003 Course to count toward the Communication Studies major or minor. *Week 12 duration may be adjusted slightly due to statutory holidays or other circumstances beyond our control. **This information has been sourced from the UBC Calendar 2019/20 for academic planning purposes only and does not constitute an official offer of COMM 1003 Courses by the University of British Columbia Vancouver Campus. Students are advised to review each COMM 1003 Course carefully and refer to the UBC Calendar 2019/20 for further details including prerequisites, restrictions, exclusions and more.

COMM 1003 Week 12 Duration for COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)**

Prerequisite: English Composition (6 credits). COMM 1003 Course is a study of the history, nature and impact of mass communication. Media are examined in the context of their relationship to society, including the role of media in interpersonal relationships, politics, popular culture, and international relations. Topics include the effects of media on children and teens, as well as legal and ethical issues. Emphasis is placed on developing skills in critical thinking about media messages. Students will be introduced to various research methods used by scholars in studying mass communication. COMM 1003 Course is required for students majoring or minoring in Communication Studies. Regular participation in class discussion is required. A minimum grade of C is required for COMM 1003 Course to count toward the Communication Studies major or minor.*Week 12 duration may be adjusted slightly due to statutory holidays or other circumstances beyond our control. **This information has been sourced from the UBC Calendar 2019/20 for academic planning purposes only and does not constitute an official offer of COMM 1003 Courses by the University of British Columbia Vancouver Campus. Students are advised to review each COMM 1003 Course carefully and refer to the UBC Calendar 2019/20 for further details including prerequisites, restrictions, exclusions and more.’),
//new Question(9,’What are some good examples?’, ‘Some examples might be:’),
]

}),

new Subject({
code: ‘CPSC’,
title: ‘Computer Science’,
description: ‘Computer Science studies problems that can be solved through efficient algorithms implemented with computer programs.’ +
‘ Computer Scientists design new algorithms and systems; test them using mathematical analysis; implement them using software development techniques;’ +
‘ apply them within diverse application areas such as artifice intelligence; business information systems; computational biology;’ +
‘ databases; graphics; human-computer interaction; multimedia systems; networking; parallel computation; security & cryptography,’ +
‘ simulation & modeling; software engineering.’ +
‘ Computer Science offers both BSc Computer Science degree which prepares students with fundamental computer science knowledge and’+
‘ technical programming skills as well as BSc Honours Computer Science degree which offers a specialized program designed’+
‘ for high achieving students.’ +

//Programs

‘+

//BSc Computer Science
‘+

//Possible Career Pathways
‘+

//• Applications programmer
‘+

//• Computer applications analyst
‘+

//• Computer applications developer
‘+

//• Computer engineer
‘+

//• Computer operator
‘+

//• Database administrator
‘+

//• Database developer
‘+

//• IT consultant

‘,

//’.startWith(‘The Department’),

/* ‘.startWith(‘The Department’), */ /* end startWith() */ /* end startWith() */ /* end startWith() */ /* end startWith() */ /* end startWith() */ /* end startWith() */ /* end indexOf() */ /* end indexOf() */ /* end indexOf() */ /* end indexOf() */ /* end indexOf() */ /* end indexOf() */ /* end indexOf() */ /* end indexOf() */ /* end indexOf() *//* .startsWith(‘The Departm’)*/ .replace(/.*?\(([A-Z0-9]+)\)/g,”).replace(/.*?\(([A-Z0-9]+)\)/g,”).replace(/.*?\(([A-Z0-9]+)\)/g,”).replace(/.*?\(([A-Z0-9]+)\)/g,”), , , , , , , , , , ), ), ), ), ), ), ), ), ), ], [ new Program({ name: “BSc Honours Computer Science”, code: “HonsCS”, description: “.indexOf(‘The Departm’)”.indexOf(‘The Departm’)”.indexOf(‘The Departm’)”.indexOf(‘The Departm’)”.indexOf(‘The Departm’)”.indexOf(‘The Departm’)”.indexOf(‘The Departm’)”.indexOf(‘The Departm’)”.indexOf(‘The Departm’)”.”.”.”.”.”.”.”.”.”, requirements_description: “.indexOf(‘Requirements Description The Bachelor’).lastIndexOf(”).”.”.”, admission_requirements: “.startWith(“Admission Requirements”).lastIndexOf(”).”.”, learning_outcomes: “.startWith(“Learning Outcomes”).lastIndexOf(”).”.”, }), ], }, { code : “ENGL”, title : “English”, description : “Why study English at UBC’s Okanagan campus? Our students learn how language works — how it affects us personally,” + ” how we communicate with others around us,” + ” how it helps create meaning across cultures,” + ” how we can use it effectively no matter where life takes us.

” + “

“+”We focus on literature — poetry” + “, drama” + “, fiction” + “, creative writing” + “, film studies” + “, digital humanities” + “, gender studies — but we also deal with language studies,”+” linguistics,”+” rhetoric,”+ “teaching English as a Second Language (TESL),”+” publishing studies,”+” professional writing,”+” cultural analysis,”+ “and cross-cultural communications.

“/* .lastIndexO

COMM 1003 Week 12 Learning Outcomes

* Please note that this is a sample COMM 1003 Course outline only. Your instructor will provide you with your specific learning outcomes for the COMM 1003 Course.

COMM 1003 Course LEARNING OUTCOMES:

By the end of COMM 1003 Course, students will be able to:

COMM 1003 Week 12 Assessment & Grading

**Comm 1003 – Introduction to Mass Communication:**

**Week 12 Assessment & Grading**

In this final week of the COMM 1003 Course, we will be assessing your understanding of the material covered throughout the semester. You will have two opportunities to demonstrate your knowledge. The first opportunity is through a **practice exam**. The second opportunity is through a **final exam**.

The **practice exam** will be released on Friday, December 11th at 12:01am and will be due on Sunday, December 13th at 11:59pm. The practice exam is worth 20% of your final grade and is meant to give you an idea of what the final exam will entail and what kind of questions will be asked. The practice exam is not graded, but you are strongly encouraged to attempt it as it will give you valuable feedback for the final exam.

The **final exam** will be released on Monday, December 14th at 12:01am and will be due on Wednesday, December 16th at 11:59pm. The final exam is worth 40% of your final grade.

The **practice exam** and the **final exam** will each consist of 50 multiple choice questions. Each question is worth 2 marks. There are no partial marks given for questions; either you get the question correct or incorrect.

You will have **2 hours** to complete each exam. Once you start the exam, you cannot save your progress and come back to it later. Therefore, make sure you have enough time to complete the entire exam before starting it.

You are allowed to use your textbook, lecture notes, and any other COMM 1003 Course materials when completing the exams; however, you are not allowed to consult with any other person while taking the exams. If you are caught consulting with another person or using unauthorized materials, you will receive a grade of 0 on the exam.

The exams will be graded automatically through Quercus. You will be able to see your score immediately after submitting the exam; however, your official grades will not appear in Quercus until after the end of the semester.

If you have any questions about the exams or how they will be graded, please post them on Piazza or come to office hours.

COMM 1003 Week 12 Suggested Resources/Books

COMM 1003 Course is designed to provide students with an understanding of the basic concepts, functions and structures of the mass media. Students will be provided with an overview of the main forms of mass communication in Canada. The interrelationships between media and society will also be examined.

*Note: Textbooks are subject to change each semester. Please check with your professor for required readings/materials.

Required Textbook(s) for COMM 1003 – Introduction to Mass Communication (5 credits) (COMM 1003):

1) Media in Canada by Bart Beaty and Peter White (ISBN 978-1554810712)

Recommended Textbook(s) for COMM 1003 – Introduction to Mass Communication (5 credits) (COMM 1003):

1) Canadian Media Studies by Arthur Asa Berger (ISBN 978-1551116092)

COMM 1003 Week 12 Assignment (20 Questions)

Note: The purpose of this assignment is to help you understand some of the terms and topics that we have covered in COMM 1003 Course. All questions are worth 1 mark each. Please use your own words to answer the questions. There are no “right” answers, but there may be better responses than others. You will receive full marks for a question only if it is clear that you have understood what was taught in class and/or in the textbook reading.

1. What is the difference between a functionalist and an interactionist perspective of mass communication?
2. What is the difference between a sender and an encoder?
3. What is the difference between a message and a code?
4. What is the difference between a receiver and a decoder?
5. What are the three basic components of Shannon’s model of communication?
6. What is noise in Shannon’s model of communication?
7. What is the difference between a channel and a medium?
8. What is meant by the term “media literacy”?
9. What are the four types of media effects discussed in class?
10. What is meant by the term “agenda setting”?
11. What is meant by the term “priming”?
12. What is meant by the term “framing”?
13. What is cultivation theory?
14. According to cultivation theory, what are the two types of television viewers?
15. According to cultivation theory, what are the three types of effects that television has on viewers?
16. What are uses and gratifications?
17. What are hedonic uses and gratifications?
18. What are eudaimonic uses and gratifications?

COMM 1003 Week 12 Assignment Question (20 Questions)

1. What is an example of a personal attribute that can influence how you process information?
2. How can the use of heuristics lead to errors in judgment?
3. What is the difference between an independent variable and a dependent variable?
4. What is an experiment?
5. What are some of the benefits and limitations of experiments?
6. What is a control group?
7. What is a placebo effect?
8. What is a double-blind study?
9. What is random assignment?
10. Why is it important to use random assignment in experiments?
11. What are some of the ethical concerns associated with experiments?
12. What is a correlation?
13. What does a correlation tell us about the relationship between two variables?
14. What are some of the benefits and limitations of using correlational research?
15. What are some of the ethical concerns associated with correlational research?
16. What is a survey?
17. What are some of the benefits and limitations of surveys?
18. What are some of the ethical concerns associated with surveys?
19. How can bias be minimized when conducting surveys?
20. How can researchers ensure that participants in surveys understand the questions being asked?

COMM 1003 Week 12 Discussion 1 (20 Questions)

COMM 1003 Course

Please read the “COMM 1003 Week 12 Discussion 2” attachment and answer the following questions:

1. Do you think social media has improved or diminished our ability to interact with others? What examples can you give to support your opinion?

2. Why do you think social media has had such a profound effect on the way we communicate? Give some examples.

3. How do you think social media has affected our ability to communicate effectively? Give some examples.

4. In what ways do you think social media has changed the way we interact with others? Give some examples.

5. Do you think social media has made us more or less connected to others? Why?

COMM 1003 Week 12 DQ 1 (20 Questions)

(COMM1003)

Discussions

*Group Name: COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003) (COMM1003)

Discussion #1 for Week 12: Problems with the Media

1. In what ways do you think the media contribute to social problems? How do they contribute to social solutions? Give specific examples.

2. How much do you think the media are responsible for violence in society? Why or why not?

3. In what ways have you seen the media be used to promote stereotypes and prejudice? What can be done to combat this problem?

4. Do you think the news media are fair in their coverage of all sides of an issue? Why or why not? Give specific examples.

5. How much do you think the news media are influenced by advertising? What impact does this have on their coverage of issues?

COMM 1003 Week 12 Discussion 2 (20 Questions)

– Unitek College (A)

COMM 1003 Course: COMM 1003 – Introduction to Mass Communication* (5 credits) (COMM 1003) – Unitek College (A)

Instructor: Ms. Sheryl Kitselman

Credits: 5

COMM 1003 Course Length: 8 weeks

1. How has digital technology changed advertising? Give at least two specific examples of how advertising has changed since the advent of digital technology. (minimum 50 words)

2. How can public relations professionals use digital technology to their advantage? Give at least two specific examples of how digital technology can be used in public relations. (minimum 50 words)

3. How has digital technology changed the way news is reported and disseminated? Give at least two specific examples of how news reporting has changed since the advent of digital technology. (minimum 50 words)

4. How has digital technology changed the way entertainment is created and consumed? Give at least two specific examples of how entertainment has changed since the advent of digital technology. (minimum 50 words)

5. What are some advantages and disadvantages of using digital technology in advertising, public relations, news reporting, and entertainment? Be sure to include at least one example of each in your response. (minimum 100 words)

COMM 1003 Week 12 DQ 2 (20 Questions)

*Describe the differences between formal and informal communication channels. Which do you think is more effective and why?*

1. What is formal communication?
2. What is informal communication?
3. What are the differences between formal and informal communication channels?
4. Which do you think is more effective and why?

COMM 1003 Week 12 Quiz (20 Questions)

1) mass communication is a ______________ term.

2) Which of the following statements about mass communication is TRUE?

3) How many types of mass media are there?

4) The concept of celebrity is best defined as:

5) The sociological perspective on celebrity argues that celebrities are ___________.

6) In order to be considered a celebrity, an individual must have:

7) Which of the following statements about celebrities is FALSE?

8) Celebrities can be divided into two broad categories: ____________ and ___________.

9) Which of the following factors contributes to the making of a celebrity?

10) Which of the following is NOT a reason why people are interested in celebrities?

COMM 1003 Week 12 MCQ’s (20 Multiple Choice Questions)

1. Which of the following is true about digital marketing?

A. It is the process of using online channels to reach and engage customers.

B. It is a form of direct marketing that uses electronic channels to reach target audiences.

C. It is the process of using online channels to promote and sell products or services.

D. All of the above are true about digital marketing.

2. Which of the following is an advantage of digital marketing?

A. It can be targeted to specific demographics.

B. It can be measured and tracked easily.

C. It is less expensive than traditional marketing methods.

D. All of the above are advantages of digital marketing.

3. Which of the following is not an element of a digital marketing strategy?

A. Website design and development
B. Search engine optimization
C. Social media marketing
D. Traditional advertising

4. Which of the following statements is true about website design and development?

A. A well-designed website will help build trust and credibility with potential customers.
B. A well-designed website will help improve search engine rankings.
C. A well-designed website will help increase conversion rates.
D. All of the above statements are true about website design and development

5. Which of the following is not an element of effective website design?
A. Intuitive navigation B. Relevant, keyword-rich content C. Engaging visuals D.? Use of pop-ups

6.?Which of the following statements is true about search engine optimization (SEO)? A.?SEO can help improve website visibility in search engine results pages (SERPs). B.?SEO can help improve website traffic levels.? C.?SEO can help improve website conversion rates.? D.?All of the above statements are true about SEO.?

7.?Which of the following factors can affect SEO? A.?Keywords used on a website B.?The number of backlinks to a website C.?The age of a domain name D.?All of the above factors can affect SEO

8.?Which of the following is not an element of social media marketing? A.?Creating and sharing content B.?Building relationships with customers and prospects C.?Running social media ads D.?Developing a social media policy

9.?Which of the following platforms is not commonly used for social media marketing? A.?Facebook B.?Twitter C.?LinkedIn D.?Pinterest

10.?Which of the following statements is true about email marketing? A.?Email marketing can be used to nurture leads and build relationships with customers and prospects B.?Email marketing can be used to drive traffic to a website C.?Email marketing can be used to promote special offers and discounts D.?All of the above statements are true about email marketing

COMM 1003 Week 13 Description

The COMM 1003 Course will focus on the study of mass communication as an important aspect of modern society. The COMM 1003 Course will explore the history, theory, and research of mass communication. The COMM 1003 Course will also examine the impact of mass communication on individuals and society.

COMM 1003 Week 13 Outline

– **Week 13: April 6, 2020 – April 10, 2020** –
– [**COMM 1003 Course Resources**](#COMM 1003 Course-resources)
– [**Weekly Learning Outcomes**](#weekly-learning-outcomes)
– [**Assessment Summary**](#assessment-summary)
– [**Learning Activities and Teaching Methods**](#learning-activities-and-teaching-methods)
– [Lecture Topics](#lecture-topics)
– [Tutorial Activities](#tutorial-activities)
– [Media Examples for Lectures and Tutorials](#media-examples-for-lectures-and-tutorials)
– [Practical Activities](#practical-activities)


## COMM 1003 Course Resources
| Topic | Readings/Resources | Online Videos | Podcasts/Blogs | Other/Assignments |
| :—- | :—————-: | :———–: | :————: | :————–: |

> **NOTE:** By clicking on the links above, you will be taken to the respective resources. If a specific resource (e.g., book chapter, video, blog post, etc.) is required for this week’s learning activities, it will be listed below under the *Reading/Resources* section. Otherwise, feel free to explore the topic in more depth using any of the other resources available.

> The text used in COMM 1003 Course is [*Introduction to Mass Communication* by Stanley J. Baran and Dennis K. Davis (2016). 8th edition.](https://opentextbookstore.alberta.ca/index.php/intro2masscomm). This text is available through Open Textbook Store at no cost to students at https://opentextbookstore.alberta.ca/index.php/intro2masscomm or directly from the authors’ website at https://baranbooksite.com/. Students can also choose to purchase a print or etext version from another vendor such as Chapters or Amazon if they prefer; however, it is important that students use an 8th edition of the text since this is what we will be referencing throughout the term in lectures and tutorials. While we will not require students to read every chapter in detail throughout the term, we do encourage students to refer back to earlier chapters as needed during their studies as they cover more advanced topics later in the term in order to ensure they have a solid foundation on which to build their understanding of media effects research and theory (Chapters 1–3).

> **Chapter 4 – Perception & Effects of Media Messages (Lectures 14–16 & Tutorials 16–18):** The focus for these weeks is on how people receive and make sense of media messages within our complex communication system—how we perceive media messages and why people respond differently when exposed to the same message content—and some of the major theories that have been developed within mass communication research literature over time to help explain these processes (i.e., effects studies). As such, you should start by reading Chapter 4 carefully before attending each lecture and tutorial session as well as attempting each assignment so that you have a solid understanding of this week’s key concepts prior to trying your hand at applying them yourselves! Please take time now to thoroughly read Chapter 4 before moving on with your studies so that you are ready when we begin covering this material during our next lecture (Lecture 14). Additionally, please review your weekly lecture notes from Lectures 12 & 13 which covered some introductory material related specifically to perceiving messages in our complex communication system that may be relevant again here when addressing these topics more directly below (e.g., types of information processing models).

## Weekly Learning Outcomes:

Upon successful completion of this week’s learning activities, students will be able to:

1\. demonstrate advanced understanding of how people receive and make sense of media messages within our complex communication system—how we perceive media messages and why people respond differently when exposed to the same message content;

2\. apply theoretical knowledge acquired thus far throughout COMM 1003 Course about different perception and effects theories currently employed within mass communication research literature;

3\. compare findings generated by applying different theories discussed throughout COMM 1003 Course;

4\. evaluate strengths and weaknesses associated with various theories based on their ability to explain audience perceptions and responses

5\. apply theoretical knowledge acquired thus far throughout COMM 1003 Course about perception, reception processes, effects theories currently employed within mass communication research literature




COMM 1003 Week 13 Objectives

*COMM 1003 Course Objectives are subject to change. Please refer to the SSC Timetable for the most up-to-date information.

Students will:

COMM 1003 Week 13 Pre-requisites

COMM 1003 Course Description:

COMM 1003 Course provides an introduction to mass communication with a focus on how the media industry works and its impact on society. Topics covered include the history and structure of the Canadian media industry, news and journalism, advertising, public relations, and the role of new media technologies. Students will learn about the different types of media outlets and their respective strengths and weaknesses, as well as how to critically analyze media messages.

COMM 1003 Week 13 Duration

COMM 1003 Course Materials and Textbooks

No textbook is required for COMM 1003.

*COMM 1003 Course is offered in a blended delivery format including face-to-face, online and hybrid components. COMM 1003 Course has no mandatory face-to-face components; students will be expected to participate in the online portion of COMM 1003 Course through the first week of the semester.

COMM 1003 Week 13 Learning Outcomes

* COMM 1003 Course learning outcomes are updated annually. The CLOs displayed are from the most recent offering of the COMM 1003 Course.

CLO 1: Explain the components and importance of mass media within the North American cultural context.

By the end of COMM 1003 Course, students will be able to:
– Understand and articulate the key functions that mass media perform in society, including information provision, entertainment, education, and persuasion;
– Describe how each of these functions affects individuals and society at large;
– Understand how different types of mass media (e.g., print, radio, television, film) differ in their ability to perform each function;
– Explain how technological developments have affected the role of mass media in society.

CLO 2: Analyze messages produced by mass media based on their content, form/structure, context and/or effects.

By the end of COMM 1003 Course, students will be able to:
– Understand how various types of content (e.g., news stories, advertising messages) are constructed;
– Understand how various aspects of form and structure (e.g., framing, editing) can affect interpretation of content;
– Understand how various aspects of context (e.g., source credibility) can affect interpretation of content;
– Understand how various aspects of effects (e.g., emotional reactions) can affect interpretation of content.

CLO 3: Discuss the impact that technology has had on mass communication.

By the end of COMM 1003 Course, students will be able to:
– Discuss how new technologies have affected different aspects of mass communication (e.g., production, distribution, reception);
– Discuss how new technologies have affected different types of mass media (e.g., print, radio, television, film);
– Discuss how new technologies have affected different types of content (e.g., news stories, advertising messages);
– Discuss how new technologies have affected different aspects of effects (e.g., emotional reactions).

COMM 1003 Week 13 Assessment & Grading

**Assessment Schedule**
| Topic | Activity | Date | Weighting | Marks out of | Due Date | Submission Type |
| :—: | — | — | :—: | :—: | :—: | —
| **Topic 1: Final Presentation**| Presentation to Class (includes Q&A)| In-class week 13| 30%| 20 marks| n/a
| **Topic 2: Reflection Paper**| Reflection Paper (100-250 words) on topic of group’s choice|| 40%| 10 marks| Week 13 Monday by 23.59pm, deadline extended until Tuesday 3pm.
| **Topic 3: Attendance** || 30%|| 5 marks|| n/a

# COMM 1003 Course Brief for COMM1003 – Introduction to Mass Communication* (5 credits) (COMM 1003)
## General COMM 1003 Course Information
##### Instructor(s): Mr Tan Boon Kiat, Ms Lim Hui Ting, Ms Lim Hui Yin, Ms Lim Pei Yi, Mr Chia Tianwei, Ms Claire Chew, Ms Priscilla Tan, Ms Ho Shih Ying, Mr David Lee and Mr Tan Zhiyang
##### Email Address(es): bktan@ntu.edu.sg; HuiTing@ntu.edu.sg; HuiYin@ntu.edu.sg; PeiYi@ntu.edu.sg; Tianwei@ntu.edu.sg; Claire@ntu.edu.sg; PriscillaTan@ntu.edu.sg; ShihyingH@ntu.edu.sg; DavidLeeDQ2@e.ntu.edu.sg and ZhiyangT6@e.ntu.,edusg
##### Office Hours & Venue(s): Please refer to the COMM 1003 Course website for office hours schedule and venue information https://www3t1admin2webv2pub1cms3gitlab4com/NanyangTechnologicalUniversity/COMM1003_2019_Semester1/tree/master

#### Lecture Time & Venue(s): Please refer to the COMM 1003 Course website for lecture time and venue information https://www3t1admin2webv2pub1cms3gitlab4com/NanyangTechnologicalUniversity/COMM1003_2019_Semester1/tree/master

### COMM 1003 Course Description & Objectives
COMM1003 aims to equip students with an understanding of the components of mass communication systems as well as some basic knowledge of communication research methods and theories which can be applied to mass communication studies in general and local context in particular.
To be precise, COMM 1003 Course will cover three broad areas:
First is a broad overview of mass communication systems.
Second is an introduction to basic theories in mass media effects research.
The third part explores how the various news media play their roles in contemporary societies through case studies.

COMM 1003 Course will also develop your critical thinking skills and ability to apply theoretical concepts in real life settings.

Learning objectives

By the end of COMM 1003 Course you should be able to do the following:

* Understand what mass communication systems are about and how they work
* Understand key theoretical perspectives for studying media effects
* Critically engage with issues such as freedom of expression and media literacy
* Understand basic principles of conducting research on media effects

To help you achieve these objectives we will encourage you to participate actively in class discussions.

COMM 1003 Course Learning Outcomes

Students will be able to demonstrate a thorough understanding of key concepts discussed throughout the COMM 1003 Course.

Students will be able to identify critical perspectives that inform debate over key topics discussed throughout the COMM 1003 Course.

Students will be able to demonstrate a sound understanding of the debates that surround current issues.

Students will be able to apply theoretical perspectives discussed during lectures in a real world setting.

COMM 1003 Course SYLLABUS

Lecture Schedule

>>«>>«>>«>>«>>«>>«>>«>>«>>«»»»»»»»»»»» [][][][] [][][][] [][][]] [][] [][][] [][][] [][] [][] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [].。[].。[].。[].。[].。[].。[].。[].。[].。[].。[].。=[].,;《》?!· # $ % ^ & * () _ + = { } ‘ ; : ” , . / \ * + – ` ~ ? ! @ # $ % ^ & * () _ + = { } ‘ ; : ” , . / \ * + – ` ~ ? ! @ # $ % ^ & * () _ + = { } ‘ ; : ” , . / \ * + – ` ~ ? ! @ # $ % ^ & * () _ + = { } ‘ ; : ” , . / \ * + – ` ~ ? ! @ # $ % ^ & * () _ + = { } ‘ ; : ” , . / \ * + – ` ~ ? ! @ # $ % ^ & * () _ + = { } ‘ ; : ” , . / \ * + – ` ~ ? ! @ # $ % ^ & * () _ + = { } ‘ ; : ” , . / \ * + – ` ~ ? ! @ # $ % ^ & * () _ + = { } ‘ ; : ” , . / \

COMM 1003 Week 13 Suggested Resources/Books

Week 13: News Literacy and Investigative Journalism

•It’s All True: investigative journalism and its Triumphs (and Failures) by Bill Kovach and Tom Rosenstiel

•The Elements of Journalism: What News People Should Know and the Public Should Expect by Bill Kovach and Tom Rosenstiel

•The New Rules of Post-Industrial Journalism by C.W. Anderson, Emily Bell, Clay Shirky (Bloomsbury, 2013)
*FREE COPY AVAILABLE AT THIS LINK: https://goo.gl/tBbFtJ

COMM 1003 Week 13 Assignment (20 Questions)

COMM 1003 Week 13 Assignment Question (20 Questions)

1. Define and describe what is meant by the public sphere.
2. Identify and describe at least three of Habermas’ conditions for the public sphere.
3. Explain how the public sphere is related to democracy.
4. Describe how the public sphere has changed with the advent of the Internet.
5. What is meant by digital democracy?
6. Describe at least three ways in which digital democracy can be used to engage citizens in the political process.
7. What is meant by e-government?
8. Describe at least three ways in which e-government can improve government efficiency and effectiveness.
9. What is meant by online journalism?
10. Describe at least three ways in which online journalism differs from traditional journalism.
11. Explain how online journalism has affected the news industry.
12. What is meant by citizen journalism?
13. Describe at least three advantages and three disadvantages of citizen journalism.
14. What are weblogs?
15. Describe at least three ways in which weblogs have affected the news industry and journalism practice.
16. What is meant by podcasting?
17. Describe at least three ways in which podcasting has affected the news industry and journalism practice

COMM 1003 Week 13 Discussion 1 (20 Questions)

1. Which of the following is true about social media and the digital world?

a. Social media are created by the government in order to control its citizens.

b. Social media platforms like Facebook and Twitter are used mostly by older people.

c. The digital world is a completely separate world from the physical world.

d. Social media platforms are used mostly by young people.

2. Which of the following statements is true about advertising?

a. Advertising is not regulated in the United States.

b. All advertising must be truthful and not misleading.

c. The Federal Trade Commission (FTC) is responsible for regulating advertising in the United States.

d. Advertising is regulated by state governments in the United States.

COMM 1003 Week 13 DQ 1 (20 Questions)

Name:
1. Which of the following is true about the relationship between the audience and the message?

The relationship between the audience and the message is that the audience is the receiver of the message and the message is the content that is being communicated. The message must be clear and concise in order for the audience to understand it.

2. How do you think messages are affected by cultural differences?

Cultural differences can affect messages in a number of ways. For example, certain words or phrases may have different meanings in different cultures, which could lead to confusion or misunderstanding. Additionally, different cultures may have different values and beliefs, which could lead to messages being interpreted in different ways.

3. How do you think messages are affected by technological advances?

Technological advances can affect messages in a number of ways. For example, new technologies can provide new ways to communicate messages, such as through social media or other online platforms. Additionally, new technologies can also make it easier for messages to be distributed to a wider audience more quickly and easily.

4. What do you think are some of the challenges involved in creating effective messages?

Some of the challenges involved in creating effective messages include ensuring that the message is clear and concise, making sure that it is appropriate for the target audience, and making sure that it is culturally sensitive. Additionally, it is important to consider how the message will be distributed and whether or not technology will be used to help distribute it.

5. What do you think are some of the benefits of effective communication?

Some of the benefits of effective communication include building relationships, improving understanding, fostering collaboration, and promoting change. Effective communication can also help reduce misunderstandings and conflict, and can help people connect on a deeper level.

COMM 1003 Week 13 Discussion 2 (20 Questions)

Due Sunday before 11:59 pm Central Time

Directions: Read the following questions carefully and choose your answers from the list of responses below. Copy and paste your chosen response for each question into the text box that follows each question. You must respond to all 20 questions in order to receive credit for this discussion. Please note that you will only be able to view your score after you have submitted this quiz for grading. You may retake this quiz as many times as you like in order to improve your score. This quiz is worth 50 points (2.5% of your total COMM 1003 Course grade). Be sure to save a copy of your responses in case technical difficulties occur while taking this quiz.

*Note: This discussion has been divided into two parts, one due on Sunday night at 11:59 pm CT and one due on Wednesday night at 11:59 pm CT. Please make sure you complete BOTH parts before the deadline or you will not receive credit for the entire discussion.*

I) Matching Questions (10 Questions, 10 Points Each)

1) The main difference between commercial media and alternative media is __________ .

a) their locations on the dial or where they are found online

b) their methods of delivering content to consumers/users/viewers/readers

c) their ownership structures and types of investors involved with funding them

d) who decides what content is published or broadcast by each medium e) nothing, there is no difference between commercial media and alternative media 2) The term “media convergence” means __________ . a) that people are watching TV less often than they used to but are spending more time online instead b) that traditional media outlets such as newspapers, magazines, radio stations, TV stations, etc., are going out of business c) that companies owning multiple types of traditional media outlets now produce many different types of content using similar technologies across multiple platforms d) that more people than ever before are now creating their own media e) that traditional print news organizations such as newspapers and magazines are starting websites 3) The concept of “gatekeeping” refers to __________ . a) people putting up barricades around traditional news organizations in order to prevent them from publishing or broadcasting news b) the FCC’s decision-making process involving whether or not it should allow certain words, phrases, images or ideas onto a TV show c) people controlling which topics or issues become covered by traditional news organizations d) only allowing certain types of people into journalism schools e) mass media organizations deciding what information about an event should be included in their coverage 4) Which type of company owns most commercial radio stations? a.) Broadcast networks b.) Religious organizations c.) Individual businesses d.) Local governments e.) Public corporations 5) In most cases, who owns most commercial television stations? a.) Broadcast networks b.) Religious organizations c.) Individual businesses d.) Local governments e.) Public corporations 6 ) In terms of which type(s?) do most major newspapers belong? a.) Newspapers only b.) Newspapers & magazines c.) Newspapers & broadcast networks d.) Magazines only e.) Public corporations 7 ) Which type(s?) do most major magazines belong? a.) Newspapers only b .) Newspapers & magazines c .) Newspapers & broadcast networks d .) Magazines only e .) Public corporations 8 ) Who currently owns Hulu? a .) Disney b .) Netflix c .) Comcast d .) Apple e .) Fox 9 ) Who currently owns CNN? a .) ESPN b .) NBC Universal c .) Walt Disney Company d .) Turner Broadcasting System (TBS), owned by WarnerMedia/AT&T e .) Turner Broadcasting System (TBS), owned by Time Warner 10 ) Who currently owns ABC News? a .) CBS News b .) NBC News c .) Walt Disney Company d .) Time Warner Cable (TWC), owned by Spectrum Charter Communications/Charter Communications Inc./Liberty Media Corporation e ). Time Warner Inc., owned by AOL & Verizon Communications II ) True / False Questions (10 Questions, 5 Points Each , 50 Points Total ) 1 ) The term “commercial advertising” refers to mass communication messages whose purpose is primarily to sell products, services or ideas. TRUE FALSE 2 ) Most advertiser-supported television programs contain commercials/advertisements placed throughout them. TRUE FALSE 3 ) One advantage radio has over television is that it does not require much imagination when listening to it because one can see what is happening on screen with his / her eyes closed . TRUE FALSE 4 ) Newspaper readership has declined drastically in recent years due mainly because so many newspaper websites have started charging users fees for access . TRUE FALSE 5 ) Most magazine advertisers prefer ads placed within the body of stories because readers see these ads first when flipping through pages . TRUE FALSE 6 ) Most alternative news websites receive money from advertisers through sponsorships . TRUE FALSE 7 ) Online public relations tools typically include blogs , microblogs , podcasts , RSS feeds , social networking sites , online video channels , virtual worlds / Second Life , etc. TRUE FALSE 8 ) Social network sites serve as important platforms for journalists today because they can use them to share information with large audiences quickly without having to go through editors first . TRUE FALSE 9 ) We can expect Internet usage rates among U.S adults will continue increasing steadily over time as more Americans learn how / where to access the Internet and find ways they can use it regularly at home and work . TRUE FALSE 10 ) Broadcasters cannot transmit R-rated movies during prime-time hours on any channel they want ; rather they must operate an additional channel designated specifically for R-rated movies if they want help pay for those movies . TRUE FALSE

COMM 1003 Week 13 DQ 2 (20 Questions)

1. What is the relationship between mass media and democracy? How does the First Amendment to the U.S. Constitution impact this relationship?

2. What is the relationship between mass media and society? How do different societies view this relationship?

3. What is the difference between print media and electronic media? Which do you think is more important? Why?

4. What are the different types of electronic media? Which do you think is most important? Why?

5. What are the different types of mass media? Which do you think is most important? Why?

6. What is the difference between news and entertainment? Which do you think is more important? Why?

7. What are the different types of news media? Which do you think is most important? Why?

8. What is the difference between journalism and public relations? Which do you think is more important? Why?

9. What are the different types of public relations? Which do you think is most important? Why?

10. What are the different types of advertising? Which do you think is most important? Why

COMM 1003 Week 13 Quiz (20 Questions)

1. In order to be a good mass communicator, it is important to __________.

A) be able to connect with your audienceB) have an extensive knowledge of the subject matterC) have a clear and concise messageD) be highly emotional

2. Which of the following is NOT an advantage of mass communication?

A) ReachB) TimelinessC) PersonalizationD) Cost-effectiveness

3. __________ is the process by which we assign meaning to our experiences.

A) CodingB) PerceptionC) EncodingD) Decoding

4. The term __________ refers to the study of how messages are sent and received.

A) coding

B) perception

C) encoding

D) communication theory

5. A(n) __________ is a collection of ideas about how communication works.

A) hypothesisB) theoryC) variableD) concept6. In general, theories can be classified as being either __________ or __________ in nature.A) abstract; concreteB) linear; nonlinearC) simple; complexD) macro; micro7. The __________ perspective focuses on how messages are sent and received within groupsand organizations.A) interactionalB) functionalC) criticalD) cultural8. The __________ perspective focuses on the effects of mass communication messages onaudiences.A) interactionalB) functionalC) criticalD

COMM 1003 Week 13 MCQ’s (20 Multiple Choice Questions)

(Week 13) COMM 1003 Course focuses on the role of mass communication in society. Learn vocabulary, terms, and more with flashcards, games, and other study tools. One of the advantages of online learning is that most students can access learning materials from home without having to travel to a learning institution. It will require a few hours to complete all 20 questions but you may take as long as you wish to complete the exam. 5 B) 2 C) 4 D) 6 E) 8 Answer: B Diff: 1 Topic: Types of Interest Groups AACSB: Reflective thinking 5) The federal government plays an important role in interest group activity because A) it cannot regulate their activities very effectively. self-check 3. To work this out, first count up how many answers are correct for each question (1 mark for each correct answer). They are also based on what I have seen asked on tests at my university and usually require a deeper understanding of content than most multiple choice questions can test. Assignments should be submitted through the dropbox located within each assignment page in Blackboard; late assignments will not be accepted for credit. Managing Conflict 2e – Test Bank Chaper 11 (Multiple Choice Questions). Every paper contains over 90 problems ranging from basic concepts and computations to complex applications and computerized project analysis problems. You can skip questions if you would like and come back to them later with the yellow “Go To First Skipped Question” button. 3 Student Book Answer Key 102361 C PH/P A A P N 3 5 K DESIGN SERVICES OF Exercise 3, p. Choose your answers to the questions and click ‘Next’ to see the next set of questions. Decide whether each sentence is true or false using information in Chapter 9 of Learn more about Quia: Create your own activities student book 1 workbook answer key pdf /§Student book 1 workbook answer key pdf$/. The number after the letter indicates which chapter it’s from!. In chapter 5, we discuss nullhypotheses (and alternate hypotheses), Type I errors, Type II errors, power,. The chapter-wise multiple choice questions from Class 10 NCERT Social Science will help you in understanding and checking your knowledge about the chapter. XOM – Return on Assets Average ROA % = Net Income Average Assets % After analyzing Apple’s ROA over past decade it has been observed that it has declined tremendously which implies that Apple Inc faces several issues regarding return on assets which needs to be addressed immediately by its management team as due to continuous decrease in ROA it might result into bankruptcy therefore it is essential for company’s management team look into this matter carefully as ROA acts as a performance indicator of company thus indicates profitability position company has within industry where higher ROA ratio shows greater profitability while lower ROA ratio indicates low profitability hence shareholders are more concerned towards stability of ROA as they seek higher returns so by investing in companies with high ROA ratio they expect higher returns however stability of return rates are also important due to fluctuations caused due to several macroeconomic factors like change in prices etc thus affect overall ROE level hence investors look forward towards stable return rates if they observe any fluctuations they tend not sell their share holdings at loss so it becomes difficult for companies to maintain growth rate if they face any problems regarding ROE level due to volatility caused due to external factors beyond their control so companies need ensure that their operations must generate adequate profit along with efficient asset utilization so as increase overall profitability position within industry however current return rates indicate poor profitability position therefore shareholders might lose confidence over operations hence top management must ensure effective utilization of resources so as generate adequate profit margin therefore ensure smooth running operations however according general rule companies should aim towards achieving 15% return rate on equity otherwise it might result into bankruptcy or cash flow issues however after analyzing Apple Inc’s currentReturn on equity it is observed that its current ROCE is around 41% which is quite satisfactory position indicating strong financial health despite declining trend since 2011 however analysts have predicted further decline up till 2017 therefore top management needs put efforts towards increasing overall profitability position by effective utilization resources so as achieve desired return rate otherwise shareholders might lose confidence over company’s future growth prospects hence result into declining trend Therefore top management needs take appropriate steps time otherwise company might face liquidity issues or bankruptcies thus affect country’s economy negatively by creating unemployment opportunity thus affecting country’s economic growth prospects negatively so suitable measures need taken time otherwise situation might become uncontrollable hence extreme measures need taken time because negative effects cannot reversed easily Therefore suitable measures need taken time before situation gets worse hence government need intervene right away otherwise country might face adverse effects economically therefore government also needs monitor activities these firms order avoid such situations arising again therefore before approving merger acquisition deals both firms must submit required documents evidence regarding financial health performance these firms order avoid future market monopoly situation whereby only one firm dominates entire market place any new firms trying enter sector face extremely difficult competition resulting them become bankruptcies fail achieve desired results operating sector given example above illustrates importance monitoring activities regulated industries particularly financial industry order avoid such situations arising again order develop smooth running operations avoiding monopolies dominating entire sector market place Final part report will focus critically evaluating impact proposed UK corporate tax reform suggested Chancellor George Osborne during his Budget Speech March 2015 report will focus critically evaluating impact proposed UK corporate tax reform suggested Chancellor George Osborne during his Budget Speech March 2015 Some major changes were proposed during speech although these changes were primarily focused reducing corporate tax burden small businesses However some areas were left unclear For instance Osborne gave indication reducing corporation tax rate 20% These changes would come effect April 2015 However there no clarity regarding how 50p income tax rate would abolished Many business leaders believed that this was very good news They appreciated fact Chancellor listened their concerns About possible tax increase They felt confident about fact government was willing help small businesses These changes made many business leaders feel confident about fact government was willing help small businesses These changes made many business leaders feel positive about future prospects Although some suggest removing 50p income tax rate go ahead could create moral dilemma among those people who thought fairness system play vital role maintaining stability political environment Government have show people low earners benefit from removing 50p income tax rate instead giving them impression simply helping rich people keep large amounts money While making decision reducing corporate tax burden small businesses still must remember fact almost half all firms operating Britain make less than £50000 profit per annum Government should consider introducing further reforms order encourage start ups providing incubation facilities entrepreneurs provide subsidies assist small businesses expand If they choose provide these facilities then they must create clear framework guidelines outlining criteria explaining how these benefits would provided Potential Changes Imposed Parliament Future Tax Reforms Introduction This report contains proposal various changes taxes imposed British parliament during next two years report will evaluate range issues associated currently implemented British taxation system including considerations costs benefits wider economic effects certain taxes Therefor this report will contain recommendation possible solutions addressing problem areas relating existing taxation system This report also contains critical evaluation current state affairs surrounding implementation certain taxes Government Implementation Corporation Tax During Early 21st Century Introduction Corporation Tax Important means generating revenue England Wales From year 2000 onwards Corporation Tax gains priority taxation source However following implementation recent reforms corporation taxation regime response European Union directives gradual reduction overall corporation tax burden occurred Manchester United Football Club Case Study Analysis Manchester United Football Club Case Study Analysis Case History Background Manchester United Football Club established 1878 football club based Trafford Greater Manchester England The club normally referred MUFC acronym Red Devils nickname becoming widely used within English football media press Old Trafford stadium home ground club Main rivals Liverpool Everton Aston Villa Chelsea Arsenal between 1960 1980s nowadays main rivals considered Chelsea Arsenal Newcastle United Liverpool Everton Tottenham Hotspur Leeds United Wolverhampton Wanderers Portsmouth Blackburn Rovers Fulham West Ham United Birmingham City West Bromwich Albion Bolton Wanderers Wigan Athletic Middlesbrough Sunderland Stoke City Hull City Burnley Queens Park Rangers Crystal Palace Swansea City West Bromwich Albion Sunderland Aston Villa Blackburn Rovers Bolton Wanderers Fulham Blackburn Rovers Tottenham Hotspur Stoke City Wolverhampton Wanderers West Ham United Wigan Athletic Birmingham City Burnley Bolton Wanderers Leeds United Derby County Watford Ipswich Town Huddersfield Town Sheffield Wednesday Sheffield United Preston North End Hull City Cardiff City Nottingham Forest Barnsley Charlton Athletic Leicester City Middlesbrough Norwich City Wolves Brentford Bristol Rovers Port Vale Exeter Rotherham Swindon Yeovil Torquay Colchester Carlisle Crewe Gillingham Hartlepool Leyton Orient Oldham Peterborough Scunthorpe Shrewsbury Southend Stockport Tranmere Wimbledon MK Dons League One League Two Bradford Coventry Doncaster Fleetwood Leyton Orient Millwall Northampton Oldham Oxford Peterborough Rotherham Plymouth Portsmouth Shrewsbury Southend Walsall Wycombe Charlton Bristol Rovers Bury Burton Coventry Barnsley Blackpool Bradford Bury Cambridge Carlisle Chesterfield Colchester Crawley Crewe Doncaster Grimsby Lincoln Mansfield Morecambe Newport Notts County Oldham Plymouth Port Vale Scunthorpe Stevenage Swindon Wycombe Yeovil Exeter Forest Green Newport County Morecambe Accrington Stanley Crawley Crewe Grimsby Lincoln Mansfield Luton MK Dons Notts County Oldham Stevenage Swindon Wycombe Cheltenham Colchester Exeter Forest Green Grimsby Lincoln Morecambe Newport County Swindon Coventry Barnsley Blackpool Bradford Burton Chesterfield Doncaster Grimsby Rotherham Scunthorpe Walsall Wimbledon Wigan Wycombe Crawley Crewe Grimsby Lincoln Morecambe Newport County Scunthorpe Yeovil Afc Wimbledon Barnet Bristol Rovers Charlton Coventry Crawley Doncaster Fleetwood Gillingham Leyton Orient Luton Millwall Milton Keynes Dons Northampton Oldham Oxford Utd Peterborough Plymouth Portsmouth Rotherham Scunthorpe Shrewsbury Southend Swindon Wycombe Yeovil Bolton Burton Colchester Fulham Gillingham Ipswich Leeds Middlesbrough Millwall Norwich Nottingham Forest Preston Reading Sheffield Wednesday Sunderland Wolves Barnsley Birmingham Brentford Brighton Cardiff Derby Fulham Hull Leeds Middlesbrough Norwich Nottingham Preston Reading Sheffield Wednesday Stoke Swansea Watford Wolves Aston Villa Birmingham Blackburn Brentford Brighton Bristol City Cardiff Derby Eintracht Frankfurt Fulham Huddersfield Ipswich Leeds Lyon Middlesbrough Monaco Munich Newcastle Norwich Nottingham Preston Roma Schalke Sheffield Wednesday Southampton Stoke Swansea Tottenham Watford Wolves Arsenal Barcelona Bayern Munich Benfica Celtic Juventus Liverpool Milan Paris Saint Germain Real Madrid Sevilla Zenit Fc Johan Cruijff ArenA Stadio Giuseppe Meazza San Paolo Santiago Bernabéu Camp Nou Allianz Arena Amsterdam Arena Etihad Stadium Emirates Stadium Stade Velodrome Anfield Mestalla Park De La Imaginación Vicente Calderón Stadium Campo Pequeño Parque Central Campo Da Serralves Mestalla Stadium Vicente Calderón Stadium Santiago Bernabéu Camp Nou Allianz Arena Amsterdam Arena Estádio Do Dragão Estádio Jose Alvalade Estádio Municipal De Braga Estádio Municipal De Guimarães Estádio De Alvalade Jose Alvalade Seixal Municipal Stadium Braga Municipal Stadium Albufeira Municipal Stadium Lisbon Municipal Stadium Aveiro Guimarães Municipal Stadium Beijing National Stadium Beijing Workers’ Stadium Guangzhou Tianhe Sports Centre Nanjing Olympic Sports Center Capital Gymnasium New National Stadium Shenyang Olympic Sports Center Shenzhen Universiade Sports Centre Suzhou Olympic Sports Centre Tianjin Olympic Center Wuhan Sports Center Xianghe National Training Base China National Fencing Center Zhengding International Airport Li Ning Sports Centre Li Ning Guangzhou International Sports Performing Arts Center Nei Monggol Sport Centre Xinjiang Sport Centre Heilongjiang Province Sport Centre Inner Mongolia Provincial Youth Activity Centre Hongkou Soccer Stadium Shanghai Dongya Dongfang International Tennis Center Nanjing Olympic Sports Center Yaohua High School Gymnasium Huaxia Badminton Training Base Jinqiao Gymnasium Minhang Gymnasium Huangpu Gymnasium Fengxian Gymnasium Minhang Football Training Base Fengxian No 4 Primary School Luwan Gymnasium Wangding Gymnasium Hongkou Gymnasium Fengxian No 2 Middle School Fengxian No 4 Middle School Luwan Middle School Nanhui No 4 Middle School Huangpu Midle School Jing’an Midle School Jiangsu Provincial Residential Academy Nanjing International School Qingpu International School Qibao Dwight High School Qibao Dwight High School Jinqiao Experimental Middle school Tilanqiao Prison Yiyuan Road Prison Zhabei Prison Pudong New Area Detention House Luwan District Detention House Putuo District Detention House Putuo District Women’s Rehabilitation Correction Institute Yunnan Province Women’s Reformation Prison Weizhou Island Prison Chongqing Jiulongpo Prison Baishiyi Prison Jiangsu Women’s Prison Jianhu Prison Huaiyin Prison Yangzhou Women’s Rehabilitation Correction Institute Jiangsu Women’s Rehabilitation Correction Institute Jiangsu Nantong No 1 Prison Hunan Woman Corrections Institute Shanxi Taiyuan Women Corrections Institute Fujian Women Corrections Institute Zhejiang Haining No 1 Jail Linhai No 1 Jail Zhenhai Police Station Hangzhou Development Zone Police Station Zhoushan Police Station Fujian Zhangzhou Jinyun Xi’an Tongchuan Zhoushan Qinhuangdao Qiandao Lake Pinghu Yancheng Xiamen Zhangzhou Changsha Beihai Hainan Yungang Grottoes Sanxingdui Museum Provinces Of China Anhui Province Beijing Municipality Chongqing Municipality Fujian Province Gansu Province Guangdong Province Guangxi Zhuang Autonomous Region Guizhou Province Hainan Province Hebei Province Heilongjiang Province Henan Province Hong Kong Special Administrative Region Hubei Province Hunan Province Inner Mongolia Autonomous Region Jiangsu Province Jiangxi Province Jilin Province Liaoning Province Macau Special Administrative Region Ningxia Hui Autonomous Region Qinghai Province Shaanxi Province Shandong province Shanghai Municipality Sichuan province Taiwan province Tianjin municipality Tibet Autonomous Region Xinjiang Uygur Autonomous Region Yunnan province Zhejiang province Country And Capital Of Asian Countries Afghanistan capital Kabul Bahrain capital Manama Bangladesh capital Dhaka Bhutan capital Thimphu Brunei capital Bandar Seri Begawan Cambodia capital Phnom Penh China capital Beijing Cyprus capital Nicosia East Timor capital Dili Georgia capital Tbilisi India capital New Delhi Indonesia capital Jakarta Iran capital Tehran Iraq capital Baghdad Israel capital Jerusalem Japan capital Tokyo Jordancapital Amman Kazakhstancapital Astana Kuwaitcapital Kuwait city Kyrgyzstancapital Bishkek Laoscapital Vientiane Lebanoncapital Beirut Malaysiacapital Kuala Lumpur Maldivescapital Malé Mongoliacapital Ulaanbaatar Myanmarcapital Naypyidaw Nepal

COMM 1003 Course Conclusion

Take Away Skills
In COMM 1003 Course, you should have gained the following skills:

• An understanding of the various forms and channels of mass communication, as well as their effects on individuals and society.

• An understanding of how to analyze media messages using different theoretical approaches.

• An ability to critically engage with the media, including an awareness of your own biases and perspectives.

• An ability to communicate effectively in a variety of settings, including group work and public speaking.

Scroll to Top
Chat With Us on Whatsapp
(Subject To Change)
(Scheduled Lectures – Wednesday 3pm – 4pm)
Lecture 1 Lecture 2 Lecture 3 Lecture 4